Alright. Cool. Alright. Here we go. So, hey, thank you so much for coming to the how to plan a content calendar in 2025 lightning lesson. I'm really excited to have you here, and I think we're gonna have a really great time together. If you are not familiar with who I am, then you can see here I am Tommy Walker. I'm the founder of The Content Studio.

I run a consultancy for Fortune 1,000 and b to b SaaS startups that, is focused exclusively on content marketing. I've worked with some really cool companies. I was the first marketing hire at Shopify Plus. I was the global editor in chief over at QuickBooks and, have worked with a ton of really great brands here. But for the purposes of our conversation, what I actually wanna focus on is more of my background, as an actor. Before I ever got into marketing, I was a career actor for about 10 years. I graduated from a conservatory, in Manhattan. It was the New York Conservatory For Dramatic Arts, and I've had this lifelong obsession with stories and telling stories and learning the language of stories.

And I think that that language of stories is really important, primarily because, like, if we understand the language of stories, because our lives are built on stories. Right? We, my wife and I, we are about to go to, Connecticut on Monday to go get a new puppy, and that's gonna start a whole new chapter. I wanna make sure that we give this puppy to our kids for Christmas. So we have that puppy on Christmas morning core memory that we unlock, and it's gonna be a story for them. Anytime we start a new job or start a new relationship or lose a job or anything, our lives are built on stories. And I have this fundamental belief that if we have the ability to tell stories and we know the language of stories, that we can write our own. And if we're really lucky, we're able to become a part of somebody else's story. I say that because I've lived it.

I started my career with a broken laptop and living in a boarding house after getting fired from a retail job over a pair of pants. Now I get to work with some of the most recognizable brands in the world. I know how stories work. I know the mechanics of a story and the language of storytelling, and I think that if we have that ability to tell stories, again, we can write our own, and we can become parts of somebody else's. And if you're with me on that, we have that same basic understanding of each other, then I think we're gonna do great things together. If not, that's fine. Hopefully, I'll take some time, and we can you know, maybe I'll convince you to come over to my side. But if you're already on that wavelength with me, I think you're gonna get a lot out of this session.

So let's go. That said, I am gonna be throwing a lot at you in this session today. I expect about halfway through, maybe you might go, oh, this is a bit much, and your brain might get overloaded a little bit. That's fine. That's why, the way that we've doing the the recordings on these is you will have access to, the notes, a service that we use called Cast Magic, which will give us access to the transcription, very easily. Right? You'll be able to click anywhere throughout the transcription and get to points in the story that you want, which is cool. But more importantly, what I think is cool about Cast Magic is that there's also these AI enhanced notes. So you'll see all the key topics and bullets.

There are a number of other things that you can, get through here, like cool clips, and things like that. But most importantly is that they have this chat GPT like functionality where you can interact with the transcript, and and leverage both what we talk about in the session today as well as whatever the large language model has access to. So if there's a concept you would like to expand on, go ahead and ask it, and you'll be able to go back and forth with it and get a pretty deep understanding, not just of the stuff that we're talking about today, but even more potentially how it can pertain to what you're working on right now with your stuff. And, of course, always feel free to email me afterwards too. I love talking about this stuff. I could talk about it all day long. So it's tommy@thecontentstudio.com if you wanna talk, but this is something that you will be getting, as part of the lightning lesson, just for being registered. So thank you, and, hopefully, this will be helpful on the other side.