Uploading... #15 - Navigating the Intersection of Ads, Sales, and Content Creation with Chase Barmore
Blaine 00:00:02 - 00:00:37
Welcome to uploading the podcast, where we take you behind the wheel with the world's best creators, marketers and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content, strategy, creation, production, distribution, growth platforms, tools and more. If you haven't already, be sure to join Cas Magic, the all in one content workspace for professionals. We'll be sending out tips from our shows in our weekly newsletter, and we've also got a slack community of over 1000 creators, so make sure to drop in and say hello. And now get ready for the show.
Ramon Berrios 00:00:38 - 00:01:25
What's going on? Welcome to today's episode of uploading. Today we have the pleasure of talking with Chase Barmer. Chase is an account executive at Hiros, which is an ad tracking and AI optimization software for over 3000 global businesses with over 3 billion in ad spend. And they also work with consultants and coaches like Tony Robbins, Clickfunnels, Grant Cardone, and other such as Playboy, actually. So Chase is also the host and co host of sales players, which is a podcast for all the top players in the b two B space. So, Chase, I'll let you take it away. Tell us a little bit more about your professional life at Hiros and your current career as a content creator as well with sales players.
Chase Barmore 00:01:25 - 00:02:21
Yeah, thanks guys for hopping on the call and inviting me to the podcast uploading. Really have enjoyed using cast magic. And really, I would take a step back and say that what got me into Hiros was actually, I had my own business and I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads.
Ramon Berrios 00:02:21 - 00:03:08
Yeah, and I'll jump into that and say, you know, that's, that's a problem you solve for us. And, you know, I remember when we connected, we were having that issue ourselves and it's, it's really tough to fly blind and most people think, all right, well, I'll just go ahead and set this up myself. But good luck. Try and do that. Especially for founders, it is not the best place to be using your energy, time and resources and. But, yeah, chase, ever since we first connected as a professional, I was very impressed with just who you are as a professional, everything you do in sales, I think there's going to be a lot of key takeaway learnings for our audience. Here you go as far as even giving your phone number. You text with your prospects, with your clients.
Ramon Berrios 00:03:08 - 00:03:30
Risky move, but I respect it and I love it. Tell us more about how has it been to be at Hiros and, you know, and just going that extra mile, you know, I think the company saw really rapid growth, has been seeing really rapid growth. So we just love to get a high level of Hiros as an organization.
Chase Barmore 00:03:30 - 00:04:07
Yeah. And I've been transparency. I've been at Hiros. I was recruited back in September of 2023, and at the end of 2024, I think we were at 24 million AAR. Um, and Alex Becker, we've been around since 2019. And Alex Becker, he's our founder, and he has actually come from the creator space. So he has a YouTube channel, talks a lot about crypto and. But he's really been in the influencer space for a very long time with Russell Bronson of Clickfunnels.

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