Welcome to Invest in Yourself, the Digital Entrepreneur podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now let's join your host, Phil Better, and your special guest today on Invest in Yourself, the digital entrepreneur podcast.

Welcome back to another exciting episode of Invest in Yourself, the digital entrepreneur podcast. I am, of course, your host with the most feel better. And today, we have a powerful guest who is dynamic as they are insightful. Our guest today is a successful leadership coach, corporate trainer, and the CEO and founder of Tracy's.

I I hope Drycrest. Drycrest. Drycrest. Nearly nearly fell. Close. Everybody gets down.

With an infectious energy and a no nonsense approach straight from the heart of Manchester, she is known for her ability to build kick ass cultures and businesses. As a mom of three, she's never stood still, and her journey is a testament to resiliency and a restless drive. Her expertise extends far beyond leadership coaching. She has created an online program that trains other business coaches and consultants in the methodology she has created, which is deeply rooted in NLP, a field which she has been trained and personally endorsed by Richard doctor Richard Bandler, the co creator of NLP. Her style is direct to the point and always delivers a relaxed, accessible way. Our guest favors topics includes culture, leadership, change, resilience, business, and, of course, NLP. She's been a key speaker at major conferences like the Law Ambition Conference in London, the Federation of Master Builders in Glasgow, and the Wild Heart in Action Global Conference. She's also the author of How to Outshine the Rest, a must read for anybody looking to elevate their professional game.

Today, she's gonna share her insights on leadership, building a resilient culture, and how to leverage NLP in business. If you're looking to transform your business or simply gain new perspectives on leadership, this episode is packed with the actionable advice and inspiration. So please, without further ado, welcome our amazing guest, Rebecca Bonnington. Rebecca, thank you so much for being here.

Thanks for having me, Phil. It's a pleasure.

I should have asked how to pronounce the name of the business before we came on stage. I apologize for that.

Everybody gets it wrong. It's okay.

Glad to hear that. But now that we got this funnel shunt started, I would love to know what made you decide to venture off the regular nine to five path and join us here in the entrepreneurial world?

It was an accident, and I was working in the corporate world. I was 27. I'd done really well. I'd I was in recruitment, so I was working for a big global recruitment company. This is a long time ago, Phil. This is back in 1997. It was a while ago. No.

Ninety eight. I know. And they, I'd hit this huge target. I'd smashed it out the park, and they gave me a really rubbish pay rise. I mean, it was insulting. I was really angry. To put it into perspective, I'd earned them a thousand pounds a day for a year, and they gave me a thousand pounds increase. I was not a happy bunny.

And and I just thought, really? Do I really want to work for people who don't value what I do? And I spoke to a friend of mine, a recruited accountant who was a partner in an accountancy firm, and he said, why don't you set up your own business? And I said, I can't do that. I was married. I had a two year old child. I was the main wage earner. I had a mortgage. The job gave me a company car, share options, pension. I was earning really good money at a very young age, and I slept on it. And I thought, you know what? Why the heck not? Why can't I do it? And I went, right.

I'm gonna start my own business. And did it.

How terrified were you going from pretty much relative security with the company. You know, you you knew how to do the job. You you knew you're guaranteed at least a thousand dollar increase, which is insulting if you're bringing in a thousand dollars a day. Yeah. How terrified were you?