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Farm Walks Season 5 Ep2 - Ramstead Ranch
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Made With Bacon

Farm Walks Season 5 Ep2 - Ramstead Ranch

KB

Speaker

Keith Bacon

SH

Speaker

Stan Hayes

EN

Speaker

Eileen Napier

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Keith Bacon hosts a field-recorded episode at Ramstead Ranch, where owners Stan and Eileen discuss their journey from small-scale raised beds to a regenerative agriculture operation raising grass-finished beef and pasture-raised livestock. They share insights into soil health, animal welfare, sustainable business practices, and community partnerships shaping their thriving ranch.

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Keith Bacon

This is the Farm Walks podcast brought to you by Tilt Alliance and the Washington State University Food Systems Program. I'm your host, Keith Bacon. I've been tasked with producing this all-new season of Farm Walks. Thanks to Farmer Nicole and everyone on the team who first brought the Farm Walks podcast to life. Speaking of origin stories, Farm Walks the podcast came about when in-person farm walks were put on hold during the pandemic. Those on-site state visits for farmer-to-farmer education are back in action, and you can learn more about them at our website farmwalks.org. For this new season of the podcast, we're also going back to those boots-on-the-ground roots and recording every interview in the field or in the barn or wherever I can get a moment with our very busy, hardworking guests. In this episode, we head up to the Selkirk Mountains area of northeastern Washington to reach Ramstead Ranch, where they're striving to define the highest standard of regenerative agriculture through a pasture-based ecosystem in synergy with nature, honoring its rhythm and abundance.

Stan Hayes

I'm Stan Hayes. I'm an owner-operator at Ramstead Ranch. I've been here since the inception and enjoyed the journey of the development of this ranch.

Eileen Napier

And I'm Eileen Napier. I'm also an owner-operator here at Ramstead, also been here since the inception, and my main job is, is marketing, but I've been part of every piece of building the operation from the ground up.

Keith Bacon

Cool. Let's talk a little bit about the inception. How did Ramstead Ranch come to be?

Stan Hayes

It started very modestly with raised bed garden boxes. We wanted to eat better. We had a family member in the medical community that was watching patients get fatter, sicker by the year, getting things going wrong at younger ages. We realized that the nutrition was a huge part of that, the food supply. So we started with raised beds, did a lot of canning, had a lot of fun, decided we'd try some proteins. So we started with 50 chickens just for ourselves. Soon after that, we added 5 sheep. This was on a 2-acre piece of ground within the city limits that had animal rights.

Keith Bacon

Okay.

Stan Hayes

But it was a pretty modest start. That proceeded on to buying this ranch, which had been clear back to a childhood dream for each of the three of us— my wife, I, and Eileen— which shared a vision each independently from childhood. Ended up looking for a long time, found this ranch. Then we bought a small herd of 10 cows from a guy that wanted to retire, all to process our own food. That at some point we had too much to consume and had other people asking us and interested. So we started doing a few farmers markets and it just one thing led to another till it over the years has developed into a pretty major going concern.

Keith Bacon

What is Ramstead Ranch today? How many acres and what are you growing and raising?

Eileen Napier

So we're currently on 240 acres here in the Pend Oreille Valley, about 70 miles north of Spokane. And along the way, we've done it all. We've done cow-calf, we've farrowed pigs. We raised and processed our own chickens, turkeys, etc. And as we've grown and scaled, we've started to partner with producers who do the same— pasture-raised focus, grass-fed focused. And so now what we do here at Ramstead, we focus on grass-finishing beef steers and pasture-finishing pigs. And then we have continued to partner with other pasture-raised poultry producers grass-fed lamb producers like that.

Stan Hayes

Bison. We outgrew what we could do ourselves and we're getting way too far into the traditional ag model where we hadn't been anywhere for 5, 6 years. Yeah.

Eileen Napier

Hadn't left the ranch.

Stan Hayes

Couldn't leave the ranch, especially at the same time.

Eileen Napier

Yeah.

Stan Hayes

We created a situation that was overrunning us. So we looked at it and thought, we love what we're doing. We don't want to back off or stop. Affords us the opportunity to really share a lot of good things with a lot of people. So we looked at it and decided we can still do the same thing and even more by going to a different model where we go to some partner producers. Like we got a mother-daughter that raised lambs for us. We got a father-daughter that raised bison for us. We have, well, I think when we made the shift, we were doing 6,000 chickens a year by ourselves. Wow. So we have a guy that loves chickens. That's all he does. And it's all the same standards that we were doing on our own, the same feed qualities, the same moving every day. So they're always on fresh pasture, the whole thing. And it's been pretty rewarding in that we could bring a lot of other small producers with us as we grew. Most people in the ag business don't want to sell things, right? They want to love up on their animals. Love up on their land. They're in a kind of a work-for-yourself business because they're not big people people, right? In a lot of ways.

Keith Bacon

And they're out here for a reason.

Stan Hayes

Yeah. Yeah. They don't like selling stuff. But we looked at it and we were coming out of other corporate backgrounds and so forth. And we realized that if for this to work, somebody's got to really take responsibility for the marketing and do the sales and take it head on and deal with it like a business. So we decided we would do that. And it afforded us the opportunity to bring a lot of other people with us too. So that's been pretty rewarding.

Keith Bacon

Yeah. I'm curious, what corporate backgrounds were you coming from?

Stan Hayes

My wife was in the medical business. She's a physician, was— she's retired, but was in the medical business for a long time.

Keith Bacon

Okay.

Stan Hayes

I was in the building business. Eileen was in the building business with me. We're building like high-end custom stuff. So we were used to keeping projects like large projects on budget, on time, interacting with our clients and a lot of subs and keeping everybody happy and all that. So we had a lot of experience with how to run a business. We understood, you know, top line, bottom line, protecting the margins.

Keith Bacon

Yeah.

Stan Hayes

All what it takes to make a business work and be sustainable.

Keith Bacon

And it seems sometimes that happens in reverse where a farmer is learning to do the business stuff, you know, after the fact. And you were coming into this industry with a strong business acumen, I would say.

Eileen Napier

And yet we're still learning every day. Yeah.

Stan Hayes

There is no finish line.

Eileen Napier

That's right.

Stan Hayes

That's right.

Keith Bacon

I want to talk to you about your production systems and how you raise your animals. I believe you call it regenerative agriculture. What exactly does that mean?

Eileen Napier

Yeah, that's a great question. We define regenerative ag as raising animals, raising food in a way that harmonizes with nature instead of drawing out of nature and reducing it. So it's tapping into the synergistic systems of nature.

Stan Hayes

It's not just sustainable. You hear sustainable, but it's way beyond that. A pretty basic example is we have a— oh, one of our fields is 35 acres. 5 years ago, it would quality finish grass-fed, grass-finished 50 beef. 5 years ago. Today it will do 100 beef. So the biomass is that much more robust and healthier. It's producing that much more.

Keith Bacon

Wow.

Stan Hayes

It really comes down to the microbial health of the soil. That is where our primary focus is. There's more microbes in a handful of soil than there are people on the earth. It is an alive, thriving intelligence. Whether you can see it or not, it's there and it's working and it mines vitamins, minerals, nutrients, micronutrients from the soil. Trades it to the plants for sugars for their community. And that puts all of that nutrition in a bioavailable form for the animals and then for us. So regeneration is— the ground is healthier all the time behind us. It's on the build all the time. We're sequestering more carbon, we're holding more water, we're building soil, the microbe-rich soil. We have no chemicals, no herbicides, no pesticides. No commercial fertilizers. It's all done naturally with moving the animals, the migration of the animals. They move every day. They tromp, they leave nutrients, and then the ground rests for at least 90 days if we even come back to it.

Keith Bacon

Interesting.

Stan Hayes

But that rest period's critical as well.

Keith Bacon

It's as much about raising animals as nature intended, which I think is something I did see on your website, as it is about the soil. That's really fascinating.

Eileen Napier

Yeah.

Stan Hayes

Well, it is. They get to live free. They do what the bison did. They come through, they move, and they wander. They get to live free. They drink out of springs. There's a lot of satisfaction in the quality of life we can afford the animals versus their other option with more industrial commercial processes that are available to them.

Keith Bacon

Yeah. I'm guessing I might know the answer to this question already because of what we just talked about, but what are your top priorities related to sustainable livestock systems?

Eileen Napier

Stan mentioned it, and it is that rest for the ground. You know, it's incredibly important when we come in, we graze, we let the animals take one bite of grass and then move on so that that grass and therefore the ground beneath it can rest, regenerate, grow, feed itself so it bounces back stronger. The roots can grow deeper, the microbial community can flourish before an animal comes back around and takes another swipe with their tongue to take a second bite.

Stan Hayes

I had a little different take on the question. Our priorities are we're dedicated to no animal having a bad day while it's here. They just do not. We just treat them well. We'll move 50 cows every day and we call them. They come better than most people's dogs. So, you know, they're treated well when they do that.

Keith Bacon

Yeah.

Stan Hayes

Every day we do welfare checks in the pigpens, which are like 5 acres of grass, and they forage and do their thing. And they'll pester you all the time you're in there. They're untying your shoes, they're nibbling on your pants. You know, they're very comfortable interacting with you. They're— yeah, they're treated well. They're loved upon.

Keith Bacon

Yeah, I would say both of those answers are interesting and valid to that particular question. Your focus on health also extends to how you run your business and take care of your employees. Can you talk a little bit about that?

Stan Hayes

Yeah, we use what's called a Scrum or Agile system. Scrum is a rugby term. When they're all interlocked and pushing to advance the, the group effort. Yeah, it's a system of management that restores dignity and a voice to every position. So everybody here has all the education they need, all the authority they need, all the resources they need to do their job and do it well. And then we do a lot of cross-training. Everybody does everybody's job so that it builds the humanity of the team. Where you understand that if I don't do this correctly, it makes it harder on my friend tomorrow, that sort of thing. But it's a system where we communicate every day. We have a brief meeting, 15 minutes or less, every day where we have an identified objective for the week. And everybody states, here's what I did since yesterday. Here's what I'm going to do before tomorrow. And here are any impediments I have. Any impediments get brought to the group. So we either swarm it and solve them, or somebody in the group knows, I know exactly what to do with that. So it's a very supportive, nurturing workplace where everybody has a voice. We really work hard on developing— we call them SOPs, standard operating procedures, so that you could come in the first day, and if you would go to the clipboards for whatever that job was, you would have a good understanding of what to do. You could contribute immediately. We're careful to make sure the new people understand they have perhaps the most important set of eyes on the place that we can get caught up in. That's how we've been doing it for the last year and go to sleep on something and the new person might walk in and go, why are we doing that? If we don't even do that step, it's faster and easier for all of us anyway. So it really brings dignity back to each position from the newest guy to the longest guy. And on the other side, from the management side, it's relieving because we're not expected to have the best right answer every time something comes up, right? Nobody has to come to us every time they want to do something. Like the silo system, it flattens the organization and distributes the power and the authority, and it's much better for everybody. And it is amazing what your employees will know how to do that they weren't hired to do, but they'll know how to do that they can contribute when you can give them the freedom to do that.

Keith Bacon

Yeah, that's great.

Stan Hayes

Yeah.

Eileen Napier

I'm also going to raise the, the idea of rest again, because that is, that's another big piece that we encourage. You know, we're all work hard, play hard, rest hard kind of people. So it's, it's similar to the way we talk about regenerative agriculture, resting the pastures. You come to work, do your job, but then if you take vacation, you're expected to go and not have sort of one foot still in work and having to check in or having to answer questions while you're gone and that sort of thing.

Keith Bacon

And it's huge.

Eileen Napier

It's a true like, yeah, take a break. You've got to, you've got to go away and unplug and truly rest and regenerate so that you can come back fresh and regenerated, revitalized.

Stan Hayes

Yeah. Some of the power of that system is To date, and we're coming from not having a day off for years type thing, no vacations. To date, I've been gone 31 days this year. She's been gone 21 for like continuing ed, a week skiing, extended wedding thing. I mean, some pleasure, some work, some education. But 21 of those days, we've both been gone at the same time. And while we've been gone, our phones have not rang. Wow.

Eileen Napier

So you got a team that's taking care of the day-to-day. Yeah.

Stan Hayes

The team's well-trained. What to do, is empowered to solve their own problems. And that doesn't mean things— it doesn't make your business problems go away. Yeah, but everybody has the confidence to solve them, to move forward. We've often come back to, you know, a pretty big mishap, something going wrong, right? The team solved it. They made decisions that we were totally fine with. It's a good system.

Keith Bacon

That's very cool.

Stan Hayes

It's regenerative in terms of the community. We're in one of the most economically depressed counties in the state and we're able to bring a lot of payroll to the community. So we're able to economically and employ a number of people in an area that doesn't have a lot of employment options.

Keith Bacon

Right.

Stan Hayes

So it's healthy all the way up and down the line. If things are better for us having been here.

Keith Bacon

Do you have any sense of how the economics of your approach might differ from a more industrialized approach? How does your approach pencil out for you?

Eileen Napier

We're involved in a great group. It's called Ranching for Profit, where the target is to help educate and empower farms to organize themselves to be profitable. And so in that aspect, we've learned a lot about the industrial or the traditional model leaves many ranchers land rich, but broke at the bank. And some of the hidden, quote, costs are lost in like depreciation of vehicles, of things that break down that don't get replaced over time that, you know, perhaps need to be replaced. Another way to think about it is just generally worn out. The equipment's worn out, the people are worn out. And then the next generation who grew up in that looks back and goes, I don't want to return home. You know, I can get a good paying job in the city that I'm not going to be exhausted when it's time to retire. And so looking at that model, that's been our exposure, 'cause none of us were born into agriculture. Our families were not agricultural background. It's like, okay, how can we do it differently? And so we've done our level best to create a business model that, you know, is financially sustainable. It is paying for itself, or we can at least see a path to where this particular division or this particular enterprise will pay for itself someday. That, you know, when we were first starting out, it was like, maybe it won't be profitable day one, by year 5 or by year 7, right? We can see where this is going.

Stan Hayes

Yeah, we've had good results with economics, with margins, with profits, definitely with growth. There are some great people on the leading edge of this. Gabe Brown is one that really talks about the economics, and he's bringing a huge commercial operation in North Dakota over to regenerative. Oh, and it's usually not a one-step process. Yeah, because it takes a little while to get the regenerative engine started. It's not an immediate thing. It takes 2 or 3 years to get everything happening, like to turn nature back on to its— what it does, right? But he's bringing a big operation slowly around, a percent each year, into production where his yields are better doing it this way than they were the other way. Wow. Especially when you start subtracting out hundreds of thousands of dollars of input.

Keith Bacon

Yeah.

Stan Hayes

Doing it the other way.

Eileen Napier

Fertilizers. Yeah. Herbicides.

Stan Hayes

Yeah. Yeah. So I can't say that anybody can take it and make the switch in one year because your yields are going to go down.

Keith Bacon

Right.

Stan Hayes

But as you get the soil healthy where you're holding the water, sequestering the carbon, then you're coming back up to speed.

Keith Bacon

Yeah.

Eileen Napier

The plant growth starts to kick in, which allows you to add more animals, which allows you to graze better and that sort of thing. In our case, all of that stuff happens slowly over time, but you can see it happening year over year.

Keith Bacon

You get out of it what you put into it, or maybe what you don't put into it.

Stan Hayes

Yeah.

Eileen Napier

And it's amazing, Stan. One of your common observations is nature will respond to the least effort.

Stan Hayes

Yeah, the least sincere effort, you can watch nature respond. It'll step right up and match you. It's almost like nature loves to give free rides. You have to learn how to plug in instead of trying to alter it and change it and dominate it.

Keith Bacon

So let's talk about your products. How do you market and sell your products?

Eileen Napier

Yeah, so from the beginning, we've been direct to consumer, has been our focus. And additionally, because we started this as an adventure to feed ourselves healthier meats from animals that we knew how they'd been treated. We knew they hadn't been taking antibiotics on a regular basis and been treated humanely. We started with, okay, we want to provide individual cuts to people that wanted, you know, smaller quantities for convenience, basically. And so that's been our model all along. We take our animals to USDA processors, so we're able to sell a package of ground beef. We're able to sell individual cuts of steak. Or bacon, you know, by the pound, that sort of thing. And we knew we needed it to be online. And so we've got an online store that is just a proper shopping cart. Customers log in, they place an order for individual items, or they can purchase small bundles at a discount, or they can choose the larger bulk options like quarter beef and half beef and whole pigs like that. And then as far as distribution, we do on-farm pickup. So folks can come here to the farm to pick up. We do a local delivery route where we drive a loop through the inland Northwest. Coeur d'Alene, Spokane, Sandpoint, and customers meet us once a month. We do 3 farmers markets in the local area, so the Thursday Market on the South Hill in Spokane, the Liberty Lake Farmers Market on Saturdays, and then also the Kootenai County Market in Hayden. And then we do home delivery, which ships out from the farm every week.

Keith Bacon

So, oh wow.

Eileen Napier

Yeah, so that— and that's the largest part of our business is just home delivery. So FedEx shows up, they pick up packages on Tuesday, and then they're to our customer's door by Wednesday, Thursday, or Friday.

Keith Bacon

Amazing.

Eileen Napier

Yeah.

Keith Bacon

And do you have a whole separate facility just for packaging and things like that, or does— we call it our.

Eileen Napier

Fulfillment center, as if we were, as if we were Amazon or something, but we're not. It's a couple of shipping containers that Stan converted into this cool finished building where we pack orders, and it's just real homemade, but it's clean and tidy and our team comes and they assemble the orders every week. We put them into the computer and then they're off on Tuesday.

Keith Bacon

When you're doing so much delivery, how do you build relationships with your customers?

Eileen Napier

The farmers market is the best place to build one-on-one relationships. Obviously, that one's easy. But apart from that, it is all through social media. You know, we're heavy on Facebook and Instagram. We just got on with TikTok and YouTube as well. So we're educating and letting people see, you know, behind the curtain and behind the scenes here at the ranch. So they can see what's real, what's real about how their food is raised. And then also we do a lot of education through email.

Stan Hayes

Yeah, most of our exposure is educational— pictures, here's what's going on, recipes, all kinds of stuff. It's a lot more give than it is ask. We know that one of our biggest challenges and opportunities is to educate why we want to eat well, why it costs more to eat well, you know, try to communicate that whatever our genetics are individually, we want to give them the best opportunity to express at the highest level physically and mentally for as long as possible, and that nutrition is key to that happening.

Keith Bacon

This episode of the Farm Walks podcast was funded by the USDA National Institute of Agriculture AFRI grant Number 2022-68006-37269. Complexity and Tradeoffs in Animal Agriculture Sustainability: Building Awareness and Trust Between Producers and Consumers. What do you find your customers care most about?

Eileen Napier

I would say it's a three-way split. They want to know that they're— that the animals are treated well. They wanna know that the land is treated with respect. And they wanna know what's in the food, that they're not taking antibiotics on a daily basis just to gain weight, that there's not all of these unnecessary medical treatments and whatnot happening in order to keep the animals healthy because they're crammed together in an unsavory lifestyle.

Stan Hayes

And that we're authentic, that we're not a big corporation somewhere with just a small picture of a barn. That looks homegrown, that we are here, we're here every day, we're the ones handling everything. So they want to know that, you know, there's no corn, no soy, non-GMO everything, no pesticides, no Roundup sprayed on anything, that again, that the animals are treated well and that we're treating the planet well, that the water is as clean leaving here as when it gets here.

Keith Bacon

Do you have a sense of what's been the most effective medium for you to communicate those things to your customers? You mentioned emails and having people hear. What do you think about that?

Eileen Napier

I would say email is still the most reliable. You know, we, we do put that information out on social media as well, but you know, on social media you're kind of at the whim of whatever the platform's primary target and motivation is. And when it comes to email, people sign up for it to receive your emails because they want to hear it, they want that information. And if they don't, they unsubscribe, and it's that simple. So that email system is still the best direct way to communicate. And then if they have a question, they're just able to push reply and they know they're gonna get a response. Yeah.

Stan Hayes

You know, we answer everybody. The most effective is probably farm tours where they come and see. And especially like we have school children come and some of them are second and third graders and some of them are juniors and seniors. And it is always very impressive the questions, the sincere interest in questions those kids bring with them. It's a different question with the little kids than the big kids.

Keith Bacon

Right.

Stan Hayes

But it's still that same intensity of really true interest in where their food comes from.

Eileen Napier

I'd say the little kids are maybe even a little less filtered. They're a little more direct with their questions.

Stan Hayes

They are. They'll ask embarrassing things.

Keith Bacon

They don't know. What a great way to build trust with your customers by just— they're here and you can show them everything. And then I just wanted to jump back that you said that you reply to every message. How's that relationship with your customers handled?

Eileen Napier

It's a giant quote inbox. It's our email, it's our phone. All of our social media platforms have, you know, direct messaging or whatever. And so it really is just a daily checklist of, hey, check all the inboxes and reply to everything.

Keith Bacon

Do you have like a social media?

Eileen Napier

We have team members who do that. And if they're not here, then I might pick that up. But it's definitely mostly other people at this point. That stopped being my main responsibility, I would say probably by 2021 or so. 2022.

Keith Bacon

Congratulations.

Eileen Napier

Yeah, thank you. I know it was a big— it was a big pivot.

Stan Hayes

But these are people that have been here, worked here. Yeah, they— it's not like they're sitting in an office somewhere and call center, don't really understand. Yeah, these are people that have been with Ramstead and understand all the ups and downs and all the ins and outs of it.

Eileen Napier

So you can give advice on how to cook a pork shoulder roast versus pork chops. And yeah, yeah, and which is still a lot of the customer service is, hey, I've got this cut, what do I do with it? Right, which is— it's key because, you know, pasture-raised and grass-fed meats can cook up differently. And so that's a big part of success. And you wouldn't believe how many former vegetarians or former vegans we have that come on board and go, hey, I— it turns out I probably should be putting animal protein in my diet. I'm going to try it, but I want to do it with somebody that raises animals right. And so I want to buy your steaks or your ground beef.

Keith Bacon

What product of yours would you recommend a recovering vegetarian to try first?

Eileen Napier

I would probably say ground beef because You know, you can definitely dilute it in lots of veggies and taco, that kind of thing.

Keith Bacon

So yeah, what are some of your most popular products, and what are some of your unsung heroes maybe that you want the world to know about?

Eileen Napier

Okay, that's a great question. Okay, so the most popular are— you could guess— some ground beef, bacon, chicken breasts, pretty much in that order. Yeah, and you know, steaks are up there. The grass-fed beef steaks are up there as well.

Stan Hayes

Yeah, bison ribeyes are over the top.

Eileen Napier

That's your— I would say that's unsung heroes. Yeah, yeah. And pork chops. Our pork chops are incredibly popular because when was the last time you had a pork chop that was delicious? For most people, it's a long time ago because they've just gotten bland and pasty and lifeless and tasteless.

Keith Bacon

Yeah.

Eileen Napier

And you have to drizzle them with some kind of crazy marinade or something. Yeah, great. But our pork chops on the grill, salt and pepper, will knock your socks off. It's heritage breed pork that is rosy, robust, reddish in color, even when it's fully cooked and it's just rich. Yeah.

Keith Bacon

That sounds good.

Eileen Napier

It's amazing. Yeah. But unsung heroes, lamb shanks, hands down.

Keith Bacon

Really?

Eileen Napier

Oh yeah.

Keith Bacon

People just aren't getting on board with that.

Eileen Napier

So flavor comes from motion, from muscles that have been in motion and those muscles that are lower on the animal that have done the work, like your chuck roast, those shoulders that do all the work or the lower leg that does the heavy lifting. That's where the flavor develops. And you got to be in the camp that knows how to slow cook and is okay with long wait times on, on preparation.

Keith Bacon

Interesting.

Eileen Napier

And the flavor is just amazing. Fall apart tender if you do it right.

Keith Bacon

Do you develop recipes here for your content to be like, hey, if you're curious about lamb shanks?

Eileen Napier

Definitely. Yeah, definitely. There's like the entry-level recipes that are good for everybody, but then there's next level that's like, okay, you want to try something new? Try this one.

Stan Hayes

We've got a pretty robust recipe section on our website. If it's not there, reach out and call us or email us. We'll help you.

Keith Bacon

I have a submission.

Eileen Napier

Yep.

Keith Bacon

So it's a— it's an amazing story of everything that you've built here at Ramstead Ranch. What are some of the biggest challenges facing you right now in this moment?

Stan Hayes

We have grown quickly. Like, our growth is 40 to 80% a year, and with that comes cash flow challenges always because we sell 50 animals, we have to buy 80. And it's an— it's a business where all the money goes out up front. You got to buy the animal, you got to take care of the animal, you got to process the animal. It's a while before it starts coming back, right? So just a general cash flow of any business that's growing, it's any industry is the same, right? It's always a challenge to bring more A-players on board. We're always looking for A-class team players that really understand we're here to pursue excellence, we're here to push power to each other. Yeah, humor at somebody's expense is just not part of our culture, that kind of thing. A lot of the things that you're— you see everywhere just don't live here. It's just not part of our regenerative culture. So, you know, we're dedicated to enhancing everything we touch. If you work here I want you to leave being a lot better for having been here. And hopefully you stayed long enough that you can go out and do your own thing if you want. You know that much, that you're as good at it as we are.

Keith Bacon

How many employees do you have right now? And is it close to where you want to be?

Stan Hayes

When we're really fully staffed, and a lot of that is part-time, like farmers market people may work 1 or 2 days like that. But there we could have up to 15 people. On the payroll, but that probably equates to maybe 6 or 7 full-time employee equivalents if you broke it all in just hours. So we're not a big organization. Yeah, we do need to scale a little bit more to make the numbers work.

Eileen Napier

And that's also part of the challenges. Likewise, with— you've got to invest in product before you need it. You also have to invest in employees before you can afford them. And I don't think that's unique to our situation by any means.

Keith Bacon

But that's a good point.

Eileen Napier

It's a real, you know, it's a real thing for any business and that you've got to plan for success, stretch your neck out to bring more people on than you think you can afford, and then you got to follow through with the sales to help pay the bills. And that's a— it's forever a learning curve for us.

Stan Hayes

So we really don't have any issues that are unique to us other than maybe educating the public. That is an area where we're, you know, educating against a juggernaut of money and lobbyists and advertising, advertising, the whole system. That is huge for the conventional food system. And we're a little voice out here saying, this is an investment in your long-term health. You know, it does cost more to eat well. A conventional system will finish a beef in 16 months at 1,500 pounds. It takes us 30 months to finish that beef. To 1,300. So we've got less pounds to divide the expenses over. We've got another year in that animal of care and feed and nurturing it along.

Keith Bacon

Right.

Stan Hayes

And it, that, it does cost more to do that.

Keith Bacon

Right.

Stan Hayes

You know, if we're working on your house and it is a 1-year project, it's not going to cost the same as if it's a 2-year project. But just, you're there longer, it takes more resources. So educating people as to why you want to eat well, to invest in your own longevity and your own mental acumen as long as possible. And then it costs more, but it's a gift you give yourself.

Keith Bacon

What about related to processing? Do you have any particular challenges in that area that you're dealing with right now?

Eileen Napier

Processing for, for ranchers, if you're doing direct-to-consumer sales, it's one of the major pinch points in that it's limited. The number of processors that are around, particularly if you want to go the USDA route, But I think we've done our homework to source the best processors in our area. We respect what they do and we respect that we've got to work with them, that they're a business partner. It's not a one-way street. And we really are lucky in this region in that we've got some really high-quality meat processors.

Stan Hayes

We've sorted through several, but we're down to the real Division I players that are as serious about their businesses as we are. And the product's good. They understand they're the last ones to see the product and it's important what they do. Yeah, we have to book dates a year ahead of time, so it takes planning.

Keith Bacon

Wow.

Stan Hayes

And it takes 3 or 4 years of consistent doing everything you said you were going to do to build credibility with them, and then it gets a lot better. Yeah, but they've had an army of people show up, tell them everything they're going to do for them, to not perform and disrupt their businesses. Yeah, so we've earned our way through a lot of the struggles you're probably hear about. Yeah, we've worked our way past that into good solid relationships where they know if we say we'll be there to deliver or to pick up, it'll happen. And they, they relax a lot when they know you're— they can rely on you not to interfere with their business.

Keith Bacon

It's a two-way street.

Eileen Napier

Yeah, they've got a tough job and they need us to be reliable the same way we need them to be reliable.

Keith Bacon

Absolutely.

Eileen Napier

Yeah.

Keith Bacon

What is it that drives you the most, that gets you back up and at it every day?

Eileen Napier

For me, it's been the same since I was in college, getting frustrated with why do my food choices have to be a process of deciding which is going to do the least damage to the environment, to my body, to the animals involved or the plants involved? Yeah, for me, it's, it's still the same. Our food choices should be able to enhance our community. And not degrade it or degenerate it. And that's still it, is providing myself that answer and then also sharing that answer with other people. Look, this is food you can put on your plate that you can feel good about. The animals were treated kindly, the land was treated with respect, and all the hands that went along to raise it are empowered to have a better life because of the work that they do too.

Stan Hayes

I'd be very similar in a way. I really get excited about enhancing the land. It is fun to encourage it.

Keith Bacon

Yeah.

Stan Hayes

And to watch it respond. And pretty soon we're weed-free, you know, I mean, it's just amazing how it will work. I really like feeding a good number of people, especially the school kids. And I know that may be the best meal they get that day. I really like helping the other producers come along. And being able to pay them more than they could get on the commodity market and be reliable to them and let them grow and support that. I really like contributing back to a very small community, a bunch of payroll, and the animal side, knowing that what their other options are, that I'm providing hundreds, if you count chickens, it's thousands of animals opportunity to have a life that they would not have otherwise.

Keith Bacon

Right.

Stan Hayes

So it's really just the capacity to contribute on such a level in so many areas that it's exciting.

Keith Bacon

Yeah, that's cool. You've got a lot of good reasons to get up in the morning.

Stan Hayes

Yeah.

Keith Bacon

And now we're going to narrow them down a little bit with this barnstorming game that we're going to play. Are you up for having a little fun? Absolutely. Okay. So this is just sort of like a rapid-fire question thing where I'm going to give you two choices. And sometimes maybe more than 2, and you just tell me which one. And it's about keeping it fast and furious. And I should prepare you. You're going to have to make some tough choices here. So we're not, we're not playing favorites. We're just like your preference and maybe why.

Stan Hayes

Okay. You ready?

Keith Bacon

Ribs or roast?

Eileen Napier

Roast.

Stan Hayes

Roast.

Keith Bacon

All right. We're already in harmony. Burgers or brats?

Eileen Napier

Burgers.

Stan Hayes

That could go either way. They're both delicious.

Keith Bacon

I'll say maybe one season for one and one for another.

Stan Hayes

I'll say burgers.

Keith Bacon

Okay. This one's really tough.

Stan Hayes

There's more variety with burgers. We can have bison burger, lamb burger.

Keith Bacon

That's right.

Stan Hayes

Beef burger. Yeah. So I'll say hamburgers.

Keith Bacon

Lamb chops or pork chops?

Eileen Napier

Pork chops. Oh, yeah.

Stan Hayes

Lamb chops.

Keith Bacon

All right. It's good to stake a claim there. This is a tough one. Bacon or ham?

Stan Hayes

Bacon.

Eileen Napier

Bacon.

Keith Bacon

Oh, okay.

Stan Hayes

That's easy.

Keith Bacon

Yeah. Well, thank you very much. Uh, Spokane or Seattle?

Eileen Napier

Spokane.

Stan Hayes

Depends what I want to do.

Keith Bacon

It's your day off, Stan, and you can go to Spokane or Seattle. Where would you go?

Stan Hayes

I'd probably go to Seattle because I'm in Spokane a lot. I enjoy Spokane.

Keith Bacon

Yeah.

Stan Hayes

But I— if when I went to Seattle, I would do something out of the ordinary. At the very least, go do the usual Pike's Market thing and wander around through all the little back shops.

Keith Bacon

Yeah.

Stan Hayes

But hopefully I could find some great exhibit or something that we might not offer in Spokane.

Keith Bacon

Gotcha.

Stan Hayes

We went to a body exhibit where they had— oh yeah, all the nervous system and all that, like something like that.

Keith Bacon

Uh-huh. Would you ever do that with an animal?

Stan Hayes

No, I don't know.

Keith Bacon

Never say never, I guess. Breakfast, lunch, or dinner?

Stan Hayes

Dinner.

Eileen Napier

Breakfast for dinner.

Keith Bacon

Oh yeah, excellent. Well played. Uh, the catalog or magazine you can't wait to see in your mailbox?

Eileen Napier

Oh, good one.

Stan Hayes

Everything's on the internet now.

Eileen Napier

I know. Well, we gotta— we're supposed to go rapid fire.

Keith Bacon

It's okay. It is a weird one. Like a seed catalog or a— That's good.

Eileen Napier

Yeah. High Mowing Seeds.

Keith Bacon

Yeah.

Stan Hayes

I like Grass Fed Journal.

Keith Bacon

Yeah. Grass Fed Farmers Journal.

Stan Hayes

It's got good articles.

Eileen Napier

Yeah.

Keith Bacon

I'll have to pick that one up. I've never seen that one.

Eileen Napier

Yeah.

Keith Bacon

The tool you couldn't live without.

Eileen Napier

Oh, this is good.

Stan Hayes

I actually think— SkyTrak.

Eileen Napier

The SkyTrak. That's awesome.

Keith Bacon

What's that?

Stan Hayes

It's a telescoping forklift. You see them on construction sites, but it's in play all the time.

Keith Bacon

Yeah.

Stan Hayes

A four-wheeler would be another one.

Eileen Napier

Mine is a trucker's hitch. So it's a rope knot that you can cinch down and tie down a load snug.

Keith Bacon

Yeah.

Eileen Napier

Good for farmers markets, coolers. It's good for fence posts.

Stan Hayes

She's good at it. She could rig something to roll.

Keith Bacon

Good to know. Your favorite time-off activity?

Eileen Napier

Skiing.

Keith Bacon

Yeah, that was easy. Where do you like to go skiing?

Eileen Napier

49 Degrees North is great.

Stan Hayes

Is our local one. But a couple of years ago we went to Tahoe for a week. This year we went to Big Sky for a week. We've got some friends out of Chicago that it's their big getaway.

Keith Bacon

Gotcha.

Stan Hayes

So they like to pick somewhere different.

Keith Bacon

Oh, nice.

Eileen Napier

And it's good to get— it's good to truly go away so that we're.

Stan Hayes

Off farm and— Yeah. They're making noise about Switzerland. So we'll see. Oh, wow.

Keith Bacon

All right.

Eileen Napier

Wave that magic wand.

Keith Bacon

What do you love most about this particular area?

Stan Hayes

It's the outdoor beauty of it. It's an undiscovered little valley.

Eileen Napier

I like to say it's on the way to nowhere. And that's not to say that Nelson directly north of us isn't really cool. Yeah, but it's just not trodden. There's not a lot of traffic. Yeah, people don't know it. People either know it and love it or they've never heard of it.

Keith Bacon

Yeah.

Eileen Napier

And that's really cool.

Stan Hayes

The airport's small. It won't land business jets, so it should stay small. I'm from Colorado originally and I watched Aspen, I watched Telluride get discovered.

Keith Bacon

Yes.

Stan Hayes

And it changes them.

Keith Bacon

Yeah. I've never been out here before until this trip and it is spectacular. And yeah, there's nobody here.

Stan Hayes

Yeah. Yeah.

Keith Bacon

The start of a perfect day.

Eileen Napier

On the deck, coffee, sunrise.

Stan Hayes

That's good. I'm going to say meditating and stretching. Yeah.

Keith Bacon

Oh, that's good. Good for you.

Stan Hayes

Yeah. Like about an hour and a half of total alone time.

Keith Bacon

Uh-huh. Motion is the lotion with the stretching. Last one. Winter, spring, summer, or fall?

Stan Hayes

I enjoy them all. Winter's awesome.

Keith Bacon

Yeah.

Stan Hayes

With the skiing. Playing with the four-wheelers in the snow, pulling inner tubes.

Keith Bacon

And it sounds like that might be your quieter time of year as well, right? Where you can just sort of regenerate your energy with your family and friends.

Stan Hayes

And yeah, it's the C-suite time of the year when we're going through projections, planning, margin calculators, enterprise, all our, all our spreadsheets. If you can think it up, we got a spreadsheet on it. We're pretty geeked out on all that.

Keith Bacon

That's awesome.

Stan Hayes

I don't know how many of them are useful, but we got them.

Keith Bacon

A great place for meat and spreadsheets here at Ramstead Ranch. Stan and Eileen, thank you so much for being on the Farm Walks podcast. Thanks for hosting me here at Ramstead Ranch. It's been really fascinating to learn about your processes here and get to know you both personally. So thanks again.

Eileen Napier

Yeah.

Stan Hayes

Hey, thank you for including us.

Eileen Napier

Thank you. Yeah, it's definitely a privilege.

Keith Bacon

Thanks again so much to Stan and Eileen for having me up to Ramstead Ranch for that fascinating discussion and a delicious lunch. You can learn more about where to find their grass-fed meats or get them delivered to your door at ramsteadranch.com and follow Ramstead Ranch on Facebook, Instagram, and YouTube for more of their story. That's it for this episode of Farm Walks. If you like what you heard, you can rate, review, and subscribe on Spotify, Apple Podcasts, or wherever you listen. And be sure to share this episode with someone you love, or even just like. For transcripts, show notes, episode evaluation, and more information, be sure to check out our website at farmwalks.org. Behind the scenes logistics and wrangling by Brommie Pugh and Ray Russell of Tilt Alliance and Kate Smith of WSU Food Systems. Farm Walk's website logo and pod art by Riled Up Goats. Field recordings and audio engineering by Made with Bacon Productions. I'm Keith Bacon. We'll see you out there. Thanks for listening.

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