"Building From Scratch vs Using Existing Platforms: We are legitimately building something from the ground up. Whereas when you do connect with these platforms, those relationships with the manufacturers are already made. You don't have to learn what a tech pack is. You don't have to go through the pains of figuring out how to fix a sample and is this manufacturer trustworthy and how do you negotiate? Because all these things are sort of already dealt for you and you're really just kind of taking creative direction role in the product development stage of it."

"Personal Style Development: At the end of the day, the whole company's ethos was built on how you feel when you put on your favorite T shirt. And what we were aiming to achieve was that that favorite T shirt was from us."

"Influencer Marketing Strategy: It'd be stupid not to. Especially because she does have such a large and loyal audience and we're not a place yet where we're directly working with a ton of content creators, but when we get there, we have all this free knowledge at our expense so that we know what works, what makes it an easy relationship with brand to creator."

"Customer Loyalty in Business: They're not just being nice anymore. They like the product, they're coming back. They want to be in the community. To this day, a lot of our customers are all returning customers and we have some people who have been with us since day one and they shop every single drop. That's really incredible to see that there is the longevity of that customer journey and they're growing up with us."

"Challenges in Ethical Manufacturing: There's beauty in the naivety that we had when we're that young to try something new like this, but you don't realize how hard it is, how expensive it is, especially when you want to do it right and work with reliable, clean, ethical manufacturers."

"Negotiation in Business Relationships": "So there is a beauty in going through that process because then you know for next time what to ask for. You make these mistakes and you go, you know what? Next time in my contract and saying, if this isn't followed, I'm not paying for the sample. You're comping the sample and I need a replacement sample. So again, I feel like when you work with a partner, for instance, and you're just like the creator, you don't see those mishaps or you don't even know really how to deal with them, because that platform is going to deal with it, which I think are like life lessons of negotiating and working with people just in general, figuring out how to come to a reasonable term that makes sense for both you and them. Because at the end of the day, both parties need to be happy to have a long term relationship that makes sense because they want us as a partner, because we're their customer and we need them because we know how to cut and sew. So there is an art to the negotiation and then kind of when you get burned, you just have to figure out a way to make sure you don't get burned again."

"Leading with Kindness and Empathy in Business: 'Even when they make a mistake, it's not like they're intentionally out to burn you... So I do try to always lead with kindness and empathy. We are all humans. At the end of the day we make mistakes. So when you lead with that kind of attitude you find that people are willing to do favors for you.'"

"Brand Evolution and Identity": "The brand is establishing its own look and you see that when we're building our uniforms, we're casting models, we're casting talent. It is really honing in on the unique look."

"Building Customer Relationships: Making the experience very personal and reminding that there's people on the other side of the brand. Even as the team has grown, we make sure that people know who's on the team, who are you talking to? And it makes them feel very acknowledged and we take their feedback very seriously."

"Sustainable Growth in Tech Industry: And I think for us, the slow burn is always more important. And we want to get our footing right as managers, we want to make the footing right in terms of our product. And again, we don't want to lose sight of why we started at this. And I think with immense growth, you might kind of get lost in the noise. And for us, it's always going to be important to come back to making sure we have a good work environment."