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#15 - Navigating the Intersection of Ads, Sales, and Content Creation with Chase Barmore
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#15 - Navigating the Intersection of Ads, Sales, and Content Creation with Chase Barmore
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Blaine
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Ramon Berrios
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Chase Barmore
00:00 Connecting with professional for sales advice is valuable. 04:07 Jay Shetty's company faces attribution challenges.
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“You'll learn the ins and outs of content, strategy, creation, production, distribution, growth platforms, tools and more.”
“Chase is an account executive at Hiros, which is an ad tracking and AI optimization software for over 3000 global businesses with over 3 billion in ad spend.”
“I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads.”
“So he had seen issues before the iOS 14 update and the GA four update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from.”
“what type of offers are, like, bigger creators putting together what, like, why are they even running ads in the first place?”
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What's going on? Welcome to today's episode of uploading. Today we have the pleasure of talking with Chase Barmer. Chase is an account executive at Hiros, which is an ad tracking and AI optimization software for over 3000 global businesses with over 3 billion in ad spend. And they also work with consultants and coaches like Tony Robbins, Clickfunnels, Grant Cardone, and other such as Playboy, actually. So Chase is also the host and co host of sales players, which is a podcast for all the top players in the b two B space. So, Chase, I'll let you take it away. Tell us a little bit more about your professional life at Hiros and your current career as a content creator as well with sales players.
Yeah, thanks guys for hopping on the call and inviting me to the podcast uploading. Really have enjoyed using cast magic. And really, I would take a step back and say that what got me into Hiros was actually, I had my own business and I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads.
Yeah, and I'll jump into that and say, you know, that's, that's a problem you solve for us. And, you know, I remember when we connected, we were having that issue ourselves and it's, it's really tough to fly blind and most people think, all right, well, I'll just go ahead and set this up myself. But good luck. Try and do that. Especially for founders, it is not the best place to be using your energy, time and resources and. But, yeah, chase, ever since we first connected as a professional, I was very impressed with just who you are as a professional, everything you do in sales, I think there's going to be a lot of key takeaway learnings for our audience. Here you go as far as even giving your phone number. You text with your prospects, with your clients.
Risky move, but I respect it and I love it. Tell us more about how has it been to be at Hiros and, you know, and just going that extra mile, you know, I think the company saw really rapid growth, has been seeing really rapid growth. So we just love to get a high level of Hiros as an organization.
Yeah. And I've been transparency. I've been at Hiros. I was recruited back in September of 2023, and at the end of 2024, I think we were at 24 million AAR. Um, and Alex Becker, we've been around since 2019. And Alex Becker, he's our founder, and he has actually come from the creator space. So he has a YouTube channel, talks a lot about crypto and. But he's really been in the influencer space for a very long time with Russell Bronson of Clickfunnels.
Uh, Jay Shetty is one of our clients. So he had seen issues before the iOS 14 update and the GA four update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from. How are they converting, even if they're like, coming in through organic, then a paid ad, then they might look at a YouTube video, then they might look from somewhere else. But being able to stitch this all together in Hiros, we have a team of about 100 people, all distributed across the entire world. I think we're headquartered in Austin, Texas, but we are a fully remote team, and I'm on the sales floor, so I'm an individual contributor. And one of the interesting things about being at Hiros is with Alex's clout and the cloud of our business, we have just a huge inbound flow. So we just have great inbound demos, so we don't have to do as much outbound.
So we're starting to really pivot and start to look for partners, agencies to help us with our growth and do more of an outbound strategy.
Chase. One thing I'd love to talk about is kind of like Ramon was alluding to some of the bigger creators. As their audience build, as they put together more complex offers, they start to, you know, run ads. But for typical everyday creators, maybe they haven't gotten that far. Could you just kind of paint the picture of what it looks like? Like, what type of offers are, like, bigger creators putting together what, like, why are they even running ads in the first place? And then what do they come to Hyros to do with those ads?
Great question, and I'm actually trying to solve this problem myself with our, with our podcast with sales players. But basically, what a lot of these creators are doing is basically they're running ads to a low ticket offer. So let's say some sort of, could be a $7 course, could be a $27 course. Then when the actual person comes into the funnel, they're going to have a mid ticket offer, then a high ticket offer. And this is really where you really want to start to understand where's your best traffic source coming in and how those leads are actually converting and if they're taking those, if you might have 100 leads that come in that purchase the $27 course, but ten of those actually take the $5,000 upsell, you really want to understand that.
And, you know, the key here as well from Hyros, which is something we struggle, we had, I personally had struggled with in the past, is you think that the platforms are giving you the attribution themselves. So why should I need a platform challenges. A lot of platforms over attribute. They, they're taking credit for sales that aren't necessarily their sales, especially if you're doing retargeting. They're missing attribution. If the conversion happens on mobile instead of, you know, instead of desktop. And, and there's just a lot of, a lot of rotate there. So when it comes to, you know, running ads as a professional or a creator, what are some of the first ways that you should tackle it that you consider? So, like, say, I actually want to test that $7 offer.
What are the first things I should look at to put together that first offer?
Great question. So I would first make sure that you have tracking set up, that you have some sort of CRM, you have some sort of call booking funnel in that it, it's not all over the place. You want to use some sort of CRM that could be go high level, that could be HubSpot, and then basically you. I wouldn't start with every platform. Uh, I would start mainly with either Facebook or Google, and then I would start to understand my funnel and get that one page of, okay, what is my offer? Intro. Offer page. Get that page done, get some basic creative and start running ads to getting people to the page and seeing if they start to opt in. The issue that you were talking about, Ramon, was a lot of times what happens if somebody clicked on your ad and then maybe six months later they purchase? You're not going to know that that person found you through that ad.
And so that's really where you want to start to analyze. Like, how are these people finding you? And what stages the funnel? Are they falling off?
Yeah, one thing, one thing you mentioned there was getting them on a call. And so, but at the same time, you're talking about ad attribution. So I'm sure people's questions in the audience is, Chase, you're talking about ad attribution, but you're telling me to get them on a call. My phone doesn't integrate with, with any of that stuff. Is that trackable through hiros.
So there we do have call tracking. So we do have a native call tracking tool to where we can use dynamic number swaps. But a call for me would be like somebody booking an appointment through, like a calendly. Um, and that's really what I've seen going through thousands accounts through clickfunnels. Um, a lot of these big course creators is they will have just a opt in page, but then if it's a higher ticket item, they're going to have somebody that's going to opt in for a call. Then you're going to have the phone call closer. That's going to either qualify or unqualify that call. And this is another stage where Hiros, we can actually show and tell the actual ad platform.
This was a, you brought us a qualified lead, or you brought us an unqualified lead and being able to feed that back in and show, okay, you're giving us good data or you're giving us bad data.
Yeah. And I think that's one of my favorite features, because otherwise, you don't even know that you can actually, you know, you wouldn't even have the thought that calendly is the way to attribute this. And it's not just a call. It can be a demo of whatever software, whatever platform you have. Demos are now attributable, and you can even have the attribution down to the campaign or ad level. It's not just what platform brought it in. You can really get into the nitty gritty, and I love that about the platform. So, Chase, you were dogfooding your, you know, your guys's own product.
You have a podcast called sales players. And, you know, you're, you're now running the ads. So you're living in the product that you're selling, which I think it's one of the best ways you could possibly sell a product, is why we built Cas magic. It was a product we live in every single day. So tell us about the starting of sales players. How long have you been doing the podcast? Was it daunting as a professional to just start a podcast and what advice you have for professionals that might be listening, that are considering, you know, creating content themselves?
Yeah, it's a great question. So the podcast was actually founded by a guy named Jesse Woodbury. So Jesse's my co host, and he used to call the podcast SaaS sales players, and he's been doing it for probably two and a half years. When I sunsetted my last business, which was lifebar, it was a d two c smoothie bar, my shopify rep told me, she was like, you need to get into SaaS sales. And I was like, well, I don't even know what SaaS sales is. And so I just went into the podcast app and typed in SaaS sales, and Jesse's podcast landed up there at the top. And so I just cold outreached him and we created a relationship, and he helped me to get my first job in SaaS sales. And he had a slack community, and so we just kept in contact.
And he said, you know, hey, you're doing really well at your job. You went from an SDR to an AE. Would you like to co host with me? And so this was back in January, and one of the things that I have really leaned into, and especially if you have for your listeners, is really lean into your LinkedIn. I would say LinkedIn and networking is so important for creating content. It's not about the amount of viewers or followers, especially. You can do these one to one conversations and really niche into your audience and start to help people. And I started to get, I got into Scott leases, Scotty's little sales club. I got into all these little different sales groups because I just wanted to get better at sales.
And what I have found is with the sales players, it's been a great place for me to interview awesome guests and also just scratch my own itch of creating content and helping others.
Yeah, I would, I would love to learn more about that, like your, your workflow of leveraging the podcast for creating content. You know, what, how do you leverage the podcast in and of itself for your LinkedIn or, you know, all of your industry insights and content in general?
So there's two different ways that I'm leveraging the podcast. One of them is to I have used the podcast as a way to get like ICP candidates onto the so I actually have a one to one in conversation with a key player. ICP is like your ideal customer profile. So lets say that im going after a large agency. Instead of me just cold calling them, I could be like, hey, would you like to be on the podcast? And thats been a great way for me to create a relationship with the ICP. Another way is ive been using Urals product Cas magic to actually pull the transcripts of the actual episodes and to help create email flows within Convertkit and then also just create. We're actually working on a course that we're going to be pulling just from all the different podcast episodes that we're doing to help people that might be out of a job or they're looking to make, to get into tech. So we have so much content that it would just be, it would take hours to understand what's actually going on and we can just dump it into cast magic and it can help to spit out some awesome tactical steps for people.
Chase one thing that you mentioned that I want to go a little bit further into is you said that for Hyros, you guys have almost moved from a traditional outbound motion to an inbound motion, where now, you know, you have leads coming in, you're qualifying them, you're figuring out who's who, and you're able to, you know, sign up. So your role as an AE is less about like, you know, cold calling a bunch of people being like, hey, sign up for my product. You need it to being like, oh, we have all this inbound content, like, or all this inbound traffic. How do we sort of qualify and figure out, you know, who's the best fit for the tool? I'm curious as to, you know, have you seen being a content creator yourself, having the sales podcast, putting out content? Have you seen leads start to like, come in through the content that you're putting out as well? Do you see LinkedIn as like a viable tool? Is this something that people who are trying to grow business in sales, should they be putting out content as a way to drive awareness and leads?
Yes, I think that, uh, in today's world, uh, especially in SaaS, in, in really anything, your brand, your personal brand is everything. And I think that my personal brand I will attribute me, uh, getting to work at Hiros is because I was posting on LinkedIn consistently, um, and just being in front of those right people. Uh, but that's just me. I wasn't looking to get a job there. I was just consistently posting. But LinkedIn is great for leads. Um, and it really. I think it.
I think you're more likely to, if I like and comment on your post and then maybe I connection request you and then land in your DM's and say, hey, would you like to have a 15 minutes conversation? You're more likely to have somebody accept my connection request and take a meeting with me then I don't. If I wasn't posting.
Yeah, 100%. I think it's. And what's one thing that's always so fascinating about sales? It's like I get a whole bunch of cold emails every single day and I, like, almost don't even. I just, like, discard them. Right? But then I may see one piece of content on LinkedIn where I'm like, oh, shit. Like, whatever this guy said, I really resonate with that. And now I'm trying to hit up this guy who's a sales guy who runs my business in the first place. So I just think the dynamics and the way people think, it's so funny.
It's like if something's sent to you, you're almost like, stop trying to convince me, like, I don't want it. But when you see it out there, you grab the bait and you go after it. So that's why I just. I see sales kind of moving to this, this, you know, increasingly inbound sort of motion. But in order to do that, content's a big driver of it. Um, the next thing I wanted to talk about is the sales specific use case. I'm not sure you've had the chance yet to do anything like this with cast magic, but, um, you know, do you see a world in which, uh, you know, you're able to use a tool like cast magic in actual sales dialogues? Like, I myself, um, having done sales in the past, like, I'd used to pipe sales calls through there and I would, like, queue up all the different things I'd wanted to extract. So, like, who's the customer name? What's their buying intent? Did they mention any other businesses? Do you see tools like this working and supporting sales workflows in the future or.
Currently?
Totally. I see. And I have not had my. The ability to put calls into cast magic from Hiros, but I have. We use Fireflies note taker. And I would say that that really has helped me up my game from just understanding what's actually going on in calls. And then Gong is just huge and I've never used Gong, but I know for like teams it's really beneficial. And I think that one thing, it's, it's great to be able to extract this data and it's going to help sales leaders be able to train people and really understand what's actually happening in these phone, these calls to be able to give actionable next steps, but also be able to train new people on maybe what's our best practice? How could we have changed what I said in that sentence there? And you're actually able to really have better instead of just watching calls.
It's actionable. There's actionable steps put in there.
Yeah. And I think from a content standpoint, conversations with prospects can also lead to content insights. Right. You're noticing as the market changes, you're noticing different objections. And so you have to change how you position things based on market, whether competitors arise, whether just macro conditions are changing. And then sometimes you just answer something spontaneously differently and you're like, man, I wish I had captured that. And you turn that thought or conversation into actual content. Chase, I'd love to switch topics into content creators themselves.
Doing the sales, what advice do you have? Because I might be hearing this as a content creator, I study Alex. Now, I know I can leverage this platform, but I've never done sales. How do I even approach my first sales conversations as a content creator? How do I get over that imposter syndrome of is my content even good enough for me to sell a course or a coaching? What advice do you have for content creators when it comes to sales?
It's a great question and I think it's a great exercise. If you're not already like selling a course or you're an affiliate marketer or you have some sort of offer, is testing your audience if they're going to buy something from you and just create a course, you can go on school like Alex Hermosis deal. Just create a course there. Somebody that I've been following recently is Dan Coe, and I've actually read his book and he has like a whole course. And it's very interesting is you start to see that there is a cut and dry, cut and dry or cut and paste sort of formula that these creators have and you don't want, you don't need to reinvent the wheel. And it's like, go after somebody. There's somebody in your niche that you can emulate. And it doesn't have to be exactly what they're doing, but you can create what they're, you can watch their flow and just, you know, sketch it.
Yeah. And the content itself can be a vehicle to another thing or another product. Like, you know, Alex Becker, you look at his content, he has a very clear formula and hyrules. The content was the vehicle, but Hyros was the actual business behind it. And he used YouTube to just completely blow it up and scale it up. Of course, he built the community over years. I remember he had communities around, you know, selling ads and he had communities around selling courses and things like that. And so it's, it's a grind as well, but it's something that, you know, takes time over time and then it happens.
All of a sudden. It's, it's, it happened with us with DTCP 300 episodes later, the reward was building cast magic as a vehicle. So what resources do you suggest to people who might be wanting to dip their toes? You mentioned you joined these groups. What resources should people look into?
Yes. So to piggyback on what you just said, ramon, I would suggest like the most important thing you can get from your prospect is their email. So any way that you can capture an email, if you're not already capturing your clients emails, start doing that. And that can be even through calendly, which is just a free app. So when you book a meeting with you, all those emails are getting stored in calendly. But then you got to just be thinking, how am I going to distribute a newsletter or put them into a course or create a Facebook community? So you really can go broad on this and it can make you go crazy because everybody says they're a course creator. But I really think you just need to get out there and start to look at really creative, like course creators that you resonate with and start to just go through somebody's course that you might already be looking at and just follow their funnel.
Yeah. And the beauty of getting those emails as early as possible is retargeting. You never know what you might launch later and you're like, damn, I wish I would have collected those 10,000 visitors, pixel them, or have collected their emails. So, Chase, this was a really fun conversation. I'd love for you to also share with the audience that wants to learn about sales, more about sales players, the podcast. And then where can people find you and learn more about you and all things hyros? Yeah.
So you can find me@thesalesplayers.com. Our podcast is a sales players. You can find it on any of the podcast platforms. We're and, and you're, you'll start to see some audio. Grams, Blaine was talking to me about audiograms yesterday. I'm really excited about posting those. And then with Hyros, uh, you'll be able to find a link specifically for the cast magic team that we're going to give you, um, for a special offer for your guest. But I'm happy to talk to anybody about ads and, um, happy to be a resource.
And you can find me on LinkedIn.
Awesome. Thank you, Chase. Thanks, Chase.
Thank you.
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💬 Keywords
podcast, content creation, marketing, sales players, Hiros, ad tracking, AI optimization, global businesses, ad spend, Tony Robbins, Clickfunnels, Grant Cardone, Playboy, server-side tracking, inbound marketing, sales strategy, attribution models, iOS 14 update, GA4 update, privacy updates, LinkedIn, SaaS sales, CRM, Facebook ads, Google ads, call tracking, dynamic number swaps, calendly, content distribution, affiliate marketing.
💡 Speaker bios
Chase Barmore, an entrepreneur with firsthand experience in the complex world of digital advertising, has become a go-to expert for those navigating the challenges of online marketing. His journey into the tech-savvy sphere began when he launched his own business and decided to manage the advertising himself. Unfortunately, Chase learned a costly lesson about the importance of server-side tracking tools through trial and error after burning through a substantial advertising budget.
Realizing the gap between the perceived simplicity of ad campaigns sold by platforms like Instagram and YouTube and the actual complexity behind them, Chase turned his focus to finding solutions. This pursuit led him to Hiros, a server-side tracking tool designed to offer a deeper insight into advertisement performance and efficiency.
Chase's dedication to mastering digital advertisement strategies and tracking tools like Hiros has not only salvaged his own advertising efforts but has also positioned him as an advisor for others in the industry. His willingness to share his experiences has made him a sought-after voice in tech circles, evidenced by his recent invitation to discuss the use of Cast Magic on a podcast, highlighting his passion for aiding others through the murky waters of online advertising.
Chase's story serves as a reminder of how adversity can forge expertise and how sharing acquired knowledge can empower an entire community of digital marketers to achieve their goals with more confidence and efficiency.
💡 Speaker bios
Certainly! Here's a short bio for Ramon Berrios, based on the context you provided:
Ramon Berrios, the enthusiastic voice behind the captivating podcast "Uploading," brings stories and insights from the forefront of business and marketing to life. With an uncanny knack for engaging his guests, Ramon recently hosted Chase Barmer, a proficient account executive at Hiros and an influencer in the world of ad tracking and AI optimization. Hiros, under Chase's expertise, manages a formidable $3 billion in ad spend across over 3000 clients worldwide, including high-profile names like Tony Robbins, Clickfunnels, and Grant Cardone, as well as illustrious brands such as Playboy.
In his pursuit of excellence, Ramon dives deep into the bustling B2B landscape through his role as both host and co-host of "Sales Players," a podcast that congregates elite minds and thought leaders to discuss, debate, and disseminate invaluable sales knowledge. His passion for sharing stories and building connections has turned Ramon into a pivotal figure in the content creation realm, where he draws upon his guests' experiences to provide his audience with actionable strategies and a rare glimpse into the inner workings of global businesses.
With a commitment to fostering growth and championing the best practices in sales and advertising, Ramon Berrios stands as a beacon of inspiration and a conduit for wisdom for enthusiastic professionals striving to ascend in their careers.
(Note: The text provided seems to be a transcript from Ramon interviewing Chase Barmer, not information about Ramon Berrios directly. I've adapted the format to create a bio for Ramon based on his role as a podcaster and the context in which he interacts with his guests.)
💡 Speaker bios
Blaine is the dynamic host of "Uploading the Podcast," a show that serves as a treasure trove of insights for enthusiasts in the creative and marketing world. He is widely recognized for his ability to demystify the complexities of content creation and monetization, offering listeners a rare glimpse behind the scenes of content mastery.
Interviewing the best in the business—from outstanding creators to astute marketers—Blaine extracts valuable knowledge on how to thrive in the digital landscape. His expertise covers an array of critical areas, including strategy development, production processes, content distribution, leveraging growth platforms, and the effective use of tools.
Beyond the mic, Blaine contributes to the larger creative community as a proponent of Cas Magic, the comprehensive workspace designed for content professionals. His efforts extend to curating a weekly newsletter filled with actionable tips derived from his podcast discussions.
Demonstrating a commitment to engagement and collaboration, Blaine plays a pivotal role in managing an active Slack community, connecting over a thousand like-minded creators. His facilitation of conversation and support among peers highlights his dedication not just to sharing knowledge, but to fostering a vibrant network for content innovators.
ℹ️ Introduction
Welcome back to Uploading, the premier podcast for diving deep into the minds of the most innovative content creators, marketers, and professionals making a splash in the digital realm. Today, we're thrilled to have a fascinating conversation lined up with guest Chase Barmore, an account executive at Hiros, the cutting-edge ad tracking and AI optimization software giant. Chase shares his journey from running his own business and burning cash on ads to helping top clients like Tony Robbins and beyond master the art of ad attribution. Plus, he delves into his role as a host and content creator with the podcast Sales Players. Join hosts Blaine and Ramon Berrios as they uncover the nitty-gritty of sales strategy, the importance of personal branding, and the ins and outs of content creation that turns into profitability. Whether you're a founder, a content creator, or a sales enthusiast, this episode promises actionable insights that can help you navigate the complex world of online marketing and sales. Don't miss out on the wisdom Chase is about to drop. Buckle up for an episode that is as enlightening as it is entertaining on "Uploading..."
📚 Timestamped overview
00:00 The speaker acknowledges a problem with solving issues independently and praises the professionalism of a contact in sales.
04:07 Jay Shetty, client facing attribution challenges pre-iOS and GA updates, Hiros remote team with stellar inbound traffic.
07:38 Ensure tracking is set up, use CRM and call booking funnel, use specific platforms like Facebook or Google, understand funnel, and track ad effectiveness.
11:04 Jesse Woodbury founded a podcast on SaaS sales, which helped the speaker transition into SaaS sales.
13:10 Leveraging podcast for networking, content creation, and education using a transcript tool.
16:50 Sales shifting to inbound, content important, using tools in sales workflows.
21:55 Capture prospect emails for marketing, use Calendly, distribute newsletter, consider creative course creators.
23:21 Find our podcast at thesalesplayers.com and on all platforms. Excited about posting audiograms and offering special deals. Open to discuss ads and be a resource.
📚 Timestamped overview
00:00 Connecting with professional for sales advice is valuable.
04:07 Jay Shetty's company faces attribution challenges.
07:38 Set up tracking, CRM, call booking funnel. Focus on Facebook or Google ads.
11:04 Jesse's podcast led to SaaS sales job.
13:10 Leveraging podcast for ICP relationships and content creation.
16:50 Sales moving to inbound, content is crucial. Possible use of tool in sales dialogues.
21:55 Capture prospect's email, be creative, distribute.
23:21 Find our podcast at thesalesplayers.com. Special offers available.
❓ Questions
How does Hiros address the challenges of ad tracking and AI optimization in an increasingly privacy-conscious digital landscape, as highlighted by Chase Barmore?
Chase mentioned the importance of server-side tracking tools in advertising efficiency. Can you discuss the advantages of server-side tracking compared to traditional client-side tracking methods?
In the episode, Chase Barmore explains Hiros' solution for attribution and misattribution in advertising. How does proper attribution impact a business's advertising strategy and overall ROI?
Chase also addressed how Hiros helped solve the problem of missed attribution and over attribution in ad platforms. What are some common pitfalls creators and businesses face with platform-provided attribution, and how can they be avoided?
The episode delves into the content creation side with the podcast 'Sales Players.' What tactics can content creators use to leverage their podcasts or content to generate sales leads?
Chase talks about his transition from running his own business to working in SaaS sales. What are some key lessons that content creators can learn from Chase's personal journey about pivoting career paths?
With a focus on inbound sales, how does Hiros' approach to customer acquisition differ from other companies, and what can entrepreneurs learn from their strategy?
Chase's strategy includes using LinkedIn for lead generation. What tips did he provide for using LinkedIn effectively, and how can those be applied by others in the B2B space?
Given that Chase uses content from 'Sales Players' to inform course creation for Hiros, what insights does this give into the synergy between content creation and product development?
Ramon and Chase discuss the future integration of tools like Cas magic into sales workflows. How might the ability to analyze sales calls transform sales strategies and training?
❇️ Key topics and bullets
Introduction to the Podcast
Brief overview of "Uploading" and its focus on content creation and monetization
Mention of Cas Magic, the all-in-one content workspace
Introduction of Guest Chase Barmore
Description of Chase's role and company (Hiros)
Introduction to Chase's podcast, "Sales Players"
Chase's Professional Background and Hiros
Chase's transition from running his own business to joining Hiros
Importance of ad tracking and Hiros' tool for businesses
Role and Impact of Hiros
Ramon's personal account of using Hiros to solve ad tracking issues
Chase's career development and rapid growth at Hiros
Hiros' foundation year and founder background
The critical issues Hiros solves, like ad attribution and customer journey tracking
Inbound Marketing and Sales Strategies
Hiros' transformation from outbound to a predominant inbound flow
Partner recruitment and outbound strategies
The Importance of Content for Creators
Discussion about content creators and ad campaigns
The framework larger creators use with ad campaigns to sell offers
The need for understanding where traffic is coming from
Sales Process and Integrated Tracking
Importance of having a CRM and call booking for funnel optimization
Using platforms like Facebook or Google for ads
Hiros' capabilities for call tracking and dynamic number swapping
Leveraging Podcasting and LinkedIn for Business Growth
Chase's experience and strategy using LinkedIn and podcasts for sales and networking
Leveraging the audience for understanding market needs
The Intersection of Content Creation and Sales
Advice for content creators who are new to sales
Overcoming impostor syndrome and utilizing existing resources
Use Cases of Cast Magic in Sales
Potential use of Cast Magic for extracting sales call insights
The importance of capturing and using customer contact information
The Roadmap for Content Creators in Sales
Leveraging communities and courses for knowledge in sales
Collecting emails and creating funnels
Conclusion and Contact Information
Where to find Chase's work and podcast "Sales Players"
Contact details for further information on Hyros and its offers
🎬 Reel script
Hey there, entrepreneurs and content creators! I just wrapped up an enlightening session with Chase Barmore on our latest episode of "Uploading…". We dove deep into transforming content into profit, unlocking the mysteries of ad tracking with Hiros, and explored the pivotal role of personal branding and networking on LinkedIn. Chase shared his insider journey from ad-burn to tracking triumphs and how Sales Players Podcast is leveraging content for impactful sales strategies. Whether you're testing your first course or seeking to scale through strategic ad attribution, this episode is packed with golden nuggets for elevating your game. Tune in, absorb, and act on these insights—you'll be thanking us later!
🔑 7 Key Themes
Content creation for growth and profit
Hiros ad tracking and AI Optimization
Sales strategies for creators and businesses
Leveraging LinkedIn for sales and networking
Starting and leveraging a podcast effectively
The importance of email lead capture
Attribution issues with ad platforms
Short Blurb
Uploading... E#: Chase Barmore – Demystifying Content & Ad Strategy Success
In this insightful episode of Uploading..., we delve into the dynamic world of content creation, ad strategy, and sales with special guest Chase Barmore. As an expert account executive at Hiros, and a noteworthy content creator with the Sales Players podcast, Chase takes us on a journey through the modern landscape of online marketing, sharing golden nuggets along the way.
During our conversation, you'll uncover:
The crucial role of server-side tracking tools in ad success
How to pivot from outbound to inbound lead acquisition effectively
The value of personal brand and content creation in sales
Structuring low to high ticket offers for maximum impact
Integrating tech like Cas Magic for content extraction and workflow enhancement
A fun fact from today's episode: Did you know that Chase leverages the podcast to not just create content but also to network and engage with his Ideal Customer Profile (ICP) uniquely, often leading to meaningful professional opportunities?
As we wrap up, remember this – whether you're a seasoned creator or stepping into the ring of content and sales for the first time, Chase's hands-on insights and strategies can be transformative for your venture.
Eager to learn more about creating content that converts and mastering your sales strategy? Listen to the full episode as Chase Barmore shares his invaluable experiences and tips. Hit play and let's upload your know-how to the next level! 🚀 #ContentStrategy #AdSuccess #SalesMastery #Hiros #SalesPlayersPodcast
Interview Breakdown
In this insightful episode, Chase Barmore joins us to delve into the intricate world of ad attribution and optimizing sales through content. As an account executive at Hiros and host of Sales Players podcast, Chase unveils strategies and tools for creators and professionals seeking to elevate their ad strategies and sales games.
Today, we'll cover:
Chase Barmore's journey from burning cash on ads to streamlining ad attribution with Hiros.
Why understanding ad attribution is critical for content creators and how Hiros solves common challenges.
The power of using content, like a podcast, as a tool for strengthening sales and networking.
Insights on building a sales strategy in today’s content-rich environment and why inbound leads are crucial.
Actionable steps for content creators to transition into successful course and product offerings.
Short Recap
In today's dialogue, Chase Barmore unveils the transformative impact Hiros has on ad tracking and the sales strategies that power a new wave of content creators and professionals. He distills his journey into actionable insights, sharing how Hiros and targeted SaaS sales approaches can fuel growth, and drive content monetization through precision and personal branding.
🎠 Social Carousel
Sure, here's your LinkedIn/Instagram carousel based on the content from the podcast episode:
Slide 1: Cover Slide
"10 Sales Insights Every Creator Needs to Know"
Slide 2: Start Tracking
Implement server-side tools to accurately track ad success.
Slide 3: Analytics Matter
Understanding ad performance across platforms is crucial for ROI.
Slide 4: Personal Branding
Boost sales by consistently posting relevant content on LinkedIn.
Slide 5: Target Wisely
Start with one ad platform to understand your audience's behavior.
Slide 6: Funnel Focus
Develop a clear call to action and customer journey for higher conversions.
Slide 7: Content is Key
Use content to test audience receptivity to purchases.
Slide 8: Connections Convert
Creating relationships can convert podcast guests into clients.
Slide 9: Email Power
Collect emails early for retargeting and community building.
Slide 10: Learn & Adapt
Join sales groups and courses to enhance your sales strategies.
Slide 11: CTA
Ready to up your sales game? Visit thesalesplayers.com for more insights.
The LinkedIn/Instagram carousel should provide concise takeaways from the podcast episode and encourage followers to engage with the content for improving their sales techniques and strategies.
New Idea
Idea #2: Leveraging LinkedIn as a Sales Tool
Leverage LinkedIn for amplifying sales efforts and driving content engagement by:
Posting Consistently: Chase emphasizes the importance of consistent content posting on LinkedIn for visibility. By maintaining an active presence, he attributes his job at Hiros to his regular updates, which kept him in front of the right people (Chase Barmore [00:16:03]).
Building Relationships via Content: Rather than relying solely on traditional sales outreach, Chase discusses using the content platform as a means to connect with ideal customer profiles (ICPs). By engaging with their posts or inviting them onto his podcast, he has turned content creation into a powerful networking tool (Chase Barmore [00:14:30]).
Aligning Content with Sales Goals: Chase integrates his sales expertise into his podcast 'Sales Players', showcasing it as both a content product and a sales conversation starter. He also suggests using content as a way to test the market's receptiveness to buying from you or your business (Chase Barmore [00:19:59]).
1 Key Learning
Embrace Personal Branding and Community Engagement in Sales
Sales professionals and content creators can substantially benefit from leveraging their personal brand and engaging with their community on platforms like LinkedIn.
Creating authentic content that resonates with your audience can help to establish trust and authority. Salespeople can utilize this content to initiate conversations, build relationships, and increase the likelihood of prospects converting into leads.
By actively participating in industry-specific online communities and groups, professionals can stay informed of the latest trends, network with peers, and gather insights that can be used to enhance sales strategies and content creation.
💎 Maxims
From the insights and experiences shared by Chase Barmore during the podcast episode, here's a list of maxims that creators, marketers, professionals, and especially those involved in sales and content creation can live by:
Invest in Accurate Tracking: Understand the importance of server-side tracking tools to accurately measure ad effectiveness.
Simplify Complexity: Approach advertising and content creation with simplicity, but be prepared for the complexity that comes with it.
Embrace Inbound Marketing: Focus on creating valuable content to naturally attract inbound leads rather than relying solely on outbound strategies.
Leverage Personal Branding: Cultivate your personal brand on platforms like LinkedIn to enhance visibility and career opportunities.
Start with a Solid Offer: Before running ads, ensure you have a compelling low-ticket offer followed by mid and high-ticket options.
Understand Attribution: Utilize tools that help you attribute conversions back to their source accurately, overcoming platform biases.
Optimize Funnel Pathways: Pay close attention to how leads interact with your funnel and where they drop off or convert.
Innovate Conversations: Use CRM and conversational AI tools to gain insights from sales calls and customer interactions for training and content creation.
Utilize Content: Leverage your podcast or content creation as a relationship-building and networking tool with your Ideal Customer Profile (ICP).
Create and Use Networks: Join industry groups and communities to learn, share knowledge, and network with peers.
Capture and Utilize Emails: Always find ways to obtain customers' emails for retargeting, distributing newsletters, and creating communities.
Follow Existing Formulas: Learn from established course creators and funnel models, adapting for your unique content and audience.
Provide Value Continuously: Keep delivering valuable insights and content to your audience to establish trust and authority.
Test and Iterate Offers: Validate demand for your product or service by testing the market with real offers.
Focus on Quality Leads: Prioritize inbound strategies maybe through content that bring quality leads over quantity.
Know Your Tools: Familiarize yourself with tools and platforms that can optimize your workflow, like Cas magic for content creators or Hyros for advertisers.
Collaborate and Co-Host: Engaging with co-hosts and guests can expand your audience and bring fresh perspectives to your content.
Act on Feedback Loops: Incorporate insights from customer interactions and content analytics into your strategy for continuous improvement.
Integrate Sales and Content: Mesh content creation efforts with sales strategies to create cohesive, effective campaigns.
Offer Special Deals: Incentivize engagement and conversions through exclusive offers tailored for your specific audience or partnerships.
Hustle Thread
Tweet 1:
Chase Barmore hit a wall.
His ad money was burning.
Determined, he sought solutions.
Now thriving at Hiros,
Helping creators worldwide.
This is his tale: 🚀
Tweet 2:
Introducing Chase Barmore (@ChaseBarmore), a pro at Hiros and a co-host of Sales Players.
He navigated from ad spend headaches to empowering 3,000+ businesses.
A journey of mastering content and sales. 🌟
Tweet 3:
Chase's path started with frustration.
Wasted ad dollars led to an epiphany.
Understanding server-side tracking was key.
He turned his struggles into expertise.
Now he's a beacon for others at Hiros.
Tweet 4:
Chase could've walked away from ads.
Instead, he embraced complexity.
His persistence led to Hiros recruitment.
And by 2024, they soared.
Hitting $24 million ARR with innovation. 📈
Tweet 5:
At Hiros, Chase found his groove.
He leveraged Alex Becker's influencer insight.
Together they tackled privacy updates head-on.
Predicting trends before others knew.
Sculpting a powerhouse in ad attribution. 💡
Tweet 6:
Chase didn't stop at ad tracking.
He dove into content with Sales Players.
Using networking and keen strategies.
He carved out his niche in podcasting.
Becoming a go-to voice in B2B sales. 🎙️
Tweet 7:
Chase’s podcast isn't just talk.
He smartly connects with ideal customers.
A podcast as a strategic networking tool.
Building rapport beyond cold calls.
Transforming the sales landscape creatively. 😎
Tweet 8:
Sales Players isn't just about interviews.
Chase uses it to fuel growth.
Extracting insights with tools like Cast Magic.
Turning transcript data into actionable content.
And even crafting an educational course. 📘
Tweet 9:
From burning cash to tracking millions.
Chase Barmore's shift is compelling.
For those in content and sales,
He's proof that adaptation leads to success.
His advice? Build a brand, capture emails, keep learning. ✨
Tweet 10:
Chase's insights echo for creators and sellers:
Adapt, innovate, and leverage your content.
His journey from frustration to flourishing at Hiros
Is a masterclass in transformative career moves.
Join him on Sales Players as he continues to evolve. 🚀
#Hiros #SalesPlayers #ContentCreation #SalesSuccess #Podcasting #AdTracking #Innovation
🧿 Viral Breakdown & CTA
Struggling to convert content into customers?
DISCOVER SALES STRATEGIES 🔍
Unlock the secrets to effective content sales here.
With insights from Chase Barmore of Hyros, a seasoned ad veteran and sales guru.
Wondering how to leverage content for sales success?
ESSENTIAL STRATEGIES REVEALED:
Understand the facts, streamline your funnel, and analyze your data.
EMAIL CAPTURE IS KEY
Collecting email addresses is the foundation for customer conversion. Chase Barmore suggests any interaction with your audience should aim to secure this valuable piece of data. Whether through a platform like Calendly or your website, building an email list gives you direct access to your audience. This list becomes a goldmine for retargeting campaigns, launching new products, or simply nurturing customer relationships over time.FOCUS YOUR FUNNEL
Your sales funnel needs to be as clear and concise as your content. Barmore emphasizes starting with a single offer and a well-defined sales page. Begin with testing one ad platform, analyze the response, and refine your approach. A successful funnel smoothly transitions leads from initial contact to eventual sale, often through graduated offers from low to high ticket items. Always aim for efficiency and ease of navigation.ANALYZE AND ADJUST
Sales is an iterative process. Utilize tools like Hiros to understand where your leads are coming from and the paths they take to conversion. Track beyond the initial click—identify the various touchpoints with content and ads, ensuring you capture the complete customer journey. Adjusting your strategy based on this data allows for smarter spending and more effective targeting, ultimately maximizing your return on investment.
Seize the opportunity to expand your content's potential with strategic sales techniques. Head over to DTC Pod and learn from the top Founders and Operators across Consumer, Creator, and Commerce businesses for more insider tips.
Uploading... Titles
Chase Barmore, Account Executive at Hiros - Secrets Unveiled: How Big Creators Are Killing It with Ad Attribution
Chase Barmore, Co-host of Sales Players - Crushing B2B Podcasting: A Sales Prodigy's Journey to Content Mastery
Chase Barmore, Hiros Prodigy - From Burning Cash to Tracking Dash: Revolutionize Your Ad Spend with AI
Chase Barmore, Sales Maverick - The Inside Scoop: A Sales Titan's Guide to Conquering Content Conversion
Twitter Post 1
Did you know that a slick LinkedIn strategy can net you a SaaS sales job without a traditional application? Chase Barmore of Hyros did just that by consistently sharing content. It's not just about the posts, it's who sees them!
#InboundMagic #SalesThroughContent
Mindsets
🚀 For those diving into the content creation and marketing realms, you're embarking on an exciting journey. To enhance your capabilities and shift your strategies towards success, consider adopting these mindset changes:
💭 Transition from ads simplicity to complexity appreciation. Content marketing, especially when it involves running ads, is not always as straightforward as social feeds may portray. Acknowledge the complexity, learn to navigate it with tools like Hiros, and recognize the value of robust tracking to make informed decisions.
💭 Embrace content as a connection tool, not just a sales pitch. Like Chase Barmore’s approach with his podcast, use your content to create meaningful relationships with your ICP (Ideal Customer Profile). This builds a foundation rooted in value and trust, which can organically transform audience members into clients.
💭 Consider every piece of content as a learning opportunity. Rather than viewing content solely as an output mechanism, treat it as a feedback loop. Each interaction gives you data – through platform analytics or engagement with tools like Cast Magic – helping you refine your message, understand your audience better, and optimize your offers accordingly.
If you're eager to delve deeper and master the intricacies of content creation and strategy, keep an ear out for our upcoming episodes where we dissect these themes further.
For now, start integrating these mindset shifts as you sculpt your path in the ever-evolving landscape of content marketing. And remember, when in doubt, reaching out to experts and immersing yourself in communities like Cast Magic can accelerate your growth. Dive in!
#ContentCreation #MarketingMindset #Hiros #SalesPlayersPodcast #CastMagicCommunity
Future State, 6 reasons post
In just half a year, our podcast 'Uploading...' experienced a transformative jump – from a fledgling show to a recognized authority channel with a dedicated listener base, consistently hosting renowned guests like Chase Barmore. We pivoted from struggling to build an audience to becoming the go-to resource for creators and marketers who thrive on practical, data-driven content that leads to growth and profit.
Old Podcast State:
Limited Reach
Sporadic Listenership
Random Episode Topics
Reactive Content Strategy
Reliance on Organic Growth Only
New Podcast Future State:
Expansive, Targeted Reach
Consistent, Engaged Audience
Strategically Curated Topics
Proactive, Research-Driven Content
Multi-Channel Growth Approach
With the right tweaks and focus, 'Uploading...' can carve out a niche not just in podcasting, but as a central hub for community, education, and industry insights in the content creation landscape.
Here are my 6 recommendations to propel us to that future state:
Strategic Guest Collaborations: Similar to how Chase leveraged an invite to an ICP (Ideal Customer Profile) onto the Sales Players podcast, we can create rapport with potential guests and partners beneficial for growth by offering mutually valuable collaboration opportunities.
Integrated Sales and Content Tools: Implementing tools like Hiros for ad tracking and leveraging platforms like Cast Magic to dissect content like a pro can streamline our growth strategy, much like they did for Chase’s ventures.
Audience-Driven Content Creation: Taking cues from Chase’s approach, leveraging CRM and listener analytics to understand which topics resonate, we can create more tailored content that speaks directly to our audience's needs.
Leverage LinkedIn for Expansion: As Chase emphasized the importance of his personal brand on LinkedIn, our hosts can amplify our show’s presence and reach by actively engaging, sharing insights, and participating in relevant conversations on the platform.
Develop a Content-to-Lead Funnel: Drawing on the podcast's discussions around sales funnels for content creators, crafting lead magnets that capture emails and integrate with a CRM can morph listeners into a community, and eventually, a customer base.
Educational Resources and Courses: Following the podcast's spotlight on knowledge sharing, we can package and sell courses or resources derived from episode content, expert advice, and industry practices mentioned on the show.
Now, imagine this – as the podcast landscape becomes increasingly competitive and the audience’s expectations rise, 'Uploading...' could pave the way not only as a leading voice but as an ecosystem of growth for both creators and marketers.
P.S.
What changes do you feel could amplify the reach and impact of a podcast in today's environment?
Do you see a role for educational content in enhancing listener engagement and retention for a podcaster?
Workbook
Workbook: Leveraging Content and Sales Strategy
Introduction
In this workbook, you'll extract fundamental strategies and tips from the discussion with Chase Barmore on the podcast "Uploading..." By following through, you should gain valuable insights into content creation, sales strategies, ad tracking, and leveraging the right tools to enhance your business or personal brand.
Getting Started: Understanding Your Foundation
Define your ICP (Ideal Customer Profile).
Exercise: Write down the characteristics of your perfect customer (industry, size, needs, etc.).
Analyze your current content strategy.
Exercise: Briefly outline your content strategy and goals.
Consider your sales process.
Exercise: Map out your existing sales funnel stages.
Content Strategy Essentials
Leveraging LinkedIn for Leads
Chase emphasizes the importance of LinkedIn for generating business leads and building personal brand recognition.
Content Creation on LinkedIn:
Activity: Share a recent win or insightful professional experience in a LinkedIn post.
Activity: Comment on a post in your industry to start engaging with potential leads.
Direct Outreach Strategy:
Activity: Send a connection request with a personalized note to a prospect after engaging with their content.
Podcasting to Build Relationships
Sales Players Podcast is used strategically to engage with industry key players.
Starting a Podcast:
Activity: Brainstorm podcast theme ideas focused on your niche.
Exercise: List possible guest types and the value each could bring to your audience.
Leveraging Podcast Content:
Activity: Use a tool like Cast Magic to extract insights from podcast episodes for content repurposing.
Exercise: Outline a blog post or email sequence using key points from a podcast episode.
Sales and Ad Tracking
Understanding Ad Attribution
Chase Barmore discusses the complexity of ad attribution and its importance for creator offers.
Ad Tracking with Tools like Hiros:
Activity: Identify the main platforms you use for ads.
Exercise: Research ad tracking tools and consider if they're a good fit for your ad strategy.
Creating Offers as Content Creators
Developing low, mid, and high ticket offers are essential to learn where the best traffic sources are coming from.
Developing a Sales Offer:
Activity: Brainstorm and outline a low ticket offer relevant to your audience.
Exercise: Create a mock-up of what your sales funnel would look like with low to high ticket offers.
Enhancing Sales Technique
Transitioning from traditional outbound sales to inbound sales involves sifting through leads to find ideal clients.
Sales Role Transition:
Exercise: Reflect on how the shift from outbound to inbound could impact your workflow.
Building Trust through Content:
Activity: Create a content piece that helps to build trust with potential customers.
Exercise: Plan out a strategy to convert content viewers to leads.
Action Plan for Implementation
Summarize the strategies you plan to implement based on the podcast discussion:
Content Creation:
[ ] Start a podcast.
[ ] Increase LinkedIn presence.
[ ] Use content to build brand recognition and trust.
Sales Strategy:
[ ] Collect emails and build out a retargeting plan.
[ ] Use podcasting as a relationship-building tool with potential leads.
[ ] Transition from outbound sales to an inbound methodology.
Ad Tracking and Offers:
[ ] Implement or improve ad tracking systems to optimize ad spend.
[ ] Develop a low ticket offer to begin building a sales funnel.
[ ] Analyze current offers and restructure them for better audience targeting.
Please, take time to implement these strategies in your content and sales journey progressively, and always evaluate the effectiveness of each action for continuous improvement.
Tweet thread on learnings
Tweet 1:
🚀 @ChaseBarmore from Hiros lifts the veil on mastering ad attribution and enhancing sales - a game-changer for creators and professionals in the B2B space. Here's a rundown of the key insights: 👇
Tweet 2:
Attribution is Crucial for Ad Success
Without proper tracking tools like Hiros, you're flying blind. Those fancy internal metrics from platforms? Often misleading. Stitch together the customer journey correctly, and you'll know exactly where your leads and conversions come from.
Tweet 3:
Building Relationships vs. Cold Calling
Chase uses his podcast, Sales Players, to create relationships with ideal customer profiles. He's swapped cold calls for content creation, attracting prospects to him. For sales pros, it's about being a resource, not just a pitch.
Tweet 4:
Personal Branding Powers Sales
Your LinkedIn posts could be your ticket to your next big opportunity. It's not just about what you're selling, but who you are - @ChaseBarmore’s personal brand indeed plays a pivotal role in his success.
Tweet 5:
Content is King but Email Reigns Supreme
For creators, collecting emails should be priority #1. Whether it's sales or content marketing, that list is your most valuable asset. It's not just about audience size; it's about converting viewers into lasting relationships.
Tweet 6:
Imitation as a Form of Strategy
Content creators looking to sell shouldn't shy away from emulating successful figures in their niche. There’s no need to reinvent the wheel when formulaic strategies for funnels and courses have been tested and proven.
Tweet 7:
The Inbound Advantage
@end_blaine noted moving from outbound to inbound leads is pivotal. Goodbye cold calls and hello qualified inbound content. With tools like Hiros, this transition is not only possible but profitable.
Tweet 8:
Cast Magic Connects Content & Sales
Transcripts from Cast Magic can double as training material for sales teams, insights for content creation, and even email marketing fodder. It's about leveraging every piece of dialogue for growth.
Tweet 9:
Just Start
For creators hesitant about sales or creating their first product: Start simple, capture emails, and build from there. It’s an iterative process that unfolds with action and intent. “The secret of getting ahead is getting started.”— Mark Twain, borrowed by @RamonBerrios.
Youtube Description
Maximize Your Podcasting Impact in 2023: The Ultimate Guide for Creators.
Leverage the Secrets of High-Earning Podcasters: https://podcast.ultimate-guide.com/register
In this comprehensive episode, we'll be diving deep into the realm of podcasting mastery. If you're a podcaster, a content creator looking for sustainable growth, or simply interested in the business behind successful podcasts, this episode is your treasure trove of insights!
Here's a sneak peek of what you'll uncover in our discussion:
Understanding the Podcast Landscape of 2023: We'll begin by exploring the current state of podcasting. We'll examine industry trends, audience behaviors, and the technological advancements that are elevating podcasting into a whole new league.
Generating Revenue Through Podcasting: I'll reveal the cutting-edge strategies applied by the most successful podcasters to turn content into profit. Learn the secret sauce behind monetization models that work in today's digital ecosystem.
Content Strategy and Podcast Planning: Gain insights into the craft of content strategy for podcasting. I’ll show you how to plan and produce content that resonates with your audience, driving engagement and loyalty.
Podcast Production and Quality Tips: We won't shy away from discussing the technical side. Our talk includes top tips for podcast production, ensuring that you achieve professional-grade audio quality that captivates listeners.
Podcast Growth and Distribution Techniques: Unveil the most effective tactics for growing your podcast audience. We'll delve into distribution methods, platform optimization, and viral growth hacks exclusive to 2023.
Interviewing and Collaboration Tactics: Learn from the pros about conducting powerful interviews and leveraging collaboration for exponential podcast growth. Build relationships that translate into cross-promotional opportunities and a wider reach.
Podcasting Analytics and Audience Insights: I'll guide you through the maze of podcast analytics. Understand which metrics matter, and how to use this data to make informed decisions that propel your podcast forward.
Maximizing Inbound Opportunities: Like our guest, Chase Barmore, find out how to use your podcast as a magnet for inbound leads and opportunities, perfecting the art of creating content that sells itself.
Podcast Monetization Breakdown: Money talks, and in this section, you won't just listen—you'll act. Get to grips with practical monetization steps, from securing sponsors to creating premium content offerings.
How to Use Podcasting to Elevate Your Brand: Finally, I’ll share strategic advice on harnessing the power of podcasting to establish your brand's authority and connect deeply with your audience, setting you apart from the competition.
Not only will our episode be packed with actionable strategies and behind-the-scenes secrets, it's tailored for immediate application. Whether you're just starting a podcast or looking to scale, this invaluable content will serve as your roadmap to podcasting success in 2023 and beyond. Don't miss out—listen, learn, and transform your passion into profit!
Simplify
Welcome to our podcast, Uploading, where we share secrets from top content experts on making money online. Join our content workspace, Cas Magic, for tips, and connect with other creators in our Slack group.
Today, we're chatting with Chase Barmore from Hiros, an ad tracking company. Hiros helps big names like Tony Robbins and companies like Playboy track their ads. Chase also co-hosts a podcast called Sales Players, for the best in B2B sales.
Chase explains that before Hiros, he lost money on ads. He didn't know how important it was to track them properly. Hiros makes understanding ads easier.
Ramon mentions how Hiros solved their ad tracking problem. Chase, an impressive sales pro, shares his techniques, like texting with clients. Hiros has grown rapidly thanks to founder Alex Becker, who foresaw the need for better ad tracking.
Chase gives insight on how big creators use ads and offers to grow their businesses. They want to track where their sales come from, especially if they have different offers at various prices.
We talk about how Hiros, which relies on lots of inbounds leads, has changed from chasing customers to sorting through the ones already interested. Chase uses his podcast to connect with potential customers and build relationships.
Blaine asks if Chase's content creation attracts leads too. Chase confirms that a strong personal brand on LinkedIn is crucial for sales and believes content creation is key to getting noticed.
Lastly, Chase offers advice to content creators new to sales. Learn from others in your niche, collect emails, and join communities and courses. Starting a podcast can help build relationships and improve sales skills.
For more about sales, check out the Sales Players podcast or contact Chase through LinkedIn or their website. Hiros also offers a special deal for our listeners.
Thanks for listening to Chase's insights on uploading, ad tracking, and sales strategies.
Uploading... Titles
Chase Barmore, Hiros - From Burning Cash to Ad Tracking Mastery: The Secret Sauce Behind $3 Billion in Ads
Chase Barmore, Co-Host of Sales Players - Podcasting Pro Shares Sales Secrets Behind Top B2B Wins
Chase Barmore, Account Executive - Unveiling Hiros' AI Power Play in Ad Optimization & the Road to 24M ARR
Uploading... Titles
Chase Barmore, Hiros - Ad Tracking Secrets: Billions in Ad Spend Uncovered
Chase Barmore, Sales Players Podcast - Podcasting Power Play: Leveraging Sales Skills for Mega Growth
Chase Barmore, Account Executive - Mastering AI in Ads: The Man Who Scaled 3000 Businesses
Chase Barmore, Content Creation - From Burnt Cash to Tracking Dash: An Ad Spend Odyssey
Chase Barmore, Hiros Sales Maestro - Upselling the Upsell: Inside the Mind of a Sales Titan
Chase Barmore, Sales Players Co-host - Transforming Talks Into Sales: A Content Creator's Blueprint
Castmagic LinkedIn Post
@Chase Barmore joins @Blaine and @Ramon Berrios on this week's episode of Uploading... to dive deep into the complexities of ad tracking and optimization with @Hiros_AI. Chase shares his journey from burning cash in ad spend to leveraging Hiros' powerful tools, serving giants like @Tony Robbins and @ClickFunnels.
Discover how Hiros handles over $3 billion in ad spend globally and why a robust tracking system is crucial for successful advertising.
Additionally, Chase gives a sneak peek into his co-hosting role on the @Sales Players podcast, offering valuable insights for B2B sales professionals.
Tune into a conversation filled with expert advice on ad attribution, sales strategies, and crafting influential content that converts.
Full episode here: [Insert Link Here]
#UploadingPod #Advertising #SalesStrategy #ContentCreation #AdOptimization #B2B #Podcast
Uploading LinkedIn-YouTube
@Chase Barmore, account executive at @Hiros, joins @Blaine and @Ramon Berrios on this week’s episode of Uploading... to dive into the intricate world of ad tracking and optimization. Discover how Hiros manages over $3 billion in ad spend for giants like @Tony Robbins and @Playboy. Chase shares insights from his personal journey from burning cash on ads to mastering campaign efficiencies using Hiros’ cutting-edge technology.
Learn also about his venture into content creation with the @salesplayers podcast, aimed at uplifting B2B professionals.
Don’t miss this deep dive into ad strategies, personal branding, and creating successful content!
Full episode here: [YouTube Link]
#UploadingPod #AdTracking #AIoptimization #ContentCreation #B2BSales #ProfessionalGrowth
Castmagic LinkedIn Post
🚀 Exciting episode alert on Uploading...! 🎙️
@Chase Barmore, Account Executive at @Hiros, joins hosts @Blaine and @Ramon Berrios to dive deep into the innovative world of ad tracking and AI optimization. Hiros powers ad strategies for major influencers like @Tony Robbins and @Grant Cardone, revolutionizing how global businesses manage over $3 billion in ad spend. 📈
Chase also shares his journey from burning cash on ads to mastering attribution with Hiros, and discusses his role in the podcast @Sales Players, where B2B insights meet real-world sales experience. 🌐
Tune in to learn about the modern sales landscape, leveraging content for inbound sales strategies, and the valuable lessons Chase has collected along his impressive career journey.
Catch the full conversation here: [Podcast Link]
#UploadingPodcast #AdTech #SalesStrategy #ContentCreation #AIoptimization #GlobalBusinesses
Castmagic LinkedIn Post
Chase Barmore from @Hiros joins @Ramon Berrios and @Blaine on this week’s episode of Uploading... to dive deep into the world of digital advertising and AI optimization. With an impressive client roster including @Tony Robbins and @Clickfunnels, Chase sheds light on how Hiros has mastered the art of ad tracking and the pivotal role it plays for modern businesses managing billion-dollar ad spends.
Discover how their approach to server-side tracking is changing the game for global brands, and how content creators can leverage similar strategies to amplify their reach and sales.
Tune in for insights on converting complex data into actionable sales strategies and the potential that content creation holds in the sales process.
Full episode here: [insert link]
#UploadingPodcast #DigitalMarketing #AdTracking #ContentCreation #SalesStrategy #BusinessGrowth #TechInnovation
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