Yeah. Thanks, Blaine. It's great to be here. Guava Family we make products for parents, gear for new parents to help kind of get out and get a recharge. Having kids is a fantastic experience, but it's also really challenging and sometimes you really kind of need to get out and get some fresh air. And oftentimes parents used to do that before they had kids, and we make gear to enable them to take their little ones out and have those experiences still once they have the kids. My background is product design. I started designing products at a product design agency and then eventually in the action sports industry, and I left that with the goal to start a product company. And that's guava.

So how did you land on Guava in terms of like, family products, baby products, all that sort of stuff? What was the inspo there?

Yeah, it's kind of crazy because I didn't have kids I was dating at the time, not even engaged or married while I was dating. My now wife. And again I wanted to start a product company. I wanted to build a product company rather than just design products. And so I was kind of looking for what other industry would be a little bit bigger than the industry I was in. I was in the axisports industry, specifically the wakeboarding category. So it's a fairly small industry relative to total action sports and relatively small industry in general. And so I was looking for a bigger industry.

I was engineer in the action sports industry in a fantastic place to be in kind of your early to mid 20s because that's all I thought about anyway. And I found that I do better, I think about products better when my mind share is in that just kind of recreationally as well. And so at some point I knew I was going to kind of grow up a little bit and I was looking for the next kind of phase of life where I would be spending a lot of mind share. And so I started looking at the baby industry because also at the same time there was a lot of attention on recalls. Let's see, in 2006, 2007, Mattel had a big recall because of lead paint and toys and so all of a sudden there's this intense kind of focus on product quality, material safety, stuff like that. So I thought maybe there's something about this industry where we can build a product, brand a product company out of that. And after looking at the industry for a long time, talking to parents, we realized that traveling with kids is a fantastic memory often, but it's a really difficult experience. And so if we could make that a little bit easier for parents, we thought there was a lot of value there.

So started looking at different gear that parents use for traveling and figured out how to innovate on those.