AI-Driven Marketer #3 Susan Diaz Interview
Welcome to the AI Microskills podcast where I'm curating the best lessons on AI for marketers who wanna leverage the best of what's available right now. Today, I'm talking to Susan Diaz who about enhancing your podcast with AI. So it's kind of fun to kick it off on a podcast to talk about podcasts. So we're getting a little meta today. So I'm looking forward to this conversation. Susan, welcome to the show.
Thank you for having me, Dan. I'm really excited to chat. Like like you said, they are podcasting x AI. It's like, oh my god. Totally totally here for it.
So this is I can't say it's a new topic for me, but I will say that I've only been diving into the deep end watching everything, reading everything, trying to really decipher what the heck's going on with AI right now. And, for what the heck's going on with AI right now. And there's so much to learn. There's so much to learn. So I'm excited about what you're doing with podcasting because Podcasting has been something near and dear to my heart for a couple of years now, having come out of Sweet Fish, still running multiple podcasts today, including this show. So Let's start with the basics for people. Mhmm. I'm looking to find the best micro skills, like what are the minimum viable things that people can be doing with what's available on AI, specifically for this first question, ChatGPT.
What are some of the best workflows that you were using just with ChatGPT? Not an external tool, just with that one tool in order to improve your podcast?
Okay. Cool. So broadly, I think in order to answer that, I would think about the workflows that I use. It's also in my world for podcasts. It's 3 sections. The first part is, like, the the sourcing of the guest and the And the scheduling and that part of it. And I feel like in that section, what it helps with is sort of Processing information super quickly. Like, once I say, okay.
I wanna interview Dan Sanchez, and then I've obviously gone and read some material to do with you. And then I feed some of that into ChatTpT, and then it provides me with, like, outlines and patterns and things, like, way quicker. Like, My podcast is 205 episodes in. We started in 2018. And if I look at how long it took us to prepare in 2018 Mhmm. For a podcast of good quality And how long it takes me to prepare now for an interview it's like I would say 25% of the time. Wow. And so that's that preparation, it it aggregates is the way I would look at it.
It consolidates, involve, pulls in things as long as I'm feeding it The right sources. So that's the first part. And then there's the
middle part.
Sorry. Go on.
Yeah. I was gonna say, like, put a pin in that. I'm gonna swing back around. So I have very specific questions now because that's really good. Give me the next 2 really quickly, and then I'm gonna go 1 by 1 to unpack what you're actually doing there.
Okay. Cool. So the second part is the is the is the conversation And, like, sort of the interaction in the relationship, I'm not sure that it does a whole lot in that space except For the keeping in touch piece. So I can set it up within ChatTpT that, you know, give me an 8 step way that I'm gonna stay in touch with, Dan after the interview in a in a non sleazy way. Right? And so it'll give me some ideas for how to keep in touch with you. And then the 3rd part of it, and this is where the maximum, you know, like, leverage exists, is is what I would call the the post production or the distribution piece Of of that 1 big anchor. You've created this 1 big anchor piece in in the form of a podcast. And too often, people are releasing it 4 or 5 Times and and then that's it.
Right? And so I think it's really pulling out additional insights from what's been recorded, the ability to Decide how many angles, all of that kind of stuff.
Yeah. So that's amazing. Let's we swing back around to the first one, which I think was One big one that I'm like, Oh, I haven't done that. Haven't even thought about that. So like, let's unpack this first one of like, Yeah. Guest sourcing and scheduling. Are you what are you doing for sourcing? Like, how are you using ads? Is a big testing guest.
Initially, I think it's all human. Like, I decide Okay. Right now who I wanna talk to. Right? And so I'm sure there's a time that will come where I can set up parameters, but that time is not here yet in the interest of practicality. So I'm going on places Like LinkedIn and the communities that I'm a part of, and I'm having an idea about, like, oh, I wanna speak to more folks about this aspect of AI and marketing, or I wanna dive deeper into, like, GTM and revenue with AI and stuff like that, and then I will pull out a couple of names, then I will literally Give it the the the LinkedIn profile. Like, I'll copy it out. And this is just minor details because you can actually provide a LinkedIn URL. And depending on the day, you may be lucky enough to have it read it, but more often than not, it's not gonna fully read it.
And instead, what it'll do is it'll make Assumptions based on, you know, some of the details. Yeah. So I'd recommend just copy it out. Like, most people are pretty good with Describing themselves and then putting a summary. So if you copy that out and provide it to the thing, it will come back and it will pick up information, give you an outline, and be like, These are topics you could be discussing with this person.
What are And
do you wanna look for? I mean, I would I would say this is I I do have a thread. I I have a paid version. And because of a paid version, I have very complex custom instructions in there as well. So custom instructions go to Gong. GPT for it? Not no. It's just my regular GPT. I haven't yet Started playing with as much building
and g and
t's as I, should. But what I have done is within your settings in a paid account, you have a section called custom instructions. And in there, most people would be tempted to, like, provide it with, like, a resume style thing and be like, this is who I am, and this is blah blah blah. Yeah. And, sure, you wanna do that. But, I would say go deeper, like, you know, give it information, like, don't make analysis don't don't make assumptions. Yeah. Give me analysis is one of the things that I've told My,
My g p t. And I've so I've said to it, if I give you something to edit, don't make the edits. Tell me what edits you're gonna be making. And then don't speak in, you know, 2nd person or whatever. Speak in 1st person. There are some of those instructions which I, Which I put in. And so on the basis of that, it will it will already know who I am. Like, it it knows in that thread that I'm, working on the podcast, and so I don't have to keep explaining to it over and over again what I'm doing.
So I will give it these These pieces and say it's for the 4 m report podcast. I wanna be speaking with Dan. Dan is a big, proponent of audience building. And, you know, he does it by doing a, b, c. You have to get deeply granular. People think you can give it 1 line prompts. You can't. You have to give it Texture.
Yeah. You can. It's just it gets so much better once you give it more specific feedback as it is with all delegation for anything. Even if you just have an intern from college and they need to do something, the more granular you can get in your instruction, the better the output you're usually gonna get. Right? So works the same.
So true.
In fact, I I just talked about this in the last interview I did on the show, but, like, I feel like Assigning things to ChatGPT to do is a lot like giving a very genius college student who's maybe somewhat, like doesn't lack some common sense. So think of, like, a genius freshman intern who likes common sense. Catch chat chat g p t. It'll wander off. Yeah. It's really smart, knows a lot, but dang. It can count miss calculate import really critical things.
Which is why domain expertise is nonnegotiable in my opinion. Right? Like, I mean, I think if you start to use ChatTpT See, for things that are outside of your your wheelhouse, it will get hard for you to spot where it's, like, Rubbish and where it's really intelligent. Right? Because you can have the concepts right and and get the, And get the execution deeply wrong, whether it's in marketing or any other field for that matter. So your your point about the genius student Is definitely one that I I talk about a lot as well. I'm like, it's a leadership thing now. Like Yeah. Just like with all other things, you're going to have to teach it.
You got to be a master delegator. So we've talked about how you're using it to do research on guests ahead of time. What else are you once you kind of get the initial thing, like Give me some talking points for so and so who I wanna have on my show. Are there anything else you you ask it? Like, what kind of information are you trying to get out of that research? What are the the outputs of that?
Some of it is, like, trying to be, Trying to get some, what shall I say, like, controversial stuff out of there as well. Right? Or this is gonna have rather a bland conversation. So Sometimes I'll I'll feed it a post from the person and be like, this person posted this this thing that was really funny because, like, I've I've written a book called unboring, take your content Getting from blog to brilliant. And so I like to focus on on, like, the fun angles and the the sort of edutainment stuff, so I'll feed it some of that. Sometimes I'll ask about industry things and say, like, you know, give me some stuff from this industry that are, Like, sort of important that you I would wanna discuss. Give me some perspectives, you know, especially if it's going out of my comfort zone. Like one of my 2 podcasts is ABCDEI, where we talk about inclusion and diversity and obviously in the process of interviewing For the folks there, I'm deeply out of my comfort zone. Like, I'm deeply out of my comfort zone.
And in those spaces, I I feel like just a little bit better if I prepare. And so that's one of the things that I do.
It's huge. You said you're using it to create plans to keep in touch with guests, which is another one that I'm like, I actually do this a lot and I do it a lot for other companies. So Tell me, what are you prompting it with? What kind of things are you looking for? And what are some of the best pieces of advice it's given you so far for just staying in touch with guests?
So I think one of the things that it's helped me do is just and I will go into this over and over again a few times. It's helped me get out of my own head. And so if I say to it, like, I would like to be in touch with this person, like, I don't know, 8 times over the next 6 months, And I would like to share with them some of the information that might be of interest to them, and I would like to whatever. Like, it's it gives me a bit of an outline. It's like, you know, touch 1. We we know this in a manual way. We're like but it's in it's interesting to see it, like, laid out for you in a way that you can't avoid. You know? Like, For me, for example, if someone tells me these 8 actions need to be done, I'm a little bit of a front bencher.
And if someone says it needs to be done, it's gonna get done. So, like, that's what it does. It takes me out of my head. And so when it's some of the interesting things is, like, how short it thinks Conversations should be. And I know from a sales and revenue perspective, this this something people have preached forever. Like, keep it super short. Yep. Like, there's no need for long things.
So some of the drops, like, if if I was like, oh, hey. I wanna send Dan this article on how, how this company used AI to grow by, you know, a100000. What it thinks I should add to that that note is very, very small. It's like, hey, Dan. This made me think of you. It's awesome because and that's
it. Yep.
If I wrote back, I would have written, like, 400 words on why I thought It was awesome. I would have overthought it. I would have been like, I wonder whether this is the right piece to send blah blah. So it really does get me out of my head.
Interesting. So moving on to post production. Mhmm. I have a I bet I do a lot here. Where, what are you doing? Let's, I'm going to go into automation. So there's probably some things you're doing to automate post production. What are you doing in post production regards to just manual, like working with chat GPT?
The creation, like so if you feed the transcript, first of all, the transcript is like a source of gold, right, from the podcast? Yep. Yep. And within once you feed it The transcript, which you now can. It's only been in the last few months that you've been able to do this. I Really? Don't get it to give me sorry?
Sorry. Like, I know Chappity used to have a limit as far as to how many characters you could upload to it. So they've extended that now. You can do a 40 minute transcript. You can. Oh, that's awesome. Because I I started to use magic maybe over the summer because of that limit screwed me up because obviously you can't You you wouldn't you just couldn't do a 40 minute transcript. It's too long, and it'd be like, too long.
Too much. So that's cool.
Now you can. Now you can on the paid version with the Chat c p t four.
On the paid version. Yeah.
And I think one of the reasons that they brought that in was because, You know, cloud from Anthropic, the the other one, which by the way, I'm a huge fan of as well, and I will interchange from one to the next depending on what's on my plate. And, yeah, cloud was doing that all along. It was Processing a much larger volume, and so I think ChatKaty has had to catch up. So in terms of manually, I will feed it the, I will feed The transcript in, and I will ask it to give me outlines for show notes. You can ask it to like, from a creation perspective, you can ask it to come up with a few angles for articles from it because I'm not a fan of, I'm not a fan of just being like, oh, this podcast happened, and so the article is exactly what the podcast is. That's kinda like,
you know,
just the the start. You need to, Yeah. You need to get a little deeper.
Yeah. And so yes. So you're asking it for angles?
No. I'm asking you for angles based on the transcript. Grip. So I would, for example, be like, okay. In this conversation, we talked about what AI is, like, usable, like, right now and what use cases Right now. So tell me, like, 3 or 4 perspectives from which I can write it, and and then maybe it'll come in with a few things, and then I'd say to it, I don't love this. How about we talk about it from this angle? Like, yesterday, I was working on one thing, which has to do with hiring, and how to, like, as entrepreneurs, like, what to look for resume resumes and how how do we, like, know if a resume is AI generated and that kind of thing. Yeah.
And so after going back and forth with it a few times, I've come up with how to hire your next CMO Using AI. Okay. And so that angle would not have come directly from my head alone and would not have come directly from ChatCPT alone. Right? And so That mashup is where we came to the point from.
Nice. So moving on from chat GPT over into the automation side, What AI tools are you using to kind of automate the process? So you're not having to manually prompt chat g p t, but every time x happens, You get a y output now.
If this, then that. Yeah. So primarily in this in this space, Zapier has been our friend for the longest time. And we've used Zapier even before Chatgbt became such a phenomenon with a couple of other tools. Like, there was Descript. There is a Descript and a few other things. So I would say the most simplified version of it, and we don't always automate, I have say in the interest of being what's what's happening now. The the simplest version of it is, like, as soon as A podcast is recorded.
It's uploaded into, like, a drive, and then there's some sort of, Zap set up in a way that it will go to Otter. Otter dot ai is where we, we transcribe. And then the next piece is that that Otter thing will be emailed to a couple of addresses, Like, the writer and 1 more person. And then from from from that email, the manual step comes in where you will have to put it into Chat g p you can now. There is a plug in from Zapier. You can directly put it into Chat gpt. But, honestly, I don't always use Chat gpt for
For this, what is another good tool is a tool called decipher. It's not spelled with the e at the end, so decipher. Okay. Decipher is a is a good one because it understands podcasting as a as an industry. So it will give you a more solid set of show notes. It understands time stamping. It understands, like, an intro and a guest thing and, Like, call to actions and such like. So that's 1.
Another one is CaptShow, which, these are specific to Yes. And so I think they do a better job of of specific outputs like that. When you want articles, you still wanna go back to, Chat gpt or cloud. But, yeah. So those are broadly it. And then the other part other piece is the video. You've got the ability to take the link, and again, this is manual. This is not automated.
You take the link and you put it into a tool called Opus CLIP. It's Opus dot pro. And I think you've probably seen some videos in the short form, space out there. It sort of mimics that Alex Hormoz y style of, like, vertical video with, like, chunky, you know, captions on the bottom.
So, yeah, Opus Pro is what I've been using for that, so you can feed it directly in over there, and then it spits out a a bunch of clips. Let me tell you that none of these are perfect. So you do have to factor in, like, A bit of time to go over all of it. And then becomes the question, who's gonna do it? Is it the host? Who's gonna do it? Is there, like, Somebody on your team whose job it is to do it. Is this something that regardless of what it is, it's it's still something you're delegating to an agency with the understanding that the that the agency has these tools. I think that's what we're unpacking right now.
Yep. I, It's funny, these, you have a different tool set than me and I'm, I'm like need to dig into decipher a little bit and Capt Show because I'm familiar with those. I used Opus over the summer, but these tools are changing so fast that I probably need to check it out again. Right now I'm using Cast Magic, which I think is similar to decipher. It essentially takes you upload the the audio or the video, it transcribes it, creates an AI transcript, and then goes through and essentially is, has prebuilt prompts in it to get all this stuff. And you can even make your own custom prompts. So every time you upload it, it prompts it with the prompts that you want, and then you just get the content. I'm hoping they automate it more because I'm like, hey guys, wouldn't it be cool if I could just feed it the RSS feed and then It runs it through Cast Magic.
And like magic, just swaps out the show notes with the right with your show notes rather than whatever I put in there. And then it fed it out to all the players. I talked to them about it. Hopefully they do it because then you wouldn't have to do anything. You would literally I mean, it'd be automated and you wouldn't be able to check it before it went live, but I still think it'd be better.
That's fine. Now I'd be okay with I would be
Okay with popping back in And making some changes in retrospect. Like, that that's my level of comfort with automation. Because at least it's getting done. Done is better than perfect. Right? And so, Yeah.
Imagine scheduling it and then within like 5 minutes of it being scheduled, it then hits Something like Cast Magic. Cast Magic injects the written part, probably still lets it be host wherever your host is, but then injects all the written content And then maybe shoots it out with all the best stuff. And so you have amazing show notes and you didn't even have to think about it every single time. I'm like, Because we all know like with podcasting, you got to schedule it, but then there's like this in between of like you scheduling it. Right. And then you, after it's posted, You got to make sure it's posted on your website, then posted all to social. There's still a lot of steps manually that you have to do with each show. And it's getting closer and closer to being able to automate it.
Zencastr, this tool we're recording on right now has its own clip tool that I love now because since the recordings are here natively in Zencastr, I could just be like Port to clips and the clips will be done in 30 minutes. Yeah. But Opus is pretty
fast and similar. Riverside is doing that as well, I think. Like, a couple of our clients are on Riverside, but honestly, I continue to use Zoom. Zoom's improved as well a whole lot Yeah. Purely because It doesn't glitch nearly as much as the others and
That's true.
That becomes a big factor, especially if you're talking to a lot of strangers. Right? So
Yeah. Yeah. If you have a lot of people on the show too, it's a major thing. So I've already are there any other AI tools that you're using for podcasting specifically?
No. I think I've basically spilled my guts on all the ones, Dan. That's it. Those ones. I think, Descript is definitely one that I would say continues to be, quite cool. Descript is, where you can edit With the with the text. Right? And so it is a little fussy, especially if you wanna change the format. Like, if you have a a horizontal Recording and you want it in in, you know, taller form, it gets a little fussy, but I think they've picked up their game quite a bit.
I would say if I had to if I had to pick my stack, it would go like this. I would use Zoom to record because it's got AI capabilities. I would have something like Otter running in the background to make sure that I have all of the the transcribe.
And then I would have, I mean, Zapier would somehow get it off to, to ChatTpT or cloud, and then I would have Opus Pro To do the video because it's honestly one of the simplest ones I've found. And then this from someone who has a live actual human editor on the team. But still, I think there's a quality aspect that I can now be, like, sifted out. I mean, like, this is basic. I'll use AI. This is much more detailed and creative, and so I use the the producer. Right? And so, there's that. And then for for stuff like Scheduling and things, I would stick with, buffer.
Yep. Yep. That makes sense. Are you using AI at all to help you quote, like, as using AI as a coach or consultant or to help teach you things regarding podcasting?
Oh, god. Yes. Yeah. Heck, yeah. I think not just podcasting, a few things really. Like, but I have a business coach thread, going. So within that business coach thread, I've asked a lot of questions in terms of, you know, the kind of brainstorming that I would have done. It's not to say that it's gonna dismiss the need for a coach for sure.
Definitely not. Yeah. Yeah. Yeah. But, like, anyone who's had high level coaching. Yeah. Anyone who's had the high level coaching knows that you have specific times, and then in between, thoughts come up and stuff. So I definitely go back and forth with it, asking it questions about Specific models, like streamlining things.
I even ask it what I should be asking it. Like, I'm like, I want you to do this for me, so tell me what I you know, tell me what you need from me. So that question and answer thing, I have 1 section, which is sort of like an executive, like, an executive assistant of sorts, where I try to help Myself manage my time a little bit better. So I've been one of those people who called myself I'm a creative, and I will not do time blocking. And Even after so many years of working, time blocking was a challenge for me, but this past year, I got that down. Now I have time blocked, And I would say that's Chat GPT in a in large part. I'm, like, how do I break up my day given that I need breaks in between, Given that I I cannot focus for more than this time, you know, telling you things like ADHD and whatever, it's incredible that. Like, those kind of things, I feel like it also takes It takes away some of your, what shall I say? Again, back to that overthinking piece.
Right? It takes away some of your, maybe shame or vulnerability as well because you're you're not talking to another human being. You're talking to a machine, and so it's easier to, You know, type out what you're thinking. So I definitely use it for that. I create small learning plans because, you know, I think it's important innovation. I mean, I read I read audiobooks more more than, you know, visually, but I've asked it to give me specifics on, like, how to organize my reading. I've asked it to give me, summaries of things, you know. So, yeah, definitely using it as a teacher, as a coach, as a Consultant. Not to replace the ones that are a part of my network, instead to, supplement it.
It's interesting. I find we have a limited amount of decisions, right? Or they call it decision fatigue. And in using outsourcing some of those decisions to, to AI, let you spend more time thinking about the decisions that are more important. Right? So like time blocking, you give it all the factors and maybe you give it the factors once. So then a time blocks for you and you can have it time block over and over again. You've put all the decisions in once and now you've essentially automated decision making for the future so that you can free up some of those decisions because we only have so much decision making ability within a day before we need to reset and start over. So, I mean, that's the same reason why people have even decided sometimes to do uniforming. Right? They just wear the same thing every day.
One, one less decision. Right?
Black t shirt for like copy this from all the other tech pros, but I wear it all the time.
Yeah. I guess I'm one of those tech bros. I pretty much wear the same black V neck almost every day. Cause I'm just like, I just want 1. I'm one of those people Less decisions. Right? I agree. Have you seen anywhere in AI that can use you can use AI to create original value for your podcast? Like, have you ever tried to let AI take over a show? Have you ever let AI create content for any of your content or by itself, not just repurposing. Okay.
Not yet. I'm not really yet.
I haven't seen anybody doing it yet. Yeah.
I think I want to eventually, but I it it would it would depend on what and how and, yeah, definitely on my, plan for the next few months.
Yep, and as AI gets better, I'm sure it'll be easier and easier for AI to run whole parts of the show, or maybe even segments of the show would be kind of interesting, right?
Yeah. I'd love to try. Maybe we can, you know, join up and do something cool later with some folks. We'll try.
Yeah. Like, I'm already seeing it based on even what you've told me, what you're doing with the guest research. I'm like, if you made a custom GPT that you fed instructions and some background information to and uploaded some docs, and then you could after doing the research phase, so you understand the guest and have some questions outlined and all that. There's probably a whole another step or of instructions you can instruct it. Based on all that information, it's like, hey. Execute this for for this little 5 minute segment, right, that's relevant to this so that those 2 match up. It might be like, I don't know, like, Three tips on something related to the subject that we just researched. Right? And that would be kind of an interesting little segment that it's generating the content for, and then you're just speaking up as a host.
I'm like, there's probably a bunch of little things that you can add as segments to a show currently with what's avail what's available right now.
It's true.
But it would be possible because of the research you did ahead of time. Because if you just asked it right now with the prompt, it probably wouldn't be that good. But if it was based on all the work you've done previously in thread, I'm like, it'd be that'd probably be pretty good.
I think so. So Yeah. Maybe you're right. Maybe it's closer than I think. And, You know, I'm taking some time off over the holidays, and after that, I'll come back and give it a shot.
Yeah. Try the custom GPTs. It's way easier than I thought. Just, like, do a YouTube search for, like, how to build a custom GPT, watch somebody do it once, and then just start fiddling with it. It's way more intuitive than I thought. And it's Once you start looking at it, like, the applications will start unlocking your mind for what you could be doing and how it even automates what you're currently doing with just the standard GPT. You'll start offloading your instructions that you're putting in your master GPT instructions, and you're going to start putting them into GPTs.
Into separate ones. Right? Like, I
don't think like, what you're doing, adding instructions for the whole GPT. Like, as soon as you said it, I was like I think what you'll find is you'll start wanting to have specific instructions for different GBTs. And I think that's why they did that so they can all be able to have different bends. You know?
Correct. Because as you scale it, you start to think of more users. Right? And then you have to split split it up. Yeah. You're right.
That's it. Because, like, so it's personal uses. I use it to write store bedtime stories for my kids, and I don't want it to be instructed on my business stuff. You know what I'm saying? It's it's useful for so many things. Where do you see this all going over the next year, max 2 years? Like, what do you see coming in the near future that you're excited about?
I think it will become non negotiable. I think it will become like background Quiet reading for everyone, much like when Yeah. You know, calculators came about or computers came about or any of those kind of things. It'll just be running in the background. I think in the in the in the short term, we will all overdo it. I think everyone's gonna jump far too too far into it. I think there's going to be, you know, people talking about it's not gonna take jobs. It's not true.
It is already taking jobs. And I feel like there will be a correction on that. Like, after after deciding, hey. We can do without writers, and we can do without Bubba, and we can do without whatever. People will realize that it has to go back to a place where it's man plus machine, you know, or woman plus machine.
And not so much, 1 or the other. So I I think in the in the next 1 year, a lot of people will, Will learn how to use it and then, you know, eventually settle down.
Yeah. I think that's Definitely a possibility where it can get overhyped and then come back. Like you said, I think Yeah. Where Where do you what do you think is coming around for, like, podcasting and AI?
I think there will be refinement on editing, Because that's that's the piece that I'm like, we've talked for a while now, and we haven't really talked about any AI that's able to fully cut up your recordings. There are tools. It may not be as low cost as some of the other ones that we've mentioned, but I think that will come, you know, where you're able to take just a raw recording and Clip it, you know, into different things. I think the video part will get more and more refined. More tools like decipher and stuff will probably start coming up because, you know, the temptation with with new tech is that everyone wants to build a better Piece of new tech. And I think the real gains are for the people who use the tech in different ways. Right? And so I think you'll find a lot of players building new tech.
Yep. My my thinking this is what I'm trying to push these companies to do. I literally call up the Founders and I'm like, hey. Wouldn't it be cool if so this is this is my prediction of what's coming for podcasting and AI, and I predict that it'll be within the next 6 months. Think it'll take 6 months for them to finish this, but it's so close. Like, Zencast or what I'm using right now to record this, I'm like, oh, it's right there. But imagine, like, after having this initial conversation, I could just push play maybe and put in a title. And like I was talking about with Cast Magic, everything's handled down the line.
Like, right now, on your way in, it captured your name because I could see your name even on your video screen, kind of like Zoom does, and then it displays your name. If it also captured your email, What then is possible? Imagine if I just took the show and said, hey, produce it this way according to the template I've already set up. Produce. Everything else happened automatically. So what's gonna happen? 1, I scheduled it. So on the day it goes live, you get an email. An email with to the links to the full podcast, to all the places where it's posted, to all your clips that are automatically already made for you to post and link up to your own social networks. It's already starting to trickle out on all the social networks I have associated with it, and I haven't doubted to do anything.
It's just happening. It all has custom captions. It all has custom text customized for the platform. So TikTok is a little bit different from Instagram. Right? And I didn't have to do any of it. It all happened based on the start date that I said go live. Right? And the guest follow-up is somewhat automated, though, of course, Like, there's probably some personalization you do with that. But at least at least the one that's like, hey.
Your show went live. Here's all the stuff. Yeah. Celebratory confetti and GIFs and all that kind of stuff. That email and Maybe the email afterwards with some stats, that can all be automated with AI. All of this I mean, some of this doesn't even take AI to do. They just haven't integrated it in. But I think within the next few months, you'll see full platform automation from recording to pushing publish, and then you don't even have to think about it.
It's on your website. It's on the social platforms. It's on across all the Apple Podcasts places. Within the next 6 months, at least 1 platform will do all of that.
I cannot wait. Like, honestly, what will happen, though, is that with the exception of people like you and I and a bunch of other folks in inside the bubble, A lot of people will be uncomfortable with that. I don't think people will be comfortable with that thing of pushing it out. It's probably because everyone likes to reserve that idea of, oh, it be edited in the future. And I'm like, when's the last time I I didn't I haven't edited a podcast that we've done in the longest time unless someone Tibley says, can you please take this out? Yeah. So why bother?
And it might be a place where, like like, right now I still review the clips Because AI currently it does a pretty good job at like rank stacks clips according to what it thinks is best. That's not bad, But I usually will listen, I'm less and less. Am I having to go and clean it up? Like it's actually getting much better at finding the sound bite from beginning of thought to end
of thought.
I rarely have to clean that up now or less and less. So most of the time I'm like approved, kill, approved, approved, kill, kill, approved, approved, Done. Maybe clean. I probably edit 1 clip out of a batch now. It's getting good. Yeah. So
It is getting good.
That's exciting. Like, I might still do that in the future. But even in the future, it's probably going to get better and better. I mean, imagine using AI on 1 show and it's getting better and better at like processing the clips and seeing the performance of those clips. Like, it's gonna be it's just gonna get better at analyzing what clips you want. So you're not gonna like, pretty soon you'll just be able to put it on full autopilot. It may maybe a year or 2 from now, it can actually even analyze how well those are producing, so it gets better at clipping for you. And start
getting used
to those. Think so. What to ask?
Wouldn't that be awesome? Wouldn't it be awesome if it comes back to the front and says Yeah. Based on the last blah blah blah, you should be doing this Over here. Yeah.
Yeah. And
then that's it. We can all just fire ourselves and build the GPTs.
Yeah. I think that's probably 2 years out, My prediction. But I think within the next 6 months, just full process automation because AI now I was big into marketing automation before And there was many there was a lot of things you couldn't do because of just the extent that you couldn't automate it. AI fills in so many gaps now that we're gonna see a lot of breakthroughs in all the tech companies with AI filling in all the missing gaps that automation itself couldn't hit. So I'm excited for that.
Here for it. To
To wrap this up, what are some of your favorite resources? Either people you're learning from, blogs, articles, videos, things that have helped you in your AI journey?
Not intuitively, TikTok has been the source from which I've learned a whole lot. And probably the reason for it is because I jumped right into it. Like, I've used a bunch of tools before ChatTpT came around like Jasper and Copy Point AI and things like that. But I think Chat2PT was, like, so far ahead of the others that I was looking for creators. There weren't a lot, and then on TikTok, I found some. 1, I'll give you a couple of names because they continue to create great content. One is Rachel Woods. Another one is Natalie Chopra Search, and she calls herself BrandNat on TikTok.
And there's Justin Feinberg. And all of these folks, of course, they do their part about, you know, what's new and what's coming to the market and, you know, the the new shiny tool. Yeah. But they also go deeper into the automation aspects and and give you use cases of how they're putting it into action for them and their clients, so I think Those are excellent resources. Definite plug for myself and the fact that we do the 4 AM report podcast As well as the, Unboring AI Shift, which is a weekly newsletter. I I learn by writing, And so writing that newsletter, we've been doing it for 7 months now, on a weekly basis. That that in itself has created some mastery in my mind. You know what I'm saying? Done by doing.
Tell me more. Where where can people find it?
So I will give you, a link. It's c p dot digital is our Sorry, and it's right there. It's called AI slash Shift. And, yeah, subscribe to it. It comes out on LinkedIn a couple of weeks later, but the the the fresh one that I do is on the website.
So c p dot digital.
Yes. That's our website. Yeah.
Well, fantastic. Susan, this has been a great conversation. I've learned a ton. I'm looking forward to actually implementing this a lot of my process, especially on the the pre pre interview side. I'm I'm like, I can't wait to set up some of these and build a custom GPT for it. I'm already thinking about how I'm gonna build this GPT now. I'm like, And, maybe later, we'll we'll circle back up if we both experiment with it, do another episode on what custom GPTs can do for research for your podcast before interviews would be fun.
Love it. It's been awesome. Thank you for having I can talk for hours about this and, you know, being able to chat with power users of podcasting like you is it's making my day.
Oh, fantastic. Thanks again for joining me.

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