Are you a social entrepreneur who has something exciting that you're gonna be launching in 2024? And you want to go well that launch because launches can be both, you know, at times very exciting and a lot of traction, or they can completely burn you out, and you can put a lot of energy and get very little in return. So in today's episode, we're gonna talk about how to have the former happen where you feel like your launch energy for your impact focused product or service is a really good investment, and you're getting really good returns versus folks to feel like, wow, I put all this work into building this product or service, but just didn't get what I was hope from it. Hi. My name is Paul Zellizer, and welcome to the Awarepreneurs podcast. On this Joe, we dive deep into wisdom from some of the world's leading social entrepreneurs. Our goal is to help increase your positive impact, your profitability, and you're quality alike. Before I get into today's topic, I have one request. If you could hit subscribe and do a review on your favorite podcast app, it helps more people learn how to have positive impact through values based business.

Thank you so much for considering it. Today your guest is me, Paul Zellizer, the founder of Awarepreneurs. It is our first 2024 solo episode, I do one of these a month. And our topic today is the 0 burnout social entrepreneur launch. Would you like to launch something and not feel burned out and feel like your time and energy were really well invested? That's what today's episode is all about. Now why am I talking about this topic? Here we are just about midway through January, And a dear friend of mine for instance, Genevieve Chavez Mitchell is launching a book on money and spirituality. It's called Sacred Money, and she's here in Albuquerque, and we're going to the event to her launch event here and help her celebrate that launch and having launch with her and just helping her think about it as a friend that launch of clients who are launching guides and resources for the impact organization they serve. Another colleague here in Albuquerque just launched a very innovative, holistic Focused Med Spa here in Albuquerque, got a time to go meet with Adam and see what's going on there.

I think it's next week before the end of January, I can't remember the exact date, several people in my orbit are launching software platforms that have an impact focus, etcetera, etcetera, it's January. People are like, it's new year, things that people worked on in 2023 are now going live. So what I wanted to do is to help you prevent what we're seeing. There's some research from a Harvard business school researcher I'll put a link in the show notes. The title of the article, this I found on the MIT, the Massachusetts institute a technology blog, the title of this blog post says a lot, why 95% of new products missed the mark and how yours can avoid the same fate. Example they use in the article is Google Glass, something that had 1,000,000 of dollars of investment got launched and kind of fizzled out went nowhere. Right? And according to this blog post and this Harvard Business researcher, you know, more than 90% of launches don't have the intended impact and eventually they fizzle out. And I see, the I don't know if it's 90%.