Invest In Yourself: the Digital Entrepreneur Podcast - S1 • E216: Jessica Shirra Exposes Hidden Secrets About Scaling Personal Brands

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Sure! Here are five enticing episode titles based on the podcast episode with Jessica Shirra: 1. **"Jessica Shirra Exposes Hidden Secrets About Scaling Personal Brands!"** 2. **"You Won’t Believe What Jessica Shirra Reveals About the Digital Entrepreneur Landscape!"** 3. **"Jessica Shirra Joins Phil Better to Share Unexpected Truths About Marketing Transformation"** 4. **"Jessica Shirra Drops Game-Changing Advice on Building Your Dream Marketing Team"** 5. **"This Fractional CMO Just Shared 3 Secrets That Will Change How You Approach Digital Marketing"** These titles are designed to spark interest, highlight the wealth of insights that Jessica shares, and encourage listeners to tune in for more valuable information.

Apple Podcast Summary

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Are you ready to discover the secrets behind scaling digital brands and mastering strategic marketing for creators? In this episode of Invest in Yourself: the Digital Entrepreneur Podcast, host Phil Better chats with Jessica Shirra, founder of Navi. With a background in marketing for industry giants, Jessica reveals transformative strategies and shares her journey from corporate life to creating a bespoke agency. Whether you're an entrepreneur or a budding fractional CMO, Jessica's insights are a game-changer. Don't miss this eye-opening conversation – hit play and unlock your potential today!

Podcast Show Notes

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**Headline:** "Mastering the Art of Strategic Marketing with Jessica Shirra | Invest In Yourself Podcast" --- **Description:** In this episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, Phil Better, The Podcast Mogul, sits down with Jessica Shirra, the mastermind behind Navi, a company redefining strategic marketing for personal brands and creators. Jessica shares her insights on how she transitioned from a corporate marketing career to becoming a successful entrepreneur, addressing the gaps she identified in the marketing landscape for creators. **What You’ll Learn:** 🌟 Discover how Jessica went from a corporate career to leading a boutique agency. 🌟 Learn the secrets to building profitable digital offerings. 🌟 Find out how Jessica overcame challenges and embraced change to scale her business. Whether you're tackling the tumultuous transition from 9-to-5 to entrepreneurship or aiming to scale your digital brand, this episode is packed with insights and strategies to set you on the path to success. **Guest Spotlight:** About Our Guest: Jessica Shirra is a visionary entrepreneur and founder of Navi, known for her strategic prowess in scaling digital brands. With over a decade in marketing, she’s worked with industry leaders like Jenna Kutcher and Boss Babe. Follow Jessica at [marketing.by.jess on Instagram](https://www.instagram.com/marketing.by.jess) to learn more. **Call-to-Action:** Don’t forget to subscribe to *Invest In Yourself: The Digital Entrepreneur Podcast* and leave us a review to let us know what inspired you most about today’s episode. Your journey begins with investing in yourself! 🎧 Listen now on [Spotify]. --- **Keywords:** - Digital entrepreneur - Marketing strategies - Success stories - Online business growth --- Join Phil Better and Jessica Shirra for a conversation brimming with laughter, learning, and light-bulb moments. Your next breakthrough might just be a play button away!

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Digital entrepreneur, strategic marketing, personal brands, digital world, Navi, scaling digital brands, membership product, funnel strategies, top-tier marketing leadership, creators, visionary, Phil Better, Jessica Shirra, fractional CMO, direct-to-consumer brands, entrepreneurship, marketing strategy, digital courses, personal brand, profit margins, business growth, entrepreneurial success, mindset, fractional CMO school, marketing expertise, business mentorship, corporate marketing, entrepreneurial journey, podcasting, podcast mogul, Phil Better show, marketing leadership, Gabby Bernstein, Boss Babe, StoryBrand, Natalie Ellis, Donald Miller, industry giants, Invest In Yourself.

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```html <h1>Invest in Yourself: The Secret to Entrepreneurial Success with Jessica Shirra</h1> <p><strong>Summary:</strong> This article delves into the insights shared by Jessica Shirra on "Invest In Yourself: The Digital Entrepreneur Podcast," emphasizing the importance of investing in oneself to fuel entrepreneurial success.</p> <h2>The Journey of Self-Investment: A Conversation with Jessica Shirra</h2> <p>In the latest episode of "Invest In Yourself: The Digital Entrepreneur Podcast," hosted by Phil Better, we got to hear from an inspiring entrepreneur, Jessica Shirra. Jessica, the mastermind behind Navi, has reinvented what it means to be a strategic marketer. She continuously emphasizes one vital concept: <em>investing in oneself</em>.</p> <h3>The Entrepreneurial Leap</h3> <p>Jessica's transition from a corporate 9-to-5 job to becoming a digital entrepreneur was driven by what she describes as an “entrepreneurial itch.” Working for over a decade in marketing, Jessica realized she desired more than just a traditional job role. “I just felt, this desire to create something of my own,” Jessica shares. This yearning set the stage for Jessica to channel her passion into creating Navi, marking her journey into entrepreneurship.</p> <h3>The Importance of Personal Investment</h3> <p>One of the key takeaways from Jessica's story is the necessity to invest in personal growth. Despite the fear and uncertainty, her first significant investment in herself was attending an entrepreneurial boot camp that cost her "so much money" at a time when her business was barely off the ground. For many aspiring entrepreneurs, substantial investments can be daunting, but Jessica emphasizes their transformative power. “I am the way I am and I've been so successful in my business… because of everything that I've experienced in my life,” she states.</p> <h3>Building Success with the Right Team</h3> <p>Another critical aspect discussed in the podcast was the role of a strong team. Jessica's strategy includes handpicking her team and ensuring that each member aligns with the vision of Navi. By investing in the right people, Jessica not only builds a formidable team but also ensures long-term success for her company. Her strategy is simple but effective: quality over quantity. This approach is a testament to why investing in human capital is crucial for any business.</p> <h3>The Role of Fractional CMOs</h3> <p>Jessica's introduction to the concept of a fractional CMO—a part-time chief marketing officer—unlocked new potential for her clients. It's a strategic role that many might not be aware of. By offering top-tier marketing leadership on a fractional basis, businesses can leverage expertise without the cost of a full-time executive. This approach maximizes resources, allowing for strategic growth.</p> <h3>Future Visions</h3> <p>While Jessica's current focus is on maintaining a boutique agency, her vision for the future is expansive. She hopes to develop the Fractional CMO School to mentor other marketers, sharing the wealth of knowledge she's accumulated. “How can I have a bigger impact here?” is a question she frequently ponders, revealing her commitment to giving back and fostering growth within the entrepreneurial community.</p> <h2>Conclusion</h2> <p>Jessica Shirra’s journey as shared on the "Invest In Yourself" podcast underscores the undeniable importance of self-investment and strategic thinking. Whether it's through developing personal skills, building an empowered team, or stepping into a niche role like a fractional CMO, the path to success involves continuous growth and adaptation. As Jessica eloquently puts it, every challenge is an opportunity for growth: “Everything is happening for you and not to you.”</p> ```

10 year old advice

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**Chapter: Everything is Happening for a Reason** Hey there, young adventurer! Imagine you're on an exciting journey, filled with ups and downs, twists and turns. Sometimes, things might feel a bit tough or confusing, and you might wonder why they are happening to you. Let me tell you a secret that can make your journey a little easier and a lot more interesting: everything is happening for a reason, and it's all happening for you, not to you. Imagine being 10 years old, just like you, and hearing a piece of advice from someone older and wiser. This advice is like a magical compass that guides you, especially when the path ahead looks uncertain. Here’s the story behind that advice. Once upon a time, there was a girl named Jessica. As she grew up, life threw some pretty tricky challenges her way. She sometimes found herself just wishing for the future, hoping that things would get better. But then, she discovered something amazing: all those experiences were like pieces of a puzzle coming together perfectly to shape her into the incredible person she is today. So what would Jessica tell her 10-year-old self, and what can you learn from her? Here it is: "Have faith and just know that everything is happening for you and not to you." This means that every event, every emotion, every moment is like a piece of your unique story, preparing you for even greater adventures ahead. Think of difficulties as rain showers that help beautiful flowers grow. Each challenging moment is like rain, helping you grow stronger, wiser, and more amazing than you ever thought possible. It might not always make sense right away, but trust in the journey and believe that great things are coming your way. So, whenever you're feeling down or a bit lost, remember this advice. Embrace your experiences with open arms, knowing that they are helping you become the hero of your own story. Keep exploring, keep dreaming, and most importantly, keep believing in yourself and your incredible journey. You’ve got this, because everything is happening for a reason—for you!

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**Post Caption:** 🎙️ New Episode Alert! 🎙️ Discover how Jessica Shirra turned her corporate marketing experience into a thriving entrepreneurial journey by launching Navi. 🚀 Tune in to hear her story of balancing the demands of motherhood while building a company that transforms digital brands. 📌 Key Takeaways: 1️⃣ The power of identifying a market gap and strategically filling it. 2️⃣ The impact of investing in personal growth and mindset. 3️⃣ The importance of building a personal brand alongside a business brand. 🎧 Listen now on [Spotify, Apple Podcasts, etc.]. 👉 Link in bio! --- Feel free to adjust the distribution platforms as necessary!

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✨ Meet Our Guest! ✨ This week, we’re featuring Jessica Shirra, a trailblazing digital entrepreneur revolutionizing strategic marketing for personal brands, creators, and coaches. 📌 Fun Fact About Jessica: Jessica launched her company, Navi, just a week before having her second daughter, proving that she thrives under pressure and loves a good challenge! 💡 They’ll share their insights on: 🔑 How fractional CMO roles can transform your business strategy 🔑 The importance of building a personal brand alongside your niche expertise 🔑 The journey from corporate life to becoming a successful digital entrepreneur 💬 What’s your biggest question for Jessica? Drop it below! 👇

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Post Caption: 💡 Words to Inspire Your Hustle: 💡 “Have faith and just know that everything is happening for you and not to you.” – Jessica Shirra Tag someone who needs to hear this today! 🌟

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📚 Quick Tips for Aspiring Entrepreneurs 📚 Struggling with finding your niche or creating a successful strategy? Here are 3 proven strategies highlighted in our episode with Jessica Shirra: 1️⃣ **Identify and Fill a Gap**: Just like Jessica identified a need for top-tier marketing leadership for creators, look for gaps in the market that align with your expertise and interests. 2️⃣ **Invest in Yourself**: Jessica emphasizes the importance of personal growth and mindset. Consider investing in coaching or mentorship to enhance your personal and professional development. 3️⃣ **Balance Personal and Brand Growth**: Focus on building your personal brand alongside your company's brand, as strong personal connections can lead to loyal customers. 💡 Want more tips like this? Tune into our episode with Jessica Shirra on "Invest In Yourself: the Digital Entrepreneur Podcast." 🎧

Keywords for Website - Chris

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Digital Entrepreneurship;Personal Branding;Marketing Strategies;From Corporate to CEO

HTML timestamps - Chris

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```html <p>[00:00] Introduction – Phil Better welcomes listeners and introduces the podcast.</p> <p>[00:16] Guest Introduction – Phil sets the stage for Jessica Shirra, founder of Navi, highlighting her background and vision.</p> <p>[01:49] Jessica Joins – Jessica thanks Phil and shares early impressions of entrepreneurship.</p> <p>[02:18] From Corporate to Entrepreneurship – Jessica’s journey from a twelve-year corporate marketing career to wanting to build something of her own.</p> <p>[03:45] Starting Navi – How motherhood and timing led Jessica to officially launch her first true business, Navi.</p> <p>[05:28] Choosing to Focus on Creators – Jessica explains her decision to niche down into digital brands, creators, and coaches, and why this market appealed to her.</p> <p>[08:05] Filling the Gap – Jessica describes the gap she saw in the market and her desire to be a trusted guide for creators burned by previous experiences.</p> <p>[09:11] What is a Fractional CMO? – Jessica breaks down the role and value of a fractional Chief Marketing Officer for entrepreneurs and digital brands.</p> <p>[11:32] Becoming a Fractional CMO – Jessica’s path to discovering and developing her fractional CMO offering, including research and mentorship.</p> <p>[14:35] Secrets of Top Creators – Jessica discusses the common thread among top creators and industry leaders she has worked with, such as building personal brands and authenticity.</p> <p>[18:15] Personal vs. Company Brand – Jessica’s boutique approach to branding and her thoughts on whether to emphasize personal or agency growth.</p> <p>[20:15] Investing in Herself – The importance of mindset work, mentorship, and personal development in Jessica’s entrepreneurial success.</p> <p>[24:08] Launching Fractional CMO School – How Jessica transitioned her knowledge into a program to help other marketers launch their own fractional CMO businesses.</p> <p>[26:09] Future Vision – Jessica shares her hopes for the future of Navi, her team, and Fractional CMO School over the next ten years.</p> <p>[28:22] Advice to Her Younger Self – Jessica reflects on what she would tell her 10-year-old self about resilience and growth.</p> <p>[30:30] Connect with Jessica – Details on how listeners can follow Jessica Shirra, connect with Navi, or join Fractional CMO School.</p> <p>[31:28] Conclusion – Phil thanks Jessica and wraps up the episode, reminding listeners to invest in themselves.</p> ```

Book/Podcast

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Jessica Shirra is the visionary founder of Navi, a pioneering marketing agency specializing in strategic leadership for personal brands, creators, and coaches. While Jessica shares her expertise through client work and her innovative Fractional CMO School, there is no mention in this episode's transcript of her hosting a podcast or having authored a book.

List of Lessons - Chris

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<li>Identify gaps in the market and don’t be afraid to create your own niche offering.</li> <li>Building both your personal brand and business brand can create lasting connections and flexibility for future pivots.</li> <li>Invest in mindset coaching and personal development—your growth drives your business success.</li> <li>Leverage the power of community and mentorship; seeking insights from those ahead can accelerate your progress.</li> <li>Don’t be afraid to niche down and refine your client base for higher value and quality relationships.</li> <li>Adapting and testing strategies is essential; what works for one business may not work for another.</li> <li>Giving back and supporting others in your field creates exponential opportunities and fulfillment.</li>

Meta Descriptions

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Discover how Jessica Shirra, founder of Navi, empowers creators to scale with strategic marketing, personal branding, and the power of fractional CMOs. Tune in for actionable insights to grow your digital business and invest in yourself!

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