Diana, welcome to the Angel Next Door podcast. I'm so excited to talk to you today about everything, money, especially show her the money. Also, since you are an executive producer on the film, so why don't you start out, just tell us a little bit about your background and how did you get involved with Catherine Gray and show her the money.
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Diana Greshtchuk
The Angel Next Door Podcast
Diana Greshtchuk
MD
Speaker
Marcia Dawood
DG
Speaker
Diana Greshtchuk
00:00 CPA's Diverse Career in Finance 03:25 Democratizing Financial Knowledge for Founders 09:09 "Trauma-Informed Financial Guidance" 11:56 Women: See Yourself as an Asset 16:21 Embrace Compliments: Practice Gratitude 17:03 Mindset Shift for Problem Solving 20:17 Financial Literacy Key for Founders 23:48 "Spark: Elevate Your Mindset"
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“I'm so excited to talk to you today about everything, money, especially show her the money.”
“And really the reason that I got started in this and what compelled me to work with her is actually in 2020, in May of 2020, my mother unexpectedly passed away. Not due to Covid, but right after Covid started. And I received a little bit of a lump sum distribution from a life insurance policy that allowed me to actually start investing in a material and meaningful way. And I also faced a dark night of the soul where I really started thinking about my legacy.”
“This was my second parent to pass away and I didn't have any kids and what am I leaving behind, what am I doing with my life and what is going to be here after I'm gone. And that thought about legacy really led me to the impact that I want to have and impact investing.”
“A Journey Through the Financial Industry": "I actually was the leader of their Northern California LGBT group and I helped co found the group in Sydney, Australia as well and worked shortly in their diversity office down there and beyond that.”
“Because I've talked to so many women, and they say things to me like, oh, well, my husband handles the finances. I don't really do that. But then there could be, like, some kind of major life event, like, they get a divorce or somebody dies or something happens, and then all of a sudden, they're responsible and they don't know what to do.”
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Well, thank you for having me. I'm super excited to be here. I met Catherine Gray through a mutual friend and we had lunch one day and she told me about this fantastic documentary that she was pulling together and they were looking for investors in the documentary. And I just knew that I was going to know her and that I needed to invest in this project. And really the reason that I got started in this and what compelled me to work with her is actually in 2020, in May of 2020, my mother unexpectedly passed away. Not due to Covid, but right after Covid started. And I received a little bit of a lump sum distribution from a life insurance policy that allowed me to actually start investing in a material and meaningful way. And I also faced a dark night of the soul where I really started thinking about my legacy.
This was my second parent to pass away and I didn't have any kids and what am I leaving behind, what am I doing with my life and what is going to be here after I'm gone. And that thought about legacy really led me to the impact that I want to have and impact investing. And I simply wasn't seeing in the market the opportunities to really support women, minorities, marginalized communities and the causes that were near and dear to my heart. So Catherine Gray was a hub for a lot of amazing opportunities that have come my way since and I'm excited to be involved with her. I joined she angel investors as well, which she helped co found and the rest is history.
Amazing, I love that. So tell us a little bit about your background before you got into investing.
Sure. So I am a CPA in the state of California and I worked at one of the big four accounting firms who shall remain nameless on this podcast for about 12 years in San Francisco and in Sydney, Australia. I actually was the leader of their Northern California LGBT group and I helped co found the group in Sydney, Australia as well and worked shortly in their diversity office down there and beyond that. I then got into private industry so I was an auditor with them and I audited financial services companies and mainly asset management companies. So so I went into asset management and I currently work with a private equity firm, but I worked at a boutique firm in Seattle and I've worked with all sorts of Investments for 20 years, working with institutional and private funds and being a founder myself, working at those asset management firms and being a funder, I have this holistic view of seeing all sides of the financial services industry and the asset management space.
Wow, that is very interesting. And so is that what led you then? Tell me more about Fan youn Flame and how you.
Yeah, so part of me wondering what my impact was going to be was I started working with a life coach shortly after my mother passed away. And I found it also was an incubator for founders, female founders of businesses. And it was accidentally that way. And lots of females and non binary folks getting into the coaching space. And I found these entrepreneurs, while they were really great when they were in their wheelhouse, not a lot of them had the financial acumen or the business knowledge that they really needed to get their companies going up and off the ground. And I realized this need to democratize access to financial information for people who didn't major in it. In college. We look at the curricula that are at schools, even elementary, middle, high school, even colleges.
You don't get much of a financial education unless you major in finance and accounting like I did. And what they do teach you is very often around spending rather than saving, investing, credit scores, debt, all of those things that you really need to know about and make your own financial plan so that you can live your best life. Do people even know what their goals are besides not being in the hamster wheel for the rest of their lives, just getting enough money to pay the bills next month?
Right. So what did you find in talking to people were some of the differences in how women think about money and how men think about money?
And that's such an interesting question because I think money mindset is the key differentiator. I think a lot of men will walk in the room and assume that they already know and have a power and a confidence. And I think that's even when they may not know everything. But women who may know the same amount walk into that room. But they come in with a lens of, well, I don't know everything, so I'm maybe not qualified. I'm not great at math. Oh, maybe I'm not so good at technology. And these disempowering thoughts lead them down this rabbit hole of talking themselves out of that confidence and energy lights up a room.
You can feel someone's energy before they even start talking. And so I think a lot of women end up shrinking themselves because they don't feel like they know everything. And you don't have to choose empowering thoughts. Like, even though I may not know everything, right now, I'm learning. I'm on a journey where I. I'm building my financial literacy. I'm listening to podcasts, I'm reading articles. I'm starting to look at my own finances.
But I can do this. And believe in yourself. That's the most important thing. You just have to believe in yourself.
And how do you get people started in that? Like, how do people even know that it's something that they need to do? Because I've talked to so many women, and they say things to me like, oh, well, my husband handles the finances. I don't really do that. But then there could be, like, some kind of major life event, like, they get a divorce or somebody dies or something happens, and then all of a sudden, they're responsible and they don't know what to do.
Yeah. So a lot of people are in relationships. Right. They have a significant other. What a lot of people don't recognize is they also have a relationship with money. So I like to bring awareness that every person has a relationship with money. Money is their partner. And so I like to do this exercise where I like to have my clients personify money, because when they realize they're in a relationship with money, even if their husband or their spouse or their partner did the finances, maybe they were divorcing themselves from that relationship.
But as you said, major life events can force you into realizing you have a relationship with money, and you have to get up to speed really quickly. And so that relationship with money, just like you would foster a relationship with a spouse or a partner, you have to foster your relationship with money. And when you personify it and you think about how you're relating to it, I like to frame it as well in the terms of attachment styles so you can have a secure relationship with money. I feel like I have a secure relationship with money. I know it's a tool. It does great things for me. I'm comfortable. I'm abundant.
I know what I can do with it. I know how it helps me. I'm grateful for it. I say thank you. And that gratitude allows more of it to come into my life because, like, a partner wants to be recognized and feel needed and feel that gratitude. And so being in the relationship with money, for me, feels great. But there are some people, for example, who have anxious or avoidant attachment styles with money. So maybe they have the best intentions, but they're so micromanaging their money, they just aren't getting it right.
Or they're avoiding their money entirely. They're not looking at their credit card balances, they're not checking their bank balances, and they're digging themselves into massive holes that are having repercussions later. And they just think, well, I won't have to deal with the consequences, so I might as well let it go. Or there can be folks with disorganized attachment styles, and that's a mix of both of those. So you can be all over the place. So your behavior with money shows how you're in a relationship with money. And I think that determines a lot then of where we go next with your money mindset.
That is really interesting. So tell me more about some of the exercises then that you have people do you?
Yeah. So when you personify money, I like to have people close their eyes and do some deep breathing because I'm what's known as a trauma informed financial literacy coach. So the first thing I like to do is create safe spaces. And when I say trauma informed, all I'm trying to acknowledge is that everyone in this life has sustained big T or little T trauma. And especially in the frame of financial trauma, that can be the reason behind why people avoid money, why people are anxious about money. And they may have inherited that from their parents, for example, or the role models in their lives. And so part of this is creating safe spaces, calming your nervous system. If you need to place your hand on your heart, if you need to do some deep breathing, you create a safe space.
And I have you go on a money date, but also with your personified money. So I'll tell you, in this visualization exercise, I like to visualize money as Alfred Pennyworth, the butler from Batman. That's my relationship. He's always there for me. He anticipates my every need. He's a faithful servant. And I can't have the impact that I want to have in this world without him in my Batcave helping me. And so that's the relationship that I foster with him.
And it's very respectful. But I've had some of my clients say, I visualize Diana Ross up on stage with her flowing hair and she is wealth. And I've had other people personify it as Ursula from the Little Mermaid because they only have had exposure to going into debt and facing deep loss. So it's a villain in their story. It's really interesting to personify money and see what comes up for people in their psyche. And that will help you figure out your relationship with money.
That is so interesting.
Yeah.
Because when we talk about investing, and this is something that is near and dear to my heart because I've just watched so many entrepreneurs struggle and struggle to raise money. And I'm just so excited that you have been a part of the film, that you have helped Catherine to get the film to where it is today. But when I'm talking to a lot of women, they'll say, ooh, investing, that's something that I don't do. I just. I work on the charitable side of our family. My husband does investing, because that's just not for me. How can we start to get those conversations happening where women will feel more empowered, they'll feel more comfortable? I think there just is such a disconnect there, and I'm trying to figure out, how do we put that back together?
Well, the angle that I take is, I think, along with forming a belief around your capabilities with money and a belief in yourself, I think women need to see themselves as investors. Which means, when you think about it, at least as a kid, for me, I was always told, you're going to college. And I knew my parents were going to do as much as they could to invest in me because I was the asset that I was going to go to college. And so after college, I think a lot of people get so focused on going into that rat race and getting a job to pay off student loans or pay rent and do all the things, they forget that they're the asset and that they're worthy of being invested in. And so I think for a lot of women and other people out there, they forget that they're the asset. Like when I became a cpa, when I became a coach, I invested money for a qualification. I took tests, I took courses. I invested in myself because I saw myself as the asset.
And in the simplest terms, in accounting, an asset is something that you have the rights to that generates future cash flows. And so when you see yourself as the asset worthy of being invested in, it creates this new lens where you're like, oh, my gosh, I need to invest in me Before I can invest in anything out there. I have to believe in myself to be an investor in myself. And that's how I try this on. When I was in college, I started learning investing by playing in the stock market, and I took what little money I had from a business. I started in college doing bookkeeping and payroll for small businesses, and I took what little money I had, and I started buying shares in the stock. I started researching and in doing that, that allowed me to learn really quickly about the stock market. And I invested in myself by creating my business to generate cash flows to do that.
And so that opened the door for me to try my hand at investing. And when you start small, all that matters is that you start right.
I love that. So an asset, you have the rights to that asset that's going to generate future cash flows. And that is so true. And I think as women we're socialized not necessarily to think about it like that. We're taught like, oh, make sure that you have enough. There's always this whole thing about having enough or having this scarcity mindset that instead of turning it into it sounds like what you're talking about is more of this abundance mindset.
Yes. So you mentioned it before in your example. Oh, I do more in the charitable giving space. But abundance and energy, especially financial energy, it's two sided. It's like breathing. For you to give, you will run out of things to give, of resources to give. Financial and non financial time, energy, money, attention, you will run out of all of that unless you pour into your own cup. You need to inhale, to exhale in order to give, you need to receive.
So receiving is the key that a lot of people forget about in abundance. And that by flexing your receiving muscle, by allowing yourself to receive, which so many women don't do, they're totally socialized to give and just keep giving. And it's not about them and it's about the other person and that's not sustainable. So you really have to allow yourself to receive, fill your own cup in order to pour into someone else's.
Wow, that is very powerful. And I know our mutual friend Andrea Quinn definitely talks about receiving. I did her workshop, it was phenomenal. We'll put some links to the in the show notes to her book and her workshop, which are amazing. And she definitely says that we have to learn as women to receive, which we're not good at. And so what are some exercises or things that people can do to change their mindset around this, do you think?
Well, I think for example, a lot of people may be uncomfortable receiving a compliment. And so the next time someone gives you a compliment, practice saying I receive that thank you and acknowledge it. Building that awareness that someone is giving you something. If someone yields the right of way in traffic and lets you in, say thank you, I receive that and it's really building this gratitude muscle. And when you realize what you already have and you Mentioned it as like a scarcity mindset. That's for people who are chasing what they don't have. Right. An abundance mindset is looking at everything that you do.
And so also a simple mindset shift I love with people is, let's say, for example, you need to buy a new laptop and you're just thinking to yourself, I can't afford this. A simple shift is from I can't afford this to how can I afford this? And that changes and opens up creativity for you to think about how to finance a laptop. You may not have the cash right now. You could go out and get a business loan. You could go out and get a loan from a family member or friends. You can take on some extra hours on your shift at work. You can work on an extra project for some side cash, create a side hustle. You could sell an asset that you're not using, that's just sitting around your house to make money.
And by doing that, opens up these ideas of how do I get the money? Instead of I don't have the money. So you shift from scarcity to look at all these opportunities I have to make money.
Yes, and that is such a good point. So we have been talking a lot about investors, and of course I would love to see there be so many more, more women and underrepresented investors so that we can help all these underrepresented founders. But this mindset shift, it needs to happen with the founders too, right?
Absolutely. And I think founders especially, they will break the bank. In the film it highlights, one of the founders is the couple who founded Dapper Boy. And in the film, they talk about selling their house to finance their third child. That is their business. And that's the thing, the mindset shift that they embodied when they did that and turned it around was they know what it's like to invest in themselves. And so they know that they are a good investment. That is the best pitch you can make to another investor is when you have invested in yourself as a founder.
You and nobody but you knows that how much that motivates you to make money. No one wants to make this business successful like you. And you will work hard for other investors that come in and invest with you too, because you have the most experience investing in you. You know what it's like, and you can share that with other investors. That is powerful. So taking how much you put into your business and showing people that your money is where your mouth is important, it is key. And that is what's going to open up doors for more financing for you like they did in the film. They got lines of credit.
They got other investors. I'm an investor in Dapper Boy now, and that was super powerful for me to come in.
That is awesome. So, as we're taught as we're talking to investors, and we know that they're going out and they're mentoring and their advisors to a lot of different companies, and many of which are led by underrepresented founders, what are some of the tools that they should be taking with them to help these companies to grow?
I think a lot of folks can take coaching from industry mentors if they're in a particular industry, like consumer goods. I think to the extent investors can bring financial literacy, that really resonates with me because, like I mentioned, a lot of founders are in their wheelhouse and they know their businesses really well. But I think where a lot of businesses start, they don't always have the resources for a good cfo. They don't have a great tax accountant. They don't have a great bookkeeper. They don't have an operations person. And all of that comes online as you go and you get more financing. But having that financial literacy is going to help you tremendously, both to grow your business for its financial needs, but then to also give you the information you need for pitch decks, for pitch conversations, to get investors to come on board, to find a board to even advise you, to build marketing strategies and how you speak to people.
It permeates all sides of the business. As a founder, you can't divorce yourself from financial literacy. And there is some level that you need to have. And I. That's where I, as an investor, like to come in and really bring my expertise to those companies that I invest in.
Amazing. Yeah. I see a lot of times where I'll start talking to a founder. And they're relatively early in their journey, but they've been doing some hard work and they've grown the business a little bit. And they were just trying so hard to keep the lights on and keep their head above water that they didn't look at the bookkeeping, the numbers. They were using some software that maybe didn't work for them. Or it. It ended up where as the company started to grow and there were some other serious investors who.
Who would come in who maybe didn't know the company as well as some of their early investors. And then they're like, oh, dear, this is a hot wreck.
Investors speak the language of finance, and so these founders need to be able to speak Speak that language of finance fluently enough to get investors the information they need to make that commitment to your business. Because as when you invest in someone, it's a long term relationship. It's not a one night stand. We want something that's long term. We want someone who is aligned in our values, who wants the same impact that we want to have. When I started thinking about my legacy, the impact that the founders have in the world that I invest in is my legacy. And so I want to be aligned with them and I need them to speak the language of finance to make the numbers work for me to invest.
So then tell us more about Fan your flame. Who works who do you want to have working with you? How can we make sure that your message is getting out and able to be used by the people that need it the most?
Sure. So as a financial literacy coach, you can find me online at www.fan your flame. Com. I make a lot of investments, but not in a domain name without hyphens. And on there you can see how to work with me. I work with individuals, I work with founders, I work with funders, I work with just about everyone. I also work with nonprofits. I can talk about all the topics we talked about earlier like credit and debt investing.
We can also look at money mindset. I have a nine week program called Spark that looks at just building your mindset outside of the financial space altogether. Because to get the outer work to work, you need to do the inner work. And so a lot of us need to look at things like disempowering thoughts and mindsets and passions and values and what we're bringing to this world and elevating our consciousness to do. And so I work with just about everyone and it really fills my cup so that I can give in other ways.
Oh, that's awesome. Well, we'll make sure that we put all that information in the show notes about how people can find you, how they can find this nine week course, which sounds amazing and I would love to have you keep in touch with us and let us know how things progress. So thank you so much for coming on to the podcast today and giving us all of these pearls of wisdom.
You're welcome. Thanks again so much for having me. It's a pleasure to be here.
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🔖 Titles
Empowering Women in Finance: Diana Greshtchuk on Mindset and Money Management
Exploring Financial Literacy and Legacy with Diana Greshtchuk
Diana Greshtchuk: From Accounting to Impact Investing and Beyond
Shifting Money Mindsets: Diana Greshtchuk's Insights on Financial Literacy
How Diana Greshtchuk Fosters Financial Confidence in Women Entrepreneurs
Building Financial Literacy: Diana Greshtchuk's Journey and Advice
Diana Greshtchuk Discusses Relationship with Money and Legacy Building
Understanding Financial Empowerment with Diana Greshtchuk's Fan Your Flame
Embracing Abundance: Diana Greshtchuk's Path to Impact Investing
Diana Greshtchuk on Legacy, Investment, and Female Founders' Financial Growth
💬 Keywords
Angel Next Door podcast, Marcia Dawood, Diana Greshtchuk, Catherine Gray, show her the money, documentary, investors, impact investing, legacy, minority support, marginalized communities, financial services, CPA, asset management, private equity, financial literacy, women and money, money mindset, empowerment, financial education, relationship with money, trauma-informed coaching, financial trauma, entrepreneur coaching, Dapper Boy, financial tools, mindset shift, financial languages, investor-founder relationships, Fan your Flame, Spark program.
💡 Speaker bios
Diana Greshtchuk is a passionate investor and advocate for meaningful storytelling. Her journey into the world of documentary filmmaking began when she met Catherine Gray over lunch, introduced by a mutual friend. Captivated by Catherine's vision, Diana was inspired to invest in a promising documentary project. However, her involvement was driven by more than just financial opportunity; it was deeply personal. In May 2020, Diana faced the sudden loss of her mother, an event that profoundly impacted her perspective on life and legacy. With funds from a life insurance policy, Diana found herself at a pivotal moment, ready to invest not only in projects that aligned with her values but also in ventures that resonated with her personal journey. This experience marked the beginning of her commitment to making a material impact through storytelling and other meaningful investments.
💡 Speaker bios
Marcia Dawood is a passionate advocate for empowering women in the world of investing. With a keen eye for nurturing entrepreneurial talent, Marcia has witnessed firsthand the challenges many entrepreneurs face in securing funding. Her dedication to bridging the gap in conversations about investing, particularly among women, is driven by a desire to empower them to take a more active role in financial decision-making. Beyond her investment endeavors, Marcia has played a significant role in supporting impactful projects, including helping Catherine bring an important film to fruition. Through her efforts, Marcia aims to dismantle the disconnect around investing, encouraging women to step confidently into a space traditionally dominated by men.
ℹ️ Introduction
In this engaging episode of The Angel Next Door Podcast, host Marcia Dawood welcomes Diana Greshtchuk, a dynamic investor and executive producer, to delve into the world of money and investing with a focus on empowering women and marginalized communities. Diana shares her transformative journey into impact investing following a personal loss, inspiring her to leave a meaningful legacy. With a rich background as a CPA and extensive experience in financial services and asset management, Diana discusses the importance of financial literacy and mindset shifts, particularly for women who often feel less confident in their financial capabilities. She introduces her work with Fan Your Flame, a venture dedicated to democratizing financial knowledge and fostering empowering money mindsets. Listen in as Diana sheds light on the nuances of money relationships, financial trauma, and how seeing oneself as a worthy asset can catalyze growth and resilience. Whether you're an entrepreneur or an aspiring investor, this episode is brimful of insights designed to ignite your financial empowerment.
📚 Timestamped overview
00:00 California CPA with 12 years at a Big Four firm; led LGBT groups in San Francisco and Sydney. Transitioned to private equity and asset management, bringing 20 years of diverse, holistic experience in financial services.
03:25 Started working with a life coach after my mother's passing; discovered a gap in financial knowledge among female and non-binary entrepreneurs and recognized the need to democratize financial education.
09:09 Trauma-informed financial literacy coaches create safe spaces to address financial anxiety by acknowledging past traumas and promoting calming techniques.
11:56 Women should view themselves as valuable assets and invest in their own growth and capabilities.
16:21 Practice receiving compliments and gratitude to build an abundance mindset.
17:03 Shift mindset from "I can't afford this" to "How can I afford this?" to explore creative financing solutions.
20:17 Industry mentors provide valuable coaching, but financial literacy is crucial for founders lacking resources like a CFO, tax accountant, or bookkeeper. It aids business growth, investor relations, and strategic planning.
23:48 Nine-week program Spark focuses on mindset transformation essential for outer success by addressing disempowering thoughts, values, and consciousness.
📚 Timestamped overview
00:00 CPA's Diverse Career in Finance
03:25 Democratizing Financial Knowledge for Founders
09:09 "Trauma-Informed Financial Guidance"
11:56 Women: See Yourself as an Asset
16:21 Embrace Compliments: Practice Gratitude
17:03 Mindset Shift for Problem Solving
20:17 Financial Literacy Key for Founders
23:48 "Spark: Elevate Your Mindset"
❓ Questions
Certainly! Here are 10 discussion questions based on the episode transcript:
How did Diana Greshtchuk's personal experiences influence her decision to invest in the documentary "Show Her the Money"?
Discuss the importance of legacy and impact investing in Diana Greshtchuk's career shift from traditional finance roles to more purpose-driven ventures.
What challenges do founders face in the early stages of their business related to financial literacy, and how can this impact their growth?
How can the exercise of personifying money help individuals better understand their relationship with money, according to Diana's coaching method?
In the podcast, a distinction is made between scarcity and abundance mindsets. How can shifting from a scarcity to an abundance mindset impact one's financial decisions?
How does Diana suggest addressing the gender differences in confidence and empowerment related to financial literacy and investment?
Why does Diana emphasize the importance of "seeing oneself as an asset" in the context of investing and self-development?
Discuss the relationship between receiving and giving in the context of financial abundance, as mentioned by Diana in the episode.
How does Diana's perspective on being trauma-informed factor into her approach to financial literacy coaching?
What strategies does Diana propose for founders who struggle with the financial aspects of their business, and why is this crucial for securing investments?
❇️ Key topics and bullets
Introduction and Background of Diana Greshtchuk
Introduction to Diana as a guest on the podcast
Connection with Catherine Gray and the "Show Her the Money" film
Personal story of receiving a life insurance lump sum after her mother's passing
Reflection on legacy and impact investing
Professional Background
Diana's work as a CPA in California
Experience at a big four accounting firm and roles in diversity
Transition to private industry and asset management
Holistic view from experiences in financial services industry
Fan Your Flame and Financial Literacy Coaching
Inspiration to start Fan Your Flame following her mother's passing
Observations of financial literacy gaps among entrepreneurs
Importance of democratizing access to financial information
Money Mindset and Gender Differences
Differences in how men and women perceive money
Role of confidence and energy in financial discussions
Importance of women believing in their financial capabilities
Relationship with Money
Viewing money as a partner in a relationship
The importance of fostering a relationship with money
Different attachment styles people have with money
Exercises to personify money for better financial understanding
Empowerment and Abundance Mindsets
Encouraging women to see themselves as assets
Importance of investing in oneself
Receiving as part of the abundance mindset
Practical exercises to shift mindset from scarcity to abundance
Impact on Founders and Investors
Founders' need to invest in themselves for investor confidence
Role of financial literacy in business success
Importance of investors mentoring founders in financial literacy
Conclusion and Offerings of Fan Your Flame
Overview of Diana's work and programs at Fan Your Flame
Mention of the nine-week program "Spark" for building mindset
Contact information for Diana and how to access her coaching services
Closing Remarks
Appreciation for Diana sharing her insights on the podcast
🎬 Reel script
Welcome to our impactful session on The Angel Next Door Podcast with Diana Greshtchuk. Explore her powerful journey from CPA to an executive producer, passionately investing in women and underrepresented communities. Diana reveals her shift towards financial empowerment after a personal loss, demonstrating the vital importance of financial literacy. Gain insights into transforming your money mindset, embracing your role as your greatest asset, and fostering a confident and abundant mindset. Join us as Diana shares invaluable strategies to unlock your financial potential and fuel your legacy. Don't miss this opportunity to ignite your financial flame!
👩💻 LinkedIn post
🌟 Exciting News from The Angel Next Door Podcast! 🌟
I had the pleasure of talking with Diana Greshtchuk, financial literacy coach, investor, and executive producer of "Show Her The Money," on the latest episode of The Angel Next Door Podcast. Diana shared her journey and insights into financial empowerment, especially for women and marginalized communities. Here are three key takeaways from our conversation:
Invest in Yourself: As Diana beautifully articulated, we are our own greatest assets. By investing in ourselves, we lay the groundwork for future opportunities and success.
Cultivate an Abundance Mindset: Shift from a scarcity mindset to one of abundance by focusing on what you have and the opportunities available to grow and thrive. It’s not about having enough; it’s about embracing possibilities.
Develop Financial Literacy: Understanding the language of finance is crucial, whether you’re a founder seeking investment or an investor looking to make informed decisions. Financial literacy can open doors to new opportunities.
Thank you, Diana, for sharing your invaluable insights with us. To hear more about Diana's inspiring journey and expertise, check out the full episode! 🎧
#FinancialLiteracy #InvestInYourself #AbundanceMindset #FemaleEmpowerment #AngelInvesting #Podcast
🔗 [Link to Episode]
🗞️ Newsletter
Subject: Unlock Your Financial Potential with Diana Greshtchuk
Hello Angels,
We're thrilled to share insights and empowering strategies from our latest podcast episode featuring Diana Greshtchuk, a passionate advocate for financial literacy and impact investing. If you haven't yet tuned in, here's a glimpse of the invaluable advice Diana shared with us.
Meet Diana Greshtchuk
Diana is not only a CPA but also a dedicated investor and educator with a wealth of experience in asset management and a deep commitment to supporting underrepresented communities. Her journey into the world of investing started with a profound personal event that led her to evaluate her legacy and impact.
Invest in Yourself: You Are the Asset
Diana emphasizes the importance of viewing yourself as an asset deserving of investment. Drawing from her own experiences, she highlights how this mindset shift can open new doors for personal and professional growth. Remember, an asset is something that generates future cash flows—invest in yourself and watch your potential unfold.
Empowering Women in Finance
Our conversation delved into the differences in how men and women approach money. Diana observes that women often lack confidence compared to their male counterparts, which can hinder their financial decision-making. Her advice? Believe in yourself, and build a positive relationship with money.
Exercises to Transform Your Money Mindset
Diana shared powerful exercises to help reshape your financial mindset:
Personify Money: Visualize money as a supportive figure in your life, fostering a respectful and confident relationship.
Practice Receiving: Start with simple acts like accepting compliments to strengthen your 'receiving' muscle.
Shift Perspective: Change "I can't afford this" to "How can I afford this?" to unlock creative financial solutions.
Support for Founders and Investors
For founders, investing in yourself is crucial to attract investors. Speak the language of finance confidently, as it is key to securing long-term investment relationships that align with your values.
Get Involved with Fan Your Flame
Diana is the founder of Fan Your Flame, a platform dedicated to providing financial literacy coaching and resources. Whether you're an individual, a founder, or someone looking to empower your financial journey, Fan Your Flame offers programs to suit your needs.
For more insights and to work with Diana, visit fanyourflame.com.
Stay Connected
We hope Diana's insights inspire you to elevate your financial literacy and embrace your power as a confident investor. Stay tuned for more episodes that bring valuable conversations and expert advice straight to your inbox and earbuds.
Warm regards,
The Angel Next Door Podcast Team
P.S. Don't forget to check out the full episode for even more pearls of wisdom from Diana and learn how you can apply these strategies to your financial journey today!
🧵 Tweet thread
🚀 Hey Twitterverse! Dive in with me on the inspiring journey of Diana Greshtchuk, a powerhouse in financial literacy and investing! 🔥✨ #ShowHerTheMoney #InvestSmart
🎬 Diana met Catherine Gray through a mutual friend and instantly connected with the mission behind "Show Her the Money." It was the legacy moment she needed to drive impactful change. 💡🌈
💡 After her mother's passing in 2020, Diana dove into the world of impact investing, focusing on supporting women, minorities, and underrepresented communities. What a transformative leap! 🎯📈 #ImpactInvesting
👩💼 As a CPA with 20 years in financial services, Diana has worked globally, bringing a holistic view of the asset management world. Knowledge is power, and she's here to share it! 🌎🔑 #FinanceGuru
💭 Diana believes strongly in shifting the money mindset. She highlights that confidence is key – many women know just as much as men but often second-guess their financial capabilities. 🚀👩🔬
💪 One exercise Diana uses is having clients personify their relationship with money. It helps identify their attachment style and opens doors to healthier financial habits. 💰🌿 #FinancialWellness
🔍 Watch her work towards creating safe spaces for financial literacy, focusing on nurturing the mindset of seeing oneself as an asset worthy of investment! 🌟🌱
🔄 Whether it's founders investing in their businesses or people building their financial literacy, Diana's message is clear: you are the asset, and believing in yourself opens up endless possibilities. 🚀💪
💬 Excited for more? Learn about Diana's work and her 9-week Spark program designed to ignite your inner financial skills and mindset transformation! ✨📚 #FanYourFlame
🔗 Stay tuned and follow for more insights on financial empowerment and impactful investing. Let's fan our flames together! 🚀🔥
#FinancialFreedom #WomenInFinance #InvestInYourself #Legacy
👋 Let me know your thoughts! How do you see yourself investing in YOU today? 💭⬇️
🪡 Threads by Instagram
Dive into your relationship with money! Diana Greshtchuk suggests personifying money to understand our financial dynamics. Is money your ally, or perhaps your stage diva? Reflect and build a healthier financial mindset.
Women often hesitate with money matters. Diana believes confidence is key! Walk into rooms knowing you deserve to be an investor in yourself. Remember, you’re a valuable asset worth betting on.
Building your legacy? Start by investing in yourself, just as Diana did. She turned personal challenges into opportunities, becoming an executive producer and an advocate for impact investing.
Money mindset shift: When facing purchases, switch "I can't afford this" to "How can I afford this?" Diana encourages creativity and resourcefulness, opening doors to financial possibilities you hadn't considered.
Diana's advice to founders: Know your numbers. Financial literacy is your bridge to investors. When you speak the language of finance, you pave the way for potential long-term partnerships.
intro
In this enlightening episode of The Angel Next Door Podcast, we sit down with the inspiring Diana Greshtchuk, a renowned CPA and financial literacy coach, who shares her transformative journey into impact investing and financial empowerment. Discover how a life-altering event prompted Diana to explore her own legacy and invest meaningfully in projects that support women, minorities, and marginalized communities. From her role as an executive producer on the groundbreaking documentary "Show Her the Money" to founding Fan Your Flame, Diana provides invaluable insights into cultivating a healthy money mindset and the crucial importance of financial literacy. Tune in to learn how she empowers individuals to believe in themselves as worthy investments and the creative ways to overcome scarcity thinking to build lasting financial confidence. Don't miss out on her practical tips for both investors and founders striving to make impactful changes in the world.
New intro
Join us on The Angel Next Door Podcast as host Marcia Dawood dives into an insightful conversation with Diana Greshtchuk, a CPA and financial literacy coach with a rich background in asset management and diversity advocacy. In this episode, Diana shares her journey from dealing with personal loss to becoming an executive producer on the impactful documentary "Show Her the Money." Discover how Diana's unique perspective on financial empowerment, particularly among women and minorities, is inspiring change. Listen as she unravels the nuances of money mindsets, offers innovative exercises to reshape how we view financial relationships, and discusses her initiatives through Fan Your Flame designed to democratize financial literacy. Whether you're a founder seeking investment insights or anyone looking to transform your financial confidence, Diana's wisdom is not to be missed!
show notes
What drives an entrepreneur to turn personal adversity into impactful ventures? In this episode of The Angel Next Door Podcast, we explore this question through the lens of Diana Greshtchuk's compelling journey. Following a profound personal loss, Diana found herself re-evaluating her legacy and impact on the world, leading her to become a passionate advocate for financial literacy and empowerment, especially among women and marginalized communities.
Diana Greshtchuk is a seasoned financial expert who brings a wealth of experience from her background as a CPA and financial services professional. Her career spans over two decades, during which she has worked for one of the big four accounting firms and various asset management companies. Currently, she is committed to fanning the flames of potential for individuals and organizations as a financial literacy coach and executive producer of the impactful documentary, "Show Her The Money."
Throughout this episode, Diana shares insights into her transition from finance to impact investing, emphasizing the importance of a positive money mindset and financial literacy. She discusses her work in helping founders, particularly women, to view themselves as worthy investments and cultivate an empowered relationship with money. This episode is a must-listen for anyone looking to transform their financial mindset and understand the intersection of personal growth, entrepreneurship, and impact investing.
Reels
Based on the transcript provided from The Angel Next Door Podcast, here are 15 suggested reel concepts:
Diana's Motivation: A clip where Diana talks about her mother’s passing and how it led her to impact investing, focusing on legacy and meaningful investments.
Meeting Catherine Gray: A snippet where Diana recalls meeting Catherine Gray and getting involved with the documentary "Show Her the Money."
The Importance of Legacy: Diana discusses her thoughts on legacy and what she wants to leave behind, emphasizing the impact on women, minorities, and marginalized communities.
Background in Finance: A quick overview where Diana explains her experience as a CPA and working in asset management, highlighting her holistic view of the financial services industry.
Start of Fan Your Flame: Diana talks about how she discovered the need for democratizing access to financial information for those without financial backgrounds through her life coaching experiences.
Women's Relationship with Money: A segment where Diana describes the mindset differences between men and women regarding financial confidence and self-belief.
The Concept of Money as a Partner: Diana introduces the idea of seeing money as a relationship, emphasizing the importance of a secure and grateful relationship with money.
Exercises in Financial Literacy: Diana talks about her exercise of personifying money and the insights it provides about one's relationship with finances.
Investing in Yourself: Diana explains how and why women should see themselves as worthy of investment to foster confidence and financial growth.
Overcoming Scarcity Mindset: Diana shares a tip on shifting from a scarcity to an abundance mindset by asking, "How can I afford this?"
The Power of Receiving: Diana discusses the significance of receiving as part of an abundance mindset and how it fuels giving.
Impact of Coaching and Financial Literacy: Diana highlights the value of financial literacy for founders and emphasizes the long-term relationship aspect of investing.
Diana’s Impact with Fan Your Flame: Showcasing how Diana helps individuals, founders, and funders with financial literacy, mindset, and coaching.
Building Financial Confidence: An insight into how Diana advocates for empowering women through coaching to build financial confidence and competence.
Diana’s Vision for Impact: Concluding with Diana’s vision for her impact on the world and how her work with Fan Your Flame aligns with that legacy.
These reels can be created by selecting key quotes and insights from the transcript, using engaging visuals and captions to enhance the message.
🔖 Titles
Shifting Money Mindsets: Diana Greshtchuk's Guide to Financial Empowerment
Diana Greshtchuk on Shifting Money Mindsets for Women's Financial Success
Transforming Lives by Shifting Money Mindsets with Diana Greshtchuk
Shifting Money Mindsets: Insights from Diana Greshtchuk on Financial Literacy
How Shifting Money Mindsets Can Empower Women Investors: Insights from Diana Greshtchuk
Diana Greshtchuk: Shifting Money Mindsets to Foster Financial Confidence
Shifting Money Mindsets: A Deep Dive with Financial Coach Diana Greshtchuk
Empowering Entrepreneurs by Shifting Money Mindsets with Diana Greshtchuk's Guidance
Shifting Money Mindsets for Financial Freedom: Diana Greshtchuk's Expert Advice
Diana Greshtchuk Reveals the Power of Shifting Money Mindsets
show notes
What drives an entrepreneur to turn personal adversity into impactful ventures? In this episode of The Angel Next Door Podcast, we explore this question through the lens of Diana Greshtchuk's compelling journey. After experiencing a profound personal loss, Diana reevaluated her legacy and the impact she wished to leave on the world, propelling her into the realm of impact investing and financial empowerment for underrepresented groups.
Diana Greshtchuk is a formidable financial expert, whose extensive career as a CPA and asset manager has provided her with a holistic view of the financial services industry. Currently, she serves as a financial literacy coach and an executive producer of the documentary "Show Her The Money." Her dedication to supporting women and marginalized communities through financial education and investment opportunities underscores her commitment to making a meaningful impact.
In this insightful episode, Diana delves into the critical importance of financial literacy and the unique challenges women face in managing money. She shares her strategies for helping individuals view themselves as valuable assets, ready for investment. Diana reveals her methods for cultivating a positive money mindset, from personifying money to understanding one's relationship with it. This episode is a must-listen for anyone eager to shift from a scarcity to an abundance mindset and learn practical tools for personal and professional financial growth, making it an essential guide for aspiring investors and entrepreneurs alike.
show notes
In this episode of The Angel Next Door Podcast, Diana Greshtchuk invites listeners to explore the transformative power of financial literacy and empowerment. As an accomplished CPA and financial literacy coach, Diana combines her extensive expertise in finance with a passion for fostering impactful change among underserved communities. She delves into her dedication to helping founders—particularly women—realize their potential as worthy investments.
Diana emphasizes the critical shift from the traditional scarcity mindset to one of abundance, urging women to see themselves as assets deserving of personal and financial investment. Through her work, she empowers women to build self-confidence in their financial acumen, challenging the conventional narrative that often sidelines them in fiscal matters. With practical advice and mindset exercises, Diana guides founders in constructing a robust, empowering relationship with money that fuels their entrepreneurial journeys.
Listeners will gain valuable insights into Diana's personal journey of turning adversity into advocacy, as well as actionable strategies to redefine their financial narratives. This episode is an enlightening exploration of how embracing one's financial worth can unlock new realms of personal and professional success, making it essential listening for aspiring entrepreneurs and anyone interested in financial empowerment.
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