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Telling Untold Stories
The Inclusion Bites Podcast
Telling Untold Stories
TS
Speaker
Tracy Stewart
JL
Speaker
Joanne Lockwood
00:00 Inclusive Publishing for Diverse Voices 07:11 Self-Publishing Challenges and Pitfalls 14:49 Publishers as Authors' Venture Capitalists 20:24 Publishing Paths for Diverse Authors 21:56 "Smart Self-Publishing Success" 28:35 Support Challenges for Disabled Writers 35:58 AI Copyright Concerns in Publishing 43:01 Authenticity in Diverse Storytelling 44:52 Experiencing Accessibility Challenges Firsthand 53:31…
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“looking at it from the other perspective made me realise just how many stories effectively don't make the cut with publishers because they're often not brave enough to take on stories that are different.”
“just how many stories effectively don't make the cut with publishers because they're often not brave enough to take on stories that are different.”
“Although it costs you nothing to put it onto Amazon, you're actually providing a product that is not fit for purpose, it's not fit for market and in some ways isn't respectful of the reader, the buying public.”
“Although it costs you nothing to put it onto Amazon, you're actually providing a product that is not fit for purpose, it's not fit for market and in some ways isn't respectful of the reader, the buying public.”
“The Publishing Paradox Quote: "There is no market, therefore we can't. But because we can't, there is no market.”
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Full transcript
Welcome to Inclusion Bites, your sanctuary for bold conversations that spark change. I'm Joanne Lockwood, your guide on this journey of exploration into the heart of inclusion, belonging and societal transformation. Ever wondered what it truly takes to create a world? Remember, everyone not only belongs, but thrives. You're not alone. Join me as we uncover the unseen, challenge the status quo and share stories that resonate deep within. Ready to dive in? Whether you're sipping your morning coffee or winding down after a long day, let's connect, reflect and inspire action together. Don't forget, you can be part of the conversation too. Reach out to jo.lockwood@seechangehappen.co.uk to share your insights or to join me on the show.
So adjust your earbuds and settle in. It's time to ignite the spark of inclusion with Inclusion Bites.
And today is episode 172 with the title Telling Untold Stories. And I have the absolute honour and privilege to welcome Tracy Stewart. Tracy is a book coach, editor and founder of Freshly Press, who is dedicated to amplifying untold stories and advocating for diverse voices in publishing. When I asked Tracy to describe her superpower, she said it is championing unheard voices and guiding storytellers to share their truth. Hello, Tracy. Welcome to the show.
Thanks for having me. Delighted to have the opportunity to chat with you in a bit more detail than we normally have the opportunity to do on LinkedIn.
Yes. Yeah, I think we bumped into each other probably four or five months ago, didn't we? And we've been talking about a book. I've got a budding book. I've got podcast poetry, so.
Looking forward to seeing that come to life.
Yeah, well, you will be featured probably in volume two, so. Yeah, I'm looking forward to that as well. So whereabouts in the country are you right now?
Well, I'm actually in France because although I'm British, I live in France. Yeah. Live in Normandy.
Wow. Still got the same daylight out the window, so I would have never known, so.
No, I know.
I think you're probably the first guest in the 172 episodes that has actually been based in France. Wow.
There you go. Always upload somewhere.
Yeah. So, Tracy, one of the reasons we started talking originally was, you know, we talk about this, guiding storytellers to tell their truth. And I think for the first moment we had a conversation, you talked about the publishing industry as a whole, the lack of diversity that's there, and the usual suspects. Get in if you like.
Yeah.
So how. What. What started this? What ignited your passion to help untold authors, if you like untold people, tell their stories.
I guess about 10 years ago I, which is when I moved over to France, I'd stopped working, doing my old job in the city. That was a very traditional career. And I had the opportunity to go and work with a small publishing house, independent publishing house, remotely supporting authors. From that I ended up building a business which I started with two other women. And we were really wanting to focus on giving authors who never usually had the opportunity to get their books in front of large audiences to be able to get publishing opportunities or to promote their books better, differently, all of those things. And it really stemmed from the fact that the books we were looking at and publishing originally were, were all largely you know, traditional, middle class, white, you know, not, not terribly reflective of society and certainly not telling stories that we were experiencing in everyday life and needed to be told, needed to be amplified. So that was really the cause was, was looking at, you know, I've been a book buyer all my life, but looking at it from the other perspective made me realise just how many stories effectively don't make the cut with publishers because they're often not brave enough to take on stories that are different.
I presume there's also the imposter syndrome of many people would have me an author. No, really, no one's going to be interested in what I have to say. So you must find that the barrier there is one, getting someone to actually have their story and want to do something with it and secondly, getting someone who's prepared. Prepared to publish that.
Yeah. And there are several steps in between and after. Very often imposter syndrome is a huge barrier. People wanting to write, they want to, they know they've got a good story, they want to be able to get it out into the world, but they, you know, they go through that. Who am I to tell my story? Or they might start to write it and then not know where to go with it. Because all books have a certain flow, we might not realise it, but as humans we like to have stories told in certain, you know, in certain flows, in certain ways, you know, to reach peaks and troughs at different times. And so when, when you're an inexperienced writer, when you're trying to get your story down, it's very difficult to know what that pathway is initially. But equally then being able to have the confidence to approach agents or to approach publishers.
How do you go about doing that? How do you learn how to do that? I mean, there were lots of free resources on the Internet, but Sometimes they offer conflicting advice. So there are lots of different barriers really for people being able to get in and often for people with disabilities, for example, which is something I'm really passionate about, they actually don't have proper access to be able to use computers in the same way as you or I may be able to do it. People may have issues with blindness, with colours, with dyslexia, people may have issues of not being able to use their hands easily to type or write. And all of those things present barriers as well. So there are difficulties and challenges to be faced, not just in the idea of writing or having the confidence to write, but also in the physicality of getting something written as well.
It's also a cost barrier, isn't it? Because it's to do it properly. I don't know what properly means, but there's sub editing, editing, design, marketing, all those various aspects aren't free because people have to earn a living doing this. So that can also be a barrier to people maybe with non traditional backgrounds, maybe don't have the financial resources or wealth to embark on this process.
Yeah, absolutely. Whilst now you can much more easily publish, self publish, using, you know, the usual suspects at Amazon off the digital, there are lots of different platforms now and ways in which you can self publish. If you self publish something that hasn't had the right attention beforehand, as you rightly point out, you know, the editing process, the COVID the fact that the layout is done correctly, all of those things, then actually when you present that to market, although it costs you nothing to put it onto Amazon, you're actually providing a product that is not fit for purpose, it's not fit for market and in some ways isn't respectful of the reader, the buying public. So yeah, the cost is definitely an issue as well because everybody in the chain, and I'll call it a chain because it is, everybody in that chain has to earn a living somehow. And ultimately the writer wants to earn an income, if not a living from the books that they're writing. You know, there's, there's, you know, if you take, there's one, one big gold coin and that act, that gold coin has to be split in so many different ways before ultimately, as a published author, you can get the royalties in the end. So it's not an easy process to navigate.
I also, I'm just thinking about my own authorial, authorial, if that's a word, ambitions. I'm kind of a pragmatist because I know many people who've published books or even I Know people who publish tens of books and some of them have achieved what we call bestselling author, genuine Sunday Times. Someone who is incredibly a bestselling author rather than a screenshot of an Amazon page on day three after their launch. It's not easy to become celebrated authority.
It's not, it's not at all. And for various reasons, you know, there's a huge number of books now in the market. It's, it's quite a saturated space. While self publishing has given an opportunity for many people to get their work out, it means that there is so many more options for buyers in terms of what they, they can read. And if you don't have a big marketing budget or if you, you don't have the opportunity to be picked up by national newspaper or, you know, a Richard Book club or whatever it may be, actually getting recognition is incredibly difficult. Incredibly difficult. I think a lot of it comes back down to why you're wanting to write. Some people genuinely just want to write to get their story out there, to share their experience.
It's about knowing who your target audience really is. Because you can't be everything to everybody. And really finding your niche and finding people who are going to be genuinely interested in your story is an important aspect. Because if you can nurture, you know, a community of people who are wanting to hear your story and who are able then to talk to others about your story, you know, that helps the process. It definitely isn't easy. And we've all done it, haven't we? We've all bought books on, you know, Waterstones, Amazon looked at something. Do we go back and review it very often not. Because, you know, inherently we're often quite lazy about doing things like that.
And one thing that readers really can do to support authors is to review a book they've written. Because unfortunately, the algorithm on social media on, on all the big platforms, big publishing platforms, they only work on the basis of somebody having a review or having a, you know, a rating against their book. So one of the things I always try and encourage anyone who reads a book to do is actually go in and take the trouble to enjoy it and review it.
And as you're thinking now, I'm thinking because my publishing ambition is kind of very vocational, very around what I do, what I talk about. So it's more a business outcome or associated with business. But there's also, I guess there's people who are having their voice heard, who are novelists, who are science fiction writers, who are maybe even comic writers or whatever.
It May be, yeah. And this is one of the things that is a huge challenge for the industry, but a huge frustration for writers is that particularly those with disabilities are probably the ones that are left behind in the culture of publishers and agents trying to bring wider representation and diversity in publishing. Lgbtq, the writers of colour, they have tended to have more opportunity. They still don't have enough, but they had more opportunity than writers who have disabilities. One of the clients I've worked with have seen several years. She has been writing fiction and poetry practically all her life. You know, she's received awards for it. She's won a Hemingway prize and was included in the Hemingway anthology.
And yet her novels, because they include disabled protagonists, are not being picked up. But you're getting lots of comments back about the quote, quality of the writing, how wonderful and interesting the storylines are. But we have yet to find a publisher brave enough to take on a story with a disabled character as the principal character in the book. And it is a challenge, a real challenge for many writers and across all different types of disability and all different types of, you know, challenges that people face. The industry largely, and there's been quite a lot of research done into this in the last few years, the industry largely is speaking to and publishing for, you know, a white middle class audience. And the industry is making decisions about what it sees as being commercial and it doesn't feel yet when it's not brave enough in very many instances to try something a bit different. And then we've been through this process with writers of colour, with writers of LGBTQ literature. It took so long to start to get those stories out there and there's still a long way to go for sure.
So we talked about, I asked you earlier about the costs and you talked about the big gold coin and everyone's got to try and earn a living out of this. No one's doing it for free. So when you're about here is publishers are reluctant to take the risk is where they would maybe take, assume some of that cost, financial cost of the editing process, the publishing process and take that burden off of the author rather than expect them to have to fund all that themselves and take the risk. It's a bit like venture capitalists. We know that many female founders, many people with disabilities, aren't getting the investment for venture capital Raft and the publisher to be our venture capital investing in our book. And that's what you're saying the challenges people perceive there to be a market isn't that strikes me as there's a bit of chicken and egg. There is no market, therefore we can't. But because we can't, there is no market.
And it's kind of, we need to break through that.
And that's a really good analogy about the publishers being the venture capitalists for authors, for sure. And the thing is, I genuinely believe that there is a market, you know, that people, if you look, if you, if you read in newspapers, in magazines or if you look at what people are watching on tv, people are really interested in stories that bring a different perspective to life, that something that is different from our own lived experience. And they want to know these stories, they're interested in these stories. But unless there is some way in which a publisher sees that they've almost got a ready made audience, they're very unwilling to take on books that are different. I mean they're even unwilling, if you look at it in this perspective, they're unwilling to take books which are very, very well written crime novels for example, that are in a, you know, written by a normal person like me, you know, who comes along, just, you know, has a good idea for a story, writes a story and sends it off. They, they get so many of those types of solicitations. They, they don't, you know, they take on a very, very small percentage. And so often, you know, we go off and we self publish.
But there's a, even for books where there's a market, there is not enough capacity or courage within publishing houses now to take on someone who doesn't have an established following. Very rare. So as an author, particularly as an author with a form of disability or from an underrepresented part of the community, they've also got to work on building their audience before they even get to the stage of presenting their work to an agent or publisher. Because they want agents, publishers, they all want some form of, you know, partial guarantee if you like, that there are people out there already wanting to buy this book. And that's a difficulty, that's a challenge.
Yeah, I've, I've spoken to, I suppose you would call them book coaches, which not, not too dissimilar to yourself. And I've been quoted between 10 and 20,000 for depending on how light touch, you know, guided toward, you know, how much I want them involved in the process. And that's just to get the book to a publisher, not actually do the publishing and then do the marketing and the branding and all that kind of stuff. So it's probably, I don't know, I'm just guessing off the top of my head. Let's pick a number. 30,000 pound to get from A to B. And it each book doesn't make that much money, does it? There's not a huge amount of money in books.
No, there's not. You know, there isn't. There really isn't a huge amount of money in books. There are ways in which you can earn a living, but it's very rare that it's purely from the books you've written. You know, you tend to have as a writer, you often have a sort of portfolio career. So you'll do some commercial writing. You might be journalists part, you know, you might also be content writing or copywriting in those types of situations. So it's very rare that someone earns solely from the books that they've written.
It can happen, you know, if a series gets auctioned and gets put to market through Netflix or Apple TV or something like that. But purely from writing a book. No, it's a challenge. And this is where one of the things that I always look to do with freshly press was find a way to be affordable. Because nobody I know, you know, has 30 grand sitting in their back pocket to use that, you know, picked out the air sum to to even get a book ready to go to an agent or publisher. It's just not practical. Yeah. And there are other ways that, that you can support people to help them write.
Memberships, there are writing hours or writing groups. There are lots of different ways in which you can help. But ultimately to package a book, to get it to market, whether that's to self publish or to put it to an agent or an independent publisher, there is a certain amount of polishing that has to be done at the end to make it viable. And publishers also are, they don't have the wherewithal that they used to have to do a lot of the editing. You know, the big publishing houses, if you're one of their bigger authors, then they'll have an editor and you know, it'll look something like we all thought the traditional model of publishing does and should look like. But there are an awful lot of people who, even if they publish with Penguin Random House, you know, they have that little logo on the side of their book. But what they don't have is a huge lot of support around that book, particularly once it's published, because marketing budgets are really small.
Yeah, it's the best route to self publish and then hope that gives you a kind of a cv. If you like to go to a publishing house with is it better to do one yourself. Or is it better to say let's not come out early, let's go straight for publishing house because if I come out badly then I'm going to be judged on that first piece of work. What's the guidance?
I really wish there was a right answer, but honestly there isn't one size or one route that fits all because authors have lots of different needs. I mean, some of the authors I work with, you know, are from a neurodivergent background. And so the prospect of actually self publishing and having to deal with inquiries, with arranging all the interviews, with reaching out to podcasters or book reviewers, you know, it's just not something that they're able to do. It's an incredibly stressful, potentially stressful situation for them to find themselves in and they don't want to be connected necessarily contacted directly by people. So for them an agent is often, you know, a much more appropriate route and a route that gives them a lot less stress. But it costs more to go down that route and it takes longer. I mean the thing with self publishing is it's super fast as you can literally get your book up and within, within a week you, you, you're rolling. Some authors do get picked up from self publishing because one of the things that some of the bigger publishing houses and other agents do now is that they're looking to see what's coming up, what's selling in the self published charts and then they're approaching, they're approaching authors from that direction, which is something that would never have happened a few years back.
So I think there are positives, absolutely there are positives from going down the self publishing route and there are some authors that have never done anything but self published and are multi million sellers. But what they've done is they've been very smart and very savvy about the way that they've self published. So there isn't a right or a wrong route. I'm a firm believer that you choose the route that is right for the author because not authors operate and have the same skill sets. I've got some wonderful authors that I work with who are well aged, I think we'll say, and they're vintage, vintage skills. They're vintage, absolutely. And they write cracking books. But their skills in dealing with all the minutiae of self publishing and you know, marketing side of things, that's not their bag.
They just want to write. So for them going down a straight self publishing route would, would be a challenge if they didn't have someone to Support them along that line. So it's multi layered. It's multi layered. And also a lot of the things, you know, using. Using platforms to self publish is often not accessible to writers with disabilities because the logistics themselves, you know, lining everything up and making sure that the book is uploaded in the right way and then it goes off and you have all these different boxes to tick. You know, somebody with visual impairments is not going to be able to manage that. And someone who finds it difficult to work keyboard or hold a pen finds that very difficult as well.
Yeah, you're talking about. It's really hard as a. As a minority person, if you come from a minority background, to get published. You mentioned specifically people with disability. We are seeing good representation of black queer authors because they have their own communities. I guess it resonates with. As you're talking about that, I was thinking about just looking at everyday television, BBC, Netflix, whatever it is, and you see many black led TV series, documentaries, films, whatever it may be. Again, queer stuff.
As you're talking, I'm thinking. I'm just trying to think where the series is centred around a person with a disability, such as a wheelchair user, such as an amputee or whatever it may be. There's sort of representation in programmes like Silent Witness with Liz Clark. Yeah, Liz Clark. And the newer series we're going back in Time, show My Age. Ironside was a detective who was a wheelchair user. But we don't see strong TV representation, which presumably that helps. What's the opposite of fuel? Extinguish demand.
Because we're not seeing those lived experiences being. I hate the word normalised, but becoming everyday every day. Visual associations.
We shouldn't. We shouldn't see these books or these TV series or films as being something special. They should be just part and parcel of everyone's experience, because they are. It's a conversation and I think. Was the guest you had last week Charlie. Charlie Hunt, Charlie Hart. Yeah, yeah. And she was talking about the fact that, you know, having labels, you know, being ADHD or being autistic and having high functioning, there are all the different variables of that, you know, make it often so that people are being pigeonholed rather than being made, you know, to just be accepted for who and what they are, you know, members of civilization, human race and society.
And it's a similar situation with all underrepresented communities. They're often seen as token or they have a strong role and they have strong lines, they have a strong presence, but they are somehow depicted and seen as being you know, not the norm and you know, they are the norm, they're normal. In the same way I'm as normal. There is, there shouldn't be a distinction between the type of character driven stories that we see, read and listen to.
There's also a. I perceive there to be a hierarchy of privilege again even within many communities. I mean, just, I was thinking about disability, the disabled community, for example. There's. We see a lot of representation in the media of Paralympians. People have been in Invictus Games and again, there's a privilege there. If you've suffered a life changing injury due to warfare, whatever that may be, then your lived experience about the recovery from that. There's a lot more money in supporting you around prosthetics, rehabilitation, giving you a voice than there is for someone who was maybe born, born without a limb or born with a cerebral palsy or whatever that may be, that they will no longer have access to that amplification and privilege and funding.
So again, we do see a lot of representation, especially around Paralympics, Victor's Games, celebrity appearances on telly. There's a real disconnect between their acquired disability at that point in life and someone who has maybe been born with their disability. And yeah, the differential experience. And I guess I want to see real lived experience told through their eyes, their lens, their perception, not a, I don't know, a sort of sanitised version. I want to see the rawness. You know, there's a storyline on EastEnders which I saw the other night, which mirrors the strip search of a young black girl. And this is about a young Asian girl being strip searched by the police. And I want to hear those stories in the mainstream media to say this isn't good enough, it happened in real life, now let's dramatise it and let's bake that into history so it never happens again.
And I want to hear the injustices of my friends or wheelchair users struggling with their day to day life and having that told to story.
Yeah. And yeah, you're absolutely right about the fact that people who have been born with conditions, and often multiple conditions or you know, have multiple conditions develop later in their life, they struggle to get heard in, in every sense of the word. So not even just through writing, but you know, through access to work, through the ability to have the appropriate care to enable them to work. Writers I've worked with struggle to receive an appropriate level of support to do not just the basic things. I mean, I think there are many, many stories and experiences that people have Shared about the fact that, you know, they find it incredibly difficult to find a Tube station access or to have somebody support them with driving, getting them from A to B to just to be able to work. There are very often people who. And authors who require support and help to help them to write. And that is seen as a luxury.
You know, it doesn't even come close to being something that is considered to be important. And yet if you're a writer, to not have access to. To either the right software to enable you to properly dictate, for example, or to have the appropriate access to screens that enable you to see a screen clearly and be able to navigate that screen, really, so have the right physical equipment for, be that headsets or the right type of mouse or keyboard to use. For writers, it is incredibly, incredibly hard to have those types of things seen as being necessary to work. So very often you've got authors and writers who have extraordinary storytelling skills and can provide wonderful articles and contributions to news publications, to magazines, to anthologies, the. To also write their own memoir or novel. They just are not heard and they're not seen as being somebody who has a need. And, you know, when you're a writer, you're very often driven.
Writing is the thing that supports your mental health. Writing is the thing that, you know is what you are here to do. And doing it in all its forms is important. But it's virtually impossible for many writers who have disabilities particularly, to even get started on that ladder. So it's creating barriers for access to work, for being able to access markets and be able to write their books and talk to agents and talk to publishers, have speaking engagement, because there's a whole raft of things that just. You don't enable them to be on that stage and be in that world.
Is that because people don't take being an author as a serious career option? It's. It's almost like a hobby, a bolt on. It's not. It's like people say, I want to leave school, I want to become an actor. It's like, can't you get a real job? You know, I want to. I want to be a sports person. Can't you get a real job? You got to. You got to work on that first.
So people aren't vet fe. There's not enough people earning a living being purely an author. You said it earlier. It's a bolt on.
Yeah.
So getting support and getting funding for it as a hobby must be hard because it's. I guess it's a hobby until it becomes a Profession, I. It's a hobby until you actually make some money out of it.
Or you can, because you can't make money as a writer in all of its forms. You know, book writing, copywriting, writing articles, being a journalist. If you don't have access to the right tools, you cannot make money. And if they're saying you've got to make money before they'll give you access, then you're absolutely between a rock and a hard place. I mean, there are some organisations which do provide support, but often the forms and the processes that authors have to go through to even get somebody to look at their case are, you know, they're making it not possible to even get to that stage. It is a hugely frustrating situation for many people to find themselves in. Hugely, hugely difficult.
We originally started talking months back and around my own book, the podcast Poetry, and unashamedly are leading with the fact that it's helped or wholly developed by AI. So I'm taking the podcast that you're listening to now, feeding it through some AI technology with my own scripts and my own customization to create poetry from that episode and help me generate some of the other parts of the book, the notes around the episode and everything else. With AI becoming ubiquitous, becoming everyday on people's phones in their pocket. Once you have something in your pocket on your phone, it, it becomes the norm. Our kids today are going through school with AI, and I've been at conferences over the last few weeks and there's a real emphasis now on how business can leverage AI. It's going from horse and cart to the petrol vehicle, from log tables to slide rules to calculators. We're in that kind of quantum acceleration now. This is going to change the world of copywriting.
Marketing people are now competing with technology. So how can the writing industry, wherever aspect, author, copywriter, sub editor, editor, how can you embrace the reality of the future?
It's again, one of those questions where there's so many facets to the answer. It can be incredibly helpful. It can make things happen faster, it can produce ideas, it can help you structure a piece in a more, you know, more logical manner. There are lots of different ways in which AI can support doing your job better, but one of the things that I think pretty much is universal is that you still need a human to actually review and put humanity back into the work. So you know to what extent you do it. If you put something in and you, you, you put one of the prompts in that says, you know, please write me a piece that I can send through to an editor as for a submission for a newspaper article on X, Y, Z, it'll come back with something that it doesn't have soul, you know, because ultimately they're, they're, they're processing words, they're processing algorithms, they're processing, you know, information. But there is no sense to it, there's no real emotion behind it. And you can tell by the rhythm of the sentences that, you know, it's absolutely written to follow rules, it's not written to follow natural speech patterns and things like that.
I genuinely do not think that AI certainly in the short to medium term can replace a lot of the work we do. But the challenge is that there are organisations like Meta currently who are using published work that has copyright in the front of the book to feed into their AI systems and train AI to become more human. Because it's picking up patterns of speech that are an essential part to any novel, for example, that's written. And this is one of the things that we're facing at the moment in the Society of Authors and the Good Law Project are all looking at ways in which you can do that. Because all of these books have been published with the copyright completely held in the appropriate words and format and still these are being fed into AI to train AI. So, you know, there are certain things that I use AI for to help me in my day to day work, but I absolutely cannot stand behind a system that supports effectively ceiling work that others have done to train AI to do that. So I may or may not have answered your question that you, you fundamentally asked. But I think that there are, there are lots of different aspects to it and actually, you know, there are things that AI can help disabled authors do.
Dictation is a form of AI, you know, and that's something that's incredibly enabling. You know, that doesn't give systems the right to tape work and it doesn't give us the right to present AI fully. AI generated work as something that is, you know, is not. You know, you're very open with the web that you're talking about with your book, that you have used AI to, to help you generate and explore themes from the episodes. And, you know, you've been 100% open about that. But there are unfortunately people who are also producing work which is 100% AI generated and has had next to no input from a human. And they're not necessarily being badged as being things that are AI generated and so they can be produced in two hours, whereas writing a book can take months and Months, if not years and years. So it's creating imbalance as well in terms of the ability for people to produce work and content.
Yeah, I use AI a fair bit in some of my writing. It's good for a wireframe, it's good for sort of key bullets and headings. It's got me, helped me and coached me into structuring, because I write a lot of articles into HR type magazines, so it helps me structure those sometimes. You know, most of these magazines have their own editorial guidelines. They want it to have key takeaways, they want it to have pick out key quotes which they can highlight in the article. Sometimes you write, you get the article and then say, can you just generate me three punchy takeaways from this at the bottom?
Yeah.
And can you pick out a couple of quotes in it, or can you highlight discreetly certain words and certain paragraphs to give it emphasis? And it'll go boom and give you a few bolds, a few italics here and there. So sometimes it's really great to sort of augment your creativity.
Exactly. But it's not there to replace creativity. And fundamentally it can't. Because when, as a human, when we read something as AI generated, you know, by and large, you know, because it's not following those rhythms of speech or it's got, you know, it's too correct in the way that it's written. And then we see that we can't necessarily always name what we're feeling, but it's a sensation because it's something that is so embedded in human culture. Storytelling has a rhythm. Storytelling has a soul. Storytelling has a way of touching us when we read it.
And we don't know the why and how of all of that, but what we do is sense it.
It's interesting. I picked up on the word you said there, soul. And I've used that word before around AI. And, you know, you think about some famous Android TV characters, you know, Commander Data, people like that, that they, they lacked humanity, they lacked humour, they lacked a soul. And that was what, in Star Trek, Data always wanted. He wanted to be able to laugh. You wanted to better understand a joke or find the irony of something rather than an algorithm telling him that it was funny. So, yeah, and I, I, I'm the same that I've done a lot of judging on award ceremonies and, and categories and things.
And the last couple years, I've noticed that you read it and go, there's no soul in this. There's no, there's no umph. There's no humanity. It's just facts or. Or information that's been put out there, I think. Where's that? The umph.
This is where. When, you know, when we've got so many underrepresented communities and voices that are missing from bookshelves, in bookshops and libraries and from online platforms, there is a void that needs filling to enrich life, to enrich our experience of how others have experience life. These. These stories, they. They touch. They really do touch you. You know, I use the word soul a lot because I genuinely believe, you know, that we. We are.
When we're reading something, we are looking for connection. And that connection doesn't have to be something that we know we can be touched and connected with something we had no idea about, no experience. Experience of. And that's the power for me, that's the power of being able to get more of these untold stories out into the world, is to enrich all of our lives.
Yeah. And I was talking to you earlier about my father's eulogy, which I delivered at his funeral a few weeks ago, and I took his eulogy and blended it with a poem by a famous poet who often is quoted in eulogies, Mary Elizabeth Fry. I took his eulogy and asked AI to blend it with his poem, and it came up with something really beautiful, completely relevant to my father. But a lot of that, if you read it, I don't upsell my own ability here, but delivering it, something that's written by AI, you can put that emphasis, you can put the soul into the words through the way you deliver, the pace, the tone, the modality of what you're doing. Whereas if it's written on paper, author words are going to work harder when they're written than when they're told, haven't they?
Yeah, very much so. Very much so. And this is where I think, particularly with fiction, you know, being able to read fiction that's written by a person of colour or by someone in the LGBTQ community or by someone with a disability. There is no one that has a better authority to write that in a manner that is relatable and encourages that curiosity to know more than someone whose lived experience that is, having someone who is not gay write a gay character will not deliver the same result. I mean, you can use sensibility readers, and this applies to all of the underrepresented communities. You can use sensibility readers, sensitivity readers, but at the end of the day, there's a nuance when we write. There's a cadence, there's a turn. Of phrase, call it what you will, but unless you've lived that experience, you can actually not easily tell that story.
And, you know, that's another challenge that people from all underrepresented communities faces, that very often, you know, their situation has been appropriated by someone who does not have that lived experience. And that in itself is a. Is another challenge because, you know, you see big publishers picking up books that, you know, do actually have a disabled character as a. As a protagonist, but it's not written by someone who has a disability, you know, and, you know, is that right? Is that wrong? You know, even with someone having read it for sensitive activity, why not publish someone who has had that experience and who can give much more depth to that story?
I've got. I mentioned earlier, I've got a couple of friends who have physical disabilities and I see stories in the news about horror story about a wheelchair user who was stuck on a train because there was nobody available at the platform to lower the ramp to help them off. People trying to navigate London, the bus stops without a drop curb or they can't get up and down the curb, or the people on the bus won't let them off, they tut and get angry when they're trying to move their wheelchair or there's a push chair in the disabled space. There's all these stories and we've all heard these, we've all seen them, but I travelled across London with my friend who has cerebral palsy in a powered wheelchair, on and off of buses, up and down kerbs, across the town into underground stations, having to navigate Victoria tube station with a wheelchair user, going into a pub, going into the conference room. And I didn't. Obviously I don't have their lived experience, but I was able to have their experience by proxy because I was right next to them during this journey. And all the stories I see now have a relevance to my avatar of her, if you like, knowing that experience. So I experience her story through her eyes in real time.
I think just hearing it in the news, it never lands that same way. You have to have that powerful story. I think that's what you're saying there.
Yeah, very much so, yeah. We. Even if we experience that alongside somebody, we're still not living it in their skin, you know, which is, for me, something that's hugely important, is that, you know, these stories are told by the people who live them and we can, as you say, live them by proxy to some degree, but it's still. It's still far from what it's like to live. And when we're living it by proxy, often it's. It's. It's for a short amount of time, you know, and they are experiencing discrimination or they're experiencing, you know, difficulty, as you say, even something as simple as going up and down a curb or getting in a. Going on the tube.
They're experiencing that day in, day out, year on year on year. And we can't imagine what that's like. We can be more sensible and more sensitive to it, but we can't truly understand what that means. And so to be able to have a true representation of what that is, I think, is hugely important. Hugely important, yeah.
Because I think we talk about putting the soul into the conversation to the story that AI can't do. I actually put the soul into the story of their story by being with them. Because they could tell me about this problem, they could tell me about what happened to them last night, they could tell me this, that and the other. But what difference was, I could feel, and I think that's the word, feel their anger, feel their frustration, feel their disappointment, how upset they were, how uncaring that situation was through their eyes. So I was able to, as a human, feel from them. And even when they tell me the story of another incident, I haven't got that osmosis of feeling from them, have I?
No, no, exactly. And there's no way we ever can. But the best chance we've got of really understanding somebody else's experience or, you know, seeing. And I think this is one of the things that, you know, kind of. We often look at this as in a negative sense, but actually, you know, the stories that I've read and the novels that are being written that are just not getting published, you know, these are celebrating the fact that, you know, people are who they are, that they are gay, they are someone of colour, they have a disability. But that's actually not the point of the story. It's. It's how these characters are developed and how these characters go through life and how they interact and, you know, the experiences that they.
They have putting them comes back, I think, to one of the things we talked about early on, about this sort of, you know, normalisation, if you will, and I don't actually like the word normalisation, but actually making these part of everyday life. So, you know, if you're picking a crime novel up off the shelf or if you're picking a love story off of the shelf, it actually doesn't matter, you know, if the person is disabled or if the person is transgender, or if the person is of an indigenous population, it's that experience through their eyes and. And their situation, and there's just not enough of that out there. It was interesting because the other day, and I think I spoke about this when I had a chat with Marie, you can look in some of the big bookstores and they'll have a set of bookshelves which are labelled up and badged LBGPQ plus, you know, and they have it. It's kind of like, whoa, look at us. You know, we've got a bookshelf, you know, that's not integrating, that is not properly accepting, that's making it stand out and be different. And it's not. You know, you could.
Yes, it makes it easier to find, but also it means that you lose a whole draught of audience because there are a lot of people who won't naturally gravitate to. Look in that little corner section where there are two books to two bookcases filled with LGBTQ fiction. How. How do you do it? You integrate it. You make it more the norm. You make it that you can look through a selection and you just. You pick out the author and the storyline. You're not going there solely for something that's written in that manner.
There isn't a right or wrong answer. Because equally, there have been so many years where there were no books published at all that actually represented certain communities. You know, that. That it's important that we are able to see that there are now. But, you know, getting that balance right, I think it's kind of swung quite a long way the. The other way, now that it's sort of being trumpeted as being. This is. This is us being inclusive, this is us being diverse.
And it's like, yeah, you can do it without the trumpet.
Yeah, I know exactly what you're saying there. Because, you know, often you go to watch a film, watch a. A Netflix, whatever you got to watch, and it's written in such a way, the directors cut it in such a way that the plot is going to have a romantic encounter between two of the characters. And it's not explicit, it's not part of the major storyline. It's just human interaction. There's going to be a bit of flirting and there's going to be a glance at some point, isn't it? There's something going to go on here and you're kind of drawn into the romantic. Will there be a bit of jumping into bed later? Or there'd be a bit of romance later. And it's really powerful when that is not a traditional heterosexual couple having that moment.
You go, does she look at her? Yay. So it's gonna, oh, I'm looking. And you get drawn into it. And it's not the big purpose of the story, it's that incidental storyline on the side from a queer lens. And you don't want that to be on a queer shelf, you want it to be on the mainstream shelf. It just so happens the relationship that's evolved is not a heterosexual based relationship or a transgender relationship. So. And I think it was an episode of one of these Korean Alice in Borderlands.
I think it was one of these Korean type shows. And halfway through the second series there was this fight scene and everyone said, wow, go girl. Wow, you're amazing. He said, that's my transgender superpower for you. It's like, well, of course she's transgender. It didn't matter. It was just suddenly it became a superpower that made her a great kickboxer. Halfway through the film it was like, so that subtle discovery doesn't have to centre the character on that.
No part of it. And I think Star Trek had a same sex couple, two men were having a relationship on there, but in the same way that another character flirted with another character. It was just how it just again, go back to that word normalise. We shouldn't be normalising it just didn't draw attention to it.
No, exactly, exactly. You know, and I think that's across all genres, to be honest, of writing. It's. It's just important to almost, I think back to some avatar and you've got these blue human or non human, whatever, you know, however you interpret it, you know, and we're able to accept that, you know, without thinking twice. And yet if there's a film which is, is based around, you know, you say a full blown queer relationship or is focused around a character with, with disability, then often they'll look at it and they'll, you know, it's like, oh, I feel a bit uncomfortable with that. I mean, you, you going back to the point you made about the, you know, when someone has lost their leg, perhaps through war, through, you know, disease or illness. And I think about the character in Strike, Robert Galbraith's storyline and you know, that how that is portrayed is something that, you know, it became an important part of the storyline. You know, for some people it made them feel uncomfortable, you know, and it was interesting how it was portrayed in the, in the series when, you know, there were often occasions where the prosthesis would be on show in some way, shape or formal, or.
It took it off once, didn't he? Or put it back on or something.
Yeah, back on. And, you know, you look at and you think, you know. And I remember distinctly, you know, somebody talking about it afterwards and saying, oh, well, you know, I don't. Don't think that was really necessary. And it's like, well, hold on a second. You know, this is someone's life. They weren't making it. I mean, he didn't have all of the rah, rah, rah stuff that we were talking about with, you know, with things that surround Paralympians.
And, you know, and absolutely they should be celebrated, but there's a much bigger, broader community of people who are impacted because of disability or because they are different in some way, shape or form, perceived to be. They're not getting the support they're not getting. Their voices aren't getting heard. And that's something that needs to change. I mean, it's changed a little, but it's definitely not changed enough and not by any way, shape or form.
So if you're listening to this podcast right now, I mean, let me ask a question on behalf of a listener. How can someone who feels that they've got a story, whether that's fiction, nonfiction, business, whatever it may be, but they've got a story to tell, how should they go about it, A, overcome their imposter syndrome, B, where do they start? And C, where do they head?
Overcoming imposter syndrome is sadly something that if you're a writer, you pretty much have to learn to live with, you know, because it comes in waves. You know, you'll write something brilliant one day and you'll write something the following day that you. You look at and you think, why do I even think I can write? And it's sort of having that toolbox of being able to work through it, to write through it. You know, I always say when you. When someone's writing the first draught of anything, you know, we call it the shitty first draught, because that's what it is, you know, or it's a. It's a vomit draught. I mean, you can call it whatever you like, but essentially the first time when you're writing is just you telling yourself a story. You know, it truly is just you telling yourself a story because there's so much of our experiences, of our ideas, you know, and it doesn't matter, actually whether it's memoir, fiction, or whether it's a business book, what you're trying to do is you're trying to get everything that's in your head down onto the page about that particular subject.
And it won't come out in the right order. It's impossible for it to come out in the right order because some ideas are just more bullish than others. You know, they'll. They'll be the ones that come to the fore. But you just. I would say, just. Just keep writing. Just write.
You know, you don't have to share it with anyone at this point, but until you've got out all your thoughts and you've got your ideas and things will spark, you know, you'll. You'll write something down and the next day you'll suddenly think, I hadn't thought about it like that. So the next day you write something that you hadn't anticipated writing at all. Just write. Just get that as much as you can out of your head. And what that does is it opens up space in the brain to then look at what you've written and form it in a way that it can't when it's just all stuck in your head. So we always say, if you think you've got a story to write, the very best thing you can do is actually get it down on paper. Whether that's, you know, dictating it using a software programme or whether it's writing by hand.
Just get. Get it out. Get it out of your head and onto the page. Once you've got something onto the page, you'll look at it and by and large you'll go, no clue what to do with it. Now, you know, no. You may even feel that it looks all right, but actually, you know, when you. When you look at it and you read it, you know, you know, it's not necessarily coher or it's got plot holes. If it's a piece of fiction, and at that point you can, you know, if you're.
If you're part of a little writing group, you can ask someone to take a read of it if you want to have somebody professionally take a look at it. There are ways in which you can have someone literally just do a manuscript review. You can work with somebody, you know, relatively low cost, who can help you format, if you like that story and give you ways in which you can take it forward. And there are lots of different methods and approaches, but you cannot edit a blank page. It's a fundamental principle. Get it down and write it. When you've got something written, really think about who it is you're writing. For when someone picks up your book, what experience do you want them to take away? Do you want them to feel entertained? Do you want them to feel enlightened? Do you want them to feel angry about a certain situation, but then empowered to do something about changing their life in that respect? So really think about who the audience is.
You can do a lot of this stuff yourself. You can, you can't complete the whole thing, but you can build a lot of this. And each time, each, each time you go back to your manuscript, you can refine it, you can change the focus, you can add in something, take something out, and then you'll get to the stage where you feel that you physically can't do any more with the piece of work that you've got in front of you. And at that point you do need in some shape or form a professional view of whether or not it's something that is workable as a, as a commercial project or even if you want to get it self published comes back to the fact that you, you have to respect the end user, you have to respect the reader. And so you need to then look at getting editing done, getting a decent cover design, and there are various ways in which you can do that, but fundamentally, get it out your head, get it out of your head and then look at it objectively and see where it can take you. And very often where you think your book is going to take you isn't at all where you end up, you know, you, because it, having all of that actually in front of you instead of having it all just, you know, randomly whizzing around your head means that you see it in a different light and you can see that a book that you thought might be, you know, a memoir actually turns into something that is much more collaborative with the reader and so may become more of a workbook or a self help book rather than a straight memoir. Or, you know, you may look at it and think, you know, I don't think I really want to tell this story as me, I'd like to tell the story through a character because that gives you that one degree of separation, if you like, between the experience. And you know, often these are very uncomfortable experiences.
They're painful for people to work on and to look at. So I think, you know, first get it out there. Second, think about what you actually want the book to achieve and then think about how you can turn all of those ideas into something that meets those two objectives.
I read my late grandfather's memoirs, which he wrote going back 20 or 30 years now and he was really proud of it. But as a reader, it was just historical dates that had no context or reference. It was him dumping his life onto a bit of, onto, well, two inches of paper probably in the end, you know, it's 80 odd years of life. So you're so right. You know what matters to me? My story matters to me and for me. But if, if I want my story to resonate with you, I have to tell it so that it's, you know, what's in it for me? Why should I? Why do I care? So if it's just about me, my ego, it's not going to land with you, is it?
No. And it's actually one of the most difficult things as a writer to realise that the book you're writing isn't about you at all. In that sense, it is always going to be about the end reader because if it is about just you, then you're going to have that experience that you have with your great grandfather's memoir. There's no context to it, there's no, how does this help me move forward in life? Or how does this help me understand something I didn't know? There has to be an exchange. As a writer, we write, we pour our heart and souls into the books, but as a reader, you're paying money for a book and you're investing time in reading that book. So there has to be a fair exchange between the writer and the reader.
So the brain chemicals, that reward thing in your brain's dopamine or whatever it is, you got to get a pleasure, pleasure reaction from it. It's going to change you in some way, hasn't it?
It has. I'm sure we've all been there where, you know, we started a book and, you know, even if somebody else has, somebody enjoyed it, it just doesn't resonate with us, you know, and, you know, so we don't finish it and we feel disappointed by it in some way, shape or form. So, and that's often, you know, we talk about the fact that they may not have really thought about what they wanted their reader to feel, but you still might touch some people because we all get touched in different ways by all of these stories.
One thing you missed in your bit of advice here, Tracy, was call you, message you for help, advice and guidance. How can our listener here get hold of you to find out more?
Well, they can go to my website, which is www.freshlypress.com. they can look me up on Instagram as Tracy Stewart, author. And both of those have the ability for people to connect with me through a message and the details about the services that I offer. Um, and I do, I do offer a gift call for people. Because I think one of the things that's important is, is that people can have the opportunity to just explore some of these ideas first. And often, you know, I'll talk with people and then they'll go away and do something and then they'll come back later. But sometimes they just need that potential to their idea through to, to say out loud, I've got this idea for a book and it's hard to do that sometimes with friends or family who don't understand the industry or don't necessarily understand what the type of degrees you're looking to achieve. So I always recommend just talk to a professional.
There's lots of professionals who offer the opportunity to have that initial chat and just sometimes articulating the fact that you want to write that book and get a little bit of direction can make all the difference between stepping over that threshold of imposter syndrome and actually getting the words down on the page.
And I would say you've been extremely helpful, insightful in the conversation we've had about my own creation. So, you know, and I would encourage anybody to reach out. You're very generous and very insightful, so it's been really helpful. So thank you, Tracy. Tracy's been an absolute blast. We've been chatting now for a few quite. Oh, way too long. But it's thoroughly enjoyable.
But no, thank you so much for your time again. I'm sure if you're listening to this, then people will get in contact with you as well, Tracy. So thank you so much.
It's been a pleasure. Thanks for the opportunity.
As we bring this conversation to a close, I want to express my deepest gratitude to you, our listener, for lending your ear and heart to the cause of inclusion. Today's discussion struck a chord. Consider subscribing to Inclusion Bites and become part of our ever growing community, driving real change. Share this journey with friends, family and colleagues. Let's amplify the voices that matter. Got thoughts, stories or a vision to share?
I'm all ears.
Reach out to jo.lockwood@seechangehappen.co.uk and let's make your voice heard. Until next time, this is Joanne Lockwood signing off with a promise to return with more enriching narratives that challenge, inspire and unite us all. Here's to fostering a more inclusive world one episode at a time. Catch you on the next bite.
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Episode Category
Primary Category: Overcoming Adversity
Secondary Category: Cultural Diversity
🔖 Titles
Amplifying Untold Voices: Navigating Barriers and Bravery in Inclusive Publishing
Breaking Publishing Norms: Championing Diverse and Disabled Storytellers
From Unheard to Unstoppable: The Power of Telling Untold Stories
Shifting the Narrative: Representation, Disability, and Authenticity in Today’s Publishing
Gatekeepers and Gamechangers: Making Space for Marginalised Authors
The Challenge of Belonging: Why Diverse Stories Deserve Centre Stage
Dismantling Barriers in Books: How to Share Your Truth
Inclusion Beyond the Bookshelf: Empowering Diverse Writers to Thrive
New Voices, New Visions: Tackling Imposter Syndrome and Bias in Publishing
Championing True Representation: The Business, Barriers, and Beauty of Untold Stories
A Subtitle - A Single Sentence describing this episode
Tracy Stewart explores the urgency of amplifying untold voices, breaking barriers in publishing, and bringing authentic lived experiences—particularly from disabled and underrepresented storytellers—into the heart of our cultural narrative.
Episode Tags
Untold Stories, Diverse Voices, Disability Representation, Inclusive Publishing, Overcoming Imposter Syndrome, Accessible Storytelling, Publishing Barriers, Lived Experience, Writer Empowerment, Creative Belonging
Episode Summary with Intro, Key Points and a Takeaway
In this episode of The Inclusion Bites Podcast, Joanne Lockwood explores the power and significance of telling untold stories within marginalised communities, joined by guest Tracy Stewart. The discussion centres on the barriers faced by underrepresented authors, including imposter syndrome, cost, access to publishing, and a lack of representation for disabled writers. Joanne and Tracy consider the ongoing struggle for authentic voices to find their audience amid an industry frequently risk-averse and still geared towards the mainstream. They examine the challenges of self-publishing versus traditional routes, the nuances of presenting lived experience authentically, and how technology, including AI, can either help or hinder inclusive storytelling.
Tracy Stewart, the founder of Freshly Press, is an experienced book coach and editor passionate about championing unheard voices and opening the doors of publishing for those who have historically been left out. After a career in the city and a move to France, Tracy co-founded a business dedicated to providing greater opportunities for diverse authors, especially writers with disabilities and those who lack the privileges often required to succeed in publishing. Her approach is both practical and empathetic, offering writers guidance from the earliest draft through to navigating the complex publishing landscape, always with an eye towards inclusion and societal impact.
The episode emphasises the crucial need for publishers to move beyond tokenism, instead integrating diverse stories fully into the mainstream, whether focused on disability, LGBTQ+ identities, or race. Joanne and Tracy advocate for more courageous decision-making by publishers, and for greater societal recognition of writing as a viable, valuable vocation for disabled and marginalised individuals.
A key takeaway from this episode is the reminder that real social change demands not only telling untold stories, but ensuring they are authored and owned by those with lived experience. Listeners will be inspired to reflect on their own role in amplifying diverse voices, and encouraged to support, review, and champion authentic storytelling in all its forms.
📚 Timestamped overview
00:00 Moved to France 10 years ago, co-founded a business to support diverse authors and amplify unheard stories.
07:11 Self-publishing is easier but requires careful editing and layout to ensure market readiness. Costs and profit-sharing affect authors' earnings.
14:49 Publishers act like venture capitalists for authors, often seeking works with ready-made audiences, making it challenging for unique stories from new writers to get published. Consequently, many authors resort to self-publishing.
20:24 Authors have diverse needs; neurodivergent authors may prefer agents to reduce stress, though it's costlier and slower. Self-publishing is faster, and successful self-published authors may attract publishers' attention.
21:56 Some authors succeed through smart self-publishing. The best route depends on individual skills; traditional publishing suits those less adept at self-publishing tasks.
28:35 People with multiple conditions often struggle to be heard and lack appropriate support for work and writing, which is frequently viewed as a luxury.
35:58 AI cannot replace much of our work in the short to medium term, but concerns arise over organisations using copyrighted works to train AI, impacting authors' rights. The Society of Authors and the Good Law Project seek solutions. AI has some benefits, such as aiding disabled authors, but using copyrighted materials without consent remains problematic.
43:01 Fiction is best written by those who have lived the experiences they portray, especially for underrepresented communities, as authenticity and nuanced storytelling can't be fully captured by outsiders.
44:52 Experienced navigating London with a friend in a wheelchair highlighted accessibility challenges, making news stories about disabilities more relevant through firsthand observation.
53:31 People easily accept non-human characters but feel uncomfortable with films depicting queer relationships or disabilities. The portrayal of disability in literature, such as in Robert Galbraith's "Strike," can also make audiences uneasy.
01:00:09 Refine your manuscript iteratively, considering professional input for commercial viability, and approach it objectively to discover its true form, such as memoir, self-help, or fiction.
01:04:36 Visit www.freshlypress.com or find Tracey Stewart, author, on Instagram to connect and explore her services. She offers a gift call for discussing book ideas.
📚 Timestamped overview
00:00 Championing Diverse Voices in Publishing
07:11 Self-Publishing Challenges and Costs
14:49 Publishers as Authors' Venture Capitalists
20:24 "Choosing Between Self-Publishing and Agents"
21:56 Success in Self-Publishing Varies
28:35 Advocacy for Disabled Writers' Needs
35:58 AI's Impact on Copyrighted Work
43:01 Authentic Representation in Fiction
44:52 Experiencing Disability Through a Friend
53:31 Media Acceptance and Discomfort
01:00:09 Refining Your Manuscript Independently
01:04:36 Connect with Author Tracey Stewart
Episode Category
Primary Category: Overcoming Adversity
Secondary Category: Cultural Diversity
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🎙️ 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗼𝗻 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗕𝗶𝘁𝗲𝘀: 𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝗨𝗻𝘁𝗼𝗹𝗱 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 🎙️
💡 Whose stories never make it onto the bookshelf—and what are we missing because of it? Find out in this 60-second spotlight! 💡
This week, I’m delighted to welcome Tracy Stewart, an outstanding book coach, editor, and founder of Freshly Press. Tracy is the passionate advocate amplifying untold stories and championing truly diverse voices in publishing.
Together, we dive into:
🔑 Representation Beyond the Usual Suspects – Why amplifying unheard and underrepresented writers transforms our collective narrative
🔑 Barriers in Publishing – From imposter syndrome to economic and access obstacles, discover what really keeps many stories out of mainstream view
🔑 Making Inclusion Real – Practical steps for giving disabled authors, marginalised voices, and every storyteller the tools and confidence to share their truth
Why Listen?
"Inclusion is about understanding, and this episode is packed with insights to help you create more #PositivePeopleExperiences. Let’s reflect on whose stories are missing—and what happens when we finally make space for them."
About the Podcast
As your host on Inclusion Bites, I release episodes every week, challenging perspectives and sparking change in how we talk about belonging, diversity, and authentic inclusion. This short audiogram is just a taste—don’t miss the full conversation!
What’s your take? 💭
Which stories do you wish were told more often? Who are we still not hearing from? Comment below 👇 or share your experiences with representation in publishing.
🎧 Listen to the full episode: https://seechangehappen.co.uk/inclusion-bites-listen
#PositivePeopleExperiences #SmileEngageEducate #InclusionBites #Podcasts #Shorts
#RepresentationMatters #PublishingForAll #UntoldStories #DisabilityInclusion #DiverseVoices
Don’t forget to follow, like, and join the movement—help us amplify the voices that matter most.
🔖 Titles
Amplifying Untold Voices in Publishing Overcoming Barriers and Celebrating Diverse Stories
Navigating Imposter Syndrome and Championing Marginalised Authors in the Literary World
From Idea to Impact Supporting Underrepresented Writers to Share Their Authentic Stories
The Reality of Representation Diversity and Disability in Modern Publishing
Transforming the Narrative Making Space for Disabled and Minority Authors in Literature
Breaking Book Industry Barriers Inclusive Storytelling and the True Cost of Authorship
Embracing Difference How Publishing Can Empower Every Voice to Thrive
Writing Beyond Limits Championing Authors with Disabilities and Unheard Backgrounds
Publishing with Purpose Centering Lived Experience and Diverse Perspectives in Storytelling
Self-Publishing Versus Traditional Publishing Choosing Inclusive Routes for Every Storyteller
TikTok/Reels/Shorts Video Summary
Focus Keyword: Telling Untold Stories
Title:
Telling Untold Stories: Why Positive People Experiences Drive Real Culture Change | #InclusionBitesPodcast
Tags:
Telling Untold Stories, inclusion, Positive People Experiences, culture change, diversity, belonging, untold voices, social transformation, inclusive publishing, disability representation, diverse authors, book publishing, challenging norms, storytelling, lived experience, audiobook, self publishing, neurodiversity, DEI, advocacy, societal change, accessibility, empowerment, stay curious, inclusive culture
Killer Quote:
"Storytelling has a soul. When we give voice to the unheard, we enrich our experience and drive real culture change." – Tracy Stewart
Hashtags:
#InclusionBitesPodcast, #TellingUntoldStories, #CultureChange, #PositivePeopleExperiences, #Inclusion, #Diversity, #Belonging, #UnheardVoices, #Storytelling, #Publishing, #Disability, #Representation, #SocietalChange, #InclusiveCulture, #AmplifyVoices, #BookCoach, #SeeChangeHappen, #Empowerment, #StayCurious, #JoanneLockwood
Summary Description:
Ready to discover the transformative power of "Telling Untold Stories"? Join me, Joanne Lockwood, in this compelling episode as I chat with the inspiring Tracy Stewart about the urgent need to amplify unheard voices in publishing and create truly Positive People Experiences. We delve into the realities of culture change, breaking down barriers faced by diverse authors, particularly those with disabilities, and why authentic lived experience matters on our bookshelves and beyond. Hear how small acts of inclusion can spark big societal transformation, and leave equipped to champion inclusion wherever you are. Listen in, share your thoughts, and be part of driving culture change – because your voice matters. Don’t miss your chance to ignite real progress and join our community of changemakers!
Call to action:
Subscribe now, rate this episode, and share your own untold story with us—let’s shape Positive People Experiences together!
Outro:
Thank you, the listener, for tuning into Inclusion Bites. If you found this episode valuable, please like, comment, and subscribe so we can keep these vital conversations flowing. For more on Positive People Experiences and culture change, visit SEE Change Happen at https://seechangehappen.co.uk.
Listen to the full episode here: The Inclusion Bites Podcast
Stay curious, stay kind, and stay inclusive - Joanne Lockwood
A Subtitle - A Single Sentence describing this episode
Tracy Stewart explores the challenges of amplifying unheard voices, dismantling barriers in publishing, and championing authentic stories from underrepresented communities, particularly those with disabilities, to ignite genuine inclusion and belonging.
ℹ️ Introduction
Welcome to this episode of The Inclusion Bites Podcast, where host Joanne Lockwood delves into the emotional and often overlooked territory of "Telling Untold Stories". Joined by Tracey Stewart—book coach, editor, and the founder of Freshly Press—this conversation shines a light on the significant barriers faced by marginalised storytellers in the world of publishing. Together, Joanne and Tracey challenge the status quo of the industry, discussing the persistent lack of diversity and the hurdles imposter syndrome, financial limitations, and inaccessible publishing processes present for aspiring writers, particularly those from underrepresented communities or living with disabilities.
In this episode, you'll hear why so many authentic voices still struggle to reach the shelves, and how intersectionality, representation, and accessible platforms can begin to spark change. From the pragmatic realities of writing and self-publishing, to the necessity of soulful, lived experience in storytelling, Joanne and Tracey reveal the importance of not just hearing, but feeling genuine narratives. Whether you're an aspiring author, an advocate for inclusion, or simply passionate about stories that matter, this episode will inspire you to support, amplify, and cherish the diverse voices that shape our collective world. So, settle in—this is your invitation to connect, reflect, and help foster a more inclusive literary landscape, one story at a time.
Episode Tags
Telling Untold Stories, Diverse Voices, Inclusive Publishing, Disability Representation, Breaking Barriers, Storytelling Empowerment, Overcoming Imposter Syndrome, Lived Experience, Accessible Writing, Representation Matters
💬 Keywords
inclusive publishing, untold stories, diverse voices, book coaching, imposter syndrome, barriers to authorship, self-publishing, traditional publishing, cost of publishing, accessibility in writing, disability representation, publishing industry diversity, editing process, marketing for authors, author support networks, neurodivergence, agent representation, representation in media, LGBTQ+ authors, minority authors, intersectionality, publishing challenges, fiction vs nonfiction, writing groups, authentic storytelling, AI in writing, copyright and AI, sensitivity readers, lived experience, inclusive literature
Episode Summary with Intro, Key Points and a Takeaway
In this episode of The Inclusion Bites Podcast, Joanne Lockwood is joined by Tracy Stewart to explore the art and challenge of telling untold stories. Together they examine exclusion in the publishing industry, unpack the persistent barriers faced by underrepresented authors, and discuss the importance of bravely amplifying diverse voices. Joanne reflects on her own journey with writing and podcasting, while Tracy outlines why authentic narratives—particularly those from marginalised or disabled perspectives—are crucial for societal change. Their discussion ranges from the practical challenges of getting published to the invisible hurdles faced by those without financial privilege or traditional access.
Tracy is a book coach, editor, and the founder of Freshly Press, an organisation dedicated to supporting unheard voices and advancing inclusivity in publishing. Based in Normandy, France, she has spent the past decade guiding authors who have struggled to find a platform within mainstream publishing. Tracy’s approach is rooted in both craft and advocacy, ensuring writers from diverse backgrounds develop their confidence and storytelling skillset. Her expertise lies in recognising and nurturing authentic voices, supporting disabled writers, and offering pathways through the complicated world of editing, publishing, and self-publication.
The episode highlights pervasive issues in publishing, such as the lack of representation for disabled and neurodivergent writers, the commercial risk-averse nature of many publishers, and the financial realities that so often stifle emerging talent. Joanne and Tracy also consider the role of technology, including the opportunities and limitations posed by AI in the creative writing process. They reflect on the importance of soul in storytelling and the need for publishers to be more courageous in their selections, championing narratives that offer genuine insight and emotional connection.
A key takeaway from this episode is that authentic storytelling—particularly from underrepresented voices—enriches the literary landscape and fosters true societal belonging. Listeners are encouraged to seek out, support, and share the stories that challenge norms and create spaces where every experience matters. This conversation offers hope and practical strategies for anyone aspiring to share their story or advocate for change in the world of publishing.
About this Episode
About The Episode:
In this thought-provoking conversation, Tracey Stewart, a passionate book coach and founder of Freshly Press, shares her mission to amplify untold stories and uplift diverse voices often missing from mainstream publishing. Drawing upon her extensive experience, Tracey reveals the entrenched barriers that marginalised writers—especially disabled and minority authors—face in bringing their narratives to light. This episode explores the intersection of authenticity, representation, and the powerful, transformative value of hearing stories directly from those with lived experience.
Today, we’ll cover:
The systemic lack of diversity within traditional publishing and the challenges faced by underrepresented authors in accessing opportunities.
The profound impact of imposter syndrome on aspiring writers and strategies for overcoming self-doubt to begin the writing journey.
Accessibility barriers in the writing and publishing process, including costs, technology, and the physical process of writing for those with disabilities.
How self-publishing has democratised storytelling, whilst also introducing pitfalls when quality control and support are lacking.
The disproportionate visibility of some minority experiences—such as Paralympians—compared to others, and the consequences of tokenism versus true integration in media and publishing.
The nuanced role of AI in writing, from supporting creative processes to concerns around authenticity, copyright, and the irreplaceable value of human storytelling.
Practical first steps for those with untold stories, from moving ideas out of their heads and onto the page, to building a supportive community and refining their craft for authentic impact.
Discover more episodes and join the conversation at: https://seechangehappen.co.uk/inclusion-bites-listen
📚 Timestamped overview
00:00 Moved to France, left city job, started business with others to support diverse authors and promote underrepresented stories.
07:11 Self-publishing is now easier with platforms like Amazon, but without proper editing and presentation, the product may be subpar. Despite low entry costs, the entire publishing chain needs profit, complicating the process and affecting author earnings.
14:49 Publishers act like venture capitalists, seeking ready-made audiences for unique stories. They are hesitant to accept unconventional or even well-written works without clear demand, leading many authors to self-publish.
20:24 Publishing routes vary; neurodivergent authors often prefer agents to manage stress but it costs more, while self-publishing is faster and may lead to interest from larger publishers.
21:56 Self-publishing can be successful if managed wisely, though it's not suitable for all authors, especially those lacking marketing skills.
28:35 People with conditions struggle for recognition and support in work and writing; necessary assistance is often seen as a luxury.
35:58 AI can't replace human work soon, but concerns exist over AI systems like Meta using copyrighted books for training without consent. The Society of Authors and the Good Law Project are exploring solutions. AI has utility, but ethical use is crucial.
43:01 Authentic storytelling in fiction, especially about underrepresented communities, is most effective when written by those with lived experience, as they bring genuine nuance and relatability.
44:52 Trains, buses, and kerbs often pose accessibility challenges for wheelchair users. The author accompanied a friend with cerebral palsy across London, gaining insight into such obstacles and better understanding the reported struggles.
53:31 People easily accept fantastical elements in films but often feel uncomfortable with media focusing on queer relationships or disabilities, as seen in "Strike" where a character's prosthetic is integral to the storyline.
01:00:09 Refine your manuscript independently, then seek professional advice to ensure it's marketable. Objectivity may change your book's direction, perhaps shifting genres or narrative styles.
01:04:36 Visit Tracey Stewart's website, www.freshlypress.com, or find her on Instagram as "Tracey Stewart, author," to connect, explore services, and schedule a complimentary consultation about book ideas.
💡 Speaker bios
Joanne Lockwood is the inspiring host of Inclusion Bites, a podcast dedicated to sparking bold conversations around inclusion, belonging, and societal transformation. As a passionate advocate for change, Joanne guides listeners on an exploration into what it truly means to create a world where everyone not only belongs but thrives. Through thoughtful discussions, challenging the status quo, and sharing impactful stories, Joanne invites her audience to reflect, connect, and inspire action. Committed to building a true sense of community, she encourages listeners to join the conversation and share their insights, believing that together, lasting change is possible.
💡 Speaker bios
Tracy Stewart: Short Bio
About a decade ago, Tracy Stewart left her traditional city career in the UK and moved to France, seeking a new direction. She began working remotely with a small independent publishing house, supporting authors in bringing their work to the fore. This experience inspired Tracy, alongside two like-minded women, to found their own publishing business. Their mission centred on championing writers whose stories were typically overlooked by mainstream publishers, focusing on voices and experiences not often reflected in conventional publishing circles. A lifelong book lover, Tracy’s journey from avid reader to advocate for underrepresented authors has been driven by her commitment to amplifying diverse and necessary stories that deserve a wider audience.
❇️ Key topics and bullets
Certainly! Here is a comprehensive sequence of topics covered in the episode "Telling Untold Stories" from The Inclusion Bites Podcast, with detailed sub-topics beneath each primary topic:
1. Introduction to the Episode and Guest
Overview of Inclusion Bites and its mission
Introduction of Tracy Stewart, her background and expertise
Outline of the episode’s aim: exploring untold stories and amplifying unheard voices
2. Tracy Stewart’s Journey into Publishing
The transition from a traditional career to the publishing world
Founding Freshly Press and supporting independent, diverse authors
Recognition of lack of diversity in traditional publishing
Motivation to champion underrepresented voices
3. Barriers to Publishing for Underrepresented Voices
Lack of diversity among published authors and the prevalence of “usual suspects”
Imposter syndrome in aspiring authors
Challenges in story structuring and unfamiliarity with publishing processes
Accessibility barriers:
Difficulties faced by people with disabilities (e.g., tech accessibility, physical barriers)
Neurodiversity and unique challenges in writing and communication
Financial constraints in publishing
The high cost of editing, design, and marketing
Difficulties for those from non-traditional or less affluent backgrounds
4. Publishing Pathways and Market Realities
Self-publishing as a practical yet limited option
The importance of editorial and production standards
Market saturation and quality concerns
Financial realities and expectations for new authors
Realistic income prospects and the prevalence of “portfolio careers”
Misconceptions about the ease of becoming a successful, celebrated author
The core importance of understanding one’s audience and building a niche community
5. Disability and Further Marginalisation in Publishing
Comparison of representational advances for writers from various underrepresented groups
Progress for LGBTQ+ and writers of colour, but persistent barriers for disabled writers
Systemic reluctance among publishers to back disabled protagonists or authors
The influence of commercial risk and “venture capitalist” mentality in publishing
Vicious cycle: lack of representation leads to lack of perceived demand and vice versa
The expectation for underrepresented authors to self-generate an audience
6. Publishing Strategies: Self-Publishing vs. Traditional Publishing
Pros and cons of self-publishing versus pursuing agents or traditional publishers
The importance of personal circumstances:
Accessibility of self-publishing platforms
Capacity to self-promote and manage the process independently
Suitability of support for neurodivergent or disabled writers
Insights on success routes: some self-published authors finding major success
7. Media Representation and Societal Perception
Comparison between progress in publishing and in television/film
Core lack of mainstream stories featuring disabled protagonists
The impact of mainstream normalisation (or lack thereof) in media
Analysis of hierarchy and privilege within and between underrepresented communities
Notable disparities between acquired versus congenital disabilities in representation and support
The power of lived experience in storytelling and the importance of authenticity
The transformative effect of genuine, first-person narratives and the challenges of appropriation
8. Accessibility, Support, and Authorship as a Valid Career
Challenges in accessing practical support and resources for disabled writers
Limitations of support schemes, bureaucratic barriers
Lack of widespread recognition of writing as a legitimate profession, especially for those needing accommodations
The “rock and a hard place” dilemma: needing to prove income before accessing support, but being unable to earn without support
9. The Impact and Place of Artificial Intelligence in Writing
The rise of AI as a tool in writing, editing, and idea generation
AI’s utility in structuring, summarising, and content creation
The absence of genuine soul or humanity in AI-generated text
Ethical concerns around AI training, copyright, and compensation
The importance of honesty and transparency in the use of AI
The irreplaceable value of lived human experience and emotional resonance in writing
10. Practical Guidance for Aspiring Authors
Overcoming imposter syndrome and learning to “write through” self-doubt
Developing first drafts and the importance of “just writing”
Using writing groups, professional reviewers, or low-cost editorial support
The criticality of defining audience and desired impact
Polishing and revising: from rough draft to market-ready manuscript
The role of publishing professionals in refining and supporting new authors
Encouragement to reach out to experts like Tracy Stewart for support and advice
11. Reflections on the Power of Storytelling
The distinctive impact of authentic, lived experience in narrative
The reader-writer exchange: why every story must connect with its audience
The role of story in normalising diversity and promoting societal understanding
12. Episode Wrap-up and Calls to Action
Invitation for listeners to share their stories, reflections, and join the conversation
Contact information for Tracy Stewart and the Inclusion Bites Podcast
Encouragement to subscribe, support, and amplify untold stories for greater inclusion
The Hook
Ever wondered why some stories never make it to the bookshelf? (Hint: It’s got nothing to do with talent.) There’s a reason unheard voices stay silent… and it starts long before the first page is even written. Ready to see publishing with new eyes?
What if the most powerful stories—the ones that could REALLY change the world—are the ones no one’s willing to print? Not just overlooked. Locked out. Dive in and unravel the barriers that keep voices hidden… and why YOUR story might just be next.
Think writing a book is tough? Try getting the world to listen—when the deck’s stacked against you from the start. But what if you could break the cycle? Let’s talk about the brutal truth behind getting diverse stories heard (and what no one wants to admit).
Picture this: You’ve lived a story no one else could tell… but every door in publishing is bolted shut. Why? It’s not just “who you know”—it’s who they think will buy your story. Intrigued? Wait till you hear what’s really going on behind the scenes.
Ever felt like your lived experience just doesn’t “fit the mould”? The publishing world wants to keep things safe, predictable… familiar. But what happens when you refuse to play by their rules? There’s a movement building, and it starts right here.
📚 Timestamped overview
00:00 Inclusive Publishing for Diverse Voices
07:11 Self-Publishing Challenges and Pitfalls
14:49 Publishers as Authors' Venture Capitalists
20:24 Publishing Paths for Diverse Authors
21:56 "Smart Self-Publishing Success"
28:35 Support Challenges for Disabled Writers
35:58 AI Copyright Concerns in Publishing
43:01 Authenticity in Diverse Storytelling
44:52 Experiencing Accessibility Challenges Firsthand
53:31 "Embracing Diverse Narratives in Media"
01:00:09 Refining and Objectifying Your Manuscript
01:04:36 Connect with Tracey Stewart Online
🗞️ Newsletter
Subject: Inclusion Bites: Why Untold Stories Matter – Episode 172 Recap
Hello Inclusion Bites Community,
Welcome to this month’s edition of the Inclusion Bites newsletter – your curated digest of bold, transformative conversations challenging the status quo.
🎙️ Episode 172: Telling Untold Stories
This week, we welcomed Tracy Stewart, book coach, editor and founder of Freshly Press, to discuss the deep-rooted barriers in the publishing world and the power of championing unheard voices. Tracy’s mission is simple yet profound: to amplify narratives too often lost in the mainstream, especially those from underrepresented and disabled authors.
Key Takeaways from the Episode:
1. Unequal Access in Publishing
Tracy shared her journey from a traditional City career to disrupting the publishing landscape in France. She highlighted how the industry still largely caters to a white, middle-class audience, too reluctant to take on ‘risky’ stories — particularly those centred on disability, race, or sexuality. Noticing this gap, Tracy built Freshly Press to elevate overlooked storytellers and support diversity from the ground up.
2. Barriers Beyond the Manuscript
We tackled the invisible walls:
Imposter syndrome stopping many from believing their stories matter.
Physical accessibility, with technology still failing many disabled writers.
Financial hurdles, given the high cost of professional editing, design and marketing.
Industry gatekeeping, as publishers hedge their bets on ‘ready-made audiences’, shutting doors to new, diverse voices.
3. Redefining “Success” as a Writer
Very few authors make a living from books alone. We examined the reality of building a portfolio career — spanning journalism, content writing, and sometimes self-publishing. Tracy urged storytellers to find their niche, nurture small communities and remember: success is as much about authentic connection as mass sales.
4. Representation with Depth, not Tokenism
Whether on bookshelves or TV screens, disabled stories – especially by those with lived experience – are still rare. Tracy argued for inclusion that moves beyond token gestures or simple visibility. We need nuanced, human-centred storytelling that reflects real lives, not sanitised stereotypes.
5. Embracing Technology Mindfully
With AI rapidly reshaping content creation, Tracy recognised its value for structuring and idea generation — but warned against relying on AI for “soul”. True narrative depth, the rhythm of lived experience, cannot be artificially manufactured. Still, tech can empower disabled writers through dictation tools and creative accessibility.
Words of Encouragement for Aspiring Writers:
Just write – embrace the “shitty first draught”; don’t worry if it isn’t perfect.
Think deeply about your intended audience and what you want them to feel.
Join writing groups, seek feedback, and don’t hesitate to reach out to professionals for guidance and support.
Don’t let perfectionism or imposter syndrome silence your story.
Want to Share Your Own Story?
Tracy is open to connections – whether for advice or a gentle nudge forward. Explore her work at freshlypress.com, or connect on Instagram (@TraceyStewartAuthor). Gift calls are available for those considering putting pen to paper.
Let’s Continue the Conversation:
Whose voices need amplifying next? Have you faced barriers in storytelling? Write in with your insights, reflections, or questions to jo.lockwood@seechangehappen.co.uk. Your story matters — let’s make sure it’s heard.
Missed the episode? Listen here.
Here’s to telling richer, braver stories — together.
Warm wishes,
Joanne Lockwood
Host, Inclusion Bites Podcast
seechangehappen.co.uk
#InclusionBites #TellingUntoldStories #DiversityInPublishing #FreshlyPress #AmplifyUnheardVoices
Guest's content for their marketing
Amplifying Untold Stories: My Experience as a Guest on the Inclusion Bites Podcast
As someone deeply committed to nurturing diverse voices and bringing untold stories to the forefront of publishing, I was delighted to be invited as a guest on the Inclusion Bites Podcast, hosted by the insightful Joanne Lockwood. The episode, titled "Telling Untold Stories," provided the perfect platform to share my passion for championing unheard voices and to delve honestly into the realities faced by aspiring and underrepresented authors.
During the conversation, I had the opportunity to discuss the motivations that first sparked my advocacy—namely, recognising how traditional publishing so often elevates only a narrow range of perspectives, leaving entire communities and their experiences unheard. Drawing upon my own journey, from a career in the city to founding Freshly Press, I explored how my mission shifted towards helping those who seldom see themselves reflected in mainstream narratives. We talked candidly about the specific challenges faced by authors marginalised due to race, disability, or socio-economic background, from structural industry barriers and cost considerations, to the practical hurdles posed by accessibility needs.
I was especially encouraged by Joanne’s willingness to confront uncomfortable industry realities, such as the lack of disabled protagonists in fiction, the added costs many authors face before their work ever reaches the public, and the pervasive sense of imposter syndrome that holds so many talented storytellers back. Our dialogue highlighted the multifaceted obstacles—creative, logistical, and systemic—that aspiring writers currently encounter, as well as the potential solutions: from the importance of building supportive writing communities to leveraging new technologies, like AI, in ethically conscious yet empowering ways.
Together, we examined practical questions for would-be authors, such as whether to pursue self-publishing or to seek the support of agents and traditional publishers, and how to frame one’s narrative to resonate with readers. A theme that ran through the discussion was the responsibility to ensure stories are not just written, but also accessible, well-crafted, and authentically representative of their communities and experiences.
Perhaps most significantly, I was able to encourage listeners who harbour stories but doubt their right to tell them. Imposter syndrome is a universal affliction among writers, but it need not be a barrier: everyone deserves to see themselves in literature and to experience the unique power their voice can bring to others when given the chance.
Being a guest on Inclusion Bites was not simply an interview—it was a meaningful exchange about expanding our collective narrative, moving past tokenism, and genuinely listening to those so often unheard. The podcast stands as a powerful call to action for those across the literary and publishing worlds who are ready to challenge norms and foster authentic inclusion.
For those interested in hearing our full conversation or in connecting further about amplifying diverse voices in literature, I encourage you to listen to the episode or reach out directly. Together, we can continue to transform the publishing landscape, one untold story at a time.
Listen to my episode on the Inclusion Bites Podcast: Inclusion Bites Podcast
Connect with me at Freshly Press or via Instagram (@TraceyStewartAuthor)
For thoughts and future collaborations, contact Joanne Lockwood at jo.lockwood@seechangehappen.co.uk
Pain Points and Challenges
Certainly! Drawing on the “Telling Untold Stories” episode of The Inclusion Bites Podcast with guest Tracey Stewart, here are the principal pain points and challenges discussed, along with content suggestions that focus on tackling these barriers:
Key Pain Points & Challenges
1. Lack of Diversity in Publishing
Publishing remains entrenched in serving a white, middle-class audience. Stories from underrepresented groups rarely reach mainstream publishers.
2. Imposter Syndrome Among Aspiring Writers
Many from marginalised backgrounds question their own worthiness: “Who am I to tell my story?”
This inner barrier is compounded by inexperience and a lack of clear pathways.
3. Practical Barriers for Disabled and Neurodivergent Writers
Accessibility challenges when using digital platforms, typing, or reading.
Scarce adaptive support for unique needs, such as software, accessible devices, or dictation tools.
4. Financial Costs and Inequity
The high costs of editing, design, and marketing pose a significant barrier.
Those without wealth or industry connections can rarely afford decent support through to publication.
5. Market Perception and Commercial Risk
Publishers are risk-averse, frequently demanding evidence of a ready audience before backing a work.
“Chicken and egg” scenario: untold stories are deemed uncommercial because they’re not visible; they’re not visible because they’re not being published.
6. Accessibility of Self-Publishing
Self-publishing can be swift, but platforms are not always accessible, and professional support remains costly.
The onus of promotion and administration often falls on the author, which can be overwhelming—especially for those with access needs.
7. Representation Without Tokenism
Where diverse stories do appear, they’re often treated as separate, “special” categories, reinforcing marginal status rather than integrating voices fully within the mainstream.
8. Appropriation and Authenticity
Stories about marginalised groups are often written by people outside those communities, lacking lived experience and nuance.
Content Focused on Addressing These Challenges
1. Rethinking Industry Gatekeeping
Call for conscious inclusive practices by publishers—adopting brave editorial policies, and broadening acquisition strategies to actively seek and nurture unheard voices.
Encourage publishers to commit to developing ‘own voices’ authors as an integral part of their business, not a niche sideline.
2. Empowerment & Community for Authors
Promote supportive writing groups, mentorship schemes, and affordable book coaching for those facing imposter syndrome.
Highlight existing networks and create safe-to-fail spaces where authors can find validation and guidance.
3. Accessible Infrastructure
Commission and feature articles on creating accessible author journeys:
Free and paid dictation software reviews
Best tools for visually impaired writers
Grants and charity funding for equipment
Urge industry associations, grants bodies, and state schemes to broaden definitions of professional writing, allowing sensible and timely access to support.
4. Funding & Affordability
Develop resources on budget-friendly book production: where to find pro bono editors, grants for underrepresented voices, not-for-profit and cooperative publishing models.
Share case studies where affordable routes have resulted in high-impact publishing success.
5. Audience Development for Marginalised Voices
Workshops and guidance on building your audience before approaching a publisher:
Crowdsourcing, blogging, newsletters, and public readings
Partnering with libraries and community organisations
Break down practical steps for reaching readers—even when budgets are micro.
6. True Mainstreaming, Not Ghettoisation
Advocate for authentic integration of diverse stories into mainstream catalogues (not just “special interest” shelves).
Collaborate with booksellers on displays, events, and promotions that put diverse books in the centre of the shop, not the periphery.
7. Authentic Storytelling and Sensitivity
Prioritise featuring and platforming authors with lived experience of the stories they tell.
Showcase why authenticity resonates more deeply, using examples from publishing and film.
8. Leveraging Technology Without Trading the Soul
Encourage responsible use of AI as an accessibility aid while protecting intellectual property and maintaining the authentic human voice in literature.
9. Advocacy and Policy Influence
Coordinate collective advocacy for policy changes so that writing is recognised as ‘work’ (not mere hobby) when seeking support.
In summary:
Content tailored to these pain points must include practical guides, advocacy resources, and inspiring case studies to empower underrepresented writers and disrupt industry complacency. Sharing real lived experience, fostering genuine support networks, and advocating for inclusive policies at every stage—from writing to reading—are crucial for dismantling these challenges.
For those seeking tangible next steps or wishing to connect, remember Jo Lockwood’s invitation: get in touch via jo.lockwood@seechangehappen.co.uk, and explore further episodes and resources at Inclusion Bites Podcast.
Questions Asked that were insightful
Absolutely, the interview between Joanne Lockwood and Tracy Stewart on the “Telling Untold Stories” episode of the Inclusion Bites Podcast covered a wealth of questions that sparked especially thoughtful and nuanced responses. Here are several questions raised during the conversation, alongside the key insights from Tracy and Joanne, which would translate well into a FAQ series for your audience:
1. What inspired you to champion untold stories and diverse voices in publishing?
Tracy Stewart shared that her passion for amplifying unheard voices stemmed from her experiences working with a small independent publisher. She noticed a lack of representation in the books being promoted—largely traditional, middle-class, white narratives that didn’t reflect the realities of broader society. This gap motivated Tracy to focus on helping authors from underrepresented backgrounds find their audience and opportunities.
2. What makes it so challenging for new, underrepresented authors to get published?
Both Tracy and Joanne discussed multiple barriers, including:
Imposter syndrome: Many potential authors doubt whether their story will resonate or if they're 'qualified' to be writers.
Financial hurdles: Proper editing, design, and marketing are costly, making traditional publication less accessible.
Physical accessibility: Disabled writers often face challenges using standard tools for writing and self-publishing.
Publishing industry risk aversion: Major publishers are rarely willing to take risks on unknown or unconventional voices, preferring ‘safe’ investments with a proven audience.
3. How much does it typically cost to bring a book to publication—and is it financially rewarding?
Tracy detailed how the full production and publication process can run to tens of thousands of pounds, often far exceeding what many can afford. Moreover, she noted that only a minority of writers make a living from book sales alone. Most successful authors diversify with journalism, copywriting, or public speaking alongside their books.
4. Should aspiring authors self-publish, or is it better to aim for a traditional publisher?
There’s no one-size-fits-all answer. Tracy explained that:
Self-publishing is fast and offers complete control, but can be overwhelming and may not suit everyone, especially those requiring support with marketing or with accessibility needs.
Traditional publishing takes longer and is more competitive, but can relieve authors of certain logistical and promotional burdens, although publishers now expect authors to come with an existing audience.
5. Why are disabled authors and characters still so underrepresented, even compared to other minority groups?
Tracy pointed out that, despite progress in representing writers of colour and LGBTQ+ authors, disabled voices remain sidelined. Publishers still hesitate to invest in stories where disabled characters take centre stage, perpetuating a cycle in which those stories are rarely told, and thus seem commercially ‘risky’.
6. What practical guidance do you offer to someone who wants to start telling their story?
Key advice included:
Accept imposter syndrome as part of the process, but persist by getting your ideas down—however messy—on paper.
Don’t self-edit too early; the first draft is for you, not the world.
Think carefully about your target audience and what you want them to feel, learn, or experience.
Seek input when ready, whether through writing groups or professionals.
Remember: your story matters, but shaping it for the reader will make it resonate more widely.
7. Can AI enable or threaten the creative process for writers?
Joanne and Tracy both acknowledged AI’s utility—in speeding up drafting, suggesting structures, or aiding with accessibility. However, they stressed that true storytelling requires human soul and emotional resonance, which AI cannot replicate. Tracy also raised the ethical issue of copyrighted works being used to ‘train’ AI systems.
8. How can lived experience and authenticity be brought into storytelling—and why does it matter?
It was emphasised that authentic voices—people telling their own stories, especially those from underrepresented communities—bring a depth impossible to mimic. Sensitivity readers and research help, but nothing replaces the nuance of writing from lived experience. Authentic representation matters in driving both empathy and societal understanding.
9. Where can aspiring writers or those facing specific challenges get support?
Tracy encouraged seeking professional advice early, including reaching out to her or similar book coaches for an initial, commitment-free conversation. She also highlighted writing groups and peer communities as valuable sources of encouragement and feedback.
These questions and their associated insights would resonate strongly as a series of accessible, actionable FAQs—empowering those from all backgrounds to start sharing their stories and challenging barriers within the publishing world.
Blog article based on the episode
Telling Untold Stories: Challenging the Status Quo of Representation and Inclusion in Publishing
Have you ever walked into a bookshop, scanned the shelves, and noticed the absence of stories that mirror your own reality or that of someone you love? Too often, the publishing world echoes just a fraction of our collective human experience—one where white, middle-class perspectives are amplified, whilst the rich tapestry of diverse voices remains woefully underrepresented. In Episode 172 of the Inclusion Bites Podcast, “Telling Untold Stories”, host Joanne Lockwood welcomes Tracy Stewart, book coach, editor, and founder of Freshly Press, who is powerfully dedicated to challenging this imbalance.
The Unseen Problem: Whose Voices Are Missing?
Publishing has long been regarded as a gatekeeper to visibility and legitimacy within our cultural narratives. Tracy Stewart’s passion was ignited when she witnessed firsthand, after moving to France and working with an independent publisher, how limited the scope of published stories truly was. The authors making it to print were invariably from similar backgrounds—“traditional, middle class, white”—leaving the vast landscape of lived experiences either conspicuously tokenised or completely absent.
It is here that the elephant in the room must be named: representation in both literature and media is skewed. Stewart highlights that disability, in particular, remains the “last frontier” of inclusion, with stories centred on disabled protagonists routinely passed over by publishers. There exists a prevailing, erroneous notion that there simply isn’t a market for these narratives. A grave injustice, this lack of visibility perpetuates the marginalisation disabled communities face in all aspects of life.
But exclusion is rarely a simple function of ignorance; more often, it is the result of structural barriers. Financial hurdles loom large—many would-be authors simply do not have the resources to bring their stories to market, especially when editing, design, and marketing costs can soar into the tens of thousands. On top of this comes the formidable, internal foe: imposter syndrome. As Stewart notes, many individuals with non-traditional backgrounds question, “Who am I to tell my story?” These doubts, compounded by inaccessible publishing platforms (especially for authors with varied abilities), create a perfect storm of silence.
The Agitation: Why Silence Is Not an Option
Representation isn’t a trend or a marketing add-on; it is a lifeline. Joanne and Tracy discuss the compounding effects of invisibility—not only do readers lose the opportunity to hear voices different from their own, but entire communities are denied validation and the chance to hold the pen on their own narratives.
Mainstream media, too, falls short. Tracy comments on the rarity of television series, novels, or films where a disabled person is given a central, humanising role—one not tethered to tragedy or “inspiration porn”, but simply as part of the everyday. The absence of such narratives does not reflect a lack of audience appetite, but risk aversion on the part of publishers and production houses. Much like the obstacles faced by women and Black founders seeking venture capital, disabled authors and those from other underrepresented groups are frequently told there is “no market”—when, in truth, the market cannot exist until such stories are given room to breathe.
The Solution: Action Steps to Amplify Unheard Voices
Despite the scale of the challenge, Inclusion Bites offers practical ways to disrupt the status quo and foster real change.
1. Dismantle Financial Barriers
Stewart and Lockwood recommend seeking alternative publishing routes, such as self-publishing, but underscore that quality is paramount. Writers should explore local writing groups, mentorship, and communities for collaborative support, which can help offset some of the economic hurdles. Platforms like Freshly Press aim to offer guidance tailored to the unique needs of their authors, striving to make the path to publication more affordable and accessible.
2. Leverage Technology as a Tool, Not a Crutch
The creative use of AI as a co-pilot—for structural guidance, brainstorming, or drafting accessible content—can be a vital resource, particularly for disabled writers. However, Stewart cautions that technology cannot replace the humanity, rhythm, and soul that only lived experience confers. AI-generated material should augment, not supplant, authentic storytelling.
3. Build and Nurture Your Own Audience
One recurring theme was the need for would-be authors to grow their own communities—finding readers who resonate with their perspective and can become advocates within their own networks. Grassroots support is crucial to overcoming the inertia of legacy publishing houses seeking pre-existing platforms.
4. Write First, Polish Later
Tracy’s advice for every aspiring author is simple but profound: “You cannot edit a blank page.” The first draft is for you. Only after you have committed your story to paper should you consider its structure, coherence, and ultimate audience. Whether you dictate, type, or use accessibility tools, the most essential step is to begin.
5. Demand True Integration, Not Tokenism
Stewart points to the performative nature of “diversity shelves” in bookstores, lamenting that cordoning off LGBTQ+ or disability stories can inadvertently segregate and diminish their reach. The goal should be integration—character-driven stories where identity factors are present, but not fetishised.
Your Call to Action: Be the Spark for Untold Stories
What does genuine inclusion look like in publishing, media, and society? It begins with challenging the comfortable narratives and making space for the raw, the unfamiliar, and the beautifully ordinary stories from all walks of life.
Every one of us can advance this cause. Next time you review a book, choose one from a marginalised perspective and share your reflections widely. If you are an aspiring author, remember Tracy Stewart’s guidance and start writing—your voice is needed. Publishers, agents, and editors: wear your courage lightly and take a risk on stories that have yet to find their audience.
Above all, as Inclusion Bites has so eloquently demonstrated in this episode, allyship in action means more than sharing hashtags. It means listening, collaborating, and, when possible, offering the resources and amplification needed for every individual to step into the light of their own narrative.
Inspired by Tracy Stewart’s commitment and guided by the insights from “Telling Untold Stories”, let us all become active participants in rewriting what belongs on our shelves and in our collective consciousness.
To join this narrative revolution, reach out with your reflections, stories, or interest in being featured to jo.lockwood@seechangehappen.co.uk, and subscribe to Inclusion Bites for future bold conversations. Together, let’s break the silence, one untold story at a time.
Listen to the full episode here.
The standout line from this episode
The standout line from this episode is:
“These stories, they touch. They really do touch you. You know, I use the word soul a lot because I genuinely believe, you know, that we… when we’re reading something, we are looking for connection. And that connection doesn’t have to be something that we know—we can be touched and connected with something we had no idea about, no experience of. And that’s the power… that’s the power of being able to get more of these untold stories out into the world, is to enrich all of our lives.”
❓ Questions
Certainly! Here are 10 discussion questions based on the episode "Telling Untold Stories" from The Inclusion Bites Podcast:
What barriers exist for writers from underrepresented communities, particularly those with disabilities, when trying to enter the publishing industry?
How does imposter syndrome impact aspiring authors, and what strategies might help them move past it, as discussed in the episode?
In what ways do traditional publishers perpetuate biases regarding which stories are deemed 'commercial' or worthy of a wider audience?
Why is it important for people with lived experience—such as disabled or LGBTQ+ individuals—to tell their own stories, rather than having those stories appropriated by others?
Discuss the analogy made between publishers acting as venture capitalists for new authors. How does this influence which stories get published?
What are the pros and cons of self-publishing for those who wish to tell untold or marginalised stories? Consider access, cost, and visibility.
How does media representation—be it in literature, television, or film—affect society’s understanding and acceptance of individuals from diverse backgrounds?
Reflect on the current state of publishing: Are there ways the industry could better support authors from non-traditional backgrounds to get their work seen and heard?
How can emerging technologies like AI both help and hinder the authentic telling of marginalised stories?
What practical advice did Tracy Stewart offer for someone considering sharing their story, and how might a support network or book coach help in this process?
These questions are designed to spark meaningful reflection and conversation around the themes of inclusion, representation, and storytelling presented in this episode.
FAQs from the Episode
FAQ: Telling Untold Stories — Inclusion, Representation, and the Power of Publishing
Based on Inclusion Bites Podcast, Episode 172: Telling Untold Stories with Joanne Lockwood and Tracy Stewart
1. What is the main focus of this episode?
The episode centres on amplifying untold stories in literature and publishing, highlighting barriers that marginalised authors face—especially those from underrepresented communities, including disabled voices. The conversation explores how the publishing industry can evolve to foster authentic inclusion, representation, and the celebration of diverse narratives.
2. Why are untold stories important in the publishing world?
Untold stories reflect the full spectrum of human experience. Including these narratives fosters empathy, enriches society, and helps disrupt homogenised perspectives that have historically dominated publishing. As Tracy Stewart notes, hearing from people with lived experiences different to our own enables deeper connection and societal transformation.
3. What challenges do underrepresented authors commonly encounter?
Barriers include:
Entrenched industry bias favouring the “usual suspects” (often white, middle-class writers)
Imposter syndrome leading to self-doubt
Lack of access to professional support, both in terms of expertise and finances
Accessibility issues, particularly for disabled writers
A reluctance by publishers to take financial risks on ‘unproven’ stories
Lesser visibility for stories featuring disabled protagonists or those outside mainstream expectations
4. How does imposter syndrome affect new or minority writers?
Many prospective authors feel their voices are not valuable enough, wondering “Who am I to tell my story?” This self-doubt can result in talented individuals hesitating to write or submit their work. Tracy Stewart encourages writers to push through this initial self-doubt, emphasising the value in every unique perspective.
5. What practical barriers exist to publishing for people from non-traditional backgrounds?
Aside from imposter syndrome, aspiring writers often face:
High costs for crucial services like editing, design, and marketing
Difficulty approaching agents or publishers without existing networks or confidence
Physical or technological barriers—such as insufficiently accessible publishing platforms for those with disabilities or neurodivergence
A lack of tailored support options, making traditional routes less realistic for some authors
6. Is self-publishing a viable alternative for marginalised voices?
Self-publishing lowers the barrier to entry, but comes with its own challenges. Making a book “fit for purpose” requires investment in editing and design, which can still be financially prohibitive. Moreover, self-published books often struggle for visibility without substantial marketing, and the burden of managing the process may be unsuitable for some individuals, particularly those who are neurodivergent or disabled.
7. Why are stories featuring disabled protagonists so rarely published?
Despite some progress in amplifying Black, LGBTQ+, and other minority voices, there remains significant resistance to books featuring disabled protagonists—often regardless of the quality of writing. Publishers frequently underestimate audience interest, perceiving such stories to be commercially risky, which perpetuates underrepresentation.
8. What role can AI play in the writing and publishing process?
AI can support writers structurally (e.g., outlining, bullet points, formatting, quick content summaries), and improve accessibility through dictation or other tools. However, both Tracy and Joanne caution that AI cannot substitute for the soul, nuance, and authenticity that human writers—especially those writing from lived experience—bring to their work.
9. How can readers better support underrepresented authors?
Leaving reviews is crucial for visibility. Most major platforms rely on reviews to promote books algorithmically. Readers can also support by sharing books within their networks and consciously choosing diverse books outside their usual ‘echo chambers’.
10. What advice do Tracy and Joanne give to aspiring writers from marginalised backgrounds?
Just start writing: Get your thoughts onto the page; the first draft is meant to be messy.
Don’t fixate on perfection before beginning; you cannot edit a blank page.
Seek community: Writing groups, professional advice, or manuscript reviews can provide vital encouragement and direction.
Focus on your intended reader: The most powerful stories create resonance, not just autobiography.
Explore professional support: Services like those Tracy offers are available for initial guidance or full developmental editing, including more affordable options such as group mentorships.
11. How does the podcast propose the industry move toward genuine inclusion?
By actively seeking out and championing underrepresented voices, refusing to relegate them to “diversity” sections, and integrating their stories into mainstream publishing and cultural conversation. This involves both systemic changes in industry practice and individual efforts by readers and writers alike.
12. How can listeners connect with Tracy Stewart or learn more?
Listeners can visit www.freshlypress.com or connect via Instagram (Tracey Stewart, Author). Tracy offers a complimentary call to discuss ideas and help navigate initial authorial steps.
For further information or to join the conversation, contact Joanne Lockwood at jo.lockwood@seechangehappen.co.uk and subscribe to Inclusion Bites via seechangehappen.co.uk/inclusion-bites-listen.
#InclusionBites #TellingUntoldStories
Tell me more about the guest and their views
The guest for this episode, Tracey Stewart, is a book coach, editor, and founder of Freshly Press—a company devoted to amplifying untold stories and advocating for diverse voices within the publishing industry. Tracey’s professional focus is championing unheard voices and guiding storytellers to share their truth, particularly those who often face systemic barriers in traditional publishing.
Tracey’s Perspective on Diversity in Publishing:
Tracey is deeply aware of the entrenched lack of diversity within publishing. She described her early experiences working with an independent publishing house, which mostly dealt with what she calls “the usual suspects”: traditional, middle-class, white authors whose stories did not reflect the full breadth of modern society. This lack of representation lit the spark for Tracey’s current work—she has since dedicated herself to ensuring that marginalised and overlooked voices have the opportunity, support, and confidence to be published and heard.
Championing Disabled and Marginalised Authors:
A notable theme throughout the conversation is Tracey’s commitment to making publishing accessible, especially for those with disabilities. She is acutely aware of the practical and psychological hurdles faced by disabled writers— from physical access to technology and resources, to the complex, multi-layered cost barriers inherent in getting a book to market. She points out that while some progress has been made for Black, LGBTQ+, and other underrepresented groups, disabled writers remain particularly sidelined; even when their work is praised, publishers often aren’t “brave enough” to risk foregrounding a disabled protagonist or author.
On Imposter Syndrome and Systemic Barriers:
Tracey highlights imposter syndrome as a major obstacle—many would-be authors question their own legitimacy and worry that their stories will not interest anyone. Beyond that, the industry’s risk-averse attitude means that, for an author from an underrepresented background to even get in the room, they must often prove an existing market for their story and build a platform themselves—an additional hurdle rarely faced by more privileged counterparts.
Economic Pressures and Publishing Industry Dynamics:
Tracey is candid about the economics—reminding us that very few authors can expect significant financial return from publishing alone, and the costs of editing, design, and marketing are often insurmountable for those without financial backing. She characterises publishing as a chain in which every link takes a portion of the “gold coin,” leaving authors, especially those outside the mainstream, to bear risk and investment up front, frequently with little guarantee of reward.
Self-Publishing vs. Traditional Publishing:
She discusses the pros and cons of self-publishing, noting that while the digital age has democratised access in some ways, it also elevates the importance of marketing muscle and digital literacy—areas in which disabled or neurodivergent authors may lack resources or find accessibility challenges. Tracey also notes that some agents now scout self-published titles, but warns that self-publishing without proper editorial support risks delivering a sub-standard product.
On Authenticity and “Owning” Your Story:
Importantly, Tracey stresses that authentic stories should be written by those with genuine lived experience. She is critical of mainstream publishers who appropriate marginalised stories through less authentic sources or sensitivity reads, rather than elevating authors with direct experience.
Intersection with Technology:
Finally, Tracey acknowledges the role of technology, specifically AI, as both facilitator (for example, through improvements to dictation software for disabled writers) and threat (with generative AI appropriating copyrighted material). She underscores that while AI can expedite structure and working practices, it fundamentally lacks the “soul”—the rhythm and nuance—that only human storytellers bring.
Summary:
Tracey Stewart is a passionate advocate for publishing as a tool for social change, consistently pushing for systemic reform to make storytelling genuinely inclusive. Her focus is practical and solutions-oriented: lower barriers, nurture confidence, respect lived experience, and, above all, ensure that untold stories find their audience.
For further insights from Tracey Stewart, or to consider publishing guidance, she can be reached via www.freshlypress.com or Instagram as @traceystewartauthor, as she encourages budding authors to take the first step and simply “get it out of your head and onto the page.”
Ideas for Future Training and Workshops based on this Episode
Certainly! Drawing upon the core conversations and nuanced challenges raised in this episode of Inclusion Bites—“Telling Untold Stories,” with Joanne Lockwood and guest Tracey Stewart—here are several targeted ideas for future training and workshops. These are designed to drive meaningful action, disrupt publishing and storytelling norms, and concretely support underrepresented voices:
1. Unlocking Untold Voices: Practical Storytelling Workshops
Focus: Confidence-building and overcoming imposter syndrome in aspiring writers—especially those from marginalised communities.
Content:
Guided writing exercises for “vomit drafts” to encourage participants to get words onto the page
Group feedback sessions with peer encouragement to break down perfectionism and self-doubt
Techniques for structuring and refining untold stories for different audiences
Outcome: More writers equipped to begin and persist with telling authentic stories
2. The Inclusive Publishing Pipeline: Inside Track for Aspiring Authors
Focus: Demystifying routes into publishing for first-time, non-traditional, and disabled writers
Content:
End-to-end walkthrough of self-publishing vs. traditional publishing pathways
Step-by-step guides to manuscript reviews, finding agents, and approaching publishers
Real world cost breakdown, funding strategies, and affordable resources
Panel Q&A with established underrepresented authors and book coaches
Outcome: Greater transparency, improved accessibility, and decision-making tools for new voices
3. Accessible Storytelling: Removing Barriers for Disabled Writers
Focus: Addressing the practical and technological barriers for writers with disabilities
Content:
Exploration of dictation software, accessible publishing tools, and hardware—hands-on training
Case studies on writing with visual, mobility, or neurodivergent challenges
Guest facilitators sharing lived experience and solutions
Outcome: Greater inclusion by empowering writers with disabilities to access the tools and support they need
4. Beyond Tokenism: Authentic Representation in Story and Media
Focus: How media, publishing, and entertainment can move beyond superficial diversity
Content:
Analysis of current book and TV/media representation, with discussion on who gets to tell which stories
Role-play and scenario analysis around editorial decisions, character development, and sensitivity reading
Small-group challenges to “normalise” the inclusion of diverse protagonists across genres
Outcome: Increased understanding among publishers, agents, and creators of the nuances of representation
5. AI in Writing and Publishing: Ethics, Creativity, and the Human Touch
Focus: Navigating AI as a tool without losing the “soul” and authenticity of human storytelling
Content:
Practical exercises using AI as an aide (for structure, ideation, formatting), followed by human editing for voice
Legal and copyright implications—case discussions on AI training and data sources
Debate: What should and shouldn’t be automated in the creative process?
Outcome: Writers, editors, and marketers empowered to use AI wisely and ethically
6. Audience and Impact: Writing Stories that Really Land
Focus: Understanding the end reader, shaping stories with purpose, and measuring impact
Content:
Deep-dive into defining your audience and “what’s in it for them?”
Techniques for feedback cycles and leveraging reader communities
Post-publication strategy: reviews, social proof, and building grassroots movements
Outcome: Stories crafted not just to be told, but to resonate, spark connection, and contribute to societal change
7. Publishing as a Viable Career: Business Skills for Diverse Authors
Focus: Sustainability and income-building for authors from diverse backgrounds
Content:
Building a “portfolio” career in publishing—integrating book writing, articles, content writing, workshops
Navigating the “big gold coin”—rights, royalties, and supplementary revenue streams
Networking and visibility: leveraging podcasting, speaking gigs, and online communities
Outcome: Practical knowledge for making a living as a writer, not just writing as a hobby
For all workshops, prioritise accessibility—offer hybrid/virtual options, provide materials in multiple formats, and invite feedback from participants with lived experience.
If you’d like these ideas tailored further for a particular group or sector, feel free to ask!
🪡 Threads by Instagram
The publishing world still sidelines stories from disabled and underrepresented voices. True inclusion means amplifying lived experiences—let's ensure everyone is seen, heard, and represented in the books we read.
Imposter syndrome is a big barrier for new writers. Remember: your story matters, and it could be the voice the world has been waiting to hear. Start writing, even if it feels messy at first.
Books shape culture. When shelves showcase only the “usual suspects,” we miss out on the richness of real life. It’s time to challenge the status quo and demand stories that reflect society’s true diversity.
Disability representation is rarely centred in publishing or on TV. We need more stories told by disabled people—not just about them. Real lived experiences offer perspectives that enrich us all.
AI can help writers structure ideas, but it’s people and lived experience that give stories their soul. Authenticity can’t be automated—let’s bring humanity back into every page and conversation.
Leadership Insights - YouTube Short Video Script on Common Problems for Leaders to Address
Leadership Insights Channel
Struggling to bring diverse voices into your team’s projects? Here’s a common leadership challenge: often, unique perspectives from underrepresented groups are excluded—sometimes unintentionally—leaving a gap in innovation and belonging.
The solution? Champion untold stories within your organisation.
Start with these clear actions:
Create Space for Every Voice
Encourage team members from all backgrounds to share their experiences. Actively invite input from those who haven’t typically contributed.Be Brave in Your Choices
Move beyond the “usual suspects” when selecting contributors or leaders. Take considered risks on different perspectives, even if they challenge the status quo.Break Down Barriers
Remove obstacles – whether they’re technological, procedural, or cultural. For example, offer alternative ways for people to communicate ideas, ensuring accessibility for everyone.Nurture and Support
Build confidence in your team by acknowledging their potential. Offer mentorship or coaching so everyone feels equipped to tell their story and be heard.
Behave as an ally: listen deeply, champion difference, and follow up with tangible support.
When you do this, you’ll foster greater creativity, inclusion, and engagement—fueling your team’s success with perspectives that truly matter.
Now, commit to being the leader who amplifies unheard voices. That’s how cultures—and organisations—thrive.
SEO Optimised Titles
Telling Untold Stories | Why 90% of Disabled Authors Struggle for Representation in Publishing | Tracy @ Freshly Press
Breaking Barriers | The Shocking Cost of Publishing: Why Most Authors Need £30,000 to Succeed | Tracy @ Freshly Press
Inclusion in Publishing | Over 172 Episodes, Only 1 Guest Based in France Shares Her Story | Tracy @ Freshly Press
Email Newsletter about this Podcast Episode
Subject: Telling Untold Stories: Why Your Voice Matters – Catch the Latest on Inclusion Bites!
Hello Inclusion Bites family,
Settle in and get comfy – we’ve got a truly inspiring treat for you on the latest episode of the Inclusion Bites Podcast. Joanne Lockwood welcomes Tracey Stewart, book coach, editor, and founder of Freshly Press, to chat about Telling Untold Stories and lifting up voices that often go unheard. If you’ve ever felt your story isn’t “enough” or wondered why so many stories seem to leave out real, diverse experiences, this episode is for you!
What will you discover in this episode?
The Power (and Barriers) of Storytelling: Learn why so many voices are missing from our bookshelves and how the publishing world needs to catch up with the diversity of real life.
Overcoming Imposter Syndrome: Understand that self-doubt is universal among writers, but discover ways to work through it and finally get your story out in the world.
Navigating Access and Cost Hurdles: Get the lowdown on how finances, disability access, and technical know-how can all get in the way – and hear practical advice on surmounting them.
Why Lived Experience Matters: Tracey and Joanne dig deep into why authenticity in storytelling trumps a “tick box” approach – only those who’ve lived it can truly write it.
Practical Steps to Begin Your Writing Journey: Not only do you get encouragement, but also real techniques and ideas for getting your “shitty first draft” out on paper (yes, it’s a thing!), and how to polish it into something that resonates.
A unique fact from this episode:
Tracey revealed she lives and works in Normandy, France, making her the very first Inclusion Bites guest from France in over 170 episodes. But it’s not just her location that’s unique – her passion for championing unheard voices, particularly for people with disabilities, shines a light on just how rare it is for stories centred on disabled protagonists to reach mainstream publishers. Did you know how few novels on today’s bookshelves have a disabled main character, even when the writing is award-winning? If you’ve ever thought your story wouldn’t be ‘commercial’ – this will give you food for thought.
Ready to get involved?
Tune into the episode, reflect, and then take that first step: whether you’d like to share your own untold story or simply lend your ears, Joanne invites you to reach out at jo.lockwood@seechangehappen.co.uk.
You can also listen and subscribe here: Inclusion Bites Podcast
Finish strong:
This conversation is a must-listen if you care about making inclusion real, not just rhetorical. The stories that change the world most often aren’t the ones we’ve heard a thousand times – they’re the ones that disrupt the norm, sometimes gently, sometimes with a bang. Join us as we amplify the voices that truly matter, challenge the old rules, and inspire action.
Because your story – yes, YOURS – really does belong in the world.
Catch you on the next bite,
The Inclusion Bites Team
#InclusionBites #UntoldStories #PositivePeopleExperiences
Potted Summary
Episode Intro
In this energising episode of Inclusion Bites, Joanne Lockwood welcomes book coach Tracey Stewart to explore the challenges and triumphs of telling untold stories. Together, they analyse the systemic barriers within publishing, especially for disabled and underrepresented voices, and interrogate how storytelling can catalyse empathy, inclusion, and true representation. Expect candid dialogue on overcoming imposter syndrome, publishing realities, and why authentic lived experience matters on and off the page.
In this conversation we discuss
👉 Publishing barriers
👉 Lived experience
👉 Accessible storytelling
Here are a few of our favourite quotable moments
"You cannot edit a blank page. It's a fundamental principle. Get it down and write it."
"There is a market... people are really interested in stories that bring a different perspective to life."
"When we read something, we are looking for connection. Storytelling has a rhythm. Storytelling has a soul."
Summary and Call to Action
This episode is an unmissable insight into the realities facing aspiring writers from marginalised backgrounds and why untold stories matter for societal progress. If authentic inclusion, disrupting publishing norms, and championing unheard voices inspires you, listen now to be part of the conversation. Tune in at https://seechangehappen.co.uk/inclusion-bites-listen.
LinkedIn Poll
Opening Summary:
In episode 172 of The Inclusion Bites Podcast – “Telling Untold Stories” – Joanne Lockwood and guest Tracy Stewart dive into the barriers faced by underrepresented voices in publishing. Together, they explore why stories from people with disabilities, writers of colour, and LGBTQ+ authors still struggle for mainstream recognition. The discussion challenges us to reflect: which single factor do you think most hinders the publication of untold, diverse stories?
LinkedIn Poll Question:
Which is the greatest barrier for untold, diverse voices in publishing today? 🎙️
Poll options:
🚪 Lack of industry openness
💰 High publishing costs
👥 Absence of accessible tools
💭 Imposter syndrome
#InclusionBites #DiversityMatters #Belonging #Publishing
Why vote:
Your voice helps spotlight the real challenges to representation—and drives conversations towards systemic change. Which challenge resonates most with you? Vote and enrich the discussion!
Highlight the Importance of this topic on LinkedIn
Just listened to the latest Inclusion Bites Podcast episode, “Telling Untold Stories,” with Joanne Lockwood and Tracey Stewart—and it’s left me truly inspired. 🎙️✨
The discussion highlights a critical gap in the publishing world and beyond: whose voices are actually being heard? The realities Tracey shared about disabled, LGBTQ+, and marginalised authors facing barriers—from access and costs to publishers’ risk aversion—mirror many wider EDI challenges across our workplaces.
As HR and EDI professionals, we talk about inclusion, but are we also championing authentic representation in every story, programme, or policy we shape? Are we brave enough to amplify unheard voices and ensure people see themselves not just in policies, but in the very culture of our organisations?
So much to reflect on:
🔹 Inclusion isn’t box-ticking—it’s systemic, ongoing, and very human
🔹 Imposter syndrome and practical barriers silence potential: what are we doing to remove them?
🔹 Advocacy means action—mentoring, reviewing, sharing, and challenging our own biases around “market fit”
A powerful reminder that real change comes from seeking out, supporting, and amplifying voices that are too often sidelined.
Let’s keep the conversation going and make room at every table. Because everyone’s story deserves to be told—and heard. 📚🗣️
#InclusionBites #EDI #HRLeadership #UntoldStories #Belonging #InclusionMatters
Listen here: https://seechangehappen.co.uk/inclusion-bites-listen
L&D Insights
Certainly! Here’s a concise L&D expert summary of actionable insights and “aha moments” from the Inclusion Bites Podcast episode “Telling Untold Stories”, tailored for Senior Leaders, HR, and EDI professionals:
Key Insights & Aha Moments for Senior Leaders, HR, and EDI Professionals
1. The Publishing World Mirrors Corporate Barriers to Inclusion 📚🤔
Joanne Lockwood and Tracy Stewart vividly expose issues of representation in publishing—namely, that disability, intersectionality, and class are still underrepresented, even as other facets of diversity (such as ethnicity and sexuality) gain ground. This echoes common barriers within organisations, where certain dimensions of diversity may get left behind.
Aha Moment: The commercial risk-aversion of publishers mirrors how organisations often avoid investing in underrepresented talent without an “established following” or “proof of ROI”.
2. Barriers Multiply Across The Talent Lifecycle 🚧💸
From the transcript, it’s clear barriers to entry for storytellers—imposter syndrome, inaccessible processes, financial constraints, and lack of confidence—map closely to the employee life cycle. These can prevent non-traditional talent from thriving or even entering organisations.
Aha Moment: Accessibility isn’t only physical; it’s systemic and psychological—spanning confidence, process navigation, and resources.
3. Authentic Voices Drive True Belonging & Engagement 🗣️❤️
Publishing stories through those with lived experience, rather than proxies, is vital. Tracy identifies how commodified diversity (e.g., token shelving or checkbox approaches) actually stifle inclusion and fail to move the dial on true belonging.
Aha Moment: Representation must shed the “token” mantle—visibility is not inclusion unless paired with agency, authenticity and belonging.
4. Allyship Requires More Than Good Intentions—It Demands Action 🤝✨
There’s a strong call to action for proactive allyship: not just to invite difference to the table, but to lower invisible barriers, amplify voices, and co-create platforms.
Aha Moment: “Helping people get their story out isn’t a favour—it’s a necessity for richer collective outcomes.”
5. Tech as Enabler and Obstacle in Inclusion 🖥️🦾
Discussions around AI and self-publishing technology remind leaders that tech can either democratise access or reinforce divides, depending on how thoughtfully it’s implemented.
Aha Moment: Supporting marginalised employees with tech requires considering usability and ethics—one size doesn’t fit all.
What Should You Do Differently?
Re-examine Your Talent Pipelines: Identify and dismantle subtle barriers (internal “publishing standards”, elitism, accessibility of entry points) that prevent underrepresented talent from thriving.
Invest in Authentic Storytelling: Encourage, support, and budget for employee stories and lived experiences in internal comms, campaigns, and learning. Don’t sanitise or pigeonhole these contributions.
Rethink Allyship Mechanisms: Move beyond performative actions. Offer coaching, accessible resources, financial support, and psychological safety throughout the employee journey.
Make Inclusion Systemic, Not Symbolic: Avoid tokenism (like “special shelves” for ERG events or performative labels). Integrate inclusion intrinsically—visualise diverse talent in all communications and leadership pipelines.
Assess and Adapt Technology Use: Ensure tech and processes support accessibility (e.g., screen-readers, alternative formats); challenge hidden tech bias that advantages the already privileged.
Transformative Question:
Are you genuinely championing untold stories in your organisation—or just re-shelving old narratives under new labels?
Hashtags for Amplification
#UntoldStoriesMatter #InclusionBites #AuthenticVoices #SystemicInclusion #LeadershipForChange
For those with limited time: this episode is a strategic reminder to uncover, amplify, and invest in the stories and talents you haven’t yet heard or seen—because that’s where transformation truly begins.
Custom LinkedIn Post
🎙️ 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗼𝗻 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗕𝗶𝘁𝗲𝘀: 𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝗨𝗻𝘁𝗼𝗹𝗱 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 🎙️
💭 Who decides whose stories are worth sharing—and what happens when those voices are finally heard? Dive into this 60-second audiogram that flips the script on publishing and inclusion! 💭
This week, I’m delighted to welcome Tracey Stewart—book coach, editor, and founder of Freshly Press—who champions unheard voices and helps storytellers break through barriers in the world of publishing.
Together, we delve into:
🔑 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘛𝘩𝘳𝘰𝘶𝘨𝘩 𝘉𝘪𝘢𝘴 – Why so many authors with diverse lived experience are shut out and how we can challenge the industry’s norms.
🔑 𝘊𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 & 𝘊𝘰𝘴𝘵 – How imposter syndrome, practical barriers, and industry gatekeepers keep voices silenced—and what can be done.
🔑 𝘛𝘩𝘦 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘛𝘳𝘶𝘵𝘩𝘧𝘶𝘭 𝘕𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦𝘴 – Real-world solutions to amplify stories that disrupt, inspire, and shift what’s considered “normal”.
Why Listen?
Inclusion isn’t just a buzzword; it’s about changing the stories we see, hear, and share. This episode is packed with first-hand wisdom to help you foster more #PositivePeopleExperiences and change who gets a seat at the table.
About the Podcast
As your host on Inclusion Bites, I release bold, fresh content every week to spark, challenge, and empower conversations around belonging and equity. This 1-minute snapshot is just the beginning.
Engagement Call to Action
Which stories do you think still go untold? 💡 Ever struggled to have your voice heard? Let’s talk—drop your thoughts or your own journey below! 👇
🎧 Listen now: https://seechangehappen.co.uk/inclusion-bites-listen
#PositivePeopleExperiences #SmileEngageEducate #InclusionBites #Podcasts #Shorts
#DiverseVoices #PublishingEquity #BreakingBarriers #DisabilityInclusion #Storytelling
Don’t forget to like, share, and tag a colleague who needs to hear this!
TikTok/Reels/Shorts Video Summary
Focus Keyword: Telling Untold Stories
Video Title:
Telling Untold Stories: Igniting Positive People Experiences & Culture Change | #InclusionBitesPodcast
Tags:
untold stories, inclusion, diversity, publishing, positive people experiences, culture change, representation, disability inclusion, belong, book coach, storytelling, voice amplification, societal transformation, neurodiversity, accessibility, imposter syndrome, inclusive writing, lived experience, authentic stories, Freshly Press, culture shift, human stories, inclusion podcast, diversified publishing, belonging
Killer Quote:
“There are so many stories effectively don't make the cut with publishers because they're often not brave enough to take on stories that are different.” – Tracey Stewart
Hashtags:
#TellingUntoldStories, #InclusionBitesPodcast, #PositivePeopleExperiences, #CultureChange, #Inclusion, #Diversity, #BookPublishing, #AmplifyVoices, #RepresentationMatters, #Accessibility, #SocietalTransformation, #DisabilityInclusion, #AuthenticStories, #Storytelling, #Belonging, #BookCoach, #InclusiveCulture, #Empowerment, #Neurodiversity, #SEEChangeHappen
Summary Description:
Why do so many vital voices remain unheard in publishing? In this episode of Inclusion Bites Podcast, I’m joined by Tracey Stewart, book coach and founder of Freshly Press, as we uncover the barriers that keep untold stories in the shadows. Discover why Positive People Experiences are the foundation for true Culture Change, as we challenge the publishing status quo and advocate for diversity across every shelf. If you care about inclusion, representation, and authentic storytelling, this conversation will ignite your curiosity and inspire you to take action. Listen in, share your thoughts, and be part of the movement amplifying unheard voices—the ripple effect starts with you.
Call to action: Dive deeper—listen to the full episode, share with your community, and help drive Culture Change through Positive People Experiences!
Outro:
Thank you for tuning in and joining our mission for inclusion and Positive People Experiences. If you enjoyed this conversation, please like and subscribe to the channel. For more inspiring stories and resources, visit SEE Change Happen at: https://seechangehappen.co.uk
Listen to the full episode here: The Inclusion Bites Podcast
https://seechangehappen.co.uk/inclusion-bites-listen
Stay curious, stay kind, and stay inclusive – Joanne Lockwood
ℹ️ Introduction
Welcome to another powerful episode of the Inclusion Bites Podcast, hosted by Joanne Lockwood. In this episode, “Telling Untold Stories,” Joanne is joined by Tracy Stewart, a book coach, editor, and founder of Freshly Press, who is deeply passionate about amplifying unheard voices and increasing diversity in publishing.
Together, Joanne and Tracy embark on an insightful exploration of the barriers that keep marginalised stories—particularly those from disabled writers and other underrepresented communities—off our bookshelves and screens. The conversation delves into the challenges aspiring authors face, from imposter syndrome and accessibility issues to the daunting financial realities of publishing and the reluctance of publishers to invest in “risky” narratives outside the traditional mainstream.
They also shine a light on the hierarchy that exists even within marginalised groups, discuss the importance of authentic lived experience in storytelling, and unpack the impact of technological advancements such as AI on the craft of writing. Throughout, Tracy offers thought-provoking guidance for anyone aspiring to share their story, stressing the vital role of community, support, and professional mentoring.
Get ready for an engaging, nuanced discussion that calls into question the status quo, champions the richness of untold stories, and invites us to imagine—and create—a more inclusive literary landscape.
Glossary of Terms and Phrases
# Specialist Concepts and Phrases from "Telling Untold Stories" (Inclusion Bites Podcast)
Below is a list of key terms and less commonly used phrases discussed in this episode, with definitions informed by how they were used within the conversation:
- **Imposter Syndrome**: The internalised belief or anxiety that one is not as competent as others perceive, frequently voiced by potential authors doubting the worthiness of their stories.
- **Manuscript Review**: A professional critique of a written draft, offering feedback on structure, content, and suitability for publication before further editing.
- **Untold Stories**: Narratives and lived experiences, especially from marginalised or underrepresented groups, that rarely receive mainstream attention or publication.
- **Book Coach**: A professional who guides aspiring writers through the process of shaping, structuring, and preparing their manuscripts for publication.
- **Diverse Voices/Diverse Representation**: Refers to the inclusion of authors and characters from a broad spectrum of backgrounds — ethnicity, gender identity, sexuality, ability — particularly in the context of publishing.
- **Self-publish / Self-publishing**: The process by which authors publish their work independently, bypassing traditional publishers, typically via digital platforms.
- **Sensitivity Reader / Sensibility Reader**: An individual, usually from a specific marginalised group, who reviews manuscripts to check for authentic and respectful representation of that group’s experiences.
- **Portfolio Career**: The practice of sustaining a livelihood through multiple, varied roles (e.g., book writing, journalism, copywriting), reflecting the economic realities for most authors.
- **Commercial Viability**: The perceived potential for a manuscript to succeed in the marketplace, heavily influencing whether publishers take on new, especially risky, work.
- **Chain (Publishing chain)**: The sequence of professionals involved in bringing a book to market — from author, editors, designers, to distributors — each requiring remuneration.
- **Algorithm (in publishing/review context)**: Use of digital systems (such as those governing book reviews and rankings online) to determine the visibility and success of published works.
- **Protagonist with a Disability**: A main character within a narrative who has a disability, highlighted here as being rare in published fiction and often avoided by mainstream publishers.
- **Access to Work**: The degree to which disabled individuals are enabled to engage in gainful activity (such as writing), including access to adaptive tools and support.
- **Dictation Software**: Technology enabling users (especially those with physical disabilities) to compose written work through speech, a vital accessibility tool.
- **Shitty/Vomit First Draught**: Informal language describing a first, unrefined draft of a piece of writing – inevitably imperfect and for the writer's eyes only at the outset.
- **Lived Experience (in context of storytelling)**: The authentic personal knowledge and insight derived from first-hand experience, critical for deep and meaningful storytelling.
- **Normalisation (inclusion context)**: The process of making the stories and experiences of marginalised groups a routine, unremarkable part of cultural and literary landscapes.
- **Tokenism**: Superficial inclusion of underrepresented characters or authors for appearance's sake, without meaningful narrative integration or agency.
- **Venture Capitalist (applied to publishers)**: An analogy used for publishers, who invest money and resources into books with the hope of commercial return, relevant to the risks around diverse stories.
- **AI (Artificial Intelligence) in Writing**: Refers to the utilisation of generative algorithms and software for drafting, editing, or structuring written work, as well as the associated ethical debates regarding creative soul and authorship.
- **Sensitivity/Authenticity in Narrative**: The ethical imperative for stories about minoritised identities or experiences to be written (or at least reviewed) by people from those backgrounds, ensuring accuracy and respect.
- **Gold Coin Analogy**: A metaphor illustrating that the finite revenue from a book must be divided amongst all contributors in the 'chain', demonstrating the financial complexity of publishing.
- **Writing Group/Writing Hour**: Peer-support initiatives enabling writers to share, critique, and develop their work in a cost-effective manner.
- **Mainstream Shelf vs. Queer/LGBTQ+ Shelf (in bookshops)**: A discussion reflecting on the tension between visibility and integration of marginalised stories, querying whether special shelving furthers or hinders inclusion.
These terms capture both the technical and philosophical challenges faced by marginalised authors, as well as broader concepts around inclusive storytelling and the mechanics of contemporary publishing.💬 Keywords
inclusion, belonging, publishing industry, diverse voices, untold stories, book coaching, self-publishing, imposter syndrome, accessibility, disability representation, minority authors, cost barriers, editing process, marketing for authors, traditional publishing, neurodivergence, LGBTQ authors, writers of colour, venture capital analogy, audience building, representation in media, authentic storytelling, AI in writing, copyright and AI, sensitivity readers, lived experience, memoir writing, author support, normalisation, intersectionality
SEO Optimised YouTube Content
Focus Keyword:
Untold Stories
Video Title:
Telling Untold Stories: Amplifying Diverse Voices and Positive People Experiences | #InclusionBitesPodcast
Tags:
untold stories, positive people experiences, culture change, inclusion, diversity, belonging, diverse voices, disability inclusion, book publishing, Tracy Stewart, Joanne Lockwood, representation, authors, imposter syndrome, publishing barriers, storytelling, inclusive publishing, authenticity, social impact, accessibility, self publishing, book coach, intersectionality, disability representation, Normalisation, empowerment
Killer Quote:
"There shouldn’t be a distinction between the type of character-driven stories that we see, read and listen to." – Joanne Lockwood
Hashtags:
#UntoldStories, #InclusionBites, #PositivePeopleExperiences, #DiversityAndInclusion, #CultureChange, #JoanneLockwood, #TracyStewart, #BookPublishing, #DisabilityInclusion, #DiverseVoices, #Belonging, #InclusionMatters, #Storytelling, #AmplifyVoices, #RepresentationMatters, #SelfPublishing, #InclusiveCulture, #AuthenticStories, #PublishingBarriers, #SEEChangeHappen
Why Listen
Welcome to this episode of the Inclusion Bites Podcast, “Telling Untold Stories: Amplifying Diverse Voices and Positive People Experiences”. If you have ever wondered why so many powerful, transformative narratives remain hidden from public view, or why authentic stories of diverse lived experiences rarely fill the bestsellers’ lists, this episode is for you. Here, I am joined by Tracy Stewart, book coach, editor, and founder of Freshly Press, whose mission is to amplify those essential voices that often go unheard. Together, we embark on a deep exploration into the heart of what it takes to foster true Culture Change through storytelling—stories that are not only reflective of our diverse society but also pivotal in shifting mindsets, challenging the status quo, and driving Positive People Experiences.
We begin by demystifying the publishing industry and highlighting its pitfalls—primarily the persistent lack of diversity and the overwhelming presence of “usual suspects”. Tracy, drawing on her first-hand experience, lays bare an uncomfortable truth: that publishing, for all its creative promise, is often resistant to stories outside the so-called norm. We ask the tough questions—why do we still see so few disabled protagonists, queer love stories, or authentic portrayals of life beyond the mainstream? What is it that holds publishers back from investing in these voices, and more importantly, how do we move beyond this stagnation?
Imposter syndrome is a recurring barrier, Tracy and I discuss how many potential storytellers find themselves paralysed not by a lack of material, but by self-doubt and a sense that no one would be interested in their truths. Add to that the very real financial and practical hurdles—editing costs, accessibility issues, and the daunting process of approaching agents—and the path to publication can seem insurmountable, especially for those from non-traditional backgrounds or with disabilities. Yet Tracy’s wisdom and compassion shine through as she shares strategies to break down these barriers, not just with inspiration, but with concrete approaches to overcoming the internal and external obstacles.
We look, too, at the vital role of self-publishing. While technology has democratised access, it also brings its own challenges—without adequate editing and design, even the most compelling untold stories may not receive the respect or reach they deserve. We examine what it really means to produce work that is both authentic and market-ready, and why respecting the reader experience is vital to truly enacting Culture Change.
Perhaps most illuminating of all is our discussion about representation across television and literature. Why do so many disabled characters only appear as tokens, or not at all? Why are stories from the LGBTQ+ community, people of colour, or neurodiverse individuals still relegated to curated “special sections” rather than woven into the mainstream? We dissect the privilege and hierarchy embedded even within minority representation—the difference, for example, between stories about a wounded war hero and those of someone born with a disability. This episode does not shy away from asking: in our pursuit of culture change, are we unknowingly perpetuating division by spotlighting “difference” instead of promoting Everyday Inclusion?
We also dive into the role of technology, especially AI, in both enabling and complicating storytelling. Tracy and I strike a careful balance between the promise of accessibility—think voice dictation for disabled authors—and the risk of hollowing out the “soul” of a story. AI can structure, polish and even inspire, but cannot replicate the lived experience or emotional resonance that comes from human storytelling. If we want to genuinely drive Positive People Experiences and Culture Change, we must centre authentic human perspectives with all their richness and nuance.
Throughout this episode, you’ll hear a call to action: whether you’re a budding writer or simply care about the world you inhabit, there is responsibility and power in helping amplify untold stories. Every review, every share, every conversation helps break down the barriers that stand in the way of true inclusion. Tracy offers practical guidance to get you started, from overcoming writer’s block to finding your audience, and stresses that the first step is always to simply begin.
By the time you finish listening, you’ll see how amplifying untold stories isn’t merely about storytelling—it’s about building a more inclusive, empathetic, and equitable society. If you’re invested in Positive People Experiences, believe in the urgency of culture change, or just want to feel inspired by the art of the possible, this episode will ignite your passion and equip you with the tools to be part of the movement.
Closing Summary and Call to Action
As this powerful episode draws to a close, it's time to distil the key lessons and actionable insights, equipping you to become an agent of Positive People Experiences and real Culture Change. Here are the takeaways to carry forward:
1. Untold Stories Matter:
We all lose out when diverse perspectives and lived experiences are absent from mainstream storytelling. The stories that don’t mirror the standard narrative—those of disabled individuals, queer relationships, people of colour, neurodiverse voices—hold the power to broaden minds, foster empathy, and inspire lasting change.
2. Challenge Publishing's Comfort Zone:
Mainstream publishing has yet to fully embrace risk. The industry’s reluctance to move beyond ‘the usual suspects’ is rooted in assumptions about commercial viability and entrenched gatekeeping. Yet, entire markets are waiting for authentic stories that reflect real-life diversity. For culture change to permeate, publishers and readers alike must advocate for braver choices and champion new voices.
3. Imposter Syndrome Is Universal—But Surmountable:
No matter how unique your story, the internal voice saying “Who am I to tell this?” is universal. Recognise that you’re not alone; embrace the process of writing by accepting the first draft will be imperfect. Connecting with coaches, support networks, or peer writers can help silence self-doubt.
4. Accessibility Must Become Non-Negotiable:
Writing, editing, and publishing present unique accessibility challenges, particularly for authors with disabilities. Standard industry tools and processes are not designed with everyone in mind. Practical barriers—lack of adaptive technology, inaccessible platforms, financial constraints—demand urgent industry attention and innovation. True inclusion will only be achieved when every aspiring writer, regardless of circumstance, can contribute fully.
5. Self-Publishing: Double-Edged Sword:
Technology and self-publishing have opened doors, but quality matters. A poorly prepared manuscript can reinforce negative stereotypes about non-traditional authors. Invest in editing, professional design, and respectful presentation. If cost is prohibitive, seek out collaborative groups, affordable coaching, and phased development to match your resources.
6. Representation—Not Tokenism:
Culture change isn’t about special shelves or “token” characters. The goal is mainstreaming diverse perspectives until stories of difference are seen as everyday, not exceptional. Advocate for the integration of all voices into the central narrative of our culture—in books, on television, in film.
7. Share, Amplify, and Review:
Every review and social share acts as a lever for inclusion. If you want to see better representation, lift up those who are breaking ground. Word of mouth, community-building, and thoughtful engagement all feed algorithms and decision-makers to extend opportunity. Don’t underestimate your influence.
8. Harness AI Thoughtfully:
AI can be a powerful aid in accessibility and structure, but it cannot replace lived experience or emotional authenticity. Use technology to support your creativity, not substitute for it, and do so ethically—being transparent when AI has assisted.
9. Connect, Reflect, and Act:
Whether you are an aspiring writer or a committed ally, consider your sphere of influence. Who is missing from the stories around you? What steps can you take to amplify those perspectives—mentoring, advocating, reviewing, or even just reading outside your usual choices?
10. Seek Guidance and Begin Your Journey:
As Tracy reminds us, the act of storytelling begins simply: get the story out of your head and onto paper. Don’t let perfectionism stop you at the start. Use professional advice or community feedback to refine your work, but never let imposter syndrome win. Your story has value—start today.
Action Steps:
If you’re a writer with a story to tell, dedicate time this week to getting your first thoughts on paper.
Support diverse authors by purchasing, reading, and reviewing their works.
Challenge retailers and publishers to embed diversity in their mainstream offerings, not just token “diversity” sections.
If you work in publishing or media, advocate for and implement accessible practices at every stage.
Use your social channels to amplify untold stories and push for culture change in the communities you inhabit.
Get in touch with professionals like Tracy Stewart for bespoke guidance, or visit communities such as Freshly Pressed for further support.
Share this episode with friends, colleagues, or anyone passionate about Positive People Experiences.
This is your invitation to step over the threshold: to play your part in reshaping culture, enabling true inclusion, and making Positive People Experiences and authentic stories the norm rather than the exception.
Outro
Thank you so much for tuning in to the Inclusion Bites Podcast. If this conversation about telling untold stories and driving culture change resonated with you, please like, subscribe, and share this video to help us reach even more people. For more insights, episodes, and resources on building positive people experiences, visit SEE Change Happen at https://seechangehappen.co.uk and catch every episode of the Inclusion Bites Podcast at https://seechangehappen.co.uk/inclusion-bites-listen.
Stay curious, stay kind, and stay inclusive – Joanne Lockwood
About this Episode
About The Episode:
In this thought-provoking conversation, Tracy Stewart, founder of Freshly Press, unpacks the obstacles and opportunities faced by unheard storytellers in the publishing world. She shares her expertise on championing diverse voices, the realities of getting overlooked narratives into print, and how to overcome the barriers—practical, cultural, and psychological—that prevent untold stories from reaching their audience. This episode offers both an unflinching look at the publishing industry's gatekeeping and actionable guidance for anyone seeking to share their story.
Today, we'll cover:
The deeply entrenched lack of diversity in traditional publishing and why mainstream audiences rarely see disabled, queer, or minority protagonists at centre stage.
How imposter syndrome and practical barriers disproportionately silence would-be authors from underrepresented communities.
The cost realities of quality book production—editing, design, marketing—and how financial barriers persist despite the rise of self-publishing platforms.
The critical importance of authenticity in storytelling, particularly around lived experience, and why sensitivity alone is no substitute for true representation.
The impact of AI and technology: how new tools can help break down accessibility barriers for writers, but why human creativity and emotional resonance remain essential.
Strategies for aspiring authors to overcome doubts and structure their work—starting with capturing ideas, finding a target audience, and seeking collaborative professional support.
Why inclusion in literature matters for societal change, and how challenging the status quo—rather than settling for token representation or niche shelves—can reshape culture and understanding.
Root Cause Analyst - Why!
Certainly. Below is a root cause analysis based on the topics raised in Inclusion Bites Podcast, Episode 172: Telling Untold Stories.
Key Problem Identified
Underrepresentation of disabled voices and other marginalised narratives in publishing and media.
First 'Why?'
Why does underrepresentation of disabled voices and other marginalised narratives exist in publishing and media?
Because mainstream publishers and media outlets predominantly select books and stories that conform to established, commercial norms—often preferring narratives centred on white, middle-class, non-disabled experiences.
Second 'Why?'
Why do publishers and media outlets prefer established, commercial norms?
Because they perceive these norms as less risky and more profitable, operating under the belief that stories deviating from the 'mainstream' may not appeal to a broad audience or generate sufficient sales.
Third 'Why?'
Why do publishers perceive 'non-mainstream' stories as risky or less profitable?
Because there is limited evidence or visible precedent of commercial success for books and stories centring disabled or marginalised protagonists, as these voices have historically been excluded or pigeonholed in niche categories.
Fourth 'Why?'
Why is there limited evidence or precedent of commercial success for these stories?
Because marginalised authors face significant barriers to entry at every stage—writing, editing, submitting, and marketing their work—due to lack of access (technology, finances, networks), structural bias, and a lack of accommodations for diverse abilities and backgrounds.
Fifth 'Why?'
Why do these structural barriers persist, hampering disabled and marginalised authors at every stage?
Because systemic inequities remain entrenched in both the publishing ecosystem and broader society. These include inadequate accessibility provisions (e.g., technology, financial support), cultural inertia, lack of sustained outreach, and prevailing attitudes that undervalue or ignore stories deviating from normative perspectives.
Summary of Root Cause
The underrepresentation of disabled and marginalised voices in publishing is rooted in systemic inequities and risk-averse commercial practices. These are maintained through historic exclusion, lack of accessible infrastructure and financial support, and cultural attitudes within the industry that regard non-mainstream stories as commercially unviable.
Suggested Solutions
Proactive Industry Reform:
Publishers must actively seek and commit to sourcing, investing in, and marketing stories by disabled and marginalised authors. This includes integrating such stories into mainstream catalogues, not relegating them to siloed 'diversity' categories.
Accessible Infrastructure:
Provide accessible tools for writing, editing, and publishing (e.g., dictation software, accessible website uploads, flexible communication channels).
Offer funding or grants targeted at authors facing technological and financial barriers.
Cultural Change and Capacity Building:
Embed inclusion as a core value within publishing houses. Train acquisition editors to recognise both the societal value and untapped commercial potential of diverse narratives.
Back bold commissioning with dedicated marketing efforts to build audiences for books by disabled and marginalised authors.
Employ disabled sensitivity readers and editorial advisors to ensure lived experience is respected and authentic.
Community-Led Platforms and Networks:
Support the development of independent presses and platforms dedicated to diverse voices.
Create writer development schemes, mentorship, and peer networks that enable emerging writers from underrepresented backgrounds to flourish.
Broader Societal Advocacy:
Destigmatise writing as a legitimate career (not a mere 'hobby'), making access to support or funding easier for career writers from minority backgrounds.
Push for media representation (TV, radio, digital) that normalises disabled and diverse protagonists, thereby stimulating demand and reshaping commercial perceptions.
This approach requires persistent, multi-layered interventions at individual, organisational, and societal levels to address the root causes and fundamentally reshape the publishing landscape.
💡 Speaker bios
Joanne Lockwood is the vibrant host and founder of Inclusion Bites, a thought-provoking platform dedicated to igniting bold conversations around inclusion, belonging, and societal transformation. Passionate about making everyone feel not just accepted but empowered to thrive, Joanne invites listeners to journey with her into the heart of what it means to truly belong. Through challenging the status quo and sharing resonant stories, she inspires reflection and collective action. Whether you are seeking insight over your morning coffee or looking to engage after a long day, Joanne welcomes all to connect, share, and take part in shaping a more inclusive world. To join the conversation, listeners are encouraged to reach out and become part of the Inclusion Bites community.
Canva Slider Checklist
Slide | Content |
|---|---|
1 | Opening Summary:<br>Unlock the power of inclusive storytelling with this 5-point best practices checklist. Designed for senior leaders in HR, DEI, TA, and OD, these actionable insights support diverse voices, remove barriers, and amplify belonging—enhancing both workplace culture and business impact. |
2 | Champion Unheard Voices<br>Actively seek out and create space for underrepresented perspectives within your organisation. Recognise the value of lived experience and ensure your talent pipeline, storytelling, and advocacy reflect the full breadth of your workforce and community. |
3 | Remove Accessibility Barriers<br>Audit and adapt your processes for accessibility. Consider physical, digital, and financial barriers that might prevent people from sharing their stories or accessing resources. Leverage technology thoughtfully, but never at the expense of empathy or genuine human touch. |
4 | Prioritise Authentic Narratives<br>Encourage individuals to tell their stories in their own words. Avoid tokenism, stereotype-driven depictions, or appropriating lived experience. Authentic stories foster workplace belonging and drive deep cultural change. |
5 | Support Practical Pathways<br>Provide clear, step-by-step guidance to help underrepresented colleagues share their voices—from initial ideas to final presentation. Support professional development, peer networks, and flexible formats to enable confidence and participation. |
6 | Normalise Representation<br>Integrate diverse and disabled voices seamlessly into mainstream communication—don’t silo them as ‘special interest’ topics. True inclusion is visible and expected in all areas, not segregated or ‘othered’. |
7 | Closing Call to Action:<br>If you’re ready to transform your organisation’s approach to inclusion and belonging, connect with Joanne Lockwood at SEE Change Happen. Visit https://seechangehappen.co.uk—let’s make those untold stories count in your business. |
💡 Speaker bios
Tracy Stewart’s journey began in the bustling corporate world of the city, where she pursued a traditional career. Around ten years ago, she made the life-changing decision to move to France and leave her old job behind. This transition led her to join a small, independent publishing house, where she worked remotely, supporting authors in bringing their stories to life.
Inspired by the limitations she observed within the publishing industry—where stories tended to come from a narrow, homogeneous pool—Tracy co-founded a business alongside two other women. Their mission was to champion diverse voices and give opportunities to writers who rarely saw their books reach larger audiences. Tracy’s commitment was rooted in her lifelong love of books and a desire to amplify stories that reflected real, contemporary experiences often overlooked by mainstream publishers. Through her work, she has become a passionate advocate for greater inclusivity and bravery in publishing, determined to help the stories that need to be heard find their place in the world.
❇️ Key topics and bullets
Certainly! Here’s a comprehensive sequence of topics covered in the episode "Telling Untold Stories" from The Inclusion Bites Podcast, with key sub-topics under each main theme:
1. Introduction to the Podcast and Guests
Overview of Inclusion Bites and its mission
Joanne Lockwood welcomes Tracy Stewart
Tracy’s background as a book coach, editor, and founder of Freshly Press
Tracy’s passion for amplifying untold stories and championing diverse voices
2. The State of Diversity in Publishing
Lack of diversity among mainstream authors in publishing
The prevalence of traditional, middle-class, white narratives
The publishing industry’s reluctance to take risks on non-traditional stories
The role of independent publishers in addressing gaps
3. Barriers to Entry for Underrepresented Authors
Imposter syndrome and the psychological barriers for new storytellers
Practical barriers: structuring a narrative and understanding publishing pathways
Accessibility challenges for disabled writers:
Issues around using computers and software
Difficulties with physical and digital tools (blindness, dyslexia, motor skills)
Financial barriers:
Costs of editing, design, and marketing
Lack of wealth and resources for non-traditional authors
4. The Economics of Publishing
Self-publishing vs. traditional publishing pathways
Division of royalties and financial returns for authors
The role and cost of book coaches and professional services
Challenges in achieving commercial success and becoming a “celebrated authority”
5. Representation in Literature and Media
Deeper discussion on visibility for disabled authors compared to other minorities
Case studies of disabled writers struggling to secure publishing deals
Comparison with improvement seen in LGBTQ+ and writers of colour in publishing
Chicken-and-egg scenario: publishers’ reluctance vs. perceived market demand
Reference to TV and film: the rarity of robust disabled lead characters
6. Hierarchies and Nuances of Privilege Within Marginalised Groups
Differences in public support and representation:
War veterans, Paralympians, Invictus Games participants
Congenital versus acquired disabilities
Media narratives and the privilege of certain stories over others
7. The Role of Authentic Storytelling
The necessity of lived experience in narrative authenticity
Pitfalls of “sanitised” or appropriated accounts by those outside the community
The importance of “soul” and humanity in stories, beyond factual reporting
8. Challenges in Accessibility and Support for Disabled Writers
Difficulties in receiving practical assistance (tools, funding, support)
Societal views of writing as hobby rather than profession
Vicious circles: needing resources to earn from writing, but needing income to access resources
Inadequate recognition of writing as a legitimate career path
9. Emerging Role of AI in Writing and Publishing
Use of AI for drafting, structure, and support (especially for those with disabilities)
Limitations of AI: lack of emotional nuance and “soul”
Ethical considerations: copyright and use of published works to train AI models
The necessity of human review for authentic, impactful writing
10. Practical Guidance for Aspiring Authors
Overcoming imposter syndrome and writer’s block
The importance of drafting, iteration, and sharing work with trusted readers
The necessity of professional feedback for market readiness
Tailoring stories for audience impact, not just personal catharsis
Respect for the reader and the balance in the reader-writer relationship
Encouragement to make use of support networks, writing groups, and professional book coaches
Contact details for Tracy Stewart as a resource for further guidance
This sequence captures the breadth and progression of the episode’s conversation, highlighting significant topics and the nuanced sub-points discussed by Joanne and Tracy.
6 major topics
Telling Untold Stories: Six Major Conversations that Ignite Inclusion
Meta Description:
Explore “Telling Untold Stories” from Inclusion Bites, where host Joanne Lockwood and guest Tracey Stewart delve into amplifying unheard voices, breaking barriers in publishing, and what it really takes to nurture belonging in society.
In today’s edition of Inclusion Bites, I had the absolute pleasure of sitting down with Tracey Stewart, an unwavering advocate for untold stories and a real powerhouse in challenging the publishing world’s conventions. Our discussion unfolded into a tapestry of thought-provoking moments that laid bare the essential ingredients needed to ignite true inclusion. Whether you’re passionate about nurturing belonging, interested in lifting the voices of marginalised communities, or simply hungry for real, bold stories, this reflection will walk you through the major themes we unravelled together. Let’s dive in.
1. The Power and Challenges of Amplifying Untold Stories
Primary keyword: amplifying unheard voices
From the outset, Tracey and I explored the power in amplifying unheard voices, particularly those so often left out of traditional publishing and broader society. Tracey recounted her passion for remaking the landscape, sharing stories that break away from the usual suspects—those narratives centred around white, middle-class lives. It struck me profoundly, this notion that so many brilliant, resonant testimonies remain hidden simply because gatekeepers lack the bravery to publish anything outside the “expected”. We both challenged one another: who really decides whose story is worth amplifying?
But what often lurks beneath this challenge is a profound sense of imposter syndrome. How many would-be authors ponder, “Who am I to tell my story?” What happens to those who start writing but never see their experience reflected on the shelves? Tracey raised this point eloquently—how do we instil courage and support in those storytellers, especially those from underrepresented backgrounds, so their words can spark the change we need?
Curiosity to ponder: What hidden stories, if brought to light, might truly reshape perspectives in our society?
2. Barriers—Seen and Unseen—in the Publishing World
As our conversation meandered through the intricacies of nurturing belonging in publishing, Tracey laid out a map of barriers that often thwart diverse stories—from cost and lack of connections to practical impediments like disability access or lack of industry know-how. We discussed how self-publishing has, in some ways, democratised storytelling, but also revealed new limitations: If a book is rushed out without editing, design, or marketing, it may not land with readers as intended.
I was particularly taken with Tracey’s insight on how the entire publishing “chain” expects to draw their share of an ever-diminishing gold coin. If amplifying unheard voices requires a costly investment—editing, coaching, marketing—who gets left behind when resources are sparse? The answers are sobering and lead us, once again, to reflect on which voices get to flourish and which remain unheard.
Curiosity to ponder: If every storyteller had access to the same resources, how much richer would our literary landscape truly be?
3. Representation and the Myth of the Marketplace
Tracey and I waded bravely into uncomfortable waters, touching upon the publishing industry’s persistent reluctance to back stories featuring disabled protagonists, or those from authentically marginalised communities. There’s a perennial “chicken and egg” around the notion that “there’s no market” for these stories—when, in fact, the lack of brave publishers perpetuates this perceived absence of appetite.
Is the risk aversion in publishing a reflection of society’s own unwillingness to confront the unfamiliar? We observed that while some progress has been made in amplifying authors from Black or LGBTQ backgrounds, disabled writers still face systemic bias. Even when their writing is of undeniable quality, the protagonist’s difference is too often seen as a commercial risk.
Curiosity to ponder: What’s waiting to be discovered in stories that publishers still deem “too niche” for mass audiences?
4. The Cost of Pursuing Your Story: Practical and Emotional Realities
Our chat naturally flowed to the stark practicalities faced by aspiring authors. So many people underestimate the financial, logistical, and emotional cost of seeing a book to publication. From multi-thousand-pound quotes for coaching and editing, to the hustle of building an audience before anyone will even consider your work—Tracey described how few can rely solely on book income. Successful authors often juggle writing with copywriting, journalism, or workshops to piece together a sustainable living.
Yet, there’s a deeper cost too: emotional resilience. Coping with imposter syndrome, managing rejections, or navigating inaccessible systems for those with disabilities. Every barrier demands a measure of grit and community.
Curiosity to ponder: What might change if we genuinely valued the labour—seen and unseen—behind every published story?
5. Technology: Threat or Tool for Inclusion?
Tracey and I couldn’t ignore the elephant in the creative room: artificial intelligence. We mused over whether technology and AI-powered tools offer a helping hand or threaten the soul of authentic storytelling. It’s clear that AI can speed up processes—suggesting structure or assisting those with disabilities in translating thoughts to text—but as Tracey put it, “AI has no soul.” That elusive humanity, the rhythm and cadence of lived experience, cannot be mimicked by algorithms alone.
Where technology can truly ignite inclusion is in its ability to remove some practical barriers, especially for disabled writers. Dictation, screen readers, and AI-driven edit suggestions can unlock possibilities—if they are wielded ethically and transparently, always crediting and supporting the human at the centre.
Curiosity to ponder: Can technology help amplify unheard voices, or might it inadvertently drown them out?
6. The Imperative for Authentic Representation: Moving from Tokenism to True Belonging
Perhaps the most heartfelt part of our conversation centred on the imperative for authentic representation. We jointly lamented the prevalence of tokenism—placing stories of disabled or LGBTQ characters on discrete “feature” shelves instead of integrating them into the mainstream. As Tracey pointed out, it shouldn’t be remarkable for a romantic subplot to develop between two women in a detective novel, or for a disabled character’s experiences to be part of, rather than the centre of, the plot.
Belonging is much more than representation; it’s about feeling seen and valued as part of the whole. Our stories should be as complex, messy, and ordinary as anyone else’s—woven throughout the fabric of collective storytelling, not corralled in a separate section.
Curiosity to ponder: What would bookstores—and society—feel like if authentic belonging guided every shelf, script, and conversation?
Conclusion: Sparking the Future by Amplifying Unheard Voices
Reflecting on this powerful conversation with Tracey Stewart, I’m left more convinced than ever that amplifying unheard voices is the linchpin of inclusion and true societal transformation. The courage to share, the structural changes needed in publishing, and the role of both technology and human connection all play a role. But above all, it’s the teller’s willingness to claim their narrative and our collective readiness to listen with open minds and hearts that will spark the future we want—a future where belonging isn’t a buzzword, but a lived experience for all.
If you feel stirred to add your voice, or want to learn more, don’t hesitate to connect with me at jo.lockwood@seechangehappen.co.uk, or discover more at Inclusion Bites.
#AmplifyingUnheardVoices #InclusionBites #NurturingBelonging
The Hook
Ever felt like YOUR story doesn’t fit on the bookshelf? Think “publishing” is just for the privileged few? You’re WRONG. What if everything you believed about who ‘belongs’ in print... was just a myth waiting to be shattered? Eyes open—because your voice might just be the one the world needs next.
“Who am I to tell my story?” Sound familiar? Who decides what stories get told—and which ones stay hidden? This is the episode that dares you to challenge that. Real talk: The world’s craving the truth only YOU can offer.
Imagine pouring your heart onto the page... only to hit a wall no one warned you about. Lack of diversity, gatekeepers clinging to the ‘status quo’—sick of it yet? Find out how to flip the script. One bold move could be all it takes.
Think about it: What’s stopping untold stories from reaching the world? (Spoiler: It’s not just about money or talent.) If you’ve ever wondered why the loudest voices don’t always reflect real life, you’re in the right place. Time to dig deeper—and discover how to break the mould.
Ever noticed how “diverse” stories still end up in their own tidy corner, away from the spotlight? Ready to rebel against token inclusion? This isn’t just a conversation—it’s an invitation to disrupt, to belong, to finally be heard.
Slogans and Image Prompts
Certainly! Here are several slogans, soundbites, and quotes directly inspired by the episode “Telling Untold Stories” on The Inclusion Bites Podcast, plus bespoke AI image generation prompts for each. These are crafted to be both memorable and visually impactful for merchandise or digital promotion:
1. Slogan/Soundbite:
"Telling Untold Stories. Amplifying Unheard Voices."
Hashtag: #TellingUntoldStories
AI Image Prompt:
Create an illustration of people from diverse backgrounds—different ages, races, abilities (wheelchair users, neurodivergent individuals, LGBTQ+ representation)—standing together in a semi-circle. Above them, colourful speech bubbles rise, each containing subtle symbols of books and microphones. The scene is set against a bright, inviting backdrop. The text “Telling Untold Stories. Amplifying Unheard Voices.” is written boldly across the top in clean, modern type.
2. Quote:
“You cannot edit a blank page. Get it out of your head and onto the page.”
AI Image Prompt:
Visualise a creative workspace: an open blank notebook on a vibrant desk, surrounded by pens, a coffee mug, and loose sheets with scribbled notes. Ethereal, glowing words and sentences appear to rise from the blank page, visually symbolising ideas coming to life. Overlay the quote in a crisp, handwritten font.
3. Slogan:
“Inclusion is Not a Shelf—It’s the Whole Bookshop.”
AI Image Prompt:
Design a bustling bookshop with books on all shelves that visibly represent diversity—book covers showcase characters of different cultures, abilities, and identities. One shelf is highlighted but then the illumination spreads to the entire shop as if inclusion is radiating outward. The slogan appears in large, welcoming letters above the entrance.
4. Soundbite:
“Spark Change. Share Untold Stories.”
Hashtag: #SparkChange
AI Image Prompt:
Picture a single match igniting a series of interconnected candles or lanterns, each decorated with tiny words and story titles. The warm light reveals faces of people gathered, sharing in the glow. Place the text “Spark Change. Share Untold Stories.” below the imagery in a dynamic, sans-serif typeface.
5. Quote:
“Writing is the thing that supports your mental health. Writing is the thing that, you know, is what you are here to do.”
AI Image Prompt:
Create a peaceful scene at a sun-dappled window: a person writing in a journal, a gentle aura of light wrapping around them like a comforting embrace. Soft, abstract shapes swirling from the pen mimic brain waves or heartbeats, symbolising mental wellbeing. The quote is set in an elegant, calming script.
6. Soundbite:
“With every story told, we build belonging.”
Hashtag: #BuildBelonging
AI Image Prompt:
Illustrate a group of hands of different sizes and skin tones, each contributing a building block or book to form the word “Belonging.” Each block displays a small story excerpt or symbolic design. Uplifting colours and a sense of collaborative construction dominate the design.
7. Slogan:
“Challenge the Status Quo—Write Your Truth.”
AI Image Prompt:
Depict a person breaking through a grey wall made up of old, crumpled writing, emerging vibrantly with a pen in their hand. Behind them, a sky filled with swirling, colourful stories and dreams. Emphasise movement, change, and hope. Place the slogan boldly across the top.
8. Quote:
“You cannot always name what you are feeling, but it’s a sensation… something that is so embedded in human culture. Storytelling has a rhythm. Storytelling has a soul.”
AI Image Prompt:
A dreamy, abstract portrait: silhouette of a head with swirling patterns and musical notes merging into flowing text and images of storytelling (books, microphones, theatre masks). Warm, soulful lighting and ethereal ambience. Overlay the quote in a lyrical, flowing font.
9. Soundbite:
“Be Brave Enough to Be Different.”
Hashtag: #BeBraveBeDifferent
AI Image Prompt:
Portray a bold figure standing confidently atop a mountain of books, with vibrant colours surrounding them and greyscale figures looking up in awe. The background shows a sunrise, symbolising hope and courage. The slogan is boldly stamped across the image in a heroic typeface.
10. Slogan:
“Everyone Belongs. Everyone Thrives.”
Hashtag: #EveryoneBelongs
AI Image Prompt:
A globed community scene, viewed from above: people sitting and reading together in a park, smiles on faces, sharing books and stories, children and adults of every identity. Bright greenery, inclusive symbols, and the slogan in radiant lettering encircle the image.
These are firmly anchored in the episode’s dialogue and ethos, designed to resonate visually and emotionally—perfect for inspiring a movement or brightening up your everyday mug.
Inclusion Bites Spotlight
Telling Untold Stories: Championing Diverse Voices in Publishing
This month on the Inclusion Bites Podcast, our feature episode, Telling Untold Stories, shines a light on the transformative power of narrative and the urgent need to amplify underrepresented voices in literature. Joanne Lockwood welcomes Tracy Stewart, an accomplished book coach, editor, and founder of Freshly Press, who is passionately committed to advocating for authors whose stories rarely reach mainstream audiences.
Tracy’s extensive experience in the publishing world is underpinned by her dedication to dismantling barriers for marginalised writers. She poignantly addresses the lack of diversity in traditional publishing and highlights how prevailing norms often exclude voices from disabled, Black, LGBTQ+, and other minority communities. Tracy’s ethos is simple yet profound: authentic representation matters. Not only must diverse stories be told, but authors must also have the right tools and support to tell them in their own voices—whether that means overcoming structural and financial hurdles or navigating systemic biases.
Throughout the episode, Joanne and Tracy explore the multifaceted obstacles faced by unrecognised authors, from imposter syndrome and accessibility issues to the commercial hesitancy of publishers acting as gatekeepers to new narratives. The conversation delves into the nuanced reality for disabled writers and those with non-traditional backgrounds, questioning why mainstream media still struggles to centre their experiences in fiction, television, and beyond.
Crucially, Tracy also offers guidance on how technology—especially AI—presents both opportunities and risks, particularly for those seeking to break into writing from the margins. Yet, as Tracy and Joanne agree, no algorithm can replace the depth, soul, and humanity found in lived experience.
This episode is an essential listen for anyone interested in the intersections of storytelling, inclusion, and social change. Tracy Stewart’s insights challenge us to rethink whose stories we platform and why, reminding us that true inclusion in publishing will only be realised when every storyteller, regardless of background or identity, is empowered to speak, be heard, and truly belong on the shelf.
Join us for an inspiring conversation that will make you reconsider the books you reach for—and the stories still waiting to be told.
Listen now to Telling Untold Stories on Inclusion Bites.
#InclusionBites #UntoldStories #PublishingForAll
Do you have a story to share or want to continue the conversation? Contact Joanne Lockwood at jo.lockwood@seechangehappen.co.uk and help us keep inclusion at the heart of every narrative.
YouTube Description
Opening Hook:
Is the publishing industry truly inclusive, or are some voices consistently left unheard? It’s time to confront the reality behind whose stories make it to our shelves—and why too many remain untold.
Episode Summary:
In this thought-provoking episode of The Inclusion Bites Podcast, host Joanne Lockwood sits down with Tracey Stewart—book coach, editor, and founder of Freshly Press—to dismantle the barriers that silence diverse storytellers. Together, they challenge the publishing status quo by exploring the systemic obstacles faced by underrepresented authors, especially those with disabilities, and the lack of authentic representation across mainstream literature and media.
Tracey shares firsthand insights into the struggles of breaking through imposter syndrome, the prohibitive costs associated with getting published, and the industry’s reluctance to take risks on stories that fall outside the traditional, ‘commercially proven’ mould.
Listeners will uncover not just the challenges but also practical solutions: from leveraging AI ethically as a writing tool, to building supportive communities, seeking professional guidance, and most importantly, championing each other’s right to tell their truth.
How Will You Think, Feel, or Act Differently?
By the end of this episode, you’ll find yourself questioning whose stories you’re consuming—and whose you may be missing. You’ll feel empowered to seek out, support, and elevate untold voices in publishing and beyond. Whether you aspire to write your own story or become an ally to emerging authors, you’ll leave ready to act: review that book, join a writing group, share a lived experience, or simply listen with greater empathy. Together, small actions can ignite substantial change.
Key Takeaways & Actions:
The biggest barrier to diverse literature is often not talent, but access and industry courage
Lived experience and authentic storytelling are irreplaceable—representation must move beyond tokenism
Self-publishing offers possibilities, but expert support and community matter
AI writing tools have a place, but they cannot replace the emotional resonance of lived stories
Review and champion books by underrepresented authors to shift the publishing paradigm
If you have a story, start writing—imperfect drafts are part of every successful author’s journey
Seek help: connect with mentors, editors, or professional networks like Freshly Press
Inclusion in literature and media must become ordinary, not exceptional
Take that first step: reach out, submit your work, or simply help amplify someone else’s voice
Belonging starts when we see ourselves—and others—reflected in every story told
#InclusionBites #UntoldStories #DiverseVoicesMatter #RepresentationMatters #AccessiblePublishing #DisabilityInclusion #Belonging #InclusiveLiterature #AmplifyVoices #SeeChangeHappen
Listen, reflect, and act—unlock the world of storytelling for all.
🔗 Catch the full episode on Inclusion Bites
🗞️ Newsletter
Subject: Inclusion Bites: Amplifying Untold Stories – Why Diverse Voices Matter
Dear Inclusion Bites Community,
We’re back with another compelling episode of The Inclusion Bites Podcast, and this one strikes at the very core of our mission: sharing the stories that too often remain unheard. Episode 172, “Telling Untold Stories”, sees host Joanne Lockwood in thought-provoking conversation with Tracey Stewart, book coach, editor, and founder of Freshly Press.
This Week’s Big Question:
How do we move from simply talking about inclusion to truly championing untold voices?
In This Episode
Tracey Stewart shines a light on what it means to lead the charge for hidden authors—those whose experiences, backgrounds, and perspectives the traditional publishing world all-too-frequently overlooks. We explore:
Barriers to Publishing:
Why is it so hard for authors from underrepresented communities—especially those living with disabilities—to have their voices heard? Tracey unpacks the combined challenges of imposter syndrome, accessibility, high costs, and the commercial risk-aversion of mainstream publishers.Breaking the Status Quo:
Joanne and Tracey discuss how independent publishers and ally networks can create pathways for new storytellers. They challenge the notion that “different” stories are too risky, drawing parallels with underrepresented communities in both publishing and the media.The Power of Authentic Storytelling:
Why does it matter who tells the story? The episode explores why only those with authentic lived experience can truly bring depth, soul, and resonance to narratives about disability, queerness, race, and more—and how the industry still needs to move from tokenism to real integration.The Role of AI in Writing:
With technology advancing rapidly, Tracey and Joanne weigh up the possibilities and pitfalls of using AI in the creative process—affirming that while AI can aid structure and accessibility, it can’t replace the soul and humanity we crave in a powerful story.From Blank Page to Bookshelf:
Practical guidance for aspiring authors: overcoming doubt, finding your audience, shaping your manuscript, and seeking support (sometimes, the first bold step is just to get words on a page).
Tracey's Key Takeaways
You cannot edit a blank page: start writing and let your story unfold.
Authentic voices matter—lived experience cannot be substituted.
The journey to publication is rarely straightforward, but support is out there.
Representation in publishing and media must move past mere symbolism into everyday visibility.
Listener Opportunity
Do you have an untold story burning within you? Are you struggling with where to start or wrestling self-doubt? This episode is full of wisdom—plus, Tracey offers a free discovery call via freshlypress.com to help you take your first step.
Continue the Conversation
We want to hear from you! Share your reflections, feedback, or even your own story ideas with us. Email Joanne at jo.lockwood@seechangehappen.co.uk, and check out the full collection of episodes at Inclusion Bites.
Together, let’s demand more from our bookshelves, boardrooms, and media. Let’s celebrate difference until it becomes simply part of the norm.
With gratitude,
The Inclusion Bites Team
Listen, reflect, and take action – One episode at a time.
#InclusionBites #TellingUntoldStories #DiversityMatters #PositivePeopleExperiences
10 Question Quiz
Quiz: Telling Untold Stories – Host Insights from Joanne Lockwood
1. What central theme does Joanne Lockwood introduce at the outset of the podcast?
A) Economic policy reform
B) Creating a world where everyone belongs and thrives
C) The history of publishing houses
D) The evolution of digital technology
2. According to Joanne, what is a key element in igniting inclusion through the podcast?
A) Technical lectures
B) Sharing real-life stories and challenging the status quo
C) Weekly trivia competitions
D) Book launches by famous authors
3. What is Joanne's professional approach to fostering conversations about inclusion?
A) Delivering scripted monologues
B) Focusing on surface-level discussions
C) Delving into bold conversations that spark change
D) Avoiding controversial topics
4. Why does Joanne value listener participation in Inclusion Bites?
A) To increase advertising revenue
B) To ensure conversations are collaborative and multidimensional
C) To recruit more technical staff
D) To develop merchandise based on feedback
5. How does Joanne describe the publishing industry’s approach to non-traditional stories?
A) Entirely open and diverse
B) Hesitant to publish untold stories, especially those from underrepresented voices
C) Focused exclusively on digital formats
D) Driven solely by bestselling authors
6. What challenge does Joanne highlight regarding accessibility for writers with disabilities?
A) They receive preferential treatment
B) There are significant access barriers to writing and publishing tools
C) They are always published first
D) All writers have identical access
7. What market dynamic does Joanne point to as affecting the visibility of underrepresented authors?
A) Overwhelming supply and lack of marketing budgets
B) Shortage of authors
C) Unlimited public demand
D) Lack of digital platforms
8. According to Joanne, what is an effective way for readers to support diverse authors?
A) Buying every book published
B) Leaving reviews and ratings to boost visibility
C) Sharing books privately
D) Mailing cash directly to authors
9. What critique does Joanne offer about current approaches to inclusion in bookstores and publishing?
A) Loudly promoting diversity through labels may reinforce separateness rather than true integration
B) Forgetting to label books by genre
C) Only focusing on mainstream authors
D) Selling only e-books
10. What does Joanne suggest is the key characteristic of impactful, inclusive storytelling?
A) Formulaic writing
B) Tales with lived experience, told authentically by those who have lived them
C) Outsourcing stories to AI
D) Strictly adhering to traditional publishing norms
Answer Key & Rationales
B – Joanne sets the expectation for the podcast to explore what it takes to create a world where everyone belongs and thrives—an inclusion-centric aim.
B – She commits to uncovering the unseen, challenging the status quo, and sharing resonant stories, framing these as drivers of inclusion.
C – Joanne positions the podcast as a “sanctuary for bold conversations that spark change,” highlighting her proactive moderation.
B – Joanne invites listeners to participate and share their insights, demonstrating her commitment to collaborative discourse.
B – She references the hesitance in publishing towards taking risks on underrepresented or untold stories, particularly those outside mainstream norms.
B – Joanne details specific access challenges faced by writers with disabilities—not only in terms of storytelling confidence but also logistical and technical hurdles.
A – She remarks on market saturation and the resulting disadvantages for underrepresented authors, particularly regarding marketing limitations.
B – Joanne stresses the importance of readers leaving reviews and ratings as a tangible means to uplift marginalised voices and benefit their opportunity in algorithms.
A – Joanne critiques the performative aspect of diversity labelling in shops, suggesting it ghettoises rather than integrates different stories.
B – She underlines the necessity for stories to be told by those with authentic, lived experience to ensure genuine representation and connection.
Summary Paragraph
Joanne Lockwood, as host of Inclusion Bites, sets a clear mission to spark inclusion by exploring what it truly means for everyone to belong and thrive within society. She achieves this by guiding bold, challenging conversations that resourcefully leverage listener engagement to ensure multidimensional dialogue. Joanne openly examines publishing industry barriers for underrepresented stories, highlighting the hesitation to platform diverse voices and the significant accessibility issues faced by writers with disabilities. She points to the saturated market and limited marketing budgets as structural impediments, whilst advocating for tangible reader support through reviews and ratings to elevate these crucial voices. Joanne thoughtfully critiques loud but superficial inclusion strategies in publishing, calling instead for integrated, authentic storytelling rooted in the lived experiences of those who have journeyed through these realities themselves. Her approach encapsulates a belief that real change is kindled by genuine voices and shared narratives, rather than performative labelling.
Guest's content for their marketing
Amplifying Unheard Voices: My Experience as a Guest on The Inclusion Bites Podcast
As a passionate advocate for amplifying diverse voices and uncovering untold stories, being invited as a guest on The Inclusion Bites Podcast was a true privilege. Joanne Lockwood, the host and driving force behind the series, is renowned for orchestrating meaningful, bold conversations that challenge the status quo and ignite much-needed change in the world of inclusion and belonging.
During my episode, titled "Telling Untold Stories", I had the opportunity to share insights from my work as a book coach, editor, and founder of Freshly Press, a venture dedicated to supporting authors from underrepresented backgrounds — those whose stories are so often overlooked by traditional publishing.
Our agenda was clear from the outset: to shine a light on the systemic barriers faced by aspiring writers who don’t fit the mainstream publishing mould. We examined at length the lack of diversity across the publishing landscape, the unique challenges faced by disabled authors, the ever-present spectre of imposter syndrome, and the financial hurdles that can so easily stifle promising stories before they’re ever told. It was deeply validating to be able to explore these issues in depth and with candour, especially given Joanne’s focus on championing authentic, actionable inclusion.
One of the themes I was eager to communicate is that genuine representation in publishing is not just a ‘nice to have’. It is an urgent necessity. When stories featuring disabled protagonists struggle to find their way into print, despite literary merit, and when publishing remains risk-averse and anchored to a white, middle-class lens, the real cost is a society that misses out on the full spectrum of human experience. The Inclusion Bites Podcast provided the perfect platform to explore these realities and inspire listeners to reconsider what gets published — and who gets to tell the story.
I also enjoyed discussing the practicalities of navigating the publishing process, from overcoming internal doubt to understanding the value of professional support, writing groups, and even the potential and limitations of technology such as AI in the creative process. Our conversation unpacked the need for persistence and community building, and the critical importance of respecting both the author’s voice and the reader’s experience.
What set this podcast apart is Joanne’s unwavering commitment to real, actionable change. The atmosphere fostered a sense of safety and openness, allowing for honest conversation about privilege hierarchies, the nuances of writing with lived experience, and the necessity of integrating a broad range of voices within the mainstream rather than box-ticking or relegating minority stories to isolated shelves.
I was particularly moved by our exchange on the soul of storytelling — the intangible power of authentic voice that AI and formulaic publishing simply cannot replicate. Stories, after all, are about connection; they are fundamental to how we experience empathy, challenge our preconceptions, and foster a genuine culture of belonging.
For any individual or organisation committed to championing inclusion, The Inclusion Bites Podcast stands out as a hub of inspiration, insight, and momentum for change. I am truly grateful for the chance to have contributed to this vibrant platform and invite anyone interested in diversifying the landscape of literature to listen, reflect, and join the conversation.
You can listen to my episode, "Telling Untold Stories", and explore more of Joanne Lockwood’s compelling work at seechangehappen.co.uk/inclusion-bites-listen.
Let’s keep amplifying the voices that matter.
Pain Points and Challenges
Certainly. Below is a focused content piece that draws directly from the specific pain points and challenges outlined in the Inclusion Bites Podcast episode "Telling Untold Stories" with Joanne Lockwood and Tracy Stewart. Each issue is not only highlighted but also addressed with practical, context-aware solutions.
Overcoming Barriers in Telling Untold Stories: Addressing the Challenges Highlighted on Inclusion Bites Podcast
Pain Points & Challenges Discussed:
Lack of Diversity in Publishing
The industry largely champions traditional, white, middle-class narratives and is risk-averse when it comes to underrepresented voices—especially disabled authors and those from minority backgrounds.
Agitate: Unheard voices remain silenced, reinforcing a dominant culture and stifling authenticity and innovation in literature.
Imposter Syndrome Among Prospective Authors
Many with stories to tell are plagued by self-doubt—“Who am I to tell this story?”—causing inertia, abandonment of projects, or reluctance to seek support.
Agitate: Vital life experiences and new perspectives are lost, the cultural canon remains stagnant, and the publishing world misses opportunities for true inclusion.
Physical and Digital Accessibility Barriers
Disabled writers face practical challenges: limited access to suitable technology, adapted tools, or platforms that cater for visual, motor, or cognitive disabilities.
Agitate: Talented writers are excluded at the point of creation, even before their work faces editorial scrutiny.
Financial Barriers to Professional Publication
Professional editing, design, and marketing are costly. Those from non-traditional or lower socioeconomic backgrounds are often priced out of the process.
Agitate: Self-publishing without sufficient resources often leads to poorly presented work, which may perpetuate stereotypes about underrepresented voices.
Lack of Industry Courage and Commercial Incentive
Publishers rarely invest in unconventional perspectives or stories, unless there is an ‘established audience’ or proven commercial case.
Agitate: A vicious circle: no platform, no audience; no audience, no platform.
Overwhelming Complexity in the Publishing Process
From manuscript development and editing to navigating marketing and distribution channels, the complexity can be prohibitive, particularly for neurodivergent writers or those less familiar with industry norms.
Tokenism and Lack of Authentic Representation
When diverse stories are told, they may not be written by those with lived experience. Books by or about disabled people, for instance, are often by writers without direct understanding, resulting in superficial or inaccurate depictions.
Agitate: Readers do not see themselves genuinely represented; misconceptions persist.
Addressing These Challenges: Actionable Solutions
Platform and Champion Underrepresented Voices
Challenge publishing norms by actively seeking, championing, and investing in stories from disabled, LGBTQ+, and minority writers. Consider establishing dedicated funds or partnerships to reduce financial risk.
Invite those with lived experience to editorial boards and decision-making panels to ensure authenticity.
Tackle Imposter Syndrome Through Mentorship and Community
Initiate confidential writers’ circles and peer feedback groups to demystify the process and offer psychological safety.
Promote visibility: Share testimonials and case studies of writers who overcame self-doubt and found their audiences, regardless of background.
Invest in Accessible Writing Tools and Platforms
Promote development, adoption, and training for adaptive technology (screen readers, speech-to-text, custom keyboards) and ensure publishing platforms are universally designed.
Provide access grants or equipment loans to writers with disabilities.
Offer Affordable, Tiered Professional Services
Encourage publishers and freelance editors to offer subsidised or sliding-scale packages for underrepresented writers.
Support access to micro-grants, crowdfunding platforms, or cooperative resource-sharing schemes.
Facilitate Early Audience-Building and Direct Engagement
Teach writers strategies for identifying and nurturing niche communities through social media, local events, and digital storytelling.
Encourage publishers to take calculated risks based on the social impact and uniqueness of narrative—not just proven numbers.
Demystify the Publishing Process
Break down each developmental stage (from drafting to release) with accessible guides, checklists, and explainer videos. Where possible, involve neurodivergent consultants in creating these resources.
Offer ongoing coaching or navigation services to help writers stay on track without becoming overwhelmed.
Insist on Authentic Representation
When stories from underrepresented communities are published, prioritise work written by individuals from those backgrounds. Use sensitivity readers as an adjunct, not a replacement.
Diversify bookshop shelving and online categorisation to integrate, not segregate, diverse narratives. Move beyond “representation corners”—mainstream all stories.
In Summary
Progress requires more than conversation: it demands structural, cultural, and practical change in the routes by which untold stories reach the world. Publishers, platforms, and practitioners must confront systemic barriers head-on—offering real support, levelling the playing field, and rewarding originality and candour over risk-aversion and tokenism.
If you have a story that deserves to be told, the first step is to write—however imperfectly. Seek allies, use every tool available, and push for your narrative to find its audience. Let’s ensure that storytelling becomes a true mirror of our shared and diverse experiences.
For more support, guidance, or to join the conversation, reach out to Joanne at jo.lockwood@seechangehappen.co.uk or listen to more Inclusion Bites episodes at Inclusion Bites Podcast.
This content synthesises and directly addresses the nuanced challenges raised throughout the episode, offering practical routes forward in line with the philosophical and actionable ethos of the Inclusion Bites Podcast.
Questions Asked that were insightful
Certainly! Drawing from the transcript of the Inclusion Bites Podcast episode “Telling Untold Stories” with guest Tracey Stewart, here are several insightful questions from the interview that elicited particularly rich responses. These can be adapted into an FAQ series for your audience:
FAQs Inspired by the Episode
1. What motivated Tracey Stewart to champion untold stories and advocate for diversity in publishing?
Tracey explained that her passion arose from witnessing the lack of diversity within the publishing world, both in terms of author backgrounds and the lived experiences reflected in books. Her move to France coincided with an opportunity to work with an independent publisher, which opened her eyes to the narrow lens of traditional publishing and the need for greater representation.
2. Why do many unheard voices struggle to get published?
Tracey highlighted several barriers: ‘imposter syndrome’ among aspiring authors, a lack of confidence in their narratives, inaccessible submission processes for disabled writers, financial hurdles, and a publishing industry risk-averse to unconventional stories that don’t align with perceived ‘mainstream’ audiences.
3. What are the unique challenges faced by disabled writers in today’s publishing landscape?
According to Tracey, disabled writers encounter both practical and systemic barriers—from platforms not being accessible for those with visual impairments or physical disabilities, to a reluctance from publishers to embrace characters (and writers) living with disabilities. There’s a notable gap in representation, not just compared with able-bodied narratives, but even in contrast to other marginalised groups such as LGBTQ+ and writers of colour.
4. Is self-publishing a viable pathway, or should authors pursue traditional publishing?
Tracey’s nuanced view is that the best route depends on the individual writer’s needs and abilities. While self-publishing offers speed and control, it can demand technical, marketing, and budgetary resources that not every author has. Conversely, traditional publishing may be more accessible for some (like those who find the admin of self-publishing stressful), but comes with its own hurdles, such as the expectation of an existing audience or platform.
5. Does using AI help or harm the art of storytelling?
Both Joanne and Tracey discussed that while AI can support structure, ideation, and accessibility—particularly for disabled writers—it cannot replicate the human ‘soul’ in storytelling. AI-generated content may lack the nuance, rhythm, and emotional resonance that authentic lived experience brings.
6. What first steps should someone with a story to tell take if they struggle with confidence or don’t know where to start?
Tracey’s advice: Just start writing. Capture your story, even messily, without worrying about immediate structure or audience. Overcoming the critical filter is key—writing can always be refined later. Joining groups or seeking light-touch professional feedback can help shape your draft into a narrative that resonates with readers.
7. How important is it for marginalised voices to tell their own stories, rather than have others do it for them?
Tracey passionately advocated for stories to be told by those who’ve lived them. Lived experience offers nuance and emotional authenticity that outsiders—even if well-meaning—cannot truly access. Sensitivity readers help, but they’re not a substitute for genuine first-hand perspective.
8. If someone wants to connect with support or explore publishing further, where should they go?
Listeners are encouraged to reach Tracey Stewart via Freshly Press or on Instagram as Tracey Stewart, Author. Whether seeking guidance or a sounding board, a professional conversation can help clarify next steps and empower action.
These FAQs distil the episode’s most engaging exchanges and would give your audience accessible, actionable insight into the complex realities of amplifying untold stories. If you wish to expand the FAQ set or focus on particular aspects, let me know!
Blog article based on the episode
Telling Untold Stories: Why Diverse Voices in Publishing Matter More Than Ever
What if the stories you most needed to hear were precisely the ones you never found on the shelves? Imagine a literary world where the vast spectrum of human experience is reduced to a monotone—a persistent parade of the “usual suspects,” rendering entire communities invisible. In episode 172 of The Inclusion Bites Podcast, titled “Telling Untold Stories”, host Joanne Lockwood delves into this pressing dilemma with book coach and Freshly Press founder, Tracy Stewart. Their conversation not only unpacks the systemic barriers that stifle diverse voices in publishing but also ignites hope for a richer, more genuinely inclusive literary future.
The Problem: Whose Stories Make the Cut?
The publishing industry, as Tracy Stewart points out, is anything but a level playing field. Despite a ravenous public appetite for fresh perspectives and narratives that reflect the true diversity of society, mainstream publishers remain risk-averse, often defaulting to a narrow, commercialised notion of what is “marketable.” Stewart, drawing on her decade of industry experience, notes with candour that traditional publishing overwhelmingly favours “middle class, white” writers whose stories rarely challenge the status quo or mirror the lived realities of marginalised groups.
Why does this matter? Because when institutions only champion certain voices, whole worlds of experience remain unheard. As Stewart recounts, writers from disabled or neurodivergent backgrounds face compounding layers of exclusion—a lack of accessible tools, financial hurdles, imposter syndrome, and, most devastatingly, publishers’ reluctance to “take a chance” on stories outside the mainstream gaze.
It is not merely a failure of representation; it is a structural issue that perpetuates ignorance and denies the power of literature to foster empathy, understanding, and social change.
The Agitation: The Cost of Silence
The repercussions of this literary myopia ripple far beyond the bookshelves. When authentic portrayals of disabled protagonists, LGBTQ+ experiences, or racially diverse lives are missing from fiction and non-fiction alike, everyone loses. “People are really interested in stories that bring a different perspective to life,” Stewart observes, citing the popularity of diverse TV and film as evidence of hunger for such representation.
However, without proof of a “ready-made audience,” publishers often shy away from these manuscripts. This creates a perverse chicken-and-egg scenario: how can there be an audience if the stories are never published? The cost barrier is also significant—not merely the expense of writing, editing, and self-publishing, but the emotional toll of navigating repeated rejection whilst wrestling with the internal query: “Who am I to tell my story?”
Moreover, ableism in publishing runs deep. Many disabled writers cannot physically access the tools, spaces, or support to write and submit their work—issues compounded by a woeful lack of structural adaptation, from inaccessible submission platforms to scant funding for the necessary software or equipment.
The Solution: Actionable Steps for Aspiring Storytellers and Allies
Despite these daunting challenges, there are concrete ways both individuals and organisations can break this cycle of exclusion:
1. Champion Unheard Voices:
Whether you are a reader, writer, publisher, or ally, consciously seek out and uplift stories from marginalised communities. As Stewart advises, support goes beyond buying—leave reviews, amplify recommendations, and advocate for inclusive cataloguing in libraries and bookshops.
2. Reframe the Value Proposition:
Aspiring writers should understand that their voice matters precisely because it is unique. Stewart emphasises that the most profound “imposter syndrome” is universal among writers—“who am I to tell my story?” This is, in fact, the wrong question. Ask instead: who might be changed, healed, or inspired by my story?
3. Harness Collaborative and Accessible Tools:
There are increasing numbers of resources and communities designed to nurture underrepresented writers. From online writing hours to coaching collectives, seek environments where guidance is not only literary but also empathetic to your personal needs, such as neurodivergence or disability.
4. Make the First Move—Write Boldly:
Stewart’s practical method is simple: “You cannot edit a blank page.” Begin with the “shitty first draught” and grant yourself permission to iterate. Whether through dictation software, voice notes, or handwritten scraps, the act of transferring your inner narrative to any format is your most important leap forward.
5. Tap Into Professional Networks:
Professional book coaches, such as Tracy Stewart herself, offer exploratory conversations—sometimes free—where you can say out loud, perhaps for the first time, “I have a story to tell.” This model of gentle guidance can ease the leap from private aspiration to public sharing.
6. Pressure Publishers and Gatekeepers:
Institutions must move beyond tokenistic gestures such as shelving “diverse books” in isolated sections. The aim should be true integration—a literary mainstream where difference is not a curiosity, but a given.
7. Embrace—With Caution—AI as an Accessibility Tool:
AI, as discussed in the episode, can democratise certain elements of the writing process, making it easier for some disabled or neurodivergent writers to structure or format their work. However, as Stewart cautions, the irreplaceable “soul” of authentic storytelling emanates from lived experience and human creativity. Use technology as augmentation, not replacement.
A Call to Action: The Next Chapter Is Yours
At its heart, “Telling Untold Stories” is not a lament, but an urgent rallying cry. If you have ever wondered whether your voice deserved space in the world—take heart. As Tracy Stewart affirms, the journey from silence to story is not linear, nor is it easy. But it is vital, not only for personal healing and empowerment, but for building a more just and inclusive society.
For readers and allies: support, review, and advocate for stories beyond your lived experience. For writers: start. Write your truth. Chip away at the silence, one word, one page, one shared story at a time.
For publishers, agents, and industry leaders: examine your risk calculus. Fear of the unknown is killing opportunity and costing everyone the enrichment that comes from a truly representative bookshelf.
If you’re inspired to tell your untold story or wish to champion voices from the margins, connect with Tracy Stewart at freshlypress.com, or reach out to Joanne Lockwood at jo.lockwood@seechangehappen.co.uk. Join the Inclusion Bites community via seechangehappen.co.uk/inclusion-bites-listen.
Let’s ignite inclusion. Let’s tell the stories waiting to be told. The next chapter of publishing begins with you.
Inspired by Tracy Stewart on Episode 172 of Inclusion Bites Podcast: “Telling Untold Stories”
The standout line from this episode
Standout line from this episode:
"We shouldn’t see these books or these TV series or films as being something special. They should be just part and parcel of everyone’s experience, because they are."
Rhyme Scheme and Rhythm Podcast Poetry
Telling Untold Stories
In quiet corners, voices wait,
Unheard beneath the ink-stained gate—
Where polished prose is crowned as king,
Yet silenced truths would rather sing.
What makes a tale worth being told?
Must it fit the shapes of stories sold?
For worlds are wide, and eyes unique,
Yet many a voice is forced to sneak.
A gate stands high for hearts that write
From vantage points kept out of sight—
A shelf for few, for many none,
Yet human souls shine, every one.
The obstacles start deep within,
Imposter doubts that cloud the skin,
A stammered line, a shaken hand,
Unsure if any understand.
Beyond the courage heart must find,
Come barriers of harsher kind:
The cost of craft, the price of thought,
A seat at tables never bought.
And if one dares to pen their truth
With hands less nimble from their youth,
Or eyes that struggle in the glare—
Accessibility proves rare.
Yet stories yearn to cross the wall,
For readers wait—to feel, recall—
The lived experience, raw and bright,
That mainstream tales so rarely write.
Not token, niche or side display,
But woven through the everyday;
Let difference dance upon the page—
Main narrative, not forced to stage.
What shapes a market? Who decides
If new ideas should be denied?
The venture gatekeepers remain
Until demand is shown—again.
But change begins as stories spread
By those who write what must be said—
And every shelf and every scroll
Gains riches from the tales made whole.
The soul of writing is connection,
Not copy built by cold selection;
AI can spark, but humans bind
Emotion deep within the lines.
So pick the pen—begin the fight,
Let poem, prose and truth unite;
For storytelling’s beating heart
Grows stronger when all voices start.
To amplify these truths and more,
Join us—subscribe, connect, explore;
Share boldly, let inclusiveness delight,
And help these untold stories find their light.
With thanks to Tracy Stewart for a fascinating podcast episode
❓ Questions
Certainly! Here are 10 insightful discussion questions based on the episode “Telling Untold Stories” from the Inclusion Bites Podcast with Joanne Lockwood and guest Tracy Stewart:
How does Tracy Stewart define her superpower in the publishing world, and why is this important for amplifying underrepresented voices?
What are the main barriers, discussed in the episode, that prevent diverse authors—especially disabled writers—from entering and succeeding in the publishing industry?
The episode compares publishers to venture capitalists. How does this analogy help us understand the level of risk aversion when it comes to publishing non-traditional stories?
How does self-publishing create both opportunities and challenges for writers from marginalised backgrounds, according to the discussion?
In what ways does Tracy suggest technology—particularly AI—can both aid and undermine diverse storytelling and creativity in publishing?
The conversation highlights the importance of “soul” in writing. What does this mean, and why might human-authored stories resonate more powerfully than those generated by AI?
Why is true representation of marginalised groups in mainstream literature and media still lacking, specifically for disabled protagonists?
How can aspiring authors overcome imposter syndrome and the initial hurdles of sharing their unique stories, as discussed by Tracy?
The episode touches on the risks and ethics of sensitivity readers versus authors writing from genuine lived experience. How should the publishing industry approach authenticity and ownership of stories?
What practical advice do Joanne and Tracy offer for someone hoping to turn their lived experience into a compelling and publishable book?
These questions are designed to spark deeper reflection and facilitate meaningful dialogue on the episode’s rich themes around inclusion, authenticity, and the changing landscape of storytelling.
Key Learnings
Key Learning & Takeaway:
The central learning from this episode of Inclusion Bites, “Telling Untold Stories,” is the urgent need to amplify underrepresented voices in publishing—particularly those from disabled communities—while acknowledging the multilayered barriers they face. The episode spotlights how the publishing industry, despite making some progress on racial and LGBTQ+ inclusion, still lacks genuine commitment and accessibility for disabled writers. True inclusion means enabling these storytellers to share authentic, lived experiences and changing the industry norms that stifle diverse narratives.
Point #1: The Cost and Access Barrier
Publishing a book entails not only creativity but also significant financial and resource investment. Many from non-traditional backgrounds are excluded due to the high costs of editing, design, and marketing, and there's a lack of structural support for those with physical or neurodivergent disabilities. The process is further complicated by publishers’ reluctance to take risks on authors without established followings.
Point #2: Imposter Syndrome and Confidence
Aspiring authors from underrepresented groups often battle imposter syndrome, doubting the value of their own stories. The episode stresses that writing the “shitty first draft” is vital—just getting words on paper can help overcome personal barriers and open the pathway to more polished, impactful work.
Point #3: Authentic Representation Over Tokenism
There’s a pronounced difference between stories about disabled or minority characters written by outsiders versus those penned by people with genuine lived experience. The episode argues for the prioritisation of authentic voices and cautions against mere tokenism or superficial inclusion, both in publishing and the broader media landscape.
Point #4: Technology—A Double-Edged Sword
While AI and tech tools can help make writing and publishing more accessible—especially for disabled writers—there are risks of creativity being eclipsed by generic, soulless output. Human emotion, perspective, and narrative “soul” are vital for connection; AI should support, not replace, the creative process.
In summary, meaningful progress for inclusion in publishing won’t be achieved through isolated gestures. It demands dismantling structural and attitudinal barriers and ensuring that all voices, especially those too often excluded, have equal opportunity to tell their stories in their own way.
FAQs from the Episode
FAQ: Telling Untold Stories — Inclusion Bites Podcast Episode 172
1. What is the main theme of this episode?
The episode explores the challenges and significance of amplifying untold stories and underrepresented voices in the publishing industry. Joanne Lockwood interviews Tracy Stewart, a book coach and founder of Freshly Press, focusing on accessibility, diversity, and the journey from manuscript to published work.
2. Why are untold stories important in publishing?
Untold stories enrich the literary landscape and reflect the true diversity of society. As Tracy Stewart states, many traditional publishing avenues only cater to a narrow demographic—often middle-class, white, and able-bodied—leaving vital stories from disabled, LGBTQ+, and ethnically diverse communities out of print. Amplifying diverse voices helps challenge the status quo, foster inclusivity, and provide authentic representation.
3. What barriers do aspiring authors from underrepresented communities face?
Barriers include:
Imposter syndrome and lack of confidence in their stories’ worth
Structural inaccessibility (e.g., difficulty using computers for those with disabilities)
High costs related to editing, design, and marketing
Publisher reluctance to take financial risks on unfamiliar narratives
A lack of ready-built audiences, which publishers often seek
4. How does self-publishing compare to traditional publishing for marginalised authors?
Self-publishing offers speed and autonomy but requires authors to manage editing, design, marketing, and distribution—often at significant personal cost. Traditional publishing, while offering more support and credibility, is highly selective and demands that authors, especially those from underrepresented backgrounds, already have established audiences. The industry’s commercial caution frequently leaves innovative or different stories untold.
5. Why do stories featuring disabled protagonists struggle to find publishers?
Although there has been progress in publishing works by and about people of colour or LGBTQ+ individuals, stories with disabled protagonists remain rare. Publishers often lack the courage to depart from what they perceive as commercially safe, resulting in disabled-centric narratives being overlooked—even when well written and deserving.
6. How do cost and access impact who gets published?
Publishing involves significant expenses before a book reaches market: subediting, editing, cover design, and marketing. These costs can be prohibitive, especially for those from non-traditional or financially constrained backgrounds. Without investment by publishers or alternative support structures, many talented writers are priced out of the process.
7. Has self-publishing made it easier for diverse stories to be told?
In some respects, yes—platforms like Amazon facilitate self-publishing. However, without proper editorial attention and resources, many self-published books struggle to achieve professional standards and reach their audience. As Jo notes, publishing requires respecting the reader with a quality product, regardless of the route taken.
8. What role does AI play in the future of writing and publishing?
AI can support writers with structure, idea generation, and accessibility (such as dictation tools for disabled authors). Nonetheless, both Joanne and Tracy emphasised that AI cannot replicate the soul, cadence, or lived experience authentic human authors bring to storytelling. AI is a support, not a replacement.
9. How can society foster better inclusion of minority voices in media and literature?
Industry professionals must be braver in commissioning and investing in diverse stories.
Representation should be normalised, not tokenised—ordinary stories about disabled, LGBTQ+, or ethnically diverse people should sit seamlessly within mainstream genres.
Support networks and affordable routes for aspiring writers (e.g., writing groups, mentorship, manuscript reviews) can bridge some access gaps.
10. What practical steps can aspiring writers from underrepresented backgrounds take?
Start by writing—get your story onto the page in any form.
Don’t let imposter syndrome derail you; every writer faces it.
Consider joining writing groups or seeking manuscript feedback.
Focus on your intended audience: why should your story matter to a reader?
Research both self-publishing and traditional routes, factoring in your own strengths and needs.
Consult professionals or organisations like Freshly Press for guidance and support.
11. How can listeners contact Tracy Stewart or learn more about her work?
Visit www.freshlypress.com or find Tracy Stewart on Instagram at @traceystewartauthor. Both channels allow you to connect directly and explore her support services for emerging writers.
12. Where can I listen to more Inclusion Bites episodes or join the conversation?
You can listen to Inclusion Bites at https://seechangehappen.co.uk/inclusion-bites-listen. If you have thoughts or wish to get involved, email Joanne Lockwood at jo.lockwood@seechangehappen.co.uk.
This FAQ offers practical insights drawn directly from the episode's rich discussion—helping you navigate the path from telling untold stories to making change.
Tell me more about the guest and their views
The guest for this episode, Tracy Stewart, brings a wealth of insight and purposeful drive to the conversation around inclusion within the publishing world. Tracy is a book coach, editor, and the founder of Freshly Press, an enterprise with a distinct mission: to amplify untold stories and champion diverse voices, particularly those that have historically been marginalised or overlooked in traditional publishing.
Tracy outlines her journey into this field, explaining that about a decade ago, upon relocating to France from a traditional city career in the UK, she began working with a small independent publishing house. It was here she confronted the palpable lack of diversity—she observed that most published works were from the “usual suspects”: predominantly white, middle-class authors whose stories did not reflect wider society or address the variety of lived experiences. This stark realisation galvanised her to commit to foregrounding authors who are typically excluded, be it because of race, disability, class, or other identity markers.
A significant focus of Tracy’s advocacy is the publishing industry’s deep-seated barriers, particularly for disabled authors. She candidly discusses both the psychological block of imposter syndrome (“Who am I to tell my story?”), and the practical challenges—lack of access to necessary technology, difficulties in physical book creation, cost prohibitions, and a publishing culture that only risks investment when authors already have proven audiences. Tracy points out that even when diverse authors craft exceptional work, there is often a lack of “bravery” among publishers to embrace stories outside the perceived norm.
Tracy is acutely aware of a hierarchy within underrepresented groups too. She notes that, although recent years have seen some progress in representation for Black and LGBTQ+ authors, disabled writers remain woefully underrepresented. Publishers hesitate to invest in works with disabled protagonists, even if the writing is of award-winning calibre. She draws a parallel to venture capital biases, highlighting how the system perpetuates a “chicken and egg” dilemma: publishers claim there is no market, but without taking the risk on new stories, there never will be one.
Her solution is multidimensional. Tracy recommends leveraging communities, using new self-publishing technologies where possible, and nurturing supportive environments like writing groups. Moreover, she champions the necessity for publishing support—including coaching, manuscript reviews, and editing—while also recognising the financial barriers that lock out many aspiring authors without independent means. She stresses the value of writing for one’s audience, always balancing the authenticity of the author’s voice with the ultimate goal of offering the reader a transformative or connecting experience.
Tracy is also pragmatic about embracing digital and technical innovation, such as AI, in the writing and publishing process, but is clear that human “soul”—the depth, nuance, and emotional resonance of lived experience—cannot be replicated or replaced by technology alone. She advocates for tools to support and augment, not displace, authentic storytelling—especially when it can make writing more accessible for disabled authors.
Ultimately, Tracy’s approach is fundamentally about disrupting the status quo and fostering genuine diversity in publishing—not just for the sake of visibility, but to enrich culture and society with narratives that mirror the breadth of human experience. She is an accessible and supportive resource herself, inviting prospective writers to connect with her to navigate both the creative and practical dimensions of authorship.
To sum up: Tracy Stewart is a passionate champion of unheard voices, particularly disabled storytellers, and views inclusion in publishing as a crucial frontier in the journey towards a genuinely representative cultural landscape.
Maxims to live by…
Maxims for Telling Untold Stories and Cultivating Inclusion
Champion Unheard Voices
Make it your mission to seek out and amplify perspectives that rarely reach mainstream audiences.Brave the Unfamiliar
Be courageous in telling stories that differ from the norm, even if the industry resists change.Honour the Authentic Lived Experience
Let those with direct experience tell their own stories—their truth brings nuance no outsider can replicate.Writing is an Act of Belonging
Take up your space; your story matters, even if you doubt its value. The world is richer when every voice is included.Diversity is Not a Trend, It’s Reality
Reflect the true fabric of society in every narrative, moving beyond stereotypes or tokenism.Build Bridges, Not Barriers
Challenge structures—practical, financial, and attitudinal—that restrict expression or limit access for marginalised communities.A Story’s Value is in Its Impact
Focus not on whether a tale becomes a bestseller but on whose hearts or minds it may open.Accessibility is Fundamental
Advocate for practical tools, technology, and support to ensure that everyone, regardless of ability, can create and share stories.Reject Gatekeeping
Push back against the notion that only certain backgrounds, bodies, or bank accounts qualify as ‘worthy’ of being published.Imposter Syndrome Is a Rite, Not a Ruler
Recognise feelings of self-doubt, but do not let them dictate your worth or silence your narrative.Writing is Redrafting
The first draft is a starting point, not a final destination. Allow yourself to iterate, refine, and reshape.Every Story Needs an Audience
Consider who you are writing for and what you want them to feel, learn, or do after turning the last page.Humanity Over Algorithms
Embrace technology as a tool, but never forget the unique soul, cadence, and emotional truth that human hands bring to words.Resist Hierarchies of Representation
Value all experiences—whether acquired or congenital, visible or invisible—as equally worthy of attention and respect.Integrate, Don’t Isolate
Work towards a world where stories from all walks of life are woven seamlessly into the mainstream, not shelved in ‘special interest’ corners.Action Over Applause
Inclusion is not just about being seen, but about empowering participation and fostering genuine belonging.Support Makes Stories Possible
Seek and offer guidance, mentorship, and community—no writer succeeds in isolation.Restless Curiosity Fuels Change
Stay eager to learn, question, and challenge your assumptions about whose stories deserve to be told.Pay It Forward
If you have overcome publishing barriers or found your voice, reach back to help others on their journey.Stories Create Empathy
Let narrative shape a more inclusive world—step into unknown lives, feel their joys and struggles, and let that knowledge transform you.
Live these maxims. In doing so, you not only become a storyteller—you become an architect of a more inclusive, resonant society.
Ideas for Future Training and Workshops based on this Episode
Certainly! Drawing from the rich and nuanced discussions in “Telling Untold Stories” with Tracey Stewart and Joanne Lockwood, here are targeted training and workshop ideas to accelerate inclusion and amplify unheard voices in organisations and creative sectors:
1. Workshop: Navigating Imposter Syndrome for Underrepresented Storytellers
Interactive exercises that demystify common barriers (imposter syndrome, fear of rejection, financial concerns).
Roleplay and group coaching to build peer resilience and mutual encouragement.
Practical frameworks for moving from ‘idea’ to ‘manuscript’ (including overcoming the “shitty first draft” hurdle discussed in the episode).
2. Masterclass: Inclusive Publishing — Opening the Doors
Detailed breakdown of the publishing pipeline, highlighting barriers for disabled, LGBTQ, and minority ethnic voices.
Lived experience testimony from authors navigating systemic challenges.
Practical guidance for publishers: how to identify, nurture, and support non-traditional or marginalised authors.
3. Session: Accessibility in Writing and Publishing
Demonstration of adaptive tech for authors with disabilities (dictation software, accessible writing environments, and support tools).
Case studies addressing how to create and manage accessible submissions and editorial processes.
Group activities that simulate common accessibility challenges in writing and publishing.
4. Seminar: Building Authentic Narratives — “Nothing About Us Without Us”
Exploring the concept of “own voices” and why authentic representation matters in fiction and non-fiction.
Analysis of sensitivity reading, co-creation, and handling lived experience respectfully.
Breakout discussions: “Who tells your story?” and exercises in writing outside one’s own experience with critical reflection.
5. Panel: The True Costs of Publishing — Breaking Down the “Gold Coin”
Transparent exploration of publishing economics — demystifying costs, royalties, and who gets paid.
Funding models and creative strategies (e.g., co-operative publishing, crowdfunding, affordable book development).
Actionable advice for aspiring authors without significant financial resources.
6. Workshop: Harnessing AI Ethically in Creative Writing
Toolkit for using AI as a creative partner rather than a replacement for human storytelling.
Practical exercises on using AI for brainstorming, structure, and developmental editing.
Ethics roundtable: copyright, voice, and the boundaries of automation — referencing concerns raised about AI using copyrighted works.
7. Mastermind Group: Building Audience and Influence from the Margins
Practical strategies for authors with lived experience of marginalisation to find and nurture their audience (“Don’t try to be everything to everybody”).
Social media, review culture, and the critical role of community advocacy.
Networking strategies for breaking into mainstream and specialist publication.
8. Seminar: Media Representation and “Normalisation”
Deconstruction of current TV/film/literature tropes — who gets represented, and why does it matter?
Group debate: Do diversity shelves help or hinder integration in mainstream culture?
Exploration of bias, pigeonholing, and the risks of tokenism in media.
9. Writers’ Lab: From Lived Experience to Literature
Guided writing sessions helping people from underrepresented communities to develop and share their stories safely.
Peer feedback circles and professional manuscript clinics.
Pathways to publication, whether traditional, hybrid, or self-publishing.
10. Training for D&I, HR, and Publishers: Championing Inclusion in the Creative Economy
How to create inclusive pipelines for talent discovery and author development.
Resource guide to support disabled and neurodiverse authors: access to work, grants, and advocacy.
Building support systems: mentorship, coaching, and accessible networking events.
These workshops would resonate with the Inclusion Bites ethos: sparking real change, tackling the mechanics of exclusion, and equipping individuals and organisations with tangible tools to expand whose voices are heard, read, and shared.
For any workshop enquiries or collaborations, contact Joanne Lockwood at jo.lockwood@seechangehappen.co.uk or visit the Inclusion Bites Podcast.
Extended YouTube Description
YouTube Video Description: Telling Untold Stories | The Inclusion Bites Podcast Ep. 172
Welcome to Episode 172 of the Inclusion Bites Podcast, “Telling Untold Stories,” hosted by Joanne Lockwood and featuring special guest Tracy Stewart, founder of Freshly Press. Dive into a candid, expert-led conversation on the urgent need to amplify underrepresented voices in publishing, tackle systemic barriers, and embrace storytelling as a catalyst for a more inclusive society.
Timestamps:
00:00 – Introduction: What is Inclusion Bites?
01:15 – Meet Tracy Stewart: Championing Unheard Voices
03:14 – The Birth of a Mission: Addressing Lack of Diversity in Publishing
04:56 – Barriers in Writing and Publishing: Imposter Syndrome, Access, and Cost
09:52 – Writing with Purpose: Knowing Your Audience and Building Community
11:29 – Disability, Diversity, and Representation: Gaps in Mainstream Publishing
20:24 – Publishing Pathways: Self-Publishing vs. Traditional Publishing
24:16 – Media Representation: Disability and the Hierarchies Within
31:44 – Systemic Obstacles: Access, Support, and Career Recognition for Disabled Authors
34:23 – The Role of AI in Writing and Publishing
41:09 – The Power of Authentic Voices and Lived Experience
56:23 – Action Steps: Overcoming Imposter Syndrome and Getting Started
1:04:36 – How to Contact Tracy Stewart and Further Resources
1:06:26 – Closing Remarks and Community Call-to-Action
Unlocking Untold Narratives: Why Storytelling Matters Now More Than Ever
Join Inclusion Bites’ host Joanne Lockwood and guest Tracy Stewart for a thought-provoking episode tailor-made for diversity, equity, and inclusion (DEI) professionals, HR leaders, and anyone committed to real change in publishing, storytelling, and culture.
This episode explores:
The Lack of Diversity in Publishing: Tracy unpacks her journey from the City to founding Freshly Press, revealing systemic issues that keep stories by people of colour, disabled writers, LGBTQ+ voices, and working-class authors out of mainstream bookstores.
Structural Barriers to Publication: Discover the complex challenges faced by underrepresented authors, from imposter syndrome and inaccessible digital tools to the high costs of editing, marketing, and self-publishing.
Why Authenticity Matters: Hear why only those with lived experience should tell their own stories, and how soul, nuance, and emotional resonance set human storytelling apart from AI-generated content.
Practical Advice for Aspiring Authors: Learn Tracy’s step-by-step roadmap for new writers—overcoming self-doubt, finding your “why”, workshopping your manuscript, and engaging the right support networks—all with accessibility and inclusion front and centre.
AI, Technology, and the Future of Writing: Navigate the opportunities and ethical dilemmas brought about by AI, and how it can empower or undermine authentic storytelling for marginalised communities.
Driving Genuine Change: Reflect on the cultural impact of true representation in literature and media and the necessity of moving “diversity shelves” into the mainstream to break stereotypes and normalise unique narratives.
Why Watch?
Get actionable strategies for championing diversity, equity, and inclusion in any storytelling field.
Gain insight into breaking into publishing as a writer from a non-traditional or marginalised background.
Understand how to leverage technology effectively—without losing the soul of your story.
Learn how inclusion in literature and media can positively shape workplace cultures and society as a whole.
Grow Your Impact:
Subscribe for more insightful conversations on inclusion, belonging, and positive change.
Visit our website seechangehappen.co.uk/inclusion-bites-listen for resources, episode updates, and to connect with our community.
Share your thoughts or untold story with us at jo.lockwood@seechangehappen.co.uk – your voice matters!
Watch next: [Curated Playlist: Amplifying Marginalised Voices in Storytelling]
#InclusionBites #DiversityInPublishing #Accessibility #UntoldStories #Belonging #SeeChangeHappen #DisabilityRepresentation #StorytellingForChange #InclusiveCulture #AIandWriting #OwnVoices #PublishingIndustry #BookCoach #EquityandInclusion
Empower yourself with practical tools and inspiration to champion stories that truly matter—whether you are an HR leader, a passionate advocate, or an aspiring author ready to be heard.
🪡 Threads by Instagram
True inclusion means amplifying untold stories. When we make space for unheard voices—especially disabled and marginalised authors—we open up a richer, more authentic reflection of society.
Imposter syndrome often stops people telling their stories. Remember, every experience shapes our collective narrative. Don’t underestimate the power and value of your own truth.
Publishing still leans towards the 'usual suspects', sidelining diverse voices. To shift culture, publishers must take risks, and readers must demand stories beyond the mainstream.
Access is a major hurdle—costs, lack of resources, and inaccessible platforms block many writers with disabilities. Genuine inclusion means removing these barriers so all stories can thrive.
Writing transforms when we centre the reader. It’s not just sharing our lives, but reaching out, inspiring, and sparking change. Whose story could change your perspective today?
Substack Post
Stories That Need to Be Heard: Telling Untold Stories
Why do so many authentic voices remain unheard in our organisations, despite the best intentions of diversity and inclusion programmes? Even as we champion representation and belonging, countless personal stories—particularly from disabled individuals and those from less privileged backgrounds—slip through the cracks. The publishing world, much like many workplaces, too often invites only the “usual suspects” to the main table. What does it take to move beyond tokenism and create space for voices society too often overlooks?
This week’s episode of the Inclusion Bites Podcast, “Telling Untold Stories,” tackles this precise challenge. I sat down with Tracy Stewart, book coach, editor, and founder of Freshly Press, an advocate with a passion for amplifying those voices the mainstream frequently passes by. Tracy's journey reminds us that inclusion is not just about adding seats to the table, but ensuring everyone can thrive—and be truly heard once they’re there.
Lifting the Curtain on Publishing's Barriers
In this latest episode, Tracy and I delve into the hidden obstacles blocking untapped narrative talent from wider audiences—obstacles not unlike those found in the world of HR, organisational learning, and talent acquisition.
What do we discuss?
The entrenched lack of diversity in publishing and the circuits many authors from underrepresented backgrounds must navigate: from imposter syndrome to inaccessible technology, to financial hurdles.
Tracy’s experiences championing new writers—her mission to guide storytellers whose lived experiences are rarely represented on bookshelves or bestseller lists.
Why voices from the disabled community are sidelined even in spaces striving for greater representation.
The tension between self-publishing and traditional publishing, particularly for those without power, privilege, or resource.
Our conversation is a window into the very heart of DEI in storytelling. HR leaders, D&I practitioners, and everyone with responsibility for nurturing talent will find striking parallels between Tracy’s observations and the inclusivity challenges we see across the workforce.
Tracy Stewart: Champion of Unheard Voices
Tracy’s path into publishing was fuelled by a realisation: as a lifelong reader and now industry insider, she noticed most published stories reflected only a narrow slice of British society. Along with two colleagues, she founded Freshly Press, determined to create publishing opportunities for those persistently overlooked—whether due to race, neurodivergence, disability, or simply lacking the “right” networks.
Her insight? It isn’t only a matter of representation but of method: many people with stories to tell simply do not have the means, support, or confidence to write, edit, and present their work. The infrastructure—both technical and social—remains stacked against them.
This episode isn’t just about books. It’s about workplace cultures, institutional inertia, and what it means to build systems that allow everyone to speak and be heard—regardless of background.
Lessons for Building Belonging Through Stories
Here are some actionable insights that emerged from my conversation with Tracy—ideas you can weave into your practice, whatever your field:
Create Brave Spaces for Storytelling
It is not enough to invite ‘diverse’ voices; we must provide genuine support and encouragement for people to share their own truths, even if their narrative doesn’t fit existing conventions. In your organisation, ask: whose stories are missing? How can you make space for fuller representation?Remember: The Pathway Is Not Level
Self-doubt, financial barriers, inaccessible technology—all these stand between underrepresented voices and public platforms. Whether you’re leading a team or managing recruitment, consider how your systems address (or reinforce) such inequities. Are you enabling everyone the chance to shine, or does your process unconsciously favour the few?Prioritise Authenticity Over Optics
Many publishers—and workplaces—seek to “tick boxes” without true commitment to equity. Tracy highlighted the need for courage from gatekeepers: to back stories that challenge norms, rather than settling for the palatable or commercially “safe”. HR and D&I professionals can take a cue here: true inclusion demands risk, and an openness to narratives that upend our expectations.Empower with Tools and Community
Access isn’t only financial. Tracy emphasised the need for adaptive technology (screen-readers, speech-to-text, etc.) and peer support to bring forth writers who might otherwise self-censor. How can your organisation invest in tangible supports—coaching, mentorship, technology—to level the playing field?Foster Regular Feedback and Recognition
One surprising insight: reader feedback—such as a simple review—can be critical for an author’s journey, opening doors and building confidence. In the workplace, how often do we pause to acknowledge effort, progress, or achievement—especially among those less visible? Recognition, Tracy reminds us, can be transformative.
A Moment from the Conversation
To give you a flavour of our discussion, I’ve included a brief audiogram—a one-minute portrait clip capturing Tracy’s passion for championing writers with disabilities and the challenges unique to their publishing journeys.
Watch the Audiogram:
Click here for a behind-the-scenes preview and hear why untold stories matter now more than ever.
Ready to Listen?
For those hungry for more, I invite you to experience the full conversation. Whether you’re a business leader, an HR professional, or simply curious about driving real inclusion, Tracy’s wisdom will resonate and, I hope, inspire you to take action.
Listen now: https://url.seech.uk/ibs172
If you find resonance in this episode, please share it with your network—forward this newsletter, or send colleagues a link. Let’s start conversations that ripple through organisations, making them more inclusive, one story at a time.
How Will You Make Space for Untold Stories?
I’ll leave you with a thought: If an untold story holds a mirror to the limits of our own cultures, what could your organisation gain from hearing voices it has not yet welcomed?
Reflect on your own context—whose stories are still waiting to be told? And what will you do, today, to open the door a little wider?
Together, let’s press for a world where every story matters—and every storyteller has the means, confidence, and support to share it.
Until next time,
Joanne Lockwood
Host of the Inclusion Bites Podcast
The Inclusive Culture Expert at SEE Change Happen
Stay connected:
Contact: jo.lockwood@seechangehappen.co.uk
Let’s unlock the power of inclusion—one story, one conversation at a time.
Leadership Insights - YouTube Short Video Script on Common Problems for Leaders to Address
Leadership Insights Channel: Empower Untold Voices in Your Team
Ever noticed the same voices always take centre stage in meetings, while others remain unheard? This is a major issue for leaders striving to build truly inclusive teams.
Here’s the challenge: brilliant perspectives—often from people with diverse backgrounds or different abilities—are missing from the conversation. As a leader, it’s your responsibility to change that.
Start by actively inviting contributions from every team member, not just the most vocal. Encourage quieter individuals by asking open questions and listening without judgement. Be conscious of accessibility—some may communicate better in writing, or need different tools to contribute fully.
Create an environment where sharing personal stories and experiences is valued, not dismissed. When people see their unique perspectives are respected, engagement and innovation soar.
Remember, your team’s strength lies in its diversity. Shift the norm—champion untold voices, and you’ll unlock stronger results and deeper belonging.
Lead by example. Your leadership has the power to light up every corner of your team.
1st Person Narrative Content
The Courage to Tell Untold Stories: Building Belonging Beyond the Bookshelves
“Stories are as essential to our humanity as the air we breathe. Yet so many voices—quieted by circumstance, bias, or sheer lack of representation—never reach our ears, never touch our hearts.”
I’ve spent much of my professional life charged with scaling businesses and guiding people to platforms where their contributions aren’t just welcome—they’re expected. But the more I’ve immersed myself in the realm of storytelling, the sharper the realisation: the publishing industry, like society itself, remains rigged in favour of the familiar. It’s a system where inclusion remains more buzzword than practice, especially when it comes to disabled authors, neurodivergent writers, or anyone hailing from the so-called “margins.” That’s why my recent conversation with Joanne Lockwood—host of the acclaimed Inclusion Bites Podcast—lingered in my mind long after the microphones were switched off.
Joanne isn’t merely a host: she’s a veteran inclusion strategist and the driving force behind SEE Change Happen. Her podcast is less broadcast, more community—a sounding board for anyone passionate about disrupting exclusion and creating spaces where everyone belongs. “Welcome to Inclusion Bites, your sanctuary for bold conversations that spark change,” she says, and the promise is not hollow. She has a rare knack for peeling back the layers of the status quo, spotlighting both subtle and systemic barriers.
More than [INSERT_VIEW_COUNT] people have already watched our interview on YouTube, with many more tuning in via Spotify and Apple Podcasts.
If this conversation sparks something for you—questions, pushback, or agreement—I’d love to hear your thoughts in the comments below. I read every one.
Publishing’s Invisible Wall: Who Gets to Tell Stories?
There’s something paradoxical about the publishing industry. Ask a publisher, and you’ll hear talk of “diversity targets” and new genres aimed at “underrepresented voices.” Yet when you look at the books that make it onto shelves—or more precisely, who’s writing them—it’s hard not to see the gates still firmly closed.
My initial pull into this world was deeply personal. After stepping away from a traditional corporate career in the City, I moved to Normandy, France, and found myself collaborating with a small independent publisher. We were three women, united by frustration at a landscape dominated by what I call “the usual suspects”: white, middle-class, able-bodied authors telling variations of the same story. As a lifelong reader and book buyer, I always presumed I was seeing the best, the bravest, the most thought-provoking. But from the inside, it was eye-opening: thousands of important stories didn’t even make the cut, not for lack of talent or necessity, but because publishers “weren’t brave enough to take on stories that are different.”
Joanne probed deeper, surmising that authors themselves often feel “imposter syndrome.” She’s right—self-doubt corrodes potential before it even becomes a manuscript. “Who am I to tell my story?” is a question I’ve heard too often to count. Yet that’s only the start. Even those who muster the courage face a gauntlet of technical, financial, and cultural barriers.
For those of us committed to change, the mission is clear: it’s not enough to create access; we must dismantle the systems that label entire communities as “niche” or “uncommercial.” As Joanne noted, industry gatekeeping is not just about who’s allowed in—it’s about who is kept out, systematically and invisibly.
The Publishing Gauntlet: More Than Imposter Syndrome
When you listen to people outside the “accepted” author archetype, what emerges is the staggering multiplicity of obstacles—none of which are about talent or willpower. Consider the aspiring author with a disability: the basic act of writing a manuscript can become Herculean if screen readers, dictation software, or adaptive keyboards aren’t available. “People may have issues with blindness, with colours, with dyslexia, people may have issues of not being able to use their hands easily to type or write,” I explained to Joanne. “And all those things present barriers as well.”
Even after surmounting practical hurdles, there’s the cost dimension, another wall disguised as a gateway. Sub-editing, cover design, marketing, layout—almost none of this is free, and the true price tag to reach market can top £30,000. Joanne acknowledged the pain bluntly: “Nobody I know has £30,000 sitting in their back pocket… just to get a book ready to go to an agent or publisher.”
Joanne’s analogy was sharp: publishers are the industry’s venture capitalists. They’re meant to spot promise and take calculated risks. But, as she pointed out, they prefer “safe bets”—authors with established followings, stories that don’t challenge the commercial comfort zone. And here’s the kicker: “It’s a bit of chicken and egg. There is no market, therefore we can’t… but because we can’t, there is no market.”
It’s hard to look at these stacked odds and not see a system that preserves its current shape—not out of conscious malice, but sheer inertia and risk aversion. But progress means pushing where it’s uncomfortable.
Representation Is Not an Algorithm: Why Lived Experience Matters
A recurrent motif in our dialogue was the fallacy of representation as tick-box exercise. You cannot simply sprinkle your catalogues with “diverse” characters and call it equity. The industry is making strides—there is a visible increase in books spotlighting Black or queer lives, with more dedicated spaces on TV and in bookshops. But, as both Joanne and I agreed, disabled protagonists are still conspicuously missing. It’s stunningly rare to find a novel led by a disabled character who isn’t portrayed as an inspiration trope or tragic sidekick.
I told Joanne of a talented client—award-winning, Hemingway-lauded—whose manuscripts centre disabled protagonists. Despite accolades and sensitive storytelling, publishers feedback the same refrains: “wonderful and interesting storylines,” yet “not commercial.” As I described it, “we have yet to find a publisher brave enough to take on a story with a disabled character as the principal character in the book.”
Joanne brought a wider frame: “We are seeing good representation of Black, queer authors because they have their own communities. But when you look at television, BBC, Netflix… where is the series centred around a person with a disability, such as a wheelchair user, such as an amputee?” Those representations remain token exceptions—celebrated in Paralympic spotlights, quickly forgotten elsewhere—while everyday stories, the mundane intricacies of living in that skin, remain unheard.
But why does it matter who tells these stories, and how? Because only someone who has climbed obstacles firsthand can render the nuance, the rhythm, the intangible “soul” required for real connection. “Having someone who is not gay write a gay character will not deliver the same result,” I told Joanne. Even with sensitivity readers, there are cadences, turns of phrase, and quiet truths you cannot fake.
We’re not talking about charity, nor special pleading. It’s about authenticity and richness—moving from stories that are about disability or difference, to stories where those identities are simply as natural and unremarkable as breathing.
The Economics of Voice: Is Storytelling Only For the Privileged?
For all the talk about “levelling the field,” money remains the silent arbiter—deciding whose stories can be told and at what quality. The promises of self-publishing have indeed opened doors, but mostly for those who already possess resources, time, and technical know-how. Without professional editing or design, a book may find its way to Amazon, but will rarely garner attention, reviews, or a fair hearing.
“Ultimately, the writer wants to earn an income, if not a living, from the books that they’re writing,” I reflected. Yet the cold reality is this: unless your work is optioned by Netflix or Apple TV, royalties alone are rarely enough to fund a career. Authors weave together portfolio careers—copywriting, journalism, ghostwriting—to survive.
There’s an injustice here: the voices that most need amplification are also the least likely to command startup capital, marketing muscle, or followings large enough to impress risk-averse publishers. The same is true across any creative industry—venture investment disproportionately bypasses women, disabled entrepreneurs, and ethnic minority founders. In this landscape, even the most powerful voices are hobbled before they begin.
As we discussed, there simply isn’t enough support to bridge the chasm between “I have an important story” and “the world gets to read it.” My work through Freshly Press has been about chiselling away at these financial barriers—creating more affordable routes for new storytellers, and finding ways to pool risk and reward without asking a mortgage in return.
The Double-Edged Sword of Self-Publishing and Technology
Self-publishing, at first glance, appears a panacea. It’s quick, often affordable, and can—occasionally—lead to bigger opportunities as publishers scour the bestseller charts. Yet, as Joanne and I recognised, it’s far from straightforward. For neurodivergent authors, or those with limited means, the onslaught of administration, direct marketing, and audience-building is overwhelming.
And even when self-published authors build a following, acceptance by mainstream houses isn’t guaranteed. Joanne’s advice to authors was honest: there’s no single right way. Some thrive in the independent world, others need the structure and protection of agents.
Layered on this is the acceleration of AI and digital tools. From dictation software (enabling some disabled writers to access storytelling for the first time) to generative language models that can structure articles and spit out headlines, the landscape is shifting at quantum speed.
Yet, for all the convenience, I remain wary. As I told Joanne, “You still need a human to actually review and put humanity back into the work.” AI lacks emotion, depth, the ineffable quality that distinguishes a functional sentence from one that sings. Even award judges can spot the difference: “there’s no soul in this… it’s just facts or information.”
Technology should be an enabler, not a substitute. Used thoughtfully, it can lower entry thresholds and empower more voices; wielded carelessly, it commodifies creativity and erodes what makes stories matter.
Shifting the Lens: Moving Beyond Labels
A pivotal point in our conversation was the problem with “special shelves”—LGBTQ+ corners at the back of bookshops, diversity showcases that, for all their intention, reinforce the very separateness they claim to cure. Joanne described it aptly: “That’s not integrating—that is not properly accepting, that’s making it stand out and be different.”
Do we want a world where queer or disabled stories are shepherded away from the mainstream, destined to be discovered only by those committed to seeking them out? Or, as I believe, should these narratives become so woven into the culture that they’re simply another thread in the rich tapestry of story—found on any shelf, watched on any screen?
As with fiction, so with life. The ultimate aim isn’t to normalise difference, but to render its acceptance unremarkable. There’s power in stories where sexuality, race, or disability aren’t plot points—merely context for fully-realised, complex characters. Think of a crime novel where the lead happens to use a wheelchair. A romance where the question isn’t “Will society accept us?” but simply “Will they or won’t they?” Inclusion, when truly embedded, becomes invisible.
Tearing Down the Barriers: A Call to Audacity
None of this is easy. Telling stories outside the mainstream, especially as a marginalised author, is an act of courage—a repeated bet against the odds. The first step is giving yourself permission: “You don’t have to share it with anyone at this point,” I tell aspiring writers. “But until you’ve got everything that’s in your head down onto the page, you don’t know what your story wants to be.”
Once that raw material exists, support—practical, editorial, emotional—becomes critical. Whether it’s a writing group, a manuscript review, or a call to someone who’s walked the path, none of us reaches print alone. Yet even more important is the collective responsibility: publishers, agents, readers, and industry bodies must question every “safe choice,” every assumption about marketability, every invisible privilege that shapes whose stories are told.
Joanne summed up the communal challenge: “When we’ve got so many underrepresented communities and voices that are missing from bookshelves, in bookshops and libraries and from online platforms, there is a void that needs filling to enrich life, to enrich our experience of how others have experienced life.”
The Heart of the Matter
My exchange with Joanne Lockwood was both galvanising and unsettling, in the best possible way. It’s one thing to name a problem—to point out the absence of disabled authors, the economic hurdles, the industry’s inertia—but it’s another to reckon with our personal complicity, and to ask: what will I do to change it?
Perhaps the most radical act in publishing isn’t heroism but humility: listening, learning, and surrendering ground to those whose stories have never been given air. And perhaps true progress will come not when these stories are “amplified” but when they’re so ordinary, we forget to marvel at their presence at all.
If we want inclusion that runs deeper than a marketing strategy or a prize shortlist, we must refuse to accept incrementalism. The system will not reform itself. But brick by brick—one untold story written, read, and absorbed at a time—we can construct a literary landscape where everyone’s lived reality is a possible centre.
Stories change the world. Let’s get to work.
If any of this resonates, pushes you to reflection, or even rubs you the wrong way, drop a comment below. I believe the best conversations are those that continue—and I read every word.
SEO Optimised Titles
7 Barriers Disabled Authors Face in Publishing and Why 90 percent Are Overlooked | Tracy @ Freshly Press
5 Steps to Telling Untold Stories and Thriving as a Diverse Writer in 2024 | Tracy @ Freshly Press
Why Only 3 percent of Books Feature Disabled Protagonists and What Needs to Change | Tracy @ Freshly Press
Email Newsletter about this Podcast Episode
Subject: Inclusion Bites: Telling Untold Stories – Five Insights You Can’t Miss!
Hello Inclusion Bites Community,
It's time for another enlightening journey into the transformative world of inclusion, belonging, and the power of untold stories. In our latest episode, “Telling Untold Stories,” Joanne Lockwood sat down with Tracey Stewart, the passionate book coach, editor, and founder of Freshly Press. If you're even a little curious about the realities of publishing for underrepresented voices, this is an episode to savour.
Here are 5 keys you’ll unlock by tuning in:
What Blocks Untold Stories: Discover why so many diverse voices are still missing from today’s bookshelves, and what keeps those all-important stories under wraps.
How to Conquer Writer’s Imposter Syndrome: Tracey unpacks why every storyteller doubts their value and how to move from hesitation to bold action.
The True Costs and Realities of Publishing: Get the honest facts about the challenges and costs – both financial and psychological – of traditional and self-publishing, especially for those without privilege.
The Role of Authentic Lived Experience in Storytelling: See why Tracey champions stories told directly by those with lived experience, and why ‘sensitivity reading’ can never quite stand in for authenticity.
Why Representation in Media Still Falls Short: Explore examples of disability and queer representation and the difference between genuine inclusion and mere tokenism.
Unique Fact from the Episode:
Did you know this is the very first episode featuring a guest broadcasting directly from France? Tracey’s British at heart but lives in picturesque Normandy, giving us our most cross-Channel perspective yet—proof that inclusion knows no borders!
Ready to Dive Deeper?
Don’t just take our word for it—listen in and become part of the conversation. Tracey and Joanne get honest about what’s broken and what’s working in publishing, share practical tips, and offer encouragement for anyone ready to get their story out into the world.
Your Invitation:
If you’re inspired by untold stories or have thoughts to add, Joanne would love to hear from you. Email jo.lockwood@seechangehappen.co.uk with your insights or to explore being a future guest.
Catch the episode and more at: Inclusion Bites Podcast
Let’s give voice to stories that matter. Every tale shared is a step towards genuine change.
Catch you on the next bite!
Warmly,
The Inclusion Bites Podcast Team
Potted Summary
Episode Introduction
In this compelling episode of Inclusion Bites, Joanne Lockwood welcomes Tracy Stewart, a dedicated book coach and founder of Freshly Press. Together, they delve into the barriers facing underrepresented writers, the realities of the publishing world, and the importance of telling authentic, untold stories. The conversation shines a light on access, representation, and the crucial need for brave publishing that reflects diverse lived experiences.
In this conversation we discuss
👉 Publishing barriers
👉 Lived experiences
👉 Bravery in stories
Here are a few of our favourite quotable moments
“There is a void that needs filling to enrich life, to enrich our experience of how others have experienced life.”
“You cannot edit a blank page. It’s a fundamental principle. Get it down and write it.”
“These stories are told by the people who live them and we can, as you say, live them by proxy to some degree, but it’s still far from what it’s like to live.”
Summary & Call to Action
This episode uncovers the power and challenges of bringing untold stories to light, especially for marginalised writers. Joanne and Tracy’s discussion is rich with personal insight and practical advice for aspiring authors or anyone passionate about inclusion. Tune in to hear how you can champion unheard voices and help transform the literary landscape. Experience the full conversation now by listening to the episode on Inclusion Bites.
LinkedIn Poll
Context for LinkedIn Poll:
In our latest episode of The Inclusion Bites Podcast, “Telling Untold Stories”, Joanne Lockwood welcomes Tracy Stewart to explore why many voices remain unheard in publishing. We dove into the structural and social barriers faced by aspiring authors from underrepresented backgrounds, particularly the disabled community, and discussed how changes in representation, accessibility, and technology are crucial for lasting inclusion. How do you see the most significant challenge to 'telling untold stories' today?
Poll Question:
What do you think is the biggest barrier to untold stories in publishing? 📚
Poll Options:
🔓 Lack of diversity
💸 High publishing costs
🤔 Imposter syndrome
🛠️ Accessibility issues
#InclusionBites #Belonging #Publishing #Diversity #UntoldStories
Why Vote:
Your perspective matters! Every vote helps spotlight where the true obstacles lie, guides the conversation, and shapes future actions towards a more inclusive publishing industry. Let’s ensure every story gets a chance to be told.
Highlight the Importance of this topic on LinkedIn
Just listened to the latest episode of the Inclusion Bites Podcast: Telling Untold Stories—and it's a must-hear for every HR, EDI, and People leader. 🎧
This conversation between Joanne Lockwood and Tracy Stewart shines a spotlight on the barriers underrepresented voices face in publishing—including cost, access, and the ever-present imposter syndrome. 📚
What truly struck me was how inclusion is more than representation; it’s about authenticity and breaking the mould so diverse lived experiences are not just included, but centred in our cultural narratives. Too often the “usual suspects” are heard, while so many others are left on the margins. The publishing industry’s challenges mirror many workplaces: risk-averse mindsets, commercial pressures, and entrenched systems that hold diversity back.
Why does this matter for us?
Because telling untold stories fuels innovation, empathy, and real change within our organisations. ✨ It's our role to be the “brave publishers” in our own institutions—amplifying voices historically left out, and dismantling those practical and psychological barriers.
If we want a truly inclusive culture, both in our workplaces and society, we need to nurture, celebrate, and most importantly, act to champion every voice—no matter how “different” it may seem.
Let’s keep challenging the status quo. Our culture, our businesses, need these stories.
#InclusionBites #EDI #Belonging #UntoldStories #PeopleProfession #DiversityMatters
L&D Insights
Certainly! Here’s a high-value summary and analysis for Senior Leaders, HR, and EDI professionals, focussing on actionable insights and real “aha moments” from the Inclusion Bites Podcast episode “Telling Untold Stories” with Joanne Lockwood and Tracy Stewart:
📚 Key Insights & “Aha Moments” for Senior Leaders, HR & EDI Professionals
1. The Myth of Representation: Diversity in Publishing Goes Beyond Ethnicity and Sexual Orientation 📉
Tracy Stewart sheds light on a pervasive misconception: whilst strides have been made for LGBTQ+ and Black writers, authors with disabilities are still systemically excluded, both in traditional and self-publishing arenas. Publishers are risk-averse, still viewing anything other than the “white, middle-class norm” as commercially unviable.
Aha Moment:
Disability remains an overlooked intersection, often left behind even in the most ‘diverse’ organisations and initiatives.
Practical Step:
Undertake a review of your own internal comms and external content – who is telling your organisation's stories, and whose stories are never heard?
2. Imposter Syndrome — The Hidden Barrier to Inclusive Voices 🧠
Joanne and Tracy discuss the paralysis many potential writers feel (“Who am I to tell this story?”), compounded by inaccessible publishing processes and lack of institutional support for authors with disabilities.
Aha Moment:
Imposter syndrome isn’t simply a personal issue; it is often exacerbated—or even triggered—by organisational culture, lack of visible role models, and the absence of inclusive infrastructure.
Practical Step:
Prioritise psychological safety in storytelling initiatives, ensuring all staff feel their experiences are valued and that the pathways to amplify voices are barrier-free (e.g., accessible writing tools, flexible formats, and targeted encouragement).
3. Cost is Still a Gatekeeper, but So Is Process Inequality 💷
Traditional publishing, even with self-publishing alternatives, is financially prohibitive for many. Tracy highlights the lack of accessible tools or tailored support for disabled or neurodivergent storytellers—from basic equipment to user-friendly self-publishing platforms.
Aha Moment:
Financial barriers and accessibility issues create a double-lock, making publishing inaccessible for the most underrepresented.
Practical Step:
When launching internal storytelling or communication platforms, HR and L&D teams must proactively design mechanisms for financial, technological, and process equity—not just assume self-service solutions will suffice.
4. ‘Normalising’ vs Segregating Stories: Integration is Key 🌍
Tokenistic inclusion (e.g., the “LGBTQ+ Shelf” in a bookshop) can unintentionally segregate marginalised voices, discouraging mainstream engagement. Authentic integration means mainstreaming diverse stories, not relegating them to a side channel.
Aha Moment:
Are we amplifying inclusion, or accidentally othering difference and maintaining old silos under a new banner?
Practical Step:
Go beyond celebrating “Diversity Months”—weave lived experiences into your core organisational narrative, values, and everyday communications.
5. AI is a Tool, Not a Substitute for Lived Experience 🤖❤️
AI can be immensely helpful (e.g., in accessibility tech), but is not a panacea. The humanity, nuance, and “soul” of the storyteller is irreplaceable—particularly vital when it comes to lived experience.
Aha Moment:
AI-generated content lacks the emotional authenticity and subtlety that lived experience provides—especially for genuinely inclusive storytelling.
Practical Step:
If you’re leveraging AI for content or communications, ensure you explicitly blend it with lived experience—either by co-creating content or inviting employee voices that AI alone can never represent.
What Should Senior Leaders/HR/EDI Pros Do Differently?
Audit whose voices are currently heard—and address the systemic gaps.
Prioritise accessibility and psychological safety in all internal and external storytelling projects.
Allocate budget and resource to empower underrepresented voices, tackling both financial and process barriers.
Evaluate the impact of well-intentioned but siloed inclusion efforts—are you othering or integrating?
Humanise your narrative: use AI as a support, not a replacement, and actively seek to centre lived experience.
Share these takeaways to challenge your own thinking and spark action in your organisation!
#InclusionBites #EDILeadership #UntoldStories #AccessibleWorkplaces #LivedExperienceMatters 🚀
Glossary of Terms and Phrases
### Less Commonly Used Words and Phrases with Definitions (as implied in the episode)
1. **Imposter Syndrome**
A psychological pattern where individuals doubt their abilities or accomplishments and fear being exposed as a "fraud", despite evident success.
2. **Book Coach**
A professional who guides authors through the process of writing, structuring, editing, and sometimes publishing a book, providing mentorship and expertise.
3. **Manuscript Review**
An evaluative process where a draft (manuscript) is reviewed by an expert to provide feedback on structure, clarity, flow, and potential market viability.
4. **Sensitivity Reader**
An individual, often from a particular marginalised group, who reviews manuscripts to ensure accurate, respectful representation of identities or experiences different from the author’s own.
5. **Self-Publishing**
The act of publishing one’s work independently, without the involvement of a traditional publishing house, often through digital platforms such as Amazon.
6. **Portfolio Career**
The practice of combining multiple jobs or sources of income—such as writing, journalism, copywriting—rather than following a single, linear career path.
7. **Venture Capitalists (VCs) of Books**
An analogy describing publishers as risk-takers who invest resources in an author’s work in the hope of commercial or cultural gain, akin to venture capital investment in business.
8. **Royalty**
Income earned by authors from the sale of their published works, typically representing a percentage of each sale.
9. **Diversity in Publishing**
Refers to increasing representation and amplification of voices across different backgrounds, including race, disability, gender, sexual orientation, and class, within the publishing industry.
10. **Algorithm (in the context of book platforms)**
The system or set of rules used by digital platforms (like Amazon) to prioritise or promote books, often based on metrics such as reviews and ratings.
11. **Shitty First Draft / Vomit Draft**
Colloquial phrases for a writer’s initial attempt at drafting—emphasising getting ideas on paper without concern for quality, as future revisions will improve the text.
12. **Formatting (in publishing)**
The arrangement and presentation of a manuscript or published work to meet aesthetic and technical standards required by publishers or platforms.
13. **Underrepresented Communities**
Groups whose perspectives, stories, or authorship are seldom seen in mainstream publishing due to structural barriers, such as disabled people, LGBTQ+ communities, or people of colour.
14. **Dictation (in AI and accessibility context)**
The use of voice-to-text software, often powered by AI, to enable those with physical or visual impairments to write more easily.
15. **Authenticity of Lived Experience**
The concept that stories about marginalised groups or specific identities should ideally be told by those with genuine personal experience to ensure credibility and depth.
16. **Commercial Viability (of a manuscript)**
The assessment of a story’s potential to succeed in the marketplace, considering its appeal, originality, and identifiable audience.
17. **Sensibility Reader**
Sometimes used interchangeably with sensitivity reader; a person who reviews a manuscript for nuance, authenticity, and respectful handling of culturally specific content.
18. **Gift Call**
A complimentary initial conversation offered by a professional (e.g., book coach) to potential clients, allowing idea exploration and preliminary advice.
19. **Neurodivergent**
Relating to individuals whose neurological development and functioning differ from what is considered typical, often used regarding autism, ADHD, or other cognitive differences.
20. **Inclusivity (within publishing)**
The deliberate effort to ensure equal access, representation, and opportunity for all voices, especially those from minority or disadvantaged backgrounds, in literary spaces.
SEO Optimised YouTube Content
Focus Keyword:
Telling Untold Stories
Video Title:
Telling Untold Stories: Amplifying Diverse Voices for Culture Change | #InclusionBitesPodcast
Tags:
inclusion, telling untold stories, culture change, diverse voices, disability representation, publishing diversity, Positive People Experiences, accessible publishing, belonging, imposter syndrome, book coaching, Freshly Press, underrepresented authors, untold narratives, narrative power, inclusive culture, storytelling, publishing barriers, book industry, inclusive storytelling, lived experience, neurodivergent writers, disability advocacy, representation in media, diversity in culture
Killer Quote:
"There is a void that needs filling to enrich life, to enrich our experience of how others have experienced life. These stories, they touch. I use the word soul a lot because I genuinely believe, you know, when we're reading something, we are looking for connection." – Tracy Stewart
Hashtags:
#InclusionBitesPodcast, #TellingUntoldStories, #CultureChange, #DiverseVoices, #PositivePeopleExperiences, #InclusivePublishing, #Belonging, #RepresentationMatters, #DisabilityInclusion, #AmplifyVoices, #BookCoach, #Inclusion, #Accessibility, #NarrativePower, #StorytellingForChange, #SeeChangeHappen, #PublishingEquality, #Neurodiversity, #EquityInPublishing, #HumanStories
Why Listen
Are you ready to transform the way you understand inclusion, diversity, and the true meaning of representation within our culture? In this episode of Inclusion Bites, I dive deep into the heart of Telling Untold Stories — a conversation centred on amplifying voices that often go unheard, and shaping authentic culture change through storytelling. Joined by Tracy Stewart, a passionate book coach, editor, and founder of Freshly Press, we journey through the complex landscape of publishing and the importance of nurturing inclusion within our stories, our media, and our everyday experiences.
This episode explores why untold stories genuinely matter and how they are crucial not just for individuals who share them, but for all of us striving for Positive People Experiences. Tracy and I examine the barriers faced by emerging authors from underrepresented backgrounds, particularly those with disabilities, and the persistent lack of diversity in the mainstream publishing industry. We challenge the status quo: why do publishers often shy away from stories that deviate from the familiar white, middle-class, able-bodied lens, and what is lost when authentic narratives are excluded in favour of ‘marketable’ sameness?
Drawing on Tracy’s extensive experience coaching diverse storytellers and advocating for accessible publishing, we uncover the lived reality behind imposter syndrome, the practical hurdles of editing and marketing, and the financial and technological obstacles that can feel insurmountable for minority voices. But this isn’t a conversation defined by struggle — it’s one which is hopeful, focused on pragmatic solutions and actionable steps. We discuss how writers can start, sustain, and ultimately share their story, whether that’s through self-publishing, traditional publishing, or newer, collaborative models.
The episode also interrogates the powerful role of culture and media in reinforcing or challenging what is considered ‘normal’ within our society. Tracy shares insight into the absence of authentic disability representation in mainstream literature and television, highlighting how the few stories that are published often reframe real lived experiences into sanitised, tokenistic portrayals, rather than presenting nuanced, everyday lives. We reflect on why seeing ourselves and others authentically represented — not as afterthoughts or in segregated spaces, but woven into the mainstream — is foundational to building an inclusive culture where everyone can thrive.
Importantly, the conversation does not shy away from the place of technology and artificial intelligence in the future of writing and storytelling. Tracy and I debate the limits and the possibilities of AI as a tool for accessibility, creativity, and connection, without losing the irreplaceable human ‘soul’ that makes stories resonate, inspire, and heal us. We also stress that embracing AI must never mean erasing the authentic human experience or appropriating stories that belong to marginalised communities.
Throughout the episode, I weave in personal anecdotes — from working on my own AI-driven poetry book, to supporting friends with disabilities navigating inaccessible environments. Tracy’s expertise as a coach shines through as she shares practical guidance for aspiring writers: from overcoming imposter syndrome, getting that first ‘messy’ draft out, to finding your audience and the importance of professional guidance.
Whether you are an aspiring writer, an HR or D&I professional, or simply someone who wants to be part of authentic culture change, this episode offers a clear call to action. You’ll gain insight into how you can champion true inclusion — not merely by talking about representation, but by supporting and amplifying stories that challenge, provoke, and connect us.
Inclusion Bites is not just another diversity podcast — it's a movement towards transformation at both an individual and systems level, with every episode crafted to disrupt norms, inspire reflection, and equip you to drive positive action. Listen in to rediscover the power of stories, and find out how you, too, can be a changemaker in building a world where everyone’s lived experience is respected, heard, and celebrated.
Closing Summary and Call to Action
This episode of Inclusion Bites — Telling Untold Stories — serves as both a wake-up call and a handbook for anyone intent on driving real, sustainable culture change. Here are the essential lessons and actionable insights discussed, itemised for you to reflect upon and apply:
1. Stories Create Cultures:
Narratives not only reflect society but actively shape what is seen as possible, permissible, and valuable. The inclusion of untold stories — especially from those too often marginalised — is not an act of charity but a necessity for collective progress. Ask yourself: what narratives am I amplifying? Where are the gaps?
2. The Publishing Landscape Must Evolve:
Despite progress in some aspects of diversity, mainstream publishing continues to favour a narrow set of voices. If we are to achieve real culture change, it is vital to champion books and authors that represent the spectrum of lived experience, not simply those deemed ‘commercial’. As Tracy reminds us, publishers act as venture capitalists, taking financial and reputational risks on new work. Yet, we all have a role in proving there is an audience for diverse stories, by seeking out, supporting, and reviewing books from underrepresented voices.
3. Barriers Are Multi-Layered:
Practical challenges such as imposter syndrome, inaccessible technology, and the costs of editing and publication disproportionately affect minority authors, especially disabled writers. Understand the compounded disadvantage that can result from these barriers and advocate for systems which provide accessible technologies and equitable funding.
4. Stories Need Positive People Experiences:
Building Positive People Experiences is not just a phrase — it’s about creating pathways where everyone can contribute, be valued, and read stories that reflect and affirm their identity and community. This demands a conscious move away from tokenism, where diverse perspectives are either ghettoised on special ‘diversity shelves’ or appropriated without authenticity.
5. Harness Communities and Allyship:
Success in publishing, and in changing culture, increasingly relies on building communities around your work and message. Allyship is about more than good intentions; it is purposeful action. If you are not from an underrepresented group, use your platform to champion others, leave reviews, make recommendations, and reflect on your own biases and blind spots.
6. Reframe Writing as a Valid Career:
Writing, with all its forms — books, journalism, copywriting — is not a hobby. It is a career deserving of respect, support, and practical accommodation. Systems which make access to crucial tools or funding contingent on first achieving success reinforce exclusion. Advocate for infrastructure and funding which support writing as a valued vocation, not a luxury.
7. Utilise Technology Thoughtfully:
AI and assistive technologies hold promise for breaking accessibility barriers, but must be wielded ethically and transparently. When used well, they can support creativity and widen participation, but should never substitute for authentic human connection, soul, or appropriate attribution. Be aware of how your own tools and platforms use AI and support systems which protect creative and copyright integrity.
8. Writing Is an Iterative Process:
The first draft is always messy. Get your ideas on the page — through writing, dictation, or whatever method works for you. Seek feedback, rewrite, and be open to the journey your book may take. Remember: you cannot edit a blank page, and your story deserves to be told.
9. Find Your Purpose and Audience:
Reflect on who you’re writing for and what you want your book to achieve. Do you want to inform, inspire, provoke, or entertain? The clearer your sense of audience and purpose, the stronger your final work will resonate. Authentic connection is everything.
10. Seek Out Professional Guidance:
Whether through book coaches, writing groups, or accessible professional services, don’t be afraid to seek support. Even one conversation with an experienced professional, like Tracy, can break through imposter syndrome and crystallise your vision. The journey from idea to book is communal as much as personal.
Take Action:
If you’re a writer, start your draft today.
If you’re a reader, review and share diverse books.
If you’re in HR, publishing, or D&I, audit your systems for real inclusion, not performative gestures.
Champion and support creators whose voices are seldom heard, and question whose stories are missing from your bookshelf and your workplace.
Reach out for support: connect with professionals like Tracy Stewart or myself at SEE Change Happen — we’re here to guide you on your inclusion journey.
Together, our collective action, advocacy, and commitment to Positive People Experiences will shape a truly inclusive culture — one transformational story at a time.
Outro
Thank you, the listener, for tuning in to Inclusion Bites and being part of this journey towards a more inclusive, soulful world. If today’s episode inspired or challenged you, please like and subscribe to our channel so you never miss an episode. For more resources, actionable insights, and to join the movement, visit the SEE Change Happen website at https://seechangehappen.co.uk and the Inclusion Bites Podcast at https://seechangehappen.co.uk/inclusion-bites-listen.
Stay curious, stay kind, and stay inclusive – Joanne Lockwood
Root Cause Analyst - Why!
Certainly. Let’s conduct a root cause analysis based on the key issues surfaced in this episode of Inclusion Bites, “Telling Untold Stories”, with a focus on the challenges facing underrepresented authors—especially those with disabilities—in getting their stories published.
Problem Identification:
Underrepresented authors, particularly those with disabilities, struggle to get their stories published and amplified within mainstream publishing.
1st Why:
Why do underrepresented authors, especially those with disabilities, face such barriers in publishing?
Because the publishing industry tends to prioritise narratives and authors that align with what is perceived as the mainstream, typically white, middle-class, and non-disabled, thus marginalising diverse voices.
2nd Why:
Why does the industry prioritise mainstream, non-diverse narratives?
Because publishers are risk-averse and believe that established audiences (reflecting their own perspectives and norms) are more commercially viable. They see unrepresented authors as presenting a financial risk, lacking a proven market or following.
3rd Why:
Why do publishers perceive works by underrepresented authors as a commercial risk?
Because there is a lack of precedent and visible evidence of demand for such stories, exacerbated by a feedback loop: fewer such books are published, so there is little proof of market interest, which in turn inhibits further publication.
4th Why:
Why is there little precedent or evidence of demand for underrepresented authors’ work?
Because historical and systemic barriers (including cost, lack of accessibility, absence of marketing support, and minimal investment in these communities) have prevented authors from underrepresented backgrounds from even getting their work to a publishable state or audience.
5th Why:
Why do these systemic barriers persist, limiting entry and advancement for these authors?
Because structural inequalities run throughout the industry. This includes inaccessibility (physical and digital), insufficient financial support for editing/marketing, lack of publisher awareness or willingness to adapt, and societal biases that are deeply entrenched within commercial decision-making.
Root Cause Summary
The crux of the issue is a self-perpetuating system within publishing that centres privilege and resists diversification, fuelled by commercial caution, systemic inaccessibility, and deeply embedded social biases. This creates formidable barriers for authors with disabilities and other underrepresented backgrounds at every stage—from writing and producing a manuscript, to securing publication, to reaching and building an audience.
Recommendations & Potential Solutions
Proactive Publisher Investment:
Encouraging publishers to take genuine, measurable risks by funding and promoting stories from underrepresented voices—including authors with disabilities—can break the “no market, no supply” cycle. Dedicated imprints or funding windows for diverse work can be effective.Accessible Publishing Ecosystem:
Ensure both digital and physical accessibility at every stage. This includes adaptive technology for manuscript submissions, accessible events, and platforms that consider varied physical and neurodiverse needs.Mentoring and Development Programmes:
Fund mentorship schemes, writing groups, and book coaching specifically for disabled and underrepresented writers. These should provide low-cost or sponsored access to editing, coaching, and publishing support.Audience Cultivation:
Leverage social media, book groups, and partnerships with advocacy organisations to build audiences around authentic, lived-experience narratives. Normalise seeing underrepresented stories as mainstream, not niche.Change in Evaluation Metrics:
Publishers should evaluate potential not solely on presumed commercial returns, but on impact, representation, and societal relevance. Reviews, recommendations, and recognition should feed into algorithms and promotion, amplifying authentic feedback rather than sales alone.Challenge Stereotypes in Storytelling:
Actively commission and support stories where diverse lived experiences are not merely tokenistic or central to identity-based trauma, but reflect the full spectrum of everyday human life.
Conclusion:
The barriers facing underrepresented authors in publishing, particularly those with disabilities, are maintained by circular logics within the industry and broader social structures. The root cause is systemic: market caution rooted in privilege and ignorance, rather than open, equitable engagement with talent and authentic stories. Structural reform, active investment, and attitudinal change are required—not merely to publish stories, but to transform whose voices are considered valuable in the cultural conversation.
For more on these topics and to join the ongoing conversation, explore other episodes of Inclusion Bites, or contact Joanne Lockwood at jo.lockwood@seechangehappen.co.uk.
Canva Slider Checklist
Slide | Content |
|---|---|
Opening Slide | Unlock the power of authentic storytelling to drive inclusion, open opportunity, and nurture underrepresented voices in your organisation. This essential checklist distils five practical strategies to help leaders break down barriers and embed diverse narratives within organisational culture. Elevate your inclusion agenda today. |
1 | Champion Untold Voices <br> Proactively seek out, support, and amplify voices from underrepresented communities. Encourage those who may hesitate due to imposter syndrome or systemic exclusions to share their stories, ensuring all perspectives are valued within your workplace. |
2 | Remove Structural Barriers <br> Review and adapt your systems to make storytelling accessible. Address financial, technological, and process obstacles, especially for individuals facing additional challenges such as disability or lack of industry know-how. |
3 | Invest in Skill-Building <br> Provide opportunities for skill development—including writing, public speaking, and confidence-building—to enable authentic, compelling narratives from diverse contributors. Implement mentoring, community groups, or peer review to nurture talent. |
4 | Move Beyond Tokenism <br> Integrate diverse stories into mainstream channels and communications—do not silo, badge, or highlight them only in niche forums. Normalise the presence of difference at every level to cultivate genuine belonging and stronger connections. |
5 | Leverage Technology with Care <br> Use AI and digital platforms to support creative processes, especially for accessibility, but always foreground authentic human experience and emotional resonance in your storytelling and communications strategies. |
Closing Slide | Joanne Lockwood, SEE Change Happen <br> www.seechangehappen.co.uk <br> Ready to embed inclusive storytelling and unlock your organisation’s hidden voices? Connect with us today and transform the narrative for your people and your business. Let's make change happen together. |
6 major topics
Telling Untold Stories: Six Forces Shaping Inclusive Publishing
Meta Description: Dive into “Telling Untold Stories”, where inclusion in publishing takes centre stage. Join Joanne Lockwood as she and Tracey Stewart unravel the barriers, opportunities, and imperative for amplifying diverse voices. Discover actionable insight into storytelling for a more inclusive world.
As I sat down with Tracey Stewart, a passionate book coach and founder of Freshly Press, our conversation crackled with energy—the sort that emerges when two people share a vision for a more inclusive world. United by a love of books and a deep concern for whose stories end up on shelves, we cut through the surface, laying bare the realities facing marginalised storytellers. This dialogue on inclusion in publishing was about so much more than words on a page—it was about the right to be heard, to belong, and to see oneself reflected in narrative culture. Here are the six major themes Tracey and I uncovered, each holding up a mirror to shifting tides in the world of inclusive storytelling.
Inclusion in Publishing: Who Gets to Tell the Story?
The heart of our conversation pulsed with a simple but critical question: Who holds the pen? Tracey shared her personal journey—leaving a “traditional” city career, she realised her reading habits mirrored the lack of diversity in mainstream publishing. Most books came from traditional, middle-class, white perspectives, leaving entire communities invisible. Together, we explored how the publishing gatekeepers often lack the courage to champion voices that break the mould. Why do these untold stories still struggle for daylight, even as society clamours for authenticity and representation? This led us to challenge not just publishing as an industry, but our own reading habits—are we brave enough to seek out what’s unfamiliar?
The Layered Barriers for Diverse Authors
It's easy to speak about inclusion, but the path to publication remains littered with obstacles for marginalised writers. Tracey highlighted the hurdles—imposter syndrome, navigating the Byzantine process of submissions, and, crucially, the physical and technological barriers faced by disabled writers. We delved into the “writing chain”—from drafting to editing, layout, and marketing—each link in that chain often requiring both financial investment and specialist knowledge. Consider this: how does someone with limited physical ability or neurodivergence access these resources? And how might our systems unintentionally keep vital stories in the shadows? The magnitude of these intersecting barriers sparked in me a renewed sense of urgency.
The Role of Money and Risk: Why Inclusion Costs
Tracey likened traditional publishing to venture capitalism: just as start-ups struggle to secure investment, diverse authors face a risk-averse industry unwilling to “bet” on unfamiliar stories. We dissected the costs—the reality that professional book coaching, editing, and marketing can run into the tens of thousands. Without pre-existing wealth, networks, or privilege, many potential authors simply cannot break in. Is it any wonder that the same old voices dominate bestseller lists? But we also discussed innovative, affordable models and community support mechanisms percolating at the grassroots—proof there’s room for hope and resourcefulness, if the industry is willing to change.
Self-Publishing and the Audience Paradox
The rise of self-publishing platforms has theoretically “democratised” access. Yet, as we examined, this freedom comes at a price: discoverability. The industry now expects even debut writers to arrive armed with their own following, ready-made to guarantee sales. How can emerging voices—especially those from underrepresented communities—break out when visibility is algorithm-driven? I found it both sobering and inspiring that some authors have hacked the system, building loyal communities around their narratives outside the mainstream. Still, Tracey and I agreed: the route to inclusion in publishing is neither straightforward nor universal, with different personalities and skill sets better suited to different pathways.
Authenticity, Lived Experience, and the Limits of Sensitivity
One of the most compelling lines of our conversation centred on authenticity. We challenged the frequent “tokenism” of minoritised characters placed in stories simply for representation, often written by those lacking the lived experience. Tracey made the astute point that soul, cadence, and nuance reside in authentic voices—no amount of sensitivity reading can replicate the subtlety or emotional resonance of fiction rooted in personal truth. Can we really sense the difference, as readers, between “about” and “from within”? The answer, we concluded, is usually yes. Curiously, this raises challenging questions about creative license, appropriation, and the power dynamics of who gets to tell which stories.
Embracing Technology Thoughtfully: AI and the Craft of Storytelling
We couldn’t ignore the growing presence of AI in writing. Our discussion sparked curiosity about the risks and possibilities: can technology ever produce the kind of soul-stirring narrative a human can? While AI can structure, prompt, and polish, it rarely—if ever—captures the messy, unscripted humanity that comes alive in lived experience. More worrisome, we agreed, is the risk of AI systems “training” on copyrighted content without consent—a grave threat to creative ownership. Yet, in a twist, we explored how AI and dictation tools could liberate disabled writers, breaking down barriers that have long kept them from the page. It’s clear: inclusion in publishing will rely as much on ethical technology as on brave human voices.
Inclusion in Publishing: The Next Chapter
Inclusion in publishing is more than a trend—it’s a societal imperative. As Tracey and I wrapped up, we called for readers, writers, and industry gatekeepers alike to move beyond tokenism and risk-aversion. If our bookshelves, screens, and stories don’t reflect the full expanse of humanity, whom are we leaving behind? As I often say: the time for “normalising” underrepresented narratives is over—instead, let’s integrate them, champion them, and, above all, listen.
Curious about what it takes to bring your own untold story to the world? I encourage you to start writing—imperfectly if need be, but with courage—and get in touch with those able to offer honest guidance. The story of inclusion in publishing is still being written; why not pick up the pen?
Explore more on inclusive conversations and the power of storytelling at Inclusion Bites, or reach out directly at jo.lockwood@seechangehappen.co.uk. Let’s build shelves—literal and metaphorical—where everyone belongs.
Slogans and Image Prompts
Certainly! Here are a selection of powerful slogans, soundbites, and quotes drawn directly from the “Telling Untold Stories” episode of The Inclusion Bites Podcast, ideal for merchandise or hashtag campaigns. Each comes with a detailed AI image generation prompt, tailored to enhance memorability and appeal.
1. “Ignite the Spark of Inclusion”
Best for: T-shirts, mugs, stickers
Hashtag: #IgniteInclusion
AI Image Generation Prompt:
A vibrant spark or flame in the centre, morphing seamlessly into a tapestry of diverse human silhouettes—differing ages, abilities, races, and gender expressions. The background is soft and neutral, letting the colourful spark shine. Clean, modern font for the text overlays the lower part of the image. Inspirational and energetic mood.
2. “Championing Unheard Voices”
Best for: Mugs, tote bags, office stationery
Hashtag: #ChampionVoices
AI Image Generation Prompt:
A powerful megaphone at the focus, but instead of noise waves, it emits a stream of stylised, multicoloured speech bubbles. Each bubble contains a symbol of difference: a rainbow, Braille dots, a wheelchair, and a quill for storytelling. The composition feels uplifting and bold; text arcs above or below. Style is flat vector art—clean and professional.
3. “Stories that Spark Change”
Best for: T-shirts, desktop wallpaper
Hashtag: #StoriesSparkChange
AI Image Generation Prompt:
An open book emitting beams of light, which transform into butterflies carrying snippets of text or symbols of inclusion (equality dots, hearts, open hands). In the background, there’s a subtle blend of pastel colours to evoke hope. Text perched tastefully above the book in a handwritten script.
4. “No One Tells Your Story Like You”
Best for: Journals, notebooks, stickers
Hashtag: #TellYourStory
AI Image Generation Prompt:
A single, central figure with a pen, standing defiantly at a crossroads. Ghosted behind are shadowy figures attempting to write, but only the individual at the front creates words bursting with colour. Typography is a bold serif, reinforcing determination and individuality.
5. “Diversity Needs Brave Storytellers”
Best for: Posters, t-shirts
Hashtag: #BraveStorytellers
AI Image Generation Prompt:
A shield emblazoned with a spectrum of faces, each etched in a different artistic style—photorealistic, cartoon, abstract. The shield sits against a backdrop of bookshelves, suggesting protection and valour within literature. The phrase arches over the top, in strong, sans-serif text.
6. “Soul in Every Story”
Best for: Mugs, t-shirts, bookmarks
Hashtag: #SoulfulStorytelling
AI Image Generation Prompt:
A glowing heart nestled inside an open book. The pages morph into subtle outlines of faces, celebrating many backgrounds. The warmth of the heart illuminates everyone equally. Style is warm, with watercolour effects, and the text is gently overlaid in cursive.
7. “Belonging: Not Just a Word, but a World”
Best for: Canvas bags, posters
Hashtag: #BelongingWorld
AI Image Generation Prompt:
A stylised globe made of interlocking people holding hands, formed from colourful paper cut-outs. Around the globe, books and pens orbit, hinting at the universality of storytelling. Bold, clean font for the slogan beneath. Uplifting atmosphere.
8. “Amplify Voices, Change Futures”
Best for: Desk signs, lanyards, t-shirts
Hashtag: #AmplifyVoices
AI Image Generation Prompt:
A microphone at centre stage, surrounded by radiating sound waves, each wave holding pictograms of various communities (e.g., rainbow flag, hearing aid, guide dog, traditional headscarf). The setting is half-concert, half-library, merging vibrance with knowledge. Contrasts of dark and bright colours to intensify the impact.
9. “You Cannot Edit a Blank Page”
Best for: Notebooks, writer’s mugs
Hashtag: #StartWriting
AI Image Generation Prompt:
A blank, glowing notebook on a table, with a hand just making the first stroke of a pen. In the background, soft focus imagery of bustling creativity—ink splashes, floating ideas, drafts in progress. Text in a motivating typography, inviting the viewer to take action.
10. “Break the Silence, Tell Untold Stories”
Best for: Large format posters, event banners
Hashtag: #BreakTheSilence
AI Image Generation Prompt:
A cracked wall or shattering glass, with individual letters and scraps of stories bursting through the gaps. Diverse human silhouettes emerge, releasing doves. Style is dynamic and dramatic; monochrome backdrop with vibrant highlights on key imagery and text.
Feel free to select the slogans that resonate most for your merchandise, and tailor the AI prompts for your preferred visual style! For the podcast brand kit, use the Inclusion Bites Podcast purple palette and clean, modern lines for unity across all items.
For additional inspiration or branded collaboration, reference the official podcast at seechangehappen.co.uk/inclusion-bites-listen or contact Joanne Lockwood (jo.lockwood@seechangehappen.co.uk).
Inclusion Bites Spotlight
Tracy Stewart, our guest on Telling Untold Stories, this edition of The Inclusion Bites Podcast, brings a passionate advocate’s lens to the world of publishing and representation. As a book coach, editor, and founder of Freshly Press, Tracy dedicates her career to amplifying unheard voices and securing space for authors from all walks of life—especially those too often overlooked by the mainstream literary establishment.
Tracy’s journey began with a desire to challenge the homogeneity she encountered in traditional publishing—a landscape where tales by and about disabled people, LGBTQ+ communities, and people of colour are far too rare. Working to dismantle the barriers so many emerging writers face, she speaks candidly about the obstacles of imposter syndrome, cost, inaccessibility, and the entrenched risk aversion of industry gatekeepers. Tracy’s expertise lies in enabling writers to shape compelling stories, navigate the daunting publication process, and find the confidence to share their lived truths.
Central to Tracy’s mission is her focus on the value of lived experience. She champions authenticity in storytelling, arguing that the most resonant narratives are those rooted in the author’s reality—whether that’s navigating daily life as a disabled person, exploring non-traditional relationships, or challenging the status quo. Her work not only uplifts marginalised storytellers but calls into question what stories are considered ‘marketable’ and who ultimately gets to decide.
In this episode, Tracy explores the intersection of publishing, accessibility, and identity, offering both practical insight and heartfelt encouragement to would-be authors. She delves into the shifting landscape of self-publishing, the potential and pitfalls of AI in creative writing, and the pressing need for the literary world to move beyond mere tokenism. Her perspectives are a timely reminder of why diverse stories matter—not only for those who tell them, but for the society that learns from them.
Join us as Tracy Stewart helps us unearth the untold stories that deserve a place on every bookshelf. She reminds us that true inclusion begins when every voice is not just heard, but valued.
YouTube Description
YouTube Description – Inclusion Bites Podcast: “Telling Untold Stories”
Are untold stories the missing key to true inclusion? The mainstream publishing world claims to champion diversity, yet whose voices still struggle to break through the noise? In this provocative episode of the Inclusion Bites Podcast, host Joanne Lockwood sits down with book coach and Freshly Press founder Tracy Stewart to shatter assumptions about representation, accessibility, and authenticity in storytelling.
Episode Insights:
Discover why so many people from marginalised, disabled, and minority backgrounds face invisible and practical barriers to getting published. Tracy dismantles myths around ‘whose story matters’, exposes how imposter syndrome and cost exclude powerful new voices, and brings home the raw reality of how disabled and minority stories are pigeonholed—or altogether ignored—by risk-averse publishers.
Hear how lived experience, not just literary polish, breathes soul into a story, and why representation isn’t solved by token bookshelves but by integrating all stories as everyday narratives. Find out how AI and technology can both democratise and threaten real author voices, and get practical guidance for anyone ready to overcome doubt and share their truth with the world.
How Will You Think, Feel & Act Differently?
This conversation will challenge you to question what authentic inclusion means for publishing and beyond. You’ll rethink the value of your own story, recognise barriers you never saw, and gain clarity on the difference between performative diversity and real change. Prepare to feel inspired—and equipped—to support and amplify the voices that deserve to be heard.
Takeaways & Actions:
Challenge your assumptions: Whose stories are missing from your bookshelf?
Recognise and dismantle access barriers in creative industries.
Support underrepresented authors by reviewing and sharing their work.
Use your own story to advocate for authentic inclusion.
Reach out to Joanne Lockwood (jo.lockwood@seechangehappen.co.uk) to join the conversation or share your insight.
Subscribe for more bold, actionable episodes: https://seechangehappen.co.uk/inclusion-bites-listen
#InclusionBites #UntoldStories #DiversityInPublishing #AccessibleStorytelling #DisabledVoices #RepresentationMatters #Belonging #DisruptTheStatusQuo #InclusiveCulture #AmplifyVoices
10 Question Quiz
Inclusion Bites Podcast – Episode: Telling Untold Stories
Host Focused Multiple Choice Quiz
1. What does Joanne Lockwood identify as the primary barrier faced by aspiring authors from underrepresented backgrounds?
A) Lack of writing talent
B) Imposter syndrome and lack of confidence
C) Insufficient access to printing technology
D) Overly competitive publishing houses
2. According to Joanne, what is required for a book to be genuinely market-ready and respectful to its readers?
A) Publishing it as soon as possible
B) Making it available on as many digital platforms as possible
C) Professional editing and proper attention to formatting and layout
D) Using only artificial intelligence for the writing process
3. What observation does Joanne make about the publishing industry’s comfort in accepting diverse stories?
A) The industry is very willing to take on all stories
B) The industry finds it easy to promote underrepresented voices
C) The industry is often not brave enough to publish narratives that are different from the norm
D) The industry focuses only on novels and ignores memoirs
4. What does Joanne suggest is a critical action for readers to support authors, especially those from diverse backgrounds?
A) Share their books on social media only
B) Leave reviews and ratings after reading
C) Purchase only e-books
D) Attend book launches in person
5. Joanne draws a parallel between publishers and which other industry when discussing risk and investment in new voices?
A) The music industry
B) Venture capitalists investing in start-ups
C) The hospitality industry
D) Social media influencers
6. What does Joanne note about the representation of disabled authors in comparison to other underrepresented groups in publishing?
A) Disabled authors are the most represented
B) Publishers prefer books about disability
C) Disabled authors are often left behind even as other groups make progress in representation
D) Publishers are rapidly shifting their focus towards disability narratives
7. What does Joanne state is a non-negotiable step for all writers, regardless of background or route to market?
A) Self-publishing is always preferred
B) Writing a perfect first draught
C) Getting words out of your head and onto the page, regardless of quality
D) Networking at literary festivals
8. According to Joanne, what role does artificial intelligence (AI) play in writing and publishing?
A) AI can wholly replace human writers and editors
B) AI is only used for marketing books
C) AI can assist with structure and accessibility, but cannot replace human creativity and emotional nuance
D) AI is discouraged entirely in the writing process
9. How does Joanne describe the current trend of diversity bookshelf labelling in major bookstores?
A) Essential for finding diverse books
B) Fully integrated into all genres
C) Well intentioned but potentially segregating, rather than integrating diverse voices
D) No longer practised by bookstores
10. For writers aspiring to tell their untold stories, what initial advice does Joanne consistently emphasise?
A) Wait for a publisher to discover you
B) Focus on editing before writing
C) Write first, worry about quality and structure later
D) Only write if you have already built a large following
Answer Key with Rationale
B) Imposter syndrome and lack of confidence
Rationale: Joanne frequently references imposter syndrome as a core barrier, affecting whether people even begin to write or share their stories.C) Professional editing and proper attention to formatting and layout
Rationale: Joanne stresses that self-publishing without attention to editing and layout can produce a product not fit for purpose or respectful to the reader.C) The industry is often not brave enough to publish narratives that are different from the norm
Rationale: She observes that many untold stories are left out because publishers resist “brave” choices diverging from tradition.B) Leave reviews and ratings after reading
Rationale: Joanne underscores the necessity of readers reviewing books as algorithms and wider market access depend on this support.B) Venture capitalists investing in start-ups
Rationale: Joanne likens publishers’ risk aversion and desire for guaranteed markets to how venture capitalists decide where to invest.C) Disabled authors are often left behind even as other groups make progress in representation
Rationale: Joanne specifically calls out the persistent lack of publishing space for disabled writers compared to authors of colour or LGBTQ writers.C) Getting words out of your head and onto the page, regardless of quality
Rationale: Joanne repeatedly asserts that you can’t edit a blank page, and the first step is simply to write, without worrying about perfection.C) AI can assist with structure and accessibility, but cannot replace human creativity and emotional nuance
Rationale: Joanne acknowledges AI’s benefits for structure and accessibility but insists the “soul” and emotional rhythm of writing requires humanity.C) Well intentioned but potentially segregating, rather than integrating diverse voices
Rationale: Joanne critiques the practice of shelving “diverse” books separately, arguing true inclusion comes from full integration, not segregation.C) Write first, worry about quality and structure later
Rationale: Echoing her advice across the episode, Joanne insists the initial act of writing is essential, with editing and refinement as subsequent steps.
Summary
Joanne Lockwood, host of Inclusion Bites, highlights the profound structural and psychological barriers facing underrepresented and disabled authors. At the heart lies imposter syndrome, which deters many from bringing their stories to the page. Joanne insists that quality storytelling demands proper editorial care and respect for readers, cautioning against rushed or unpolished self-publication. She criticises the publishing industry’s lack of bravery when choosing diverse narratives and draws an analogy between publishers and venture capitalists regarding risk aversion. While the industry has begun to recognise and publish more works by authors of colour and LGBTQ writers, disabled authors frequently remain overlooked. Joanne advocates for robust support through book reviews and encourages writers to focus first on expressing their ideas before concerning themselves with structure or market readiness. She recognises artificial intelligence as a potentially helpful tool, especially for accessibility, but maintains that human creativity and lived experience are irreplaceable in forging authentic stories. Moreover, she challenges superficial approaches to inclusion, such as separate diversity shelves, calling instead for true integration of diverse narratives into the mainstream. For would-be writers, Joanne’s most fundamental advice is clear: write first; everything else follows from those first words on the page.
Rhyme Scheme and Rhythm Podcast Poetry
Telling Untold Stories
Beneath the surface, voices yearn,
For every tale deserves its turn.
Beyond the bookshop’s sterile shelf,
Lived experiences speak for self.
With stories hidden, dreams confined,
Who gets the ear, who’s left behind?
Barriers built from cost and doubt,
Where fear and silence shut folk out.
Imposter’s shadow stalks each page,
Yet truths will burst beyond their cage.
Diversity isn’t window-dressed—
It’s untold lives, long unexpressed.
Not every pen has equal weight,
When bias guards the market gate.
Disabled hands may write in pain,
While publishers avert again.
Yet courage flickers in each soul
Who dares to write and make us whole.
The craft is more than words alone—
It’s rhythm, cadence, depth of tone.
Technology can nudge and frame,
Yet soul and feeling feed the flame.
AI may orchestrate a line,
But only humans make hearts shine.
Through storytelling, barriers fall,
So readers hear the hearts of all.
Let fiction normalise not shame,
Where difference is no longer blame.
Let every reader, every shelf,
Find stories to reflect themself.
To those who choose to bravely write—
Know that your truth deserves the light.
Untold stories, give them wings;
In every heart, inclusion sings.
To amplify these vital themes,
Do share, subscribe, and feed your dreams.
With thanks to Tracy Stewart for a fascinating podcast episode.
Key Learnings
Key Learning and Takeaway
The central lesson from this episode, “Telling Untold Stories”, is the persistent need to champion and amplify underrepresented voices—particularly those of disabled storytellers—in an industry traditionally dominated by the mainstream. Real inclusion in publishing is more than a diversity tick-box; it’s about ensuring authentic, lived experiences are written, published, and reach a broader audience so that everyone can find themselves reflected on the bookshelf and within cultural narratives. Overcoming structural, financial, and attitudinal barriers is essential—not just for writers, but for everyone invested in a genuinely inclusive society.
Point #1: The Publishing Barrier Is Both Structural and Attitudinal
The publishing industry remains risk-averse, often prioritising what it perceives as commercially viable—usually stories by, for, and about a white, middle-class audience. This leaves many stories by disabled authors and those from minority backgrounds untold, reinforcing whose voices are considered worthy of public attention.
Point #2: Representation Is About More Than Visibility—It Must Be Lived and Nuanced
Authenticity matters. Stories centred on minority characters gain depth and credibility when told by writers with lived experience. Sensitivity readers help, but true nuance is difficult to replicate if one hasn’t inhabited that reality. There is a marked difference between diversity as representation and as genuine inclusion.
Point #3: Practical Barriers Are Legion—From Confidence to Cost
For many aspiring writers, particularly those with disabilities, the obstacles range from technological and financial hurdles to imposter syndrome. The cost of editing, design, and marketing is prohibitive, and basic support—like accessible writing tools—is far from guaranteed. These compounded challenges can easily stifle a voice before it is ever heard.
Point #4: Community and Connection Are Catalysts for Change
Building a readership and supportive network is vital. Whether through self-publishing supported by writing groups, or by seeking guidance from professionals like Tracy Stewart, emerging authors are most empowered when they are encouraged to share their stories and are provided accessible routes to do so. Genuine inclusivity grows when we take collective responsibility for amplifying marginalised stories—not just celebrating them, but making space for their authors at every stage of the process.
For further inspiration or support, reach out to Joanne at jo.lockwood@seechangehappen.co.uk, or explore more stories at Inclusion Bites.
Maxims to live by…
Maxims for Telling Untold Stories and Championing Inclusion
Stories Shape Belonging: Every voice, regardless of background or circumstance, deserves to be heard and celebrated.
Champion Unheard Voices: Seek out and elevate perspectives that are often overlooked or marginalised.
Diverse Narratives Enrich Us All: Actively pursue stories beyond the mainstream to foster empathy and deeper societal understanding.
Imposter Syndrome Is a Shared Companion: Acknowledge self-doubt, but do not let it silence your story. Writing is an act of courage, not perfection.
Access Is Non-Negotiable: True inclusion requires breaking down physical, technological, and systemic barriers, ensuring equitable opportunity for all storytellers.
Respect the Reader, Honour the Writer: Storytelling is a partnership—create with authenticity, and always value your audience’s time and trust.
Commercial Success Should Never Eclipse Representation: Challenge systems that prioritise profit over authenticity and diversity.
Invest in Quality, Not Gatekeepers: Seek support for editing, design, and marketing, but never let lack of privilege hinder your creative journey.
Build and Nurture Community: Your audience is out there—cultivate connections, encourage discussion, and amplify marginalised stories together.
Self-Publishing Is Valid: There is no single path to authorship; choose the route that suits your strengths and needs.
Celebrate Lived Experience: Stories are most powerful when told by those who have lived them—value authenticity over appropriation.
Challenge Tokenism: Integration, not segregation, is the way forward. Ordinary stories from diverse backgrounds are the truest form of inclusion.
Never Underestimate Small Acts: A review, a recommendation, or a conversation can make all the difference for an emerging writer.
Technology Should Empower, Not Replace Humanity: Embrace innovations like AI to aid creativity and accessibility, but never relinquish your unique perspective or emotional truth.
Write for Change, Not Just for Validation: Let your work disrupt norms, drive progress, and open doors for future voices.
Begin, However Imperfectly: The first draft is just for you—get your thoughts out, and trust the process to shape them into something meaningful.
Tell Stories With Soul: The power of a narrative lies not just in its facts, but in its ability to move, connect, and transform.
Your Story Matters: Regardless of outcome or audience, every authentic story contributes to a richer, more inclusive world.
Support Is Strength: Seek guidance, offer it freely, and remember—creativity flourishes in community, not in isolation.
Stories Create Change: Let curiosity guide you, and use storytelling to build bridges, challenge assumptions, and inspire action.
Extended YouTube Description
YouTube Video Description: Telling Untold Stories – Inclusion Bites Podcast with Joanne Lockwood & Tracy Stewart (Ep. 172)
Welcome to another powerful episode of the Inclusion Bites Podcast, “Telling Untold Stories,” where host Joanne Lockwood (she/her) sits down with Tracy Stewart (she/her), acclaimed book coach, editor, and founder of Freshly Press. Together, they shine a light on the silenced narratives and the barriers facing underrepresented voices in publishing. If you’re passionate about diversity, equity, accessible storytelling, and authentic representation, this is an essential watch.
Timestamps
00:00 – Introduction to Inclusion Bites & host Joanne Lockwood
01:15 – Meet guest Tracy Stewart and her mission with Freshly Press
04:46 – The roots of Tracy’s passion for helping unheard authors
06:45 – Barriers to entry: Imposter syndrome, financial hurdles, and accessibility challenges
11:29 – Representation in publishing: Who gets heard and who gets left behind
19:00 – Navigating publishing routes: Self-publishing vs. traditional publishing
23:43 – Accessibility, privilege, and authentic lived experience
34:23 – The impact of AI on writing and publishing
41:09 – Why soul, nuance, and lived experience matter in storytelling
56:23 – Practical guidance for aspiring authors from underrepresented backgrounds
1:05:33 – How to connect with Tracy Stewart and get involved
About This Episode
Are you an aspiring author, a diversity and inclusion advocate, or a professional looking to champion unheard voices? In episode 172, Joanne and Tracy delve into the real-world barriers that keep diverse stories off our bookshelves—and what it truly takes to disrupt the status quo in publishing.
Key takeaways:
Understand the entrenched challenges facing minority authors, including lack of industry diversity, imposter syndrome, limited access, and financial constraints.
Discover expert strategies to champion and amplify untold stories, whether you’re writing, editing, publishing, or supporting inclusive storytelling.
Explore practical advice for overcoming imposter syndrome, crafting impactful narratives, and building your unique author platform.
Gain insight into the evolving role of AI in publishing—how technology can empower authors with disabilities, but why human “soul” and experience remain irreplaceable.
Learn the importance of authentic lived experience in narrative authority for underrepresented writers—including disability, LGBTQ+, and ethnic minority perspectives.
Uncover actionable steps to pursue your own authorial ambitions, from manuscript preparation to understanding your audience and finding support in the writing community.
Why Watch?
This episode is packed with actionable insights for HR professionals, D&I champions, emerging writers, and anyone committed to fostering a culture of belonging. You’ll come away empowered to recognise, support, and promote the value of diverse voices—not just in publishing, but in all areas of professional life.
Call to Action:
If you’re passionate about building truly inclusive cultures and want to equip yourself with strategies for real change, SUBSCRIBE for more bold conversations on equity and belonging! Share your thoughts in the comments below: whose story needs to be told next?
Visit https://seechangehappen.co.uk/inclusion-bites-listen for more resources, or email jo.lockwood@seechangehappen.co.uk to join the conversation or feature on a future episode.
Watch another episode on diversifying workplace culture here: [Insert related video link]
Suggested Hashtags:
#InclusionBites #UntoldStories #DiversityInPublishing #AmplifyVoices #AccessiblePublishing #Belonging #InclusiveCulture #SeeChangeHappen #BookPublishing #Storytelling #DisabledWriters #LGBTQAuthors #DiversityAndInclusion
Empower yourself and others—because belonging starts with sharing the stories no one else will tell.
Substack Post
Telling Untold Stories: Lifting Narratives from the Margins
Have you ever wondered why, despite the rhetoric of inclusion, so many voices remain conspicuously absent from our bookshelves and boardrooms? For those of us committed to nurturing truly inclusive cultures, the constant challenge is not only to champion diversity but to ensure that belonging and equity are tangible realities for everyone—especially for those whose stories have never been given the platform they deserve. This theme sits at the heart of this week’s Inclusion Bites Podcast episode, "Telling Untold Stories." In this edition, I had the pleasure of delving into this complex yet crucial topic with Tracy Stewart—book coach, editor, and the passionate founder of Freshly Press.
Unheard Voices: The Crisis of Representation in Publishing
Publishing, much like many realms of organisational life, has traditionally acted as both a gatekeeper and a mirror. It too often reflects only the most established, familiar faces, while countless others wait indefinitely to see their realities acknowledged, let alone celebrated. In this episode, Tracy and I explore what happens when the “usual suspects” take centre stage, leaving the stories of disabled authors, LGBTQ+ writers, and people of colour in the margins.
Tracy brings rich insights from her decade-long journey, transitioning from the rigid order of City life in the UK to championing unheard voices from her base in Normandy. Her work reframes publishing as not just an industry but a site of activism—a place where advocating for diversity is both political and profoundly personal.
Together, we unpack why writers from underrepresented communities often face a triple threat:
Imposter syndrome—the internal whisper: “Who am I to tell this story?”
Practical barriers—from inaccessible technology to the high costs of editing, production, and marketing.
Risk-averse publishers—the industry gatekeepers, wary of taking on unfamiliar narratives without a guaranteed market.
These challenges will resonate deeply with HR professionals, D&I practitioners, and anyone tasked with advocating for change beyond tick-box exercises.
Lessons for Culture Shapers: From Page to Practice
The conversation with Tracy ripple far beyond the confines of publishing. Here are five lessons that translate directly into the everyday work of building equitable, inclusive organisations:
Create Brave Spaces, Not Just Safe Spaces
Much is made of “safe spaces”, but what about brave spaces? Whether you’re nurturing new authors or future leaders, it is vital to champion the voices that challenge the mainstream. Stepping aside and making way for untold stories isn’t just symbolic; it’s the engine of lasting culture change.Interrogate Who Gets to Belong
As Tracy observes, the industry too often caters to a homogeneous, white, middle-class audience. This is a harsh mirror for any workplace or institution: who do your systems serve by default? Examine hiring, promotion, and learning programmes—how can you proactively make space for those historically excluded?Recognise Inclusion Barriers Are Multiplicative
Tracy and I discuss how writers with disabilities face multiple, compounding obstacles: inaccessible tech platforms, prohibitive costs, and lack of tailored support. This is equally true in the workplace—intersectionality is not a buzzword but a lived reality. Assess your processes with an eye for whose needs might be layered and overlooked.Storytelling Builds Empathy and Drives Change
Whether it’s a disabled protagonist in a novel, or an employee’s experience navigating your office, stories allow others to ‘walk a mile in someone else’s shoes’. Rich narratives, not statistics, move hearts and minds and help break down resistance to inclusion initiatives.Disrupt Tokenism
The publishing world has made progress—LGBTQ+ and authors of colour are increasingly promoted (albeit not enough), but true representation means embedding diverse stories across all genres and categories—not designating them to token “diversity” shelves, nor confining them to special issues.
Step Inside the Conversation: A Preview
Curious about the tone and texture of this powerful episode? I’ve selected a one-minute audiogram that perfectly encapsulates the spirit of our discussion. In this short excerpt, you’ll hear Tracy’s perspective on the hope and frustration of trying to publish stories that don’t fit the industry mould. Watch the audiogram here for a taste of what’s in store.
Want More? Listen, Engage, Share
Lifting unheard voices demands that we go beyond the echo chamber. I invite you—whether you’re in HR, Learning & Development, or simply passionate about inclusion—to listen to the full episode and consider how these themes might illuminate your own practice.
Listen to the full episode here
If you found value in this episode, please share it with your colleagues and networks. The more we amplify these vital conversations, the greater our collective capacity to challenge the status quo—and to innovate new pathways for inclusion.
What Stories Are You Missing?
As you reflect on this episode, ask yourself: Whose stories are still untold in your sphere of influence? What practical steps can you take—today—to ensure their voices are not only heard, but listened to and acted upon?
It’s easy to champion diversity when it’s safe, neat, and familiar. But the truest transformation happens when we step out of our comfort zones and make space for narratives that unsettle, provoke, and inspire us to change the way we see the world—and each other.
If any of these reflections struck a chord, or if you’re curious about how SEE Change Happen can help your organisation centre inclusion through every layer of its work, don’t hesitate to get in touch or explore more content on our website.
Let’s not just fill bookshelves—let’s fill minds, hearts, and workplaces with the richness and complexity of every voice.
How brave will you be this week in telling—or seeking—untold stories in your own context?
Until next time,
Joanne Lockwood
Host, Inclusion Bites Podcast
The Inclusive Culture Expert | SEE Change Happen
Let’s keep this vital conversation alive. You can also connect with me on YouTube, LinkedIn, and TikTok for more insights and resources on building inclusive cultures.
1st Person Narrative Content
The Power—and Challenge—of Telling Untold Stories
Tracy Stewart, Founder of Freshly Press
“Too many powerful stories go untold, not because they lack worth, but because the world lacks courage, access, or imagination to hear them properly.” I have repeated this to aspiring authors, colleagues, and myself countless times over the years. Sitting down with Joanne Lockwood on Inclusion Bites, I was reminded that behind every “unheard” story is not just an individual beating the odds, but a system in desperate need of change.
I built Freshly Press out of frustration and hope; frustration with a publishing industry determined to play it safe, selling readers short as a result. And hope—hope that with the right structure, advocacy, and stubbornness, we can push new stories and voices into the light. In this article, I want to walk you, frankly, through the messy realities and hard-earned insights we explored on the Inclusion Bites Podcast.
If you care about belonging, equal access, or the almost sacred act of storytelling—read on.
Why Stories—and Who Tells Them—Matter
Let’s not sugar-coat it: most of what sits on our bookshop shelves remains shockingly narrow. When I began my career in publishing a decade ago, having left a stable post in the city and moved to rural France, I was stunned by how little had changed. Despite being a lifelong, voracious reader, I found myself, for the first time, seeing an industry built to feed a small circle of the “usual suspects.” Stories that reflected the lived experiences I cared about—especially those belonging to disabled people, people of colour, or LGBTQ+ communities—were either pigeonholed or completely ignored.
Joanne and I quickly found common ground. She’s the founder of SEE Change Happen and host of Inclusion Bites—an interview-driven podcast aimed at disrupting the status quo of diversity, equity, and inclusion in Britain. With extensive experience advising corporates and advocacy groups, Joanne’s work in nurturing authentic belonging resonates across sectors. The Inclusion Bites community is testament to the appetite for real change:
More than [INSERT_VIEW_COUNT] people have already watched our interview on YouTube, with many more tuning in via Spotify and Apple Podcasts.
If this conversation sparks something for you—questions, pushback, or agreement—I’d love to hear your thoughts in the comments below. I read every one.
Breaking In: The Realities of “Gatekeepers” and Publisher Inertia
What I want every would-be author to know is this: the greatest enemy you are likely to face is not your ability, discipline, or even imposter syndrome. It’s a system built on risk aversion and the myth of the “universal” (read: middle-class, white, able-bodied, cisgender) reader.
In my first few years working with independent publishers, the divide between the stories being published and those I knew from my own community became a kind of daily wound. “We realised just how many stories simply don’t make the cut with traditional publishers—they’re not brave enough to take on stories that are different,” I explained to Joanne, who nodded with an empathy born of lived experience.
And that difference isn’t just about plot or protagonist. In today’s industry, it’s about who gets to take the financial risk. Joanne nailed it: “It’s a bit like venture capital… Publishers will invest if they see a ready-made audience. And if there isn’t clear evidence, they say, ‘Well, we can’t take the chance because there’s no obvious market.’ But of course, because they don’t, the market never develops. It’s chicken and egg.”
If you’re an author without deep pockets or institutional privilege, it can cost anywhere from £10,000 to £30,000 simply to ready a manuscript for submission, including professional editing, design, and marketing. For many, especially those facing systemic exclusion—disabled writers, first-generation migrants, working-class storytellers—this is not a barrier, but a moat with the drawbridge resolutely up.
Access and Imposter Syndrome: The Unseen Barriers
It’s become fashionable in DEI circles to talk about “barriers to entry,” but few outside the industry appreciate just how layered those barriers are for underrepresented writers. The classic imposter syndrome (“Who am I to write my story?”) is only the beginning.
Joanne and I dug into this point at length. “There are the confidence issues… but also physical ones,” she said. “For authors with disabilities—in the literal sense, someone unable to see, or with dyslexia, or who can’t type easily—just physically getting your story onto the page is sometimes the hardest bit. The technology and platforms aren’t built for everyone.”
I’ve witnessed this repeatedly. Writers who, given the right environment, could produce work of extraordinary quality, but are stymied because the tools aren’t accessible, the costs of adjustments too high, or the process to even request reasonable accommodations feels dehumanising and bureaucratic.
And even for those who clear those hurdles, the industry’s structural prejudices remain. I’ve watched an award-winning novelist—her protagonist proudly, unashamedly disabled—receive a slew of rejections. Editors praised the writing but baulked at centring a character whose experience fell outside the supposed mainstream. Meanwhile, those same publishers might celebrate “inclusion” by putting a few LGBTQ+ titles on a shelf, or flying in a disabled athlete for a book signing. Tokenism replaces genuine representation.
The Myth of Meritocracy: Who Profits from Being “Brave”?
Traditional publishing, at its heart, runs on accumulated advantage. Publishers claim to serve “the market”—but the mechanism is circular: what gets publicised as “mainstream” becomes the safest bet, which in turn marginalises the new, the novel, the authentic.
Joanne’s analogy—publishers as risk-averse venture capitalists—couldn’t be more apt. “Unless a publisher has a ready-made audience in mind, they don’t want to take a punt on something untested. But how does a disabled writer, who goes unrepresented in the media, build that kind of following?” she asked.
It’s infuriating, but common: rather than develop a true audience for work born from lived difference, publishers often opt for safer territory, licensing rights to content designed to feel “universal.” Joanne observed: “We see progress in LGBTQ+ or Black literature, perhaps because these communities have built their own parallel platforms and some have leverage through the media. Even there, the struggle isn’t over. But writers with disabilities, or neurodiverse backgrounds, are barely visible. It’s almost as if the door was never made for them to enter.”
To my mind, real bravery in publishing would mean investing in this untapped creativity and ambition—sharing risk, not just reward. Instead, the burden to prove viability falls squarely on the author.
Self-Publishing: Empowerment or Second-Class Path?
The conversation naturally turned to self-publishing. There was a time—pre-digital platforms—when going it alone was virtually impossible. Now, anyone with an Internet connection can technically launch a book to Amazon overnight. This seems democratic, and in some ways is; but it also comes with new complexities.
“I always advise writers: just because you can upload your manuscript to Amazon, that doesn’t mean it’s ready,” I told Joanne. Too many self-published books land on the market without the benefit of rigorous editing and design—making it much harder for the stories to reach, and truly move, their intended audience. In fact, it risks reinforcing publishers’ prejudices about what “diverse” work is worth.
Joanne was insightful: “Is it better to self-publish and hope for buzz, or hold out for a traditional publisher? If your initial effort lands flat, do you get unfairly judged forever by that first impression?” There’s no perfect answer—every author’s context and needs differ. For some, self-publishing is accessible, empowering, and even lucrative; for others, the prospect of direct engagement with media and marketing is either daunting or simply not feasible.
It’s here that supportive communities, mentorship, and honest professional guidance become crucial. I have always insisted on affordability and accessibility in my work with Freshly Press, championing cooperation among writing groups, and small, tailored interventions—be that with workshops, manuscript reviews, or just an honest conversation to demystify the first steps.
Who “Deserves” Support? How We Value Creative Work
There’s another insidious bias at play—one that applies not only to writers, but to anyone in a non-traditional career. Joanne observed: “There’s an idea that being an author isn’t a ‘real job’—it’s a hobby until, or unless, you make real money from it. So when you seek access to funding, support, or even basic adaptive technology, you’re treated as if you’re indulging in a leisure activity—not pursuing a profession.”
This chimes with what I’ve seen. For writers—especially disabled or neurodivergent ones—accessing equipment as simple as dictation software, an ergonomic keyboard, or even a reliable screen reader is a bureaucratic nightmare. You are told to “prove” your worth in advance, to show earnings before you can access the resources you need to earn. It is, in every sense, an economy designed not just to gatekeep stories, but to deny livelihood.
Yet writing, for many in my community, isn’t an idle pursuit. It’s a vocation, a necessity, the thing that sustains mental health and offers meaningful participation in society. The system’s failure to recognise this is not just economically shortsighted—it’s profoundly unjust.
Real Representation: Moving Beyond Tokenism in Media
Shifting focus a little, Joanne and I explored why “representation” in popular culture can fail to move the needle. In fiction, television, and film, there is a tendency either to erase disabled characters—or to depict them in such a way that their difference is overcome, fetishised, or safely contained within a familiar narrative.
Joanne reflected on how rare it is to see truly authentic disabled protagonists at the centre of stories—not simply as conduits for able-bodied learning, or sympathetic background texture. “If we want to create change, we can’t present these stories as novelties—they need to be embedded in the fabric of storytelling, not shunted to a quiet shelf marked ‘diverse.’”
This resonated with me deeply. Too often, publishers, television commissioners, and film studios “other” the lives and stories of disabled people or minorities. Even positive depictions are managed, packaged, or “balanced” for a mainstream comfort.
Genuine inclusion means storytelling where characters are wholly themselves—not tokens or lessons, but complex and compelling individuals. It is not enough to “represent” by inclusion alone; the stories must be told from within the experience, and the tension and richness that brings must not be sanitised out of existence.
The Interplay of Technology, AI, and Authentic Voice
The rise of AI and rapid technological change represents a fascinating double-edged sword for writers and publishers alike. Joanne, who is actively experimenting with AI to generate poetry and “wireframe” creative projects, is candid about this.
Artificial intelligence can, in some cases, open doors for writers with access barriers—for example, dictation software for those unable to type, or language models to help with formatting and idea generation. But there is a fine and ethically charged line between using technology as an aid and using it to replace human soul and authenticity.
I am clear on this point: “You can ask AI to draft an article or a book, but what comes out, unless painstakingly reworked, lacks… soul. The patterns, the nuances of lived experience, the rhythms that make good writing truly connect—they’re missing.”
There are also broader ethical issues. Companies scraping copyrighted literature to “train” AI models are not just sampling—they are stealing. We spoke about how, while AI can be a powerful tool to augment creativity or access, it cannot (certainly not yet) substitute for the lived insights, emotional cadence, and “umph” that only human experience confers.
If the industry permits a flood of AI-generated content, we risk losing not just jobs, but the hard-won progress in representation and authentic storytelling that’s only just begun to take root.
The Practical Realities of Getting Started
At the close of our conversation, Joanne posed a practical question—one I hear constantly: “How does someone with a story—be it fiction, business, memoir, or something else—start, especially when they’re gripped by imposter syndrome?”
The answer, if not simple, is honest. “Imposter syndrome is part of the territory,” I told her. “The key is to start anyway. Get the words out of your head. Dictate, scribble, talk aloud—whatever you do, create something tangible. The first draft will be rough. That’s the point. It’s the starting place, not the finish line.”
Once there’s something on the page—no matter how chaotic—it becomes possible to step back, consider audience, refine focus, and gradually build the manuscript up. In my experience, many authors only realise what their book is truly about halfway through the process. Sometimes a memoir transforms into a guidebook; or a personal story becomes a fictional narrative, giving just enough space for the truth to breathe.
Above all: seek community. Whether through professional manuscript reviews, writing groups, or simply exchanging drafts with a trusted peer, stories come to life in dialogue, not isolation.
Why This Struggle Matters
Returning to my opening thought: the world doesn’t just need braver storytellers; it needs braver gatekeepers, publishers, agents and readers. The next wave of “inclusion” isn’t about surface-level representation or performative diversity. It’s about profound structural shifts—lowered barriers, new models of support, and a relentless demand for authentic stories in every medium.
Why? Because the act of storytelling—when rooted in lived experience and offered without apology—is transformative. Not just for the teller, but for every reader, viewer, or listener who, for a moment, sees the world through new eyes. As I see it, our greatest calling as publishers, advocates and creators is to ensure those moments multiply.
If something in these reflections has struck a chord—if you recognise yourself as a would-be author, an ally, or someone exasperated by slow progress—I invite you to join this dialogue. Provoke, challenge, share your own story. And, above all, keep writing.
As I tell every author: you cannot edit a blank page. Your story, in all its messy, unmarketable, vital reality, matters.
Have thoughts on this? Share them below—I read every comment. And if you want to learn more about how Freshly Press helps underrepresented authors break through, you know where to find me.
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