What is going on D2C pod today we are joined by Peter Sapiga who is the founder at Florida Flighted, which is a an agency that helps D2C brands and all sorts of brands actually for that matter scale up. He also runs his own brand called Ondo. Typically a lot of their brands that they've served are some of the most popular and largest brands in the D2C space. You know, oftentimes spending between 50 to 300k a month on ads as profitably as they've scaled up. But he's also taken brands from zero and launched several brands starting out. So you know Peter, maybe that's where we can start the conversation. Why don't you give us a little bit of a background about yourself and how you kind of got involved with the DTC world and then let's get right into growth stuff. Cool.

Yeah, so I started working in house for brands, mostly e commerce businesses, was at a company called Bespoke Post, which is a very large nine figure subscription e commerce business, and then moved to a much smaller premium baby brand called Healthy Baby where I was their director of growth, freelanced for E Com businesses the whole time. So eventually went onto my own. It started flighted in March of 2021 and since then, yeah, like you said, we've scaled north of 25 brands launching from scratch on meta to profitability and more recently have started to, as we've grown, work with larger businesses in the 50 to 150 to 200k in monthly budget range than even software companies. So we've had quite the journey.

Yeah, and I'm really excited about this because, you know, one of the things I love about D2C is because the space inherently is so competitive, a lot of times you've got the best marketers who are selling commoditized products. Maybe there is a little bit of innovation, but you know, when you translate some of those tactics over to SaaS where it seems like a lot of those tactics are maybe a little bit behind the ball, it's really exciting. I think one great example that we've seen recently that's really taken off is like in the, in the creator, in the social app space, like a lot of the concepts that were working in D2C where creators were, you know, creating a bunch of viral content, organic content that's we're seeing that playbook play out in the, you know, app sort of space right now, especially like TikTok accounts and how do you replicate and scale up content. But again, human can do that stuff in the ad space as well, whether you're on Google, Meta, etc.

So yeah, there's going to be a bunch to talk about there and then. Yeah, you guys also have experience working with some of the biggest brands. Like I can just see on your site, you know, having worked with brands like Harry's, Todd Snider, Momofuku, Bespoke Post and a bunch more, it's, it's going to be really exciting. I'd love to unpack some of these strategies that really work.

So why don't we start off for, you know, the people who are maybe launching a brand, what does it take to, you know, get your ad account set up and prove out concept of a product where like what do you need to spend to like prove that you've got some semblance of product market fit? If you're a brand starting out, how much should you be spending and what do you need to do to get, you know, an ad account ripping?