DTC POD - Jimmy Farley - Hitting 1 Billion Views on TikTok

Blaine Bolus 00:00:07 - 00:00:33

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Blaine Bolus 00:01:05 - 00:01:53

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Blaine Bolus 00:01:53 - 00:02:03

So, Jimmy, I'll let you kick us off. Why don't you tell us a little bit about yourself, about the UGC network that you're building and yeah, just tell. Us what you're up to.

Jimmy Farley 00:02:03 - 00:02:35

Yeah, pleasure to be on here. I'm the worst at these intros, but basically just TikTok marketing is my main thing. So I have like a big creator network that I assign to my own brands, to partner brands, client brands and just been in this space for quite a while. Started by being a creator for my own brand, did that for a long time, learned the game really well, started teaching others and kind of evolved into this, which was more complicated than I'm putting it out to be right there, but very much have it dialed these days and just try to blow up brands on TikTok, all organic marketing.

Ramon Berrios 00:02:35 - 00:02:38

What are some of the brands that you've worked with?

Jimmy Farley 00:02:41 - 00:02:55

I'm not going to get into the exact ones. I don't even know if they'd want me to. I'm sure they wouldn't care. But mostly supplement brands these days, we're very dialed in supplements. And then the second one is, like, software and apps, so makes sense with you guys.

Ramon Berrios 00:02:55 - 00:02:57

So when you got started.

Blaine Bolus 00:03:00 - 00:03:00

When you.

Ramon Berrios 00:03:00 - 00:03:09

First got started, did you get started with TikTok initially, or were you doing Instagram stuff before and then TikTok came out, or were you born straight into the TikTok?

Blaine Bolus 00:03:09 - 00:03:10

Yes.

Jimmy Farley 00:03:10 - 00:03:17

I haven't been in this space in ecom and online business very long. It's like getting close to four years now because I'm 22.

Blaine Bolus 00:03:17 - 00:03:17

Did it.

Jimmy Farley 00:03:17 - 00:03:53

I was on Covid year from college home and was trying to figure out drop shipping, and I was trying to do Facebook ads, and I just stumbled on TikTok, and I was like, it should go to show you how little I knew at the time. I was like, oh, I'm just going to post on Instagram and TikTok so our Facebook ads will perform better. I didn't know anything, and one randomly popped off, and I was like, okay, wait, I can do this. This makes sense to me. No one was doing it at that time. We were like, June 2020. I didn't even know there was a brand on TikTok.

Ramon Berrios 00:03:53 - 00:04:10

Well, I know you might not want to mention some of the brands, but just for context for the audience, because we spoke with a few people and they were like, you talk to Jimmy. He'll solve your problem. So how many views in total do you think you guys have pulled off for some of the brands? Like, on it's in total or a weekly basis or something?

Jimmy Farley 00:04:10 - 00:04:18

Well, the first product I ran was the color changing swimwear. That was, like, our first one. That was the one I ran to, like, a million followers.

Blaine Bolus 00:04:18 - 00:04:19

And that was your own brand?

Jimmy Farley 00:04:20 - 00:04:36

Yeah, with my own two hands. Did all the videos myself. So that was the first one. And then sold that in 2022. It was like some bullshit, though. By the end, it pretty much died. We had a really strong top run, and then just typical. Just didn't know how to scale it.

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