"Investment in Social Media: And I worked at Bessemer doing a lot of different types of investing, early stage software, early stage consumer, for many years and really noticed that a lot of the power of our dollar when we were investing capital was going right back to Facebook and Google. Like 50 cents of every dollar was just evaporating."

"Successful Branding Strategy: And that was a huge challenge, even with Feastables in the beginning. Right. Feastables doesn't have an audience that's used to doing things, you know, that Jimmy asked them to do during his videos. But, you know, that took training, that took certain types of, certain types of content, certain types of advertising, you know, changing the call to action and changing the way that we did promotion, ultimately getting a customer a point where they just, they just thought about Feastables and Mr. Beast as one entity and, you know, he was speaking about it enough that that really kind of broke through the chasm of, of where you need to get to, to really have an impact on having someone's change in their buying behavior."

"Understanding Social Media Audiences: We do a huge deep dive to understand someone's audience, who they actually are. The data that most social media platforms give you about who a person's audience is is completely broke. So we do a lot of research, surveys, trying to understand who actually is in the audience, how is that audience engaging with the content. You get to see really by somebody's portfolio of work and their content whether or not they will they shill."

"Successful Business Innovation: If the product is not better, cheaper, more convenient, you know, kind of falling in the category of what makes a good consumer product, then you're free, screwed. So you've got to also pick something where there's an area for opportunity in an area for, for innovation in a category."

"The Power of Venture Studios: 'When you have a venture studio like Knight who can immediately day one give you an unfair competitive advantage, a really well diligence business idea, and then also capital, it does attract star players.'"

"Venture Capital Strategy": "Yeah, we actually raised capital for effectively what you're talking about is a private equity firm to go after the strategy. And we've done a, we've done, we've done a lot of diligence on deals. We haven't found anything yet, but it's something we're extremely interested in."

"Value in the Creator Economy: That's where the arbitrage is, where you're catching somebody that is frankly creating better content than they're currently getting paid for on a CPM basis."

"AI Revolution in the Workplace: Today I have a friend that runs a content agency that shared on LinkedIn, you know that they basically have replaced a media buyer wholeheartedly. They replaced a media buyer with an AI agent to manage $100 million account."

"Redefining E-commerce through Social Media: TikTok is building the first true connective layer between content and commerce."

"Power of Content Creation: If you're a content creator today, if you're somebody that makes their living doing that, there's more than one way, more than just adsense in order to bank on for monetization, there's going to be a lot more ways for you to monetize your catalog in the future. And continuing with that trade is like the absolute best thing that you should do. Because having an audience is absolute power."