DTC POD - Nikole & Ali - LVPR

DTC POD Nikole & Ali - LVPR

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Blaine Bolus 00:01:14 - 00:01:58

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Ali Karsch 00:01:58 - 00:02:50

Sure. So we started working together about 14 years ago. We've been in the PR industry since then and we now work at LVPR, which is a company that I founded and we work with a lot of startups and emerging brands. And due to that we decided that we wanted to start doing this passion project called the Littles. And the littles is a CPG startup advisory. We offer distinctive brands, a model that supports high growth potential, and it's really just like consulting for brands that couldn't afford maybe LVPR at the retainer level that we're at, but still need that strategy and advice that they could potentially execute on their own. So we're really excited and we would love to share more about it.

Blaine Bolus 00:02:50 - 00:03:19

Yeah, well, we're really excited to get into it. I think PR is a topic that we love getting into. It's such an essential part for brands that are launching and even brands that are in market in terms of positioning, getting the right coverage, getting the right press and being able to scale things out. And we know you guys at LVPR, we've worked with a bunch of your brands, you've had a bunch on the show. And so why don't you just tell our audience who you guys have had the pleasure of working with over your career at LVPR?

Ali Karsch 00:03:19 - 00:03:56

Course. I mean, it's been actually really cool because we started with a lot of brands that literally were in their infancy, their startup stage, and then we've seen many of them through acquisition, which has been an amazing growth opportunity for us. So we worked with native, the deodorant and now personal care brand through acquisition. We worked with Hero Cosmetics, we've worked with Vine Box, which is an amazing wine brand. And we've also worked with a ton of cloud papers. One of our brands, it's a bamboo toilet paper and paper products brand to.

Nikole Flores 00:03:56 - 00:04:32

Us, the home decor brand, Mackenzie Child. Right now we're repping Kevin Aquan Beauty, which is makeup, state bags, accessories, Stow Joe, which is more know the new Tupperware. But really our sweet spot is brands with a good great founder story, some element of sustainability, some sort of give back audition, a product we love and a cult like following. And when we work with brands that hit most of these marks, we just see a lot.

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