"Redefining Your Brand Approach in 2024": "So I always say think of yourself as a media company that happens to sell a product, not an E commerce brand. Once you have that in place and you have, I would say north of 25 unique assets at launch is like minimum necessary amount of creative to scale in 2024, unless you have a really amazing product moat."

"Mastering Meta Marketing for Beginners: Once you've basically done that shotgun approach, testing messaging, testing formats, making sure you really like, left it all out on the field, messaging wise, I always recommend marketers who are fairly, you know, beginner stage. Take all of your most promising creatives from that test round, throw them into a single Advantage plus campaign and just try to exit the learning phase. Meaning at least Meta says 50 conversions per ad set per week to exit the learning phase. But often you can do it at a lower volume if you're just not touching your campaigns as much."

"Optimizing Ad Campaigns on Meta": "Meta doesn't have the historical conversion data for things like Advantage plus to work for your brand yet. So you don't want to move too quickly to an Advantage plus campaign."

"Mastering Advertising at Scale": "Advantage plus campaigns are almost always the majority of our ad spend on that account. When you are at scale, Advantage plus campaigns typically outperform most other what we call manual non advantage plus campaigns. However, they are not as incremental as what we call manual campaigns."

"Rethinking Ad Strategy: The Role of Frequency": "So I think where you could get into too much confusion is trying to decide if you should pause an ad or not based on things like frequency is just not a really helpful metric for the value of that ad, I think."

The Importance of Creative Diversity in Ads: "I think Meta is increasingly valuing creative diversity over really anything else in the ad platform. So whatever you haven't tested, test it. If your ad account is very static heavy, you should start spending more on video concepts using the same messaging that was working in your static ads."

"Revolutionizing Ad Strategy:": "We think the same way about formats. Like, let's nail our messaging and then just feed Meta as diverse an array of formats as possible so we don't really double down on a certain format that's working, which I think makes us a little bit different than other agencies."

"Unlocking Emotional Engagement in Advertising": "So the biggest one is that second order thinking, taking all their product features and then thinking about what are all of the like actual personal psychological triggers that those features translate to for my life or for the customer's life. And you can do some prompting with ChatGPT where it can be really helpful with that if you, you know, dump all of your products granular features into ChatGPT and just encourage it to go deeper with translating those features into specific psychological triggers or hooks that provoke an emotional reaction versus just like a feature which doesn't always, you know, sell that well unless you have a deep product moat like I mentioned."

"Unlocking High-Quality Video Editing Talent": "But I would recommend everyone goes on LinkedIn, post a job in any country in Eastern Europe, any Slavic country, for a video editor. You will find someone for an incredibly affordable price point who will churn out videos for your brand that are extremely high Quality because they understand the US market."

Viral Topic Title: "The Shift in SaaS Advertising Tactics"

Quote: "I think 10, five years ago, the SaaS paid media approach was like build out some white paper that's interesting to your icp, run ads, getting them to go to that gated content page and download it, capture their email and then run like an email sequence or have a sales rep reach out. And I think that's no longer the case. Like the meta is becoming a effective enough platform to just run regular direct response ads. We're spending more than 700k a month across software clients right now and 90% of that spend has a direct response objective attached to it, a free trial or a demo. And so that's been really interesting for us."