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Inspiring Women with Betty Collins

Ilaria Rawlins

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Betty Collins

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Speaker

Ilaria Rawlins

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Betty Collins talks with Ilaria Rawlins, CEO of a pioneering women-owned bank in Columbus. They explore the challenges women entrepreneurs face in accessing capital, the unique mission of their bank, and the importance of leadership, mentorship, and community support in empowering female business owners.

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Highlights

“You know why? Because it's the right thing to do to help you navigate maybe similar situations that you're in and you don't have to go through what they've gone through.”
— Betty Collins
“In my opinion, we have a responsibility to each other woman to woman or women to men, but I really believe what we've learned in our lessons over our journey are impactful and they need to be part of how you give back and how you help others.”
— Betty Collins
“Now I know I can do hard things”
— Ilaria Rawlins
“I felt like I could still learn more at First Financial. But where did I really have the most enjoyment in my work? And that was at that time, that was being part of First Baxley Bank.”
— Ilaria Rawlins
“How cool would it be to start my own bank?”
— Ilaria Rawlins

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Betty Collins

Has anyone ever inspired you to create a more fulfilling and successful life for yourself? As a leader in your business and in your community, what are the questions that you ask yourself on a daily basis? Basis? What are the questions that keep you up at night? I am your host, Betty Collins. I'm a CPA. I'm a business owner, and I partner with other women, other business owners who want to have remarkable results for themselves and for their business and their community. And I am here to help inspire you to take positive steps forward for a better life. So over the next 12 episodes and kind of this season, we're going to focus on lessons learned. We're gonna hear from other women who have learned lessons and they're gonna share with you. You know why? Because it's the right thing to do to help you navigate maybe similar situations that you're in and you don't have to go through what they've gone through. And I hope to challenge you that you have lessons learned in your journey that other women need to hear.

Betty Collins

Never underestimate that part of your life and that story because it will have impact. In my opinion, we're obligated to share those life lessons. In my opinion, we have a responsibility to each other woman to woman or women to men, but I really believe what we've learned in our lessons over our journey are impactful and they need to be part of how you give back and how you help others. So welcome to inspiring women today. This is gonna be just a great interview. I think you're gonna really love, the guest and the, conversation that we're gonna have. I'm always a huge, huge, advocate for women who put it out there. You know? It's kinda like they're the turtle with their neck sticking out, and they don't get scared and and their neck comes back in the minute something gets hard.

Betty Collins

And today, we have a lore a Lyra Rollins, and we are excited to have her. She is the CEO of Fortuna Bank. And, this is a an exciting story I want her to tell, and I'm I'm not gonna do too much with it. But it is a woman owned bank, and it is in central, Ohio. And, it's so impactful because this is banking and being lendable and capital are such big issues if you're in business, even bigger if you're a woman in business. So we're gonna talk about this today and hopefully, you can get some insight on it. Because it's one thing to say, who's your bank, but it's another thing to say, my banker is. And so, hopefully, today, you'll be able to really get through this with us, and this can be just such a great thing for you, to to listen to.

Betty Collins

So I would love to start with you just telling your kind of your background a little bit about you for a couple of minutes and just, you know, kinda you've had a great history in banking, and and now you've kinda jumped into this venture. And today, we're starting a little bit late because I know you have kids, and we have, you know, obligations as moms. So just tell us a little bit about yourself, and then we'll go into the story of the bank. So

Ilaria Rawlins

Fantastic. Thanks, Betty. I'm thrilled to be here. Just to share a little bit of my background, and, yes, we're all trying to juggle just life in general, along with leading. But I'm a career banker. I came to Ohio by way of Syracuse, New York and landed at Denison University. Immediately upon graduation, I really wanted to be a news broadcaster and landed in banking. And, never thought it would be a career for me.

Ilaria Rawlins

I had, late in my college, really focused on some economics classes and loved them, and that's how I landed in banking. But, again, never thought it would be a career. 30 plus years later, here I am. I've had some unique opportunities. I've spent the majority of my time in retail banking. So when you think about the branch network for a bank, that's the space that I spent really the majority of my time, and I'd like to say I grew up in. But

Betty Collins

Yeah.

Ilaria Rawlins

My unique experiences is, one, I was part of a de novo group. And by de novo, I mean, a start up organization in banking. Here in Columbus, it was First Bexley Bank. It started in 2006. It ran until about 2014, and there, I was second to our CEO. So I ran kind of really the deposit side of the balance sheet, but also with any small industry and any small business. I also was marketing. I was our HR.

Ilaria Rawlins

I was the BSA officer. So we're wore really a multitude of hats. Yeah. And that's where I really had the opportunity to see what does it take to grow a bank from the ground up and to start one. How does it how is this de novo bank how do we differ from a kind of traditional regional bank or even a mega bank? And and and I've always been passionate about relationships and building relationships, and that just felt like a space that I love. So I always say the most fun I've had in my career was when I was with First Bexley Bank. Hopefully, Fortuna will change that.

Betty Collins

Yeah.

Ilaria Rawlins

Then, when First Bexley was bought out in 2014 by a regional, called First Financial Bank based out of Cincinnati, I stayed on with First Financial. And there, I had the opportunity to hold a couple of roles, but then finally, for the last couple of years of my time at First Financial, I led their retail network, which was 140 offices, 700 employees across the 4 state footprint. There, I was charged with strategy, execution on the strategy. I was charged with growth. I was charged with the physical network itself. So do we expand? Do we contract? Which is what a lot of banks are talking about these days.

Betty Collins

Right.

Ilaria Rawlins

I was a talk I was I was, instrumental in kind of product development. And that's where I like to say I had the opportunity to hone on hone in on executive experience and really just kind of senior leadership. And I tell my former boss from that role, she put me into a role and had me do hard things. But now I know I can do hard things, and that to me was a big was was really a big moment. That was at that time, that was probably the hardest job I I'd ever have. In 20 late 2021, I was approached by a former client of mine, who was a client at First Bexley Bank. Her name is Lisa Berger. She was thinking about starting a bank and asked if I would be interested in being the CEO.

Ilaria Rawlins

And so that was 3 years ago. We're on the verge of opening our doors within the next 45 days. And, so it's been a long road, over the past 3 years, but excited to really be here and feel like my experiences kind of allowed me to be in the position to where I'm ready to lead. I'm excited to lead, and I think what we're doing is unique and differentiated from traditional banking. So excited to bring it to Columbus.

Betty Collins

Yeah. I mean, the the women in in our community are very excited about it. Yeah. You know? I mean, I've heard a lot about I've gotten a lot of stuff about especially, hey. You wanna be an owner? Hey. You wanna put some money in? That kind of thing. So but I can tell you, Denison University is my place to go walk, because that campus is so phenomenal. You can get a good you can get a good workout.

Betty Collins

You can get a great place. If I can just stay out of the restaurants afterwards is probably the key. But, you know, it's funny when you go to college and you have dreams of these things. I went to college and really couldn't hone in on what I wanted to do. So I said, I'm good in business. I like to lead. I'll do a management degree. And they said, well, you need to pick something.

Betty Collins

So I said, you can choose economics or accounting. I said, I'm definitely not checking out economics. I'll do accounting. I was probably the only accounting major that never intended to be an accountant. And here I am. So it all worked out for the best. But Denison's a great place outside of Columbus, for sure. Well, it's really, you know, when you first got that call, hey.

Betty Collins

We're gonna start this bank. And, hey. We need leadership. And, hey. We need to to pull this together. Go back to that moment to go, no. I'm really good. I'm stable.

Betty Collins

I got everything I need in my life. Or this is like gonna I'm not gonna be able to let this go. Right? Yeah. So go kinda go back to that moment when you've when you heard about the opportunity, you're like, wow. Should I be the turtle and stick my head out and stay out or should I just retreat? You know?

Ilaria Rawlins

Yeah. And to your point, I was in a really when we first started having conversations, I was in a really good spot. I mean, it's, the the hardest part was I was splitting time between Columbus and Cincinnati. So there was definitely some some travel that was involved and and not to mention travel just to the branch networking covering that space. But Sure. I went back to where did I have I learned a lot, and I felt like I could still learn more at First Financial. But where did I really have the most enjoyment in in my work? And that was at that time, that was being part of First Baxley Bank. Again, going back to the to building the relationships, start up banks and community banks are really good at holding clients' hands

Betty Collins

Yeah.

Ilaria Rawlins

And are really good at building those relationships and being intentional. You know, convenience is not on their side, so they have to be good in other spaces. And I've always felt that that was a strength of mine and that I really appreciated whether it was through the teams that I was building or whether it was through the clients that I was interacting with. I liked I liked knowing about people. I like hearing about their story. I like helping them with their goals, whether it's financial goals, personal, or professional goals. And so that was one factor. The second factor was, how cool would it be to start my own bank? I'd been saying since the first Bexley Bank days, I would there there was a core group of people that would do that kind of I would talk with and that were either ex First Bexley people or maybe they were on the board of First Bexley.

Ilaria Rawlins

Let's start a bank again. Like, let's do this. Like, let's do it again. I think the time is right. Banks are coming back online. The great recession is over. And so I think that they knew that I was that I would be interested in it. And then what really, really kind of did it for me was the fact that we wanted to be women owned.

Ilaria Rawlins

We wanted to be female focused. Yep. We wanna be a great bank for everybody. So we want everyone to walk in our doors and feel like they are gonna get the best service ever, that the banker's face is gonna light up when you walk into the door, when you call them on the phone. But at the end of the day, when we talk about our philanthropic arm, we wanted to be female focused from a networking, access to capital, mentorship, and education aspect. And I thought, I grew up in a family of 3 girls. I'm the oldest of 3 girls. I have 2 daughters.

Ilaria Rawlins

My two sisters have daughters. So it's it's we're girls everywhere. And my mom, really early on, when I wanted to be a cheerleader in 4th grade, she grew up in Italy. She didn't move to the United States until her early twenties. They didn't have cheerleaders in Italy, and she said, Ilagia, I don't want you to be on the sidelines cheerling. You want to you wanna be on the field playing. And so I've

Betty Collins

come that.

Ilaria Rawlins

Always had that in the back of my head of I need to be I need to be out there. And, Columbus is in such a great spot. There's so much growth taking place. You know, we're Columbus itself and the economic development that's taking place here is, is really putting kind of Columbus on the map. And to be there are less than 20 women owned banks in the country out of about 48100. Of the 20 banks that are women owned, 2 ahead of us were created intentionally to be women owned and and really female focused. So to be number 3 in the country felt like this is something that's just really cool and to be able to put my mark on it. I'm also to a point of where I feel like I want to I wanna I wanna give back.

Ilaria Rawlins

I wanna I wanna build leadership behind me. I want Yeah. To see teams flourish. And, it just it all came together and felt like it was the right time.

Betty Collins

This is the right moment. And I think honestly, in those days of 2020, we're not going to talk about COVID, so don't don't worry. But in 2021, those were years that people realized they needed a bank and they knew their banker and they could have that handheld.

Ilaria Rawlins

Yes.

Betty Collins

It was certainly determined. You know, it was just a crazy time. Hopefully, we'll never return to that. And I've always been an advocate as a CPA for business owners. And big banks are great. There's no question. You could get a lot with a bigger bank because of security or technologies and the things like that. But that local bank that local bank is something that when you're starting up and you're small and you just need to know what you don't know, it's the I'm such an advocate for that.

Betty Collins

So I'm really I know that the community in general is really excited about that you're coming this way and doing this. So, you know, women are, you know, they're the ones starting more businesses than men any day of the week. I don't care who starts it. I just want the marketplace to work. And we're fortunate. I mean, we live in Columbus, Ohio. It's a park. It's a marketplace that works.

Betty Collins

So when your marketplace works, your community works, right? When that economic is good, that development is there and people are having success, Chances are they're gonna make sure when you're having success, you know, you're you're the employer. So that means you have employees, which those are households that form those communities. And so but women are, you know, 40% of the businesses are started by them and sometimes they just cap. It's amazing to me how many women are not over a1000000 in revenues. Some of it is choice of what they're in to some degree or what they've chosen. But women are challenged with capital access. It's just a fact. It's not woe is me.

Betty Collins

And banks aren't sitting going, I have a pile for men and I have a pile for women. They don't do that. You know, there's all kinds of regulation. There's standards. And what I tell women in business, it is hard. I get it. But you have to be lendable. And you have to get a relationship that may helps understand that.

Betty Collins

But with you, what do you see the challenges of women owned businesses and the capital access issue for them? What's what do you see with that? And and how do you feel like a woman owned bank can connect that and help with that?

Ilaria Rawlins

That's a great question. And that's really I think that was really the driver of what, a, what we'd love to solve for, what we'd like to be intentional in, and what, and what really kind of reinforce the fact that we wanted to go down this path. You mentioned it. Women owned businesses are growing at 2 times the national average. Yet on the flip side, women are, female entrepreneurs are denied 3 3 times more often than men for for commercial loans. They ask for less money than men typically do. And so I'm gonna go to the scenario of of kind of keep in mind, this is a very blanket statement and Sure. And generalization.

Ilaria Rawlins

However, 75% of commercial lenders are men.

Betty Collins

Mhmm.

Ilaria Rawlins

If you're a guy starting a business, it is very likely that you have a buddy in your network that you can text or call and say, hey. I'm thinking of starting a business. Can you help me prepare my loan package? Can you tell me what obstacles I'm a need to consider? Can you help me grow and scale my business effectively? And and what will I need to get through loan committee?

Betty Collins

Right.

Ilaria Rawlins

On the flip side, if you're again, very generalized statement. But on the flip side, if you're a female and you don't have that person in your network, now you're walking into a banking center. You don't know the banker across the table. You're asking what do I do, they might give you a checklist.

Betty Collins

Right.

Ilaria Rawlins

But they probably don't have the capacity to hold your hand and walk you through the process. And you so you don't have that established connection. And that's where we say the networking, the mentorship, and the access to capital are really 3 pieces altogether that we need to make make happen. And that's where we know we can be intentional. We had the community banks are, again, are great at building those relationships. They have the time. It's not, we don't have automated underwriting processes for deals 250,000 and less. So we're looking at the package.

Ilaria Rawlins

We're listening to the story, and we know we can make a difference in that space. When you talk about some of the larger banks, they're actively trying to find ways to automate that underwriting process. Well, you do that. You can get a lot more loans through, but now you're missing the story. And sometimes that's the biggest key in building that relationship. That's where we really think that we we can make an impact. That's where we want to be intentional, and that's, how we think we can help lift women so that they're able to be that that we can create that package for them so that it they are lendable.

Betty Collins

Yeah. And in the lendable thing, let's talk to the audience a little bit about and and I and I have this struggle, and I don't always know how to answer the question or help them see it till it's maybe too late. So they go after capital that's easy. Like, I'll go get credit cards to get started. I'll go, take a 401 k. Don't do that. No. Don't take don't turn your fork in.

Betty Collins

You know? And they go after areas or they go after things that are gonna hurt them in lending, right out of the gate, because now they're in debt in the wrong debt. They're in current debt. There's all those things. If you had advice for women, as we're trying to say, find out how lendable you are before you get started. I don't know if that's a good way to say it, but but I think that's a real issue if for business in general, but I see it with women all the time. Well, you know, I just went ahead and cashed this in or I did that versus looking at I need to be able to have capital.

Ilaria Rawlins

Right. I I think I think it comes from I think it comes from a just the lack of the connection. So those discussions aren't taking place amongst amongst from the business owner to the commercial banker or even to a banker perspective. They're thinking they might be thinking, I only need $25,000. I already have a credit card with that limit. I'm gonna use that first. And then when I run out of that, I'll go to a bank. And, and instead, where we'd like to capture people is when they have the idea that they'd like to start a business.

Ilaria Rawlins

Let's let us help you create that business plan. And what does that funding source look like so that you don't have you're not tapping your 4 zero one k. That's probably the last thing we want people to do. Right. You're not you're not using those personal credit cards. Again, to your point, all of a sudden, it shows you have this new debt, and it and it's score it's scored and kinda weighted differently. So we'd love to be able to walk people through that journey early on. And that's hopefully where we will start kind of advocating and and speaking to us.

Ilaria Rawlins

Come to us before you before you do anything.

Betty Collins

Because what I find is they don't even know what their purse they don't even know what a personal balance sheet is, let alone Right. I have to I I need to create that to see it. Right? They don't they don't know that how lendable they are because here's how much personal debt I have or not. And if they've never done a business plan and they just have an idea and they're not thinking, I I need 3 3 months of, I'm buying a bunch of of cost to make my product, and I need 3 probably need 3 months, 90 days to sell that product. They're not thinking about that window. Right?

Ilaria Rawlins

Right. Right.

Betty Collins

Or, hey. I have a line of credit. I could just use it for whatever. And, you know, and then they've done a lot of that. And then they come to you and say, no bank will talk to me. And I'm like, this is why. So I just, you know, I'm encouraged that a woman owned bank is gonna you know, they're gonna tap into that because that's why the denials are gonna air. I mean Right.

Betty Collins

Exactly. Out of 10.

Ilaria Rawlins

Exactly. It's definitely not discriminatory in any nature. It's the reality of just what it what the package looks like when you're walking in the door, and it's different.

Betty Collins

Correct. And so a lot of times people need that. And even when you and knowing what stage is my business in because I I mean, I have a woman owned a woman owned business. She's just ambitious. And she's like, I need to grow 30%. I said, okay. Why do you need to grow that? Because I just wanna grow it. I said, okay.

Betty Collins

Then go get another $1,000,000 on your line. Well, why? I said, because if you go 30% and you don't get paid for 90 days because of the business, You need a huge line before you can even think about that. Yes. And so just helping I'm glad that, you know, because women are gonna see it differently, and they're gonna help women get through these issues versus not. So Yes. You know, but women are typically this is what makes you guys unique. They're not found in that boardroom where there's decisions being made. Right? It's like, what, 20% or only and I don't know my statistics well enough to say out out too out loud, but I do know that it's probably less than 25% of boards have women on them, you know, of the bigger companies that have boards.

Betty Collins

And even though they women you know, we represent over half the population. Right now, 60% of accountants are women now, which is but only 21% are in leadership. So how are you and the, you know, the bank planning on assisting to to make that change? Because you're I guarantee you, your board's gonna be full of of women in the boardroom. Right? So how how what's your I I know for Brady where we we when I came to Brady where there were 26 owners, 2 of us were women. I was one of them. And, they said we, you know, we we just need our women. We wanna have a women's initiative, and we wanna do these things. I said, great.

Betty Collins

They don't know this boardroom is for them. There's 26 of us in 2, so they don't see their place at this table. Yeah. So let's see that let's let them know they have it. Now we have 20 shareholders and 7 of them are women. So we have totally and I don't want women for just to have women, but we have different perspective. And now our first CEO, she's really our managing director, is a woman. I mean, first in Brady Meagher's years of 60.

Betty Collins

So and we got such talent. I mean, it was about the talent and what they add to the table. But do you guys how do you think about the boardroom in general and how can we get women on boards?

Ilaria Rawlins

Yeah. So a couple of things just from really the Fortuner perspective. 1, we have a we have 12 individuals on our board. We were obviously very intentional in making sure that we were selecting women, primarily for our board. However, we also wanted and you you mentioned this. We also wanted diverse perspectives. So we wanted different backgrounds because at the end of the day, our board will help us in different areas. So we have someone who has tech expertise.

Ilaria Rawlins

We have CPAs. We have attorneys. We have someone who has a great community network. And so that combined gives us some great just perspective and vision. But, again, we were intentional. So out out of the 12, we have 8 board members. We felt like we needed to make sure that we're 8 or that are female. Sorry.

Betty Collins

Yeah.

Ilaria Rawlins

We wanted to make sure that we are equally putting our money where our mouth is and and highlighting that, women can lead, they should lead, and we should we should be there. We have 4 men who are tremendous assets to our team and who will bring a lot of knowledge and experience and varying perspectives at the end of the day to have a board that challenges thought, but to me was was important. And so I wanted I wanted to make sure that that was take that that was taken care of. Equally, from our in our leadership team, we have 5 senior leaders, including myself, 4 of which are women. 2 have not yet been officially announced in names. They just put in their notice elsewhere, so I I

Betty Collins

can't Yeah. Say

Ilaria Rawlins

their names. But we have we have one male.

Betty Collins

Not a good idea.

Ilaria Rawlins

Yeah. No. We have one male in, in our senior leadership position. Again, intentional in making sure that we're giving women the opportunity to lead and to kind of create their own story and to, elevate their they already had high ceilings, but to elevate their own Yeah. You know, career and professional trajectory. And then we talk at Fortuna about creating an advisory network. So we'd like an advisory board that from there and this is will kind of lean on our philanthropic side. But from there, the advisory board will be mentors to the next generation of entrepreneurs.

Ilaria Rawlins

They'll be kind of advice people. And so we what we would like to do with our advisory board, and it's a day 2 item. So it's not in it's not there yet. But what we'd like for advisory board to do is mentor people who do become qualified to be on a board. And then Yeah. It I think it goes back to the the network piece. If you're in a network and you have connections, oftentimes, that's the easiest way to find yourself in a board seat. And we put people on the board that may look like us or think like us or that we're friends with or that we've interacted with in the past.

Ilaria Rawlins

And and so I think I think the tide is turning to where we'll start to see more equality across boards as time goes on. But I think it's just the evolution of, you know, what was once a male dominated workforce is now slowly turning to kind of a little bit more female or a little bit more equal, and then we'll see that representation, hopefully, as we continue to grow. But but we're doing our part.

Betty Collins

You know, my my biggest thing on on of course, I'm an empowerer. I'm an advocate for women for sure. I mean, I've I'm 60. I'm gonna be 61 here very shortly. And for me, I just didn't have a lot of it. It was the times. I mean, it wasn't bad. But the seasons I went through, I wish I would have had some of those seasons.

Betty Collins

I really wish I would have had more woman influence. It just wasn't there.

Ilaria Rawlins

Yeah.

Betty Collins

You know, especially in the eighties. And then and then I didn't really see it till I hit 40, and then I really seized it in my forties. And then my fifties thrived. And it was because I had that diversity around me, whether it was age, you know, because we always think of of of diversity when, you know, the color of your skin or the gender, and there's so much more to it. It's just different thought process, different views, it's age, it's it's backgrounds, it's all of it. So what I really emphasize to organizations like yours or to others where they're trying to get more women in those positions is they just got to see that the position can be theirs. Right. And some of that is we've got to, you know, go stop whining and get it on, get going, You know? Do it.

Betty Collins

But, you know right. I mean and, you know, but it is intimidating when 26 people are in the room and 2 are women and you're like Sure. And there's no age differences. There's no any of that stuff. So now in that room was tremendous talent from years. Right? But then we realized we don't have enough talent that we're bringing along with us because we are the talent. You know, and so it's like, okay. But, but, you know, our community in in Columbus, I think it has a lot of diversity and, you know, in in but in our industries, we just don't we just don't have those things.

Betty Collins

And so it's it. We just have to do our part to go. Let's get that diversity, you know, going for the good of the organization and the community. And it is an intentional process. Right? It definitely is. So how are you guys educating women or going to on financial freedom, you know, providing the confidence to make those sound financial decisions, not emotional decisions sometimes. Right. Just take that out.

Betty Collins

And what do I need to do?

Ilaria Rawlins

It will be, a build out process. We talk about various stages of where women are, whether it's the female consumer, whether it's starting the business. And so we talk about, is it day to day? And so we'll have classes or seminars or sessions kind of focused on these on these specific categories initially, but is it day to day money management? Is it saving for retirement and how to become more risk accepting? Is it how to build your business and how to scale your business? Is it, how do I leave my estate down the road? But it's a lot of those decisions. And when we talk about day to day money management in typical households, over more than half of the women already handle kind of the day to day money management and kind of that check the basic checking and savings account. But what was interesting in in for us and for it reinforced that we would like to focus in this area when we were raising capital for the bank. Yeah. We had to be over 51% women to be women owned. So our targets were initial, you know, conversations were with women.

Ilaria Rawlins

And it ended up being a much longer process because the conversation is a lot longer. Because what we found is that women are just more thoughtful. They're more risk averse, so they take more time to make that decision. And especially if it's something financially that's that's not, that's completely foreign to them, it was very difficult to get some over the over the hump. But once we did, there was this sense of empowerment, and it was I've never been presented with a private equity opportunity. I've never I don't I don't I don't even know what this meant until, you know, I was approached by Fortuna Bank. And so, you know, we were I realize I've now gone off topic, but we were very intentional in, our conversations in the dollar amounts, kind of our minimum thresholds, and in part, in hopes to educate women as well. And so to use this as an education piece through kind of this investment.

Ilaria Rawlins

But primarily investments, building a business, and then day to day money management will be kind of the areas that we focus on initially. And then it'll be really important for us to hear from the community. What do they need? What do they want? Who are community partners that where we can collaborate and work together and and build off the synergies that just are naturally there.

Betty Collins

Yeah. Because, you know, in Columbus, the great thing is you you have I mean, it's funny because Brady wears in 4, 4 areas. And so we're in Richmond, Indiana, where we started. Right? And it's been it looks probably about the same as it did 10 years ago and probably similar to 20 years ago. And but you don't have access to, hey, you got several banks you can go to or you and even in the CPA firm, I mean, we're the big dog in town. Right? Because we're it. And so if you need anything complicated, Bernie Ware in Richmond does that. And then 50 years ago, we migrated over to Dayton and Dayton had was a thriving town.

Betty Collins

I mean, yesterday, I was there for a lunch. It was just amazing at NCR Country Club because NCR was there. And they had their own country club. Now NCR is not there. Right? So Dayton has gone through this, hey. We're up here, and then we're gonna take a dive, and then everyone leaves, and then you just see that economic development struggle. Yeah. And then we came into the Columbus market, which was, you know, you know, you think of Ohio as this pal town, which is not our state.

Betty Collins

And and we were not as known. And then we were in Atlanta. So we have these 4 diverse areas. But what I love about Columbus, probably of all the 4 markets, is I have such an ability to go to several banks more than 1, obviously. I mean, I got 10 competitors. I'm not happy about it, but I do. And and so but but tapping into more than 1 and hearing different stories and hearing different methods and ways Yes. I just think this is gonna be great for women in in business or women who own businesses in our region, because they'll have access to something that's gonna be really different.

Betty Collins

Even though we have a ton of great bankers in Columbus.

Ilaria Rawlins

Sure. Sure.

Betty Collins

Sure. Different aspect and a different approach, and things are gonna be done differently. So that's what makes it really good.

Ilaria Rawlins

We we're really looking to build a community. So beyond a bank, a community of people, whether it's shareholders and clients, shareholders, clients, and community, that we all utilize each other's resources and Right. Help each other. I mean, think of it as a tribe and Yeah. Can't survive

Betty Collins

without a tribe. Brady, we're always does a conference every year in June. This last year, we had 275 attend. And that is we actually sold 275 tickets as opposed to give a bunch of bunch away. Right? And what's great about that conference we've is this this is gonna be year 12 is that it is such a diverse group of needs in that room. And so we've always tried to have every kind of aspect when you're in business, what is it that you need? And finance is always banking is always one of those top surveyed things of I just need to know what to do. Yeah. So I think Columbus and the women yeah.

Betty Collins

Because we have great groups from either Well, the Ohio Women's Fund. You've got NABO. You've got the WSBA, the Ohio Women's Coalition. And they all really work well together. You know, since my firm merged into bradyware, I've just had that community and man does that make such a difference. And I would not have done and gotten to have the success that I've gotten to enjoy without that community. And it's just great women groups. And then I go to my other offices.

Betty Collins

They just don't have that in their towns, you know, and it's really lacking. Columbus is great with it. So

Ilaria Rawlins

That was that was one of the pieces that we noticed as well when we were doing the research was the Navajo community is the largest community if for all of Navajo chapters is here in Columbus and just the support. And and even just through our capital raising through the advocacy that took place when we were looking to raise our capital, and and people excited about the story. So I agree. Columbus has been phenomenal. We're really lucky to be here and excited to be here.

Betty Collins

And what's great too is just like when I first joined NABO in 2014, I mean, you had the Darla Kings with King Interiors to Caroline Worleys to little old Betty Collins who had this firm with 12 people in it, you know. And every it didn't matter that Darla King would had already been here. She she was totally an advocate for me. You know? And so it was it was great. And I think adding this to, to the mix is gonna just be phenomenal for Columbus. That's for sure. But as we get ready to kind of close-up and wrap up, and everyone wants to know this. So what's the interest rates gonna be? No.

Betty Collins

But, you know, economy wise and everything, I mean, it's, you know, what would be that positive thing you would give that business owner or that woman in business just trying to get there? You know, we're in weird times. Yeah. And, I always look at it as I've kinda learned since 2020. The one thing that I felt stable was stable the whole time were small business owners. Everything else has kind of been all wacky. But from your perspective as a bank and coming into the region and really kicking this off, of course, you've had a lifetime of banking. You know, what would you what would you give to kind of encourage people, hey, we're gonna make it, we're not gonna make it, whatever it is, but, you know, what would be your final thoughts?

Ilaria Rawlins

Yeah. We are, actually, we're really excited about the time that we're the economic kind of conditions and market that we're coming into, specifically because, we do not have as a de novo bank, we don't have any existing loans or deposits on our balance sheet. So we get to open up without any legacy low interest rate loans, which a lot of banks are struggling with right now. Their margins are compressed because they have all of the low interest rates loans through before and through COVID. There's probably another 3 to 4 years that they're kind of working those loans through the system, and yet they have to pay high deposit rates. So they've got deposit rates that they're paying around 4%. They've got low interest rate loans around that, and their margins, as I said, are compressed. We won't have them.

Ilaria Rawlins

So we'll be able to price our deposits accordingly. We'll be able to price our loans accordingly. We'll be able to be competitive. One of the beauties about being a smaller community bank is we don't have the overhead that some of the larger

Betty Collins

Right.

Ilaria Rawlins

Industries and other banks have. So we are able to price a little bit higher. So I think I think we're really excited about kind of the opportunity. We also recognize that deposits are challenged for banks. That's always the hardest part for a bank to grow is the deposits. Everyone always thinks about loans first when it comes to banking, but deposits are the hardest piece. We were really intentional in having a larger shareholder base. So we have about 340 shareholders, with the expectations that there are brand ambassadors and and clients on day 1.

Betty Collins

Right.

Ilaria Rawlins

And then we had started with an initial contact list of about 300 people, of who we just wanted to talk to and make sure that they knew about the bank organically. It's grown to over a1000, just interested in the bank. And so we're, I don't know. I tend to be an optimist, and and I see a lot of things through rose colored glasses. So I do have a controller and chief credit officer who keeps me in the guardrails.

Betty Collins

We all have to have that. We all

Ilaria Rawlins

have to we like that, but I think we're really excited to, in this kind of exact economic environment, even if interest rates go down, that might, loosen up. You know, people might start looking to refinance at that point. We're available for them. There are 2 mergers taking place here in Columbus that become opportunities for people looking potentially now looking for new banks because their bank is being acquired. And so that's another, I think we think opportunity for us as well. And, and then definitely just the female women's network here in Columbus that that we'll partner with and and capitalize on.

Betty Collins

You know, I've told people, they're I'm just gonna wait to get my rates back. I go, look. My mortgage, I've kept on to it since 2020. I really could almost be done, but it was at 2.65.

Ilaria Rawlins

Right.

Betty Collins

Nobody's gonna do that again, and they shouldn't. Right. And and they go, what? And I go, no. That's probably what got us here a little bit.

Ilaria Rawlins

Right. Right. You know,

Betty Collins

and we just can't we just can't do those things. We need to be a little you know, we don't wanna be 9%, but we can't be 2%. I mean, there has to be some some middle of the road. And so, hopefully, you know, people will will not be so down on things. You just gotta keep pushing through and being smart about it. Right. And how you do and push through is who you push through with. And so I think you guys are gonna be a great partner for Columbus and a great bank for Columbus.

Betty Collins

We're really excited. I would love for you to invite me to the when you actually open those doors. I'd love to be there. I'd love to do it. And, anything, you know, that that I can help with to to bring that community together with you, I'd love to do it. But I really appreciate you spending some time with us today and talking about something that's so needed in, our country, let alone in Columbus, Ohio. And hopefully, this will be the start of really some cool things. Thank you.

Betty Collins

You know, when women are empowered, we're we're it it's an amazing moment. Right? So It

Ilaria Rawlins

is.

Betty Collins

We we want those businesses to be healthy and strong. And when people put their life into it, we wanna make sure they it was worth the worth the thing. You know, it was worth it to do it. So

Ilaria Rawlins

but Definitely.

Betty Collins

Thank you so much for joining us today. We so appreciate your knowledge and your background, and we're excited. And we're looking forward to you in 45 days.

Ilaria Rawlins

Right? Yep. And you're on the grand opening list. So

Betty Collins

I would tell you, Penny. I would love it. I would love it. Okay. Well, thank you for listening today. This is Inspired Women with Betty Collins, and we hope that you enjoyed this moment because I'm sure if you're a woman in business or you are a business owner or or you're thinking about being in either of those, banking, being lendable, supporting women, it's all there. So have a great have a great day. More about inspiring women can be found on bradyweird.com, Apple Podcasts, and Spotify.

Betty Collins

Thank you for listening.

Also generated

More from this recording

🔖 Titles
  1. Empowering Women in Business: Networking, Mentorship, and Capital with Ilaria Rawlins

  2. Building Financial Equality: Ilaria Rawlins on Leading a Women-Owned Bank

  3. Navigating Capital Challenges: Insights from Fortuna Bank CEO Ilaria Rawlins

  4. Empowering Female Entrepreneurs: Financial Strategies from Ilaria Rawlins

  5. Women in Business: Banking Insights and Mentorships from Ilaria Rawlins

  6. Ilaria Rawlins on Personalized Banking for Women Entrepreneurs

  7. Women Leading in Banking: Ilaria Rawlins on Relationships and Capital Access

  8. From Vision to Reality: Ilaria Rawlins and the Launch of Fortuna Bank

  9. Breaking Barriers: Ilaria Rawlins Discusses Female-Focused Financial Services

  10. Driving Success: Ilaria Rawlins on Banking, Mentorship, and Women’s Entrepreneurship

💬 Keywords

Networking, mentorship, access to capital, women in business, community banks, personalized relationship-building, underwriting processes, larger banks, automation, lending process, harmful debt, lending potential, personal balance sheets, business plans, loan denials, decision-making boardrooms, diverse backgrounds, middle ground approach, business growth, partnership with Columbus, empowering women, Inspirational Women podcast, Betty Collins, Ilaria Rawlins, Fortuna Bank, women-owned bank, financial education, community feedback, economic development, financial services, gender diversity.

💡 Speaker bios

Betty Collins is a dynamic CPA and business owner dedicated to transforming lives and communities. As a passionate leader, she collaborates with other women and business owners to achieve remarkable results. A seasoned host, Betty is committed to inspiring positive change by sharing valuable lessons learned from her own experiences and those of other women. Through her initiatives, she empowers others to navigate challenges more effectively and encourages them to impart their unique insights to uplift and support their peers.

💡 Speaker bios

Ilaria Rawlins is a dedicated professional with rich experience in the banking industry. As a former BSA officer, she wore multiple hats which provided her with a unique opportunity to understand the intricate process of growing a bank from its inception. She explored how a de novo bank differs from traditional regional or mega banks. Ilaria's passion for fostering relationships and building connections made her tenure at First Bexley Bank the most enjoyable period of her career. She now looks forward to continuing this rewarding journey with Fortuna, aiming to surpass her previous experiences.

ℹ️ Introduction

[Intro Music Playing]

Betty Collins:
Welcome back to another episode of "Inspiring Women with Betty Collins," the podcast where we dive deep into the accomplishments and journeys of remarkable women to spark inspiration and empowerment. I’m your host, Betty Collins, and today, we have an incredibly insightful episode featuring Ilaria Rawlins, the CEO of Fortuna Bank, a pioneering, women-owned bank in central Ohio.

With over 30 years in the banking industry, Ilaria brings a wealth of experience and a fresh perspective to the challenges women face in accessing capital and climbing the corporate ladder. In this episode, we’ll explore Ilaria’s passion for female-focused services, the criticality of networking and mentorship, and how Fortuna Bank is breaking the mold by prioritizing relationship-building and personalized financial solutions.

We'll also delve into the significant issues women entrepreneurs face, from harmful debt to understanding their financial potential, and unpack the pivotal role of diversity in decision-making boardrooms. Plus, you won’t want to miss Ilaria discussing her exciting upcoming partnership with Columbus and the unique economic opportunities on the horizon.

Join us as we uncover the inspiring journey of Ilaria Rawlins and learn how Fortuna Bank aims to change the banking landscape for women entrepreneurs. Stay tuned!

[Intro Music Fades Out]

📚 Timestamped overview

00:00 Host Betty Collins, a CPA and business owner, aims to inspire listeners to take positive steps for a better life. The podcast focuses on lessons learned from successful women to help navigate similar situations.

05:54 Experienced in product development, honed executive skills, approached for CEO role at new bank.

09:27 Experience in building relationships, interest in people and goals, desire to start own bank.

11:24 Excited about Columbus, women-owned bank, and giving back.

14:44 The speaker wants to address gender disparities in business financing.

17:40 Women should assess their lending abilities and acquire capital before taking on debt.

20:39 Encouraging women to seek larger financial lines, advocating for greater female representation in decision-making.

26:01 Emphasizes realizing potential, diversity's importance in success, encouragement for women.

27:52 Focus on women's financial empowerment and business ownership.

30:12 The speaker talks about Columbus, Richmond, and Dayton's development over the years.

35:23 New bank excited to start without existing loans or deposits, avoiding low interest rate loan struggles.

37:24 In a positive economic climate, we anticipate increased demand for refinancing due to potential mergers and partnership opportunities.

39:44 Inspired Women with Betty Collins offers advice for women in business.

📚 Timestamped overview

00:00 Betty Collins inspires women to achieve success.

05:54 Instrumental in product development, honing leadership skills. CEO offer from former client in 2021.

09:27 Skilled in relationships, interested in starting bank.

11:24 Excited about Columbus growth and female representation.

14:44 Women entrepreneurs face challenges in accessing funding.

17:40 Know your lending ability before taking on debt.

20:39 Women need support in male-dominated boardrooms.

26:01 Diverse perspectives and seizing opportunities for growth.

27:52 Classes, seminars for women in financial management.

30:12 Columbus, Richmond, and Dayton's historical significance.

35:23 New bank excited about market conditions.

37:24 Potential opportunities in economic environment and mergers.

39:44 Inspired Women podcast, bank lending, empowering women.

❓ Questions

Sure, here are 10 discussion questions based on the episode with Ilaria Rawlins on "Inspiring Women with Betty Collins":

  1. What are the key challenges women face in accessing capital for their businesses, and how does Fortuna Bank aim to address these challenges?

  2. Ilaria Rawlins emphasized the importance of networking and mentorship. How can women entrepreneurs effectively build a supportive network and find mentors to guide them?

  3. Betty Collins discussed the issue of women entrepreneurs taking on harmful debt. What financial strategies can women adopt to avoid this pitfall and realize their full lending potential?

  4. In what ways do community banks provide personalized relationship-building that larger banks might lack, according to Ilaria Rawlins? Have you experienced this difference?

  5. How does the lack of women in decision-making boardrooms impact the banking industry, and what steps can be taken to boost gender diversity in these positions?

  6. Fortuna Bank is planning to offer financial education specifically tailored to women. What topics do you think are crucial for such financial seminars to cover to be most effective?

  7. The episode highlights the importance of understanding personal balance sheets and business plans before seeking capital. What resources or tools can help women entrepreneurs improve their financial literacy in these areas?

  8. How does Ilaria's unique background and her journey through various banking roles inform her approach to leading a women-owned bank? What insights from her experience can be applied more broadly?

  9. Given the strategic advantages discussed regarding interest rates and operating as a de novo bank, what are the potential risks, and how can they be mitigated to ensure success?

  10. Betty and Ilaria both express enthusiasm for Columbus's economic growth and opportunities. How can regions like Columbus serve as models for other cities aiming to support women entrepreneurs?

These questions are designed to spark deeper conversation and reflection on the themes and topics discussed in the episode.

❇️ Key topics and bullets

Sure, here's a comprehensive sequence of topics covered in the text, with sub-topic bullets for each primary topic:

  1. Introduction and Background

    • Host: Betty Collins

    • Guest: Ilaria Rawlins, CEO of Fortuna Bank

  2. Importance of Networking, Mentorship, and Access to Capital for Women in Business

    • Emphasis by Ilaria Rawlins

    • Personalized relationship-building at community banks

    • Automation in larger banks and potential downsides

  3. Challenges Faced by Women Entrepreneurs

    • Taking on harmful debt

    • Lack of understanding personal balance sheets and business plans

    • Loan denials due to poor financial planning

  4. Diverse Representation in Decision-making and Leadership

    • Lack of women in boardrooms affecting the banking industry

    • Fortuna’s intentional selection of diverse board members

    • Creating new perspectives and opportunities

  5. Middle Ground Approach in Business Growth

    • Discussion on balancing aggressive growth strategies with prudence

  6. Ilaria's Upcoming Projects and the Grand Opening of Fortuna Bank

    • Partnership with Columbus

    • Supporting female entrepreneurship

    • Betty's enthusiasm for Ilaria's accomplishments

  7. Inspiring Women and Their Journeys

    • Show's focus on inspiring lessons from successful women

  8. Ilaria Rawlins’ Banking Experience

    • Over 30 years in banking

    • Leading roles at First Financial Bank

    • Part of a de novo group starting a bank

  9. Starting Fortuna Bank

    • Journey of opening a women-owned bank

    • Passion for building relationships

    • Focus on female-focused services

  10. Challenges in Accessing Capital

    • Higher denial rates for women-owned businesses

    • Importance of addressing these challenges through Fortuna Bank

  11. Gender Disparity in Commercial Lending

    • Lack of supportive networks for female entrepreneurs

    • Strategic advantages for a women-owned bank

  12. Economic Conditions and Market Opportunities

    • Excitement about Columbus' growth

    • Strategic advantages, such as new business from local bank mergers

  13. Gender Diversity in Leadership at Fortuna

    • Majority female board and leadership team

    • Focused on elevating women’s career trajectories

    • Plans for an advisory board to mentor new entrepreneurs

  14. Financial Education and Empowerment

    • Offering classes and seminars tailored to women

    • Providing financial education on various topics

    • Encouraging investment opportunities and community feedback

  15. Access to Financial Services in Underserved Areas

    • Role of the organization in providing services to Richmond and Dayton

These topics encompass the highlights and key discussions from the podcast episode featuring Ilaria Rawlins on "Inspiring Women with Betty Collins."

🎬 Reel script

Hey everyone, it's [Your Name]! I just wrapped up an incredible session with Ilaria Rawlins, the CEO of Fortuna Bank. We dove into the crucial role of networking, mentorship, and access to capital for women entrepreneurs. Ilaria shared her journey of launching a women-owned bank right here in Columbus, Ohio, aiming to fill the gap in financial services for women in business. We also touched on the importance of having women in decision-making roles and providing financial education tailored specifically for women. Stay tuned for more inspiring stories and insights!

👩‍💻 LinkedIn post

🌟 Exciting New Episode Alert! 🌟

I’m thrilled to announce the latest episode of Inspiring Women with Betty Collins, featuring the incredible Ilaria Rawlins! Join us as we delve into the essential elements that drive women’s success in the business world.

Ilaria Rawlins, CEO of Fortuna Bank, shares her wealth of knowledge gathered over 30 years in the banking industry. We discussed her unique journey, the upcoming opening of Fortuna Bank, and her commitment to empowering women entrepreneurs.

Here are three key takeaways from our enlightening conversation:

🔑 Networking, Mentorship, and Access to Capital Are Game-Changers:
Ilaria emphasizes the pivotal role that strong networks, mentorship opportunities, and accessible capital play in the success of women-owned businesses.

🏦 The Role of Community Banks:
She highlights how community banks, through personalized relationships and understanding of local markets, can address the unique needs of women entrepreneurs better than larger, automated banking institutions.

👩‍💼 Elevating Women in Leadership:
Ilaria shares Fortuna Bank’s intentional approach to gender diversity, with a board composed of 8 women out of 12 and a senior leadership team with 4 out of 5 female leaders. This strategy aims to bring diverse perspectives and support the next generation of women leaders.

Tune in to learn more about Ilaria’s journey, the challenges women face in accessing capital, and the innovative solutions Fortuna Bank brings to the table!

🔗 [Link to Episode]

#InspiringWomenPodcast #WomenInBusiness #Networking #Mentorship #FinancialEmpowerment #Entrepreneurship #Leadership #FortunaBank #BettyCollins #IlariaRawlins

🗞️ Newsletter

Subject: Empowering Women in Business: Meet Ilaria Rawlins and Fortuna Bank


Dear [Subscriber Name],

Welcome to another edition of the "Inspiring Women with Betty Collins" newsletter! In our latest podcast episode, we had the pleasure of sitting down with the dynamic Ilaria Rawlins, CEO of Fortuna Bank. This episode is a treasure trove for any woman entrepreneur or business leader looking to deepen their understanding of financial empowerment, mentorship, and the importance of community-based banking.

Key Takeaways from This Episode:

1. The Power of Networking and Mentorship:
Ilaria emphasizes the essential role of building strong networks and finding mentors who can guide you through the complexities of the business world. She highlights that women often thrive when supported by a community of like-minded individuals.

2. Personalized Banking Experiences:
Unlike larger banks that are increasingly moving towards automation, Ilaria believes in the power of community banks to offer personalized services. Fortuna Bank is committed to relationship-building and providing tailored financial solutions that can make a significant difference for women entrepreneurs.

3. Understanding Financial Literacy:
Betty Collins and Ilaria stress the importance of understanding your personal balance sheet and business plan before seeking capital. Proper financial planning can prevent harmful debt and improve your chances of securing loans.

4. Bridging the Gender Gap in Banking:
Fortuna Bank is leading the charge in improving gender diversity in boardrooms and decision-making processes. With 8 out of 12 board members being women and a leadership team that is predominantly female, Fortuna Bank is setting a new standard for inclusivity in the financial sector.

5. Educational Initiatives:
Fortuna Bank is not just a financial institution; it's a learning center. They plan to offer classes and seminars on various financial topics tailored to the specific needs of women, aiming to educate and empower female entrepreneurs.

6. Empowering the Next Generation:
In a move to nurture future leaders, Fortuna Bank is creating an advisory board to mentor up-and-coming entrepreneurs. This initiative is designed to help more women qualify for board positions and elevate their career trajectories.

Exciting Announcements:

Ilaria's Upcoming Partnership with Columbus:
Both Betty and Ilaria expressed their excitement about Fortuna Bank's upcoming venture in Columbus. This partnership is set to provide significant opportunities for women in business.

Grand Opening of Fortuna Bank:
After a 3-year journey, Fortuna Bank is on the verge of opening its doors. Stay tuned for more details on the grand opening and how you can be part of this groundbreaking event!

Final Thoughts:

This episode of "Inspiring Women with Betty Collins" is a powerful reminder of what can be achieved when women support women. Ilaria Rawlins's journey and her work with Fortuna Bank serve as an inspiration for all of us to push boundaries, seek mentorship, and empower the next generation of female entrepreneurs.

Don't miss this insightful episode. [Listen now!]

Thank you for being a valued member of our community. Join us next time as we continue to bring you stories that inspire and motivate.

Warm regards,
The Inspiring Women with Betty Collins Team


Follow us on social media for regular updates and behind-the-scenes content:

  • Twitter: @InspiringWomenPod

  • Facebook: Inspiring Women with Betty Collins

  • Instagram: @inspiringwomenpodcast

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🧵 Tweet thread

🚀✨ Hey, everyone! Let's talk about something super important today—women in business, and why their empowerment is critical for our economic growth. 💼👩‍💼

🧵Thread:

1/15 🌟 Did you know that women-owned businesses are growing at twice the national average? Yet, women face more challenges in accessing capital. Let's dive into why this is happening and how we can change it. #WomenInBusiness #EmpowerHer

2/15 🏦 Ilaria Rawlins, CEO of Fortuna Bank, joins us on the "Inspired Women" podcast with Betty Collins! She brings 30+ years of banking experience and some incredible insights on empowering women in business. #BankingForGood

3/15 🔗 Ilaria emphasizes the importance of networking, mentorship, and access to capital for women entrepreneurs. These elements aren't just 'nice to have'—they're essential for success! 💼⚙️ #MentorshipMatters #Networking

4/15 🤝 Community banks, like Fortuna Bank, are game-changers. They offer personalized relationship-building and a human touch that larger banks, often leaning towards automation, may lack. #CommunityBanking #HumanElement

5/15 💡 Betty Collins points out a critical issue: women entrepreneurs often take on harmful debt without realizing their true lending potential. Understanding personal balance sheets and business plans is crucial before seeking capital. 📊💡 #FinancialLiteracy

6/15 🚫 Lack of understanding and poor financial planning often lead to loan denials. Knowledge is power, ladies! Let's arm ourselves with the info we need to succeed. 📚💪 #FinancialEducation

7/15 🚺 The banking industry needs more women in decision-making roles. It's inspiring to see organizations like Fortuna bank, intentionally selecting women and diverse individuals for their board. #Diversity #Leadership

8/15 🏛️ Fortuna Bank's board boasts 8 female members out of 12! Their leadership team? 4 out of 5 senior leaders are women. They're not just talking the talk; they're walking the walk. 👣🌟 #LeadingByExample

9/15 💬 Ilaria discusses how community building extends beyond the bank's walls. Fortuna is set to provide classes and seminars tailored to women's financial needs. Knowledge is truly empowering! 📚✨ #FinancialEmpowerment

10/15 🌍 Columbus, Ohio, is buzzing with growth and opportunities. And now, with Fortuna Bank's unique approach, women entrepreneurs have more reasons to thrive here. #ColumbusGrowth #EconomicBoom

11/15 🗣️ Betty Collins and Ilaria Rawlins remind us of the significance of diverse perspectives in leadership roles. It's refreshing to see initiatives that are genuinely committed to elevating women's career trajectories. 🌟💪 #WomenLeadership

12/15 💪 Ilaria's journey is a testament to the impact of nurturing relationships and providing female-focused services. Her passion for banking and assisting clients with their personal and professional goals is truly inspiring. #PassionIntoPurpose

13/15 🌟 Fortuna Bank aims to create an advisory board to mentor and guide the next gen of entrepreneurs. This isn't just about filling board seats but shaping future leaders! #FutureLeaders #Mentorship

14/15 🎉 Betty Collins expresses excitement about Ilaria's upcoming ventures and the grand opening of Fortuna Bank. It's heartwarming to see such mutual support and enthusiasm. #WomenSupportingWomen

15/15 🚀 Let's rally behind women entrepreneurs and create a more inclusive, financially educated, and empowered community. The future is brighter when we lift each other up! 🌟💼 #EmpowerHer


Thanks for reading! Let’s continue the conversation. What steps do you think are crucial for empowering women in business? Drop your thoughts below! 👇💕 #WomenInBusiness #Empowerment


🎧 Listen to the full "Inspired Women" podcast with Betty Collins for more insights: [Link] 🌟🚀 #Podcast #InspiredWomen #InspiringStories

🪡 Threads by Instagram
  1. Today on Inspiring Women with Betty Collins, we welcome Ilaria Rawlins. Hear why networking, mentorship, and access to capital are critical for women in business and how Fortuna Bank is leading the charge.

  2. Did you know? Community banks offer personalized relationships often lost in big banks' automation. Tune in to hear Ilaria Rawlins' insights on how Fortuna Bank maintains the human touch in lending.

  3. Women entrepreneurs often take on harmful debt without realizing their lending potential. Betty Collins discusses the importance of understanding personal balance sheets and business plans before seeking capital.

  4. Fortuna Bank boasts 8 female board members out of 12 and is committed to diverse leadership. Ilaria Rawlins discusses how this balance brings unique perspectives and opportunities for women in business.

  5. In our latest episode, Betty Collins and Ilaria Rawlins talk about Columbus' thriving economic landscape and how Fortuna Bank aims to support women with financial education, tailored services, and community feedback. Listen in!

📓 Blog Post

Empowering Women in Business: Key Steps and Strategies from Ilaria Rawlins
Understanding the Essentials of Networking, Mentorship, Capital Access, and Financial Education

In the latest episode of "Inspiring Women with Betty Collins," we had the privilege of hearing from Ilaria Rawlins, the dynamic CEO of Fortuna Bank, a women-owned bank in central Ohio. With over 30 years of experience in the banking industry and a passion for empowering women entrepreneurs, Ilaria shared invaluable insights into some of the critical issues and solutions for women in business today. This blog post delves into the key takeaways from their enlightening conversation.

Networking and Mentorship: Building Strong Foundations

One of the central themes of the discussion was the importance of networking and mentorship. Betty Collins and Ilaria Rawlins emphasized that building a robust professional network is essential for business growth and entrepreneurship. For women in particular, having strong mentors can provide the guidance and support needed to navigate the challenging landscape of business.

The Power of Connections

Ilaria highlighted that networking goes beyond merely meeting people; it involves forming genuine relationships that can lead to opportunities, partnerships, and growth. She reflected on her experiences and encouraged women to actively seek out mentors who can provide wisdom and insight.

Mentorship Programs

Fortuna Bank is committed to fostering mentorship through dedicated mentorship programs for women entrepreneurs. Ilaria discussed the creation of an advisory board aimed at mentoring the next generation of entrepreneurs, particularly those looking to qualify for board positions. Such initiatives are critical in creating a supportive network that empowers women to take on leadership roles.

Access to Capital: Overcoming Barriers

A significant barrier to success for many women-owned businesses is the lack of access to capital. Betty and Ilaria discussed this issue at length, highlighting the need for better financial support systems tailored to women entrepreneurs.

Challenges in Accessing Loans

Women-owned businesses often face hurdles in obtaining commercial loans, with a higher denial rate compared to their male counterparts. Ilaria pointed out that despite contributing to business growth at twice the national average, female entrepreneurs struggle to secure the necessary capital. This disparity is something Fortuna Bank aims to address head-on.

Personalized Banking Solutions

Fortuna Bank’s approach is distinct from traditional banking giants. Ilaria explained how community banks, like Fortuna, provide personalized relationship-building and help with underwriting processes for smaller deals. Unlike larger banks, which are increasingly moving towards automation and losing the human element, community banks are focused on understanding the unique needs of their clients and providing tailored solutions.

Financial Literacy and Education: Laying the Groundwork

Betty and Ilaria both agree that understanding personal balance sheets and having a solid business plan are crucial before seeking capital. Financial literacy and education play a fundamental role in preparing women for successful entrepreneurship.

Educational Seminars and Classes

In a bid to bridge the knowledge gap, Fortuna Bank plans to offer classes and seminars on various financial topics. These educational programs are designed to cater specifically to women’s needs, providing them with the tools and knowledge necessary to manage their finances effectively and make informed investment decisions.

Tailored Financial Guidance

Ilaria stressed that financial education should be deliberate and tailored. Fortuna Bank’s approach involves offering personalized guidance and being open to feedback and collaboration from the community. This strategy not only empowers women but also ensures that they are better equipped to handle the financial aspects of running a business.

Strategic Gender Diversity: Leading by Example

The conversation also touched on the importance of having women in decision-making positions within the banking industry. Fortuna Bank is leading by example, with a significant representation of women on its board and leadership team.

Intentional Gender Diversity

Fortuna Bank boasts 8 female board members out of 12, with 4 out of 5 senior leaders being women. This intentional effort to ensure gender diversity highlights the bank’s commitment to promoting women in leadership roles and creating an inclusive environment.

Elevating Career Trajectories

Ilaria shared how Fortuna Bank’s leadership is focused on elevating women’s career trajectories. They aim to provide more opportunities for women to lead and influence, which in turn, fosters a culture of inclusivity and growth.

Conclusion: Moving Forward Together

The discussion between Betty Collins and Ilaria Rawlins serves as a powerful reminder of the importance of networking, mentorship, access to capital, and financial education for women in business. By addressing these critical areas, Fortuna Bank is not only empowering women entrepreneurs but also paving the way for sustainable economic growth.

As Fortuna Bank prepares to open its doors, Ilaria’s vision and dedication offer hope and inspiration to women entrepreneurs everywhere. The grand opening of Fortuna Bank marks the beginning of a new chapter in empowering women and ensuring that they have the resources and support needed to succeed in the world of business.

1000 word episode show notes

Podcast Episode Overview: Inspiring Women with Betty Collins - Featuring Ilaria Rawlins

Welcome to "Inspiring Women with Betty Collins," the podcast dedicated to empowering and motivating women by showcasing the stories and lessons from successful female leaders. In this episode, Betty Collins sits down with Ilaria Rawlins, the CEO of the women-owned Fortuna Bank based in central Ohio. This enlightening discussion dives into the challenges women face in the business world, particularly in accessing capital, and how Fortuna Bank aims to address these issues.

A Journey to Fortuna Bank

Ilaria Rawlins begins by sharing her extensive background in banking, encompassing over 30 years of experience. Her career has included leading the retail network for First Financial Bank and being part of a de novo group that started a bank. Despite the deeply ingrained nature of traditional banking practices, Ilaria has always been driven by her passion for building relationships and providing services tailored to women's needs. It was this passion, combined with her experiences, that led her to spearhead Fortuna Bank.

Networking, Mentorship, and Access to Capital

One of the primary themes of the episode is the significant obstacles women face in business. Ilaria emphasizes three crucial elements to overcome these challenges: networking, mentorship, and access to capital. She explains how community banks, like Fortuna, can play a critical role in providing personalized relationship-building opportunities and help with underwriting processes for smaller deals. This contrasts with larger banks, which have shifted toward automation and, consequently, may lack the human element crucial for understanding and supporting women entrepreneurs.

Harmful Debt and Financial Education

Betty Collins and Ilaria Rawlins discuss a pressing issue for many women entrepreneurs: taking on harmful debt due to a lack of understanding of their lending potential. Betty highlights how critical it is for entrepreneurs to understand their personal balance sheets and have solid business plans before seeking capital. This lack of financial literacy and planning often leads to loan denials. Ilaria notes that providing financial education is a cornerstone of Fortuna Bank's mission. They plan to offer classes and seminars tailored to women's specific needs, aiming to empower them with the knowledge necessary to make informed financial decisions.

Women in Boardrooms and Leadership Roles

The conversation touches on the glaring gender disparity in commercial lending and decision-making boardrooms. Ilaria explains how this imbalance affects the banking industry at large. Fortuna Bank is intentionally selecting women and individuals with diverse backgrounds for their board, ensuring different perspectives are brought to the table. Currently, they boast a board with 8 female members out of 12 and a leadership team where 4 out of 5 senior leaders are women. This intentionality extends to establishing an advisory board focused on mentoring the next generation of entrepreneurs, particularly those aspiring to qualify for board positions.

Economic Opportunities in Columbus

Reflecting on the growth and economic development in Columbus, Ohio, both Betty and Ilaria express their excitement about the opportunities the city offers. Betty admires Columbus for its diversity and the plethora of opportunities available, including access to multiple banks and women's business groups. Ilaria adds that Columbus' economic conditions and market opportunities make it an ideal location for starting a women-owned bank like Fortuna. They discuss the strategic advantages of a de novo bank, particularly with no existing loans or deposits on their balance sheet and the potential for new business from recent local bank mergers.

A Unique Approach to Banking

Ilaria shares her vision for Fortuna Bank, emphasizing that their approach is differentiated from traditional banking. Their focus is not merely on financial transactions but on building a community beyond the bank. This involves deliberate efforts in financial education, investment opportunities, community feedback, and collaboration. The bank’s slower decision-making process is an intentional strategy to mitigate risks and ensure thorough evaluations, aligning with women's often risk-averse nature.

Empowering Women Entrepreneurs

Betty and Ilaria reflect on the importance of female-focused initiatives. Ilaria emphasizes the importance of empowering women in business and how Fortuna Bank intends to address the specific challenges they face. Women-owned businesses, despite contributing to business growth at twice the national average, are often denied commercial loans more frequently than men. Fortuna Bank aims to change this narrative by offering female-focused services and mentoring initiatives. Ilaria’s vision includes creating an advisory board to inspire and mentor the next generation of female entrepreneurs, fostering an environment where women can thrive.

Conclusion: A Bright Future Ahead

Betty Collins wraps up the episode expressing her enthusiasm for Ilaria's upcoming venture and the grand opening of Fortuna Bank. She underscores the importance of having diverse voices in leadership positions and providing essential financial services to underserved communities. Ilaria’s journey and vision reflect a commitment to changing the landscape of banking for women, providing them with the necessary tools, knowledge, and support to succeed.

This episode of "Inspiring Women with Betty Collins" offers an insightful look into the unique challenges and opportunities for women in business. Through their candid discussion, Betty and Ilaria shed light on the transformative power of mentorship, financial education, and community support. As Fortuna Bank prepares to open its doors, it stands as a beacon of hope and empowerment for women entrepreneurs in central Ohio and beyond.

Thank you for tuning into this episode of "Inspiring Women with Betty Collins." Stay inspired, stay informed, and continue to support the amazing women making a difference in our world. If you enjoyed this episode, be sure to subscribe and share it with your network. Until next time, keep chasing your dreams and making an impact.

10 takeaways from this episode

Absolutely! Here are 10 takeaway concepts from the episode featuring Ilaria Rawlins on "Inspiring Women with Betty Collins":

  1. The Power of Networking and Mentorship: Ilaria Rawlins underscores that the right connections can be transformative for women in business, providing both support and opportunities.

  2. Personalized Banking: Community banks like Fortuna can offer personalized, relationship-focused services that large, automated banks often miss. These relationships are pivotal for women-owned businesses.

  3. Financial Literacy: Understanding personal balance sheets and business plans is critical before seeking capital. Betty and Ilaria emphasize the harmful effects of taking on debt without proper financial literacy.

  4. Gender Diversity in Leadership: The importance of having women in decision-making positions is highlighted, with Fortuna Bank leading by example by deliberately selecting women and diverse individuals for its board.

  5. Tailored Financial Services: Ilaria’s vision for Fortuna Bank centers on addressing the unique financial challenges faced by women entrepreneurs, ensuring they have fair access to capital.

  6. Educational Initiatives: Fortuna plans to offer financial education tailored specifically for women, covering topics like investing and financial planning to empower female entrepreneurs.

  7. Middle Ground Strategy: Both Ilaria and Betty discuss the importance of balancing aggressive growth with cautious, well-planned development for sustainable business success.

  8. Community-Centric Approach: Beyond banking, Fortuna aims to build a strong community network, providing mentorship and strategic support to women in business.

  9. Economic Opportunities in Columbus: The city's supportive environment for diverse opportunities, including women’s business groups and multiple banks, is appreciated by both Betty and Ilaria.

  10. Future Vision for Board Diversity: Fortuna Bank’s strategic initiative to create an advisory board dedicated to mentoring future female entrepreneurs highlights their commitment to sustainable, diverse leadership.

These takeaways encapsulate the episode’s emphasis on empowering women in business, fostering financial literacy, and the role of community banks in driving personalized and impactful relationships.

10 SEO keywords
  1. Networking

  2. Mentorship

  3. Access

  4. Capital

  5. Community

  6. Banking

  7. Entrepreneurship

  8. Diversity

  9. Education

  10. Financial

Conversation Starters

Absolutely! Here are some conversation starters to spark rich discussions in the Facebook group about this episode featuring Ilaria Rawlins on "Inspiring Women with Betty Collins":

  1. "In today's episode, Ilaria Rawlins talks about the importance of networking for business success. How has networking transformed your business journey? Share your experiences!"

  2. "Betty Collins and Ilaria Rawlins discuss the pitfalls of harmful debt for women entrepreneurs. What financial advice would you give to a woman starting her own business?"

  3. "Ilaria Rawlins emphasizes the need for mentorship. Who is a mentor that has made a significant impact on your career, and how did they help you grow?"

  4. "Fortuna Bank is taking a unique approach by focusing on female entrepreneurs. What services or support do you believe are crucial for women-owned businesses to thrive?"

  5. "The episode highlights the gender disparity in commercial lending. Have you faced challenges in securing business loans? How did you navigate those obstacles?"

  6. "Betty and Ilaria discuss the role of community banks vs. larger banks. What has been your experience with both, and which do you prefer for your business needs?"

  7. "Access to capital is a major hurdle for many women entrepreneurs. What innovative solutions or resources have you found helpful in overcoming this challenge?"

  8. "Ilaria mentions the slow decision-making process due to risk aversion among women. Do you think this is an advantage or a hindrance in business? Let's discuss!"

  9. "Fortuna Bank has taken significant steps to ensure gender diversity in its leadership. How important do you think gender diversity is in corporate boardrooms, and why?"

  10. "The episode highlights the value of financial education for women. What financial topics would you like to see covered in seminars or workshops to support female entrepreneurs?"

These conversation starters should help generate insightful and enriching discussions related to the podcast episode and its vital themes.

📖 Host Read Intro

Hey there, friends! On today's episode of Inspiring Women with Betty Collins, we chat with Ilaria Rawlins, CEO of the soon-to-open Fortuna Bank. We're diving into the power of networking, the importance of mentorship, and how women can better access capital. You don't want to miss this inspiring conversation. Let’s get started!

LinkedIn Post for content creators

In this episode of "Inspiring Women with Betty Collins," Betty interviews Ilaria Rawlins, CEO of Fortuna Bank, a woman-owned bank in Central Ohio. Ilaria shares her career journey from aspiring news broadcaster to seasoned banker and discusses the impact and necessity of women-owned banks. They delve into the unique challenges women face in accessing capital and the importance of relationship-building in banking.

Key Takeaways for Content Creators:

  1. Power of Networking and Mentorship:
    Ilaria highlights the role of strong relationships and mentorship in navigating the banking sector and accessing capital. For content creators, building networks can provide invaluable support and open up opportunities for growth.

  2. Understanding Your Market:
    Ilaria's approach emphasizes understanding the specific needs of underserved markets—in her case, women-owned businesses in banking. Content creators should strive to deeply understand and address the unique needs of their audience to differentiate themselves.

  3. Mindful Risk-Taking:
    Ilaria discusses the thoughtful, risk-averse nature of women investors and entrepreneurs. For content creators, this translates to carefully planning content strategies and taking calculated risks to ensure sustainable growth and impact.

For more inspiring stories and insights, tune into the full episode on bradyweird.com, Apple Podcasts, or Spotify.

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