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Marketing Strategies in a Changing Retail Landscape: "And it's been fun to sort of start to dive into those different platforms and ecosystems and figure out how we can build visibility in them, how we can help drive sales. It's for the most part been from more of a lower funnel spectrum."

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The Evolution of Online Brand Experience: "How visually compelling can you make your product when you're looking at their site? Is it primarily done through a website, an app? What are sort of the ways in which you can really build a bit of a brand experience?"

The Significance of Product Detail Pages: "I would say today, like a lot of retailers are starting to build out brand pages where brands can actually get in there and start to recreate their look and feel more so than you have been able to pass. But I would say that the product detail page still really important place and worth spending time, effort, investment in doing that."

Marketing Efficacy: "So we would be very visible when the vegan consumer is searching for vegan chocolate, vegan snacks, whatever it in, you sort of build out sort of a view into those search queries that you know you are qualified to be there for and making sure that you have exposure there."

Search Query Strategy: "You have strong visibility, you're winning share in those queries."

Impulse Buying in Retail: "You can have a moment of discovery and then a moment of purchase, like one and the same. You don't need always to provide all of this breakdown of why to buy a piece of chocolate if you're like, that looks freaking good. Let me go buy it."

Digital vs. In-store Display Advertising: "We find ways to sort of get in front of them from a display perspective to let them know that, you, what we are and sort of invite them into our category a little bit. But it's done within a retail environment. And so we see there's, there's a better return than trying to do that where, you know, many DTC brands certainly have success doing that in social."

Marketing Strategy Expansion: "And to start it was a focus around how we activate retail and supporting that and then more for our brand side and how we organically or within our own channels are activating what's the look and feel the brand."

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Innovative Product Launch Strategies: "We launched some new products in late March and we don't launch any new items in quite a few years. And it just brought a lot of excitement and a lot of it was our existing consumer base. So it's certainly bringing in new consumers."

Marketing Focus for New Products: "So, excuse me, there will be a, you know, well into next year sort of a focus around just building, building those out, making sure there's strong awareness and distribution around those products."