Welcome to the AI Microskills podcast where I'm curating the best lessons on AI for marketers who wanna leverage the best of what's available right now. Today, I'm talking to Susan Diaz who about enhancing your podcast with AI. So it's kind of fun to kick it off on a podcast to talk about podcasts. So we're getting a little meta today. So I'm looking forward to this conversation. Susan, welcome to the show.

Thank you for having me, Dan. I'm really excited to chat. Like like you said, they are podcasting x AI. It's like, oh my god. Totally totally here for it.

So this is I can't say it's a new topic for me, but I will say that I've only been diving into the deep end watching everything, reading everything, trying to really decipher what the heck's going on with AI right now. And, for what the heck's going on with AI right now. And there's so much to learn. There's so much to learn. So I'm excited about what you're doing with podcasting because Podcasting has been something near and dear to my heart for a couple of years now, having come out of Sweet Fish, still running multiple podcasts today, including this show. So Let's start with the basics for people. Mhmm. I'm looking to find the best micro skills, like what are the minimum viable things that people can be doing with what's available on AI, specifically for this first question, ChatGPT.

What are some of the best workflows that you were using just with ChatGPT? Not an external tool, just with that one tool in order to improve your podcast?

Okay. Cool. So broadly, I think in order to answer that, I would think about the workflows that I use. It's also in my world for podcasts. It's 3 sections. The first part is, like, the the sourcing of the guest and the And the scheduling and that part of it. And I feel like in that section, what it helps with is sort of Processing information super quickly. Like, once I say, okay.

I wanna interview Dan Sanchez, and then I've obviously gone and read some material to do with you. And then I feed some of that into ChatTpT, and then it provides me with, like, outlines and patterns and things, like, way quicker. Like, My podcast is 205 episodes in. We started in 2018. And if I look at how long it took us to prepare in 2018 Mhmm. For a podcast of good quality And how long it takes me to prepare now for an interview it's like I would say 25% of the time. Wow. And so that's that preparation, it it aggregates is the way I would look at it.

It consolidates, involve, pulls in things as long as I'm feeding it The right sources. So that's the first part. And then there's the

middle part.

Sorry. Go on.

Yeah. I was gonna say, like, put a pin in that. I'm gonna swing back around. So I have very specific questions now because that's really good. Give me the next 2 really quickly, and then I'm gonna go 1 by 1 to unpack what you're actually doing there.

Okay. Cool. So the second part is the is the is the conversation And, like, sort of the interaction in the relationship, I'm not sure that it does a whole lot in that space except For the keeping in touch piece. So I can set it up within ChatTpT that, you know, give me an 8 step way that I'm gonna stay in touch with, Dan after the interview in a in a non sleazy way. Right? And so it'll give me some ideas for how to keep in touch with you. And then the 3rd part of it, and this is where the maximum, you know, like, leverage exists, is is what I would call the the post production or the distribution piece Of of that 1 big anchor. You've created this 1 big anchor piece in in the form of a podcast. And too often, people are releasing it 4 or 5 Times and and then that's it.

Right? And so I think it's really pulling out additional insights from what's been recorded, the ability to Decide how many angles, all of that kind of stuff.

Yeah. So that's amazing. Let's we swing back around to the first one, which I think was One big one that I'm like, Oh, I haven't done that. Haven't even thought about that. So like, let's unpack this first one of like, Yeah. Guest sourcing and scheduling. Are you what are you doing for sourcing? Like, how are you using ads? Is a big testing guest.

Initially, I think it's all human. Like, I decide Okay. Right now who I wanna talk to. Right? And so I'm sure there's a time that will come where I can set up parameters, but that time is not here yet in the interest of practicality. So I'm going on places Like LinkedIn and the communities that I'm a part of, and I'm having an idea about, like, oh, I wanna speak to more folks about this aspect of AI and marketing, or I wanna dive deeper into, like, GTM and revenue with AI and stuff like that, and then I will pull out a couple of names, then I will literally Give it the the the LinkedIn profile. Like, I'll copy it out. And this is just minor details because you can actually provide a LinkedIn URL. And depending on the day, you may be lucky enough to have it read it, but more often than not, it's not gonna fully read it.