TikTok Marketing Success: "Started by being a creator for my own brand, did that for a long time, learned the game really well, started teaching others and kind of evolved into this, which was more complicated than I'm putting it out to be right there, but very much have it dialed these days and just try to blow up brands on TikTok, all organic marketing."

Marketing Strategies: "What am I going to do with that? Maybe I could do some memes, but that's some big company marketing shit that doesn't move the needle on pushing products, right? When I see something like a supplement, I know I can do a ton of education around it, right? Especially if it's a new supplement. I don't want magnesium. I want like she legit where it's like wild looking. It has real benefits. Like real customers that love it can actually have some kind of education and benefit to the customer. That kind of stuff works."

Viral Growth on Social Media: "I started posting about shit on Twitter and that's how I built my network of just, like, friends and stuff. ... Grew a following pretty quickly because TikTok was like, when I first started posting on Twitter, bro, in 2021, people are like, what are you talking about, bro? You're going viral and making, like, you've done 100k in a month. Is that possible?"

The Power of Community in E-commerce: "I had a community, so I built this other community still runs this going strong, the collective, where it was just TikTok, drop shipping, e commerce brands, blah, blah."

Drop Shipping Insights: "every time I get someone, they get such better results than this whole drop shipping crap, which, you guys know takes three, four months of being a lunatic, like, being in the Trenches, losing money, all this."

Entrepreneurial Strategies for Growth: "But that's like my brother Rob and he's know my mentor in this. And so I'm like, I'm already doing this and I actually wanted to scale further with him. That's why I was like, okay, how do I get more creators and also how do I generate more cash flow? Because it's know, brands are very much like an equity. Like, I have not seen very many ecommerce brand owners taking more than a mill a year ever. Even at the highest of scales, it's very much like an equity place. I'm like, want to generate more cash flow that helps the brands, gets people results, brings more people in, and then get away from the agency model."

Social Media Entrepreneurship: "I was just making like a little 1020 a month and I was like, and it was like just not fulfilling. Like, I knew I wasn't at my best."

Brand Influence on TikTok: "If you see an account, if you see like a brand on TikTok that has 10, 15, 20 accounts all under their name, like mo's brands, Fez's brands, all those."

The Value of Prompt Communication: "How much does that mean to you? That's the best kind of agency to work with or person to have under you is just like, on top of their shit, right?"

Understanding Content Creator Rates: "You can pay as low as $300 if they're a beginner for 30 videos and let them ride the upside with commissions, you can find mid tier people for five to 800 and you can find really good people for. I'm going to get into the really good people in a second for 1000 to 2000."