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βΉοΈ Introduction
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π Timestamped overview
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ποΈ Clipfinder: Quotes, Hooks, & Timestamps
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How to Have a Successful Product or Service Launch: "So in today's episode, we're gonna talk about how to have the former happen where you feel like your launch energy for your impact focused product or service is a really good investment, and you're getting really good returns versus folks to feel like, wow, I put all this work into building this product or service, but just didn't get what I was hope from it."
Launch Success and Impactful Products: "Given that more and more of my clients are launching things with bigger, bigger investments of time, energy, and money. I wanted to do this episode to help you think about launch in how you can launch successfully and feel like it was a really good use of your energy, time, and money to create this product or service, get it out into the world."
Effective Product Launching: "How do we do the work upfront to make sure that the products or the service that you're launching is gonna really get traction. We wanna do some things at the top of the mountain, right, and then let gravity work for us as opposed to after the fact spending a ton of time, energy, and money designing a product or a service without doing some of the things that I'm gonna talk about in just a minute."
Viral Topic: Designing for Success in Launches Quote: "If you can really design for that, if you understand it and design for that, then your launch is gonna be much more likely to be successful than if you don't design for it."
The Importance of Market Research in Building Successful Conferences: "But that's a good example of before he did market research, he, you know, had a launch that didn't get a ton of traction, but then he thought he went deeper, and it wasn't that there wasn't a problem or a CERN that people had, but the book was the wrong format, and that inspired him to do more research."
How I Became a Top Business Coach on Google: "I'm now in the top 3 of all the results on Google after, you know, some more work to try to get SEO and people to find me."
Content Development Strategy: "And if you launch something that has that built in, you're gonna do much you're you're gonna get a much better return for each hour, each dollar that you invest into a launch for something that has that baked into it compared to something that doesn't."
Creating a Launch Plan for Maximum Impact: "So obviously, I've got some opinions about making sure you do your homework and don't design a product or service that people aren't wanting, that creates a lot of suffering."
"Optimizing Your Launch Strategy": "Make sure you're syncing it all up. And what you're doing, it's not just randomly trying to be visible and then say I've got this thing you should buy, but really sync up each step and each person and each hour and each dollar in service to the goal of moving the needle on the launch."
Viral Topic: Overcoming Burnout in Launch Planning Quote: "Going forward, look to really ensure what you're designing is solving a very specific challenge or problem for a particular audience and making sure that you understand their language, their emotional experience around this challenge or this thing they're trying to solve."
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