Hey guys. Blaine from DTC pod here and I've got something you're gonna like. Keeping up your momentum this year starts with the right selling tools. And if you're looking to increase revenue, grow faster, build more pipeline and close more deals, check out the all new sales hub from HubSpot. You'll be able to manage your whole sales process. Plus my favorite part, the reporting. It's super intuitive, powerful and customizable. Plus, the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships.

Also, no one likes a clunky platform that takes months to onboard onto. But getting set up on sales hub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with Saleshub what is going on DTC pod? Today we have the pleasure of chatting with Helen Rowland, who is the founder at KRMC. Prior to founding KRMC, Kellen has a huge amount of experience in fashion and art in business. Previously he was the VP of sales at Herschel, which you may know as well as the first CEO of Jupiter. So, Helen, I'm going to let you kick us off.

Why don't you tell us a little bit about your background, how you kind of found yourself in this consumer commerce creator sort of landscape.

Yeah. Thank you for the introduction and happy to be here and appreciate the opportunity. You know, I think like everybody, we all have our own version of our story that happens, you know, ups and downs and I don't think we all wake up or were born and we had this clear plan on what we want to do. You know, after I went to college, I came back to LA where I was born. I'm born in LA. I've lived here my whole life. And I went to college in Wisconsin and I came back to LA and I wanted to work in the entertainment industry, do something that involved sales and interacting with people. And I ended up finding myself at a trade show working for a company called Agenda.

And it was an art, music and fashion trade show that started off as a challenger brand to a much larger trade show. And it was really where small, young entrepreneurial brands would go to meet buyers and to grow their distribution. And this is in like 20 06 20 07 20 08 so there's not really a heavy focus on online at all. There's no real social media as we know it today. There's MySpace and Facebook, but it's not a means to create. And I came back and I ended up working with agenda. I worked with this guy named Aaron Lavant, who was a child lead best friend and still one of my best friends to this day. And I started off by representing a company called Fresh Jive, and it was an iconic streetwear brand.

And I really fell in love with the creative side of the business, but also merging that with strategy and execution. So working with brands and figuring out how do we grow, how do we get our product in front of people? And I remember I had this very, like, aha moment early on in my career. I was walking down the street in LA on Melrose. This is a very hot shopping street at the time. And I see this guy walking down the street and he's wearing a fresh dyed t shirt. Now, the aha moment for me was, I remember when that shirt was created by Rick Klotz, and then we sold it to a store on Melrose called Barracuda. And this guy bought it, and he was wearing, and it was just this 360 moment of like, oh, wow, this is really cool. Like, she's getting enjoyment out of wearing this t shirt.