My name is Amy Climer, and I have the privilege to introduce Traci. So Traci used to be. We saw her this morning, so we already know a little bit about her. But what wasn't mentioned is that Traci used to be a professional, a professional bike racer. And she was on the bike team with Lance Armstrong, which is where she learned a lot about fraud. This is true. And after that experience, she wrote a book, a field guide called how to Detect Lies, Fraud, and Identity Theft. She is--

Today we're going to be looking at how to maximize the value of your content. Really, just building on what we did this morning, we started with two questions. There's seven. So we're going to get deep into all that. And all the way from Boulder, Colorado, please welcome Traci Brown.

Okay. Okay. Come on. You know what? Turn that off until we need it. Okay, cool. So thank you for coming. I'm so excited. Yeah, I am a little surprised. You never know, like, you saw me in the morning. Okay, so here's what we want to do. I have a lot of questions, more questions in my system, because what I want to do is have the majority of you walk out of here fundamentally thinking differently about what you're putting out into the world so you attract your clients in more easily.

Let's start out a little bit with questions we can ask or talk about questions from this morning that you have. I'll tell you about Lance Armstrong if you want. Whatever it is that you want to talk about, we can talk about it. And then we're going to dive in a little bit more deeply. So anything to start. Charles, I'm not so sure you communicated your driving style skills accurately. My driving skills? Yeah. I get pulled over a lot, y'all, so I do.

I get pulled over a lot. Charles rode around yesterday, 18 holes with me, and he's like, I. I think I know why you get pulled over a lot, but all you got to do is have a system and talk your way out of it. Actually, in the QR code, I put the video on how to do it for yourself. So, like, like, plan A is to not get pulled over. Like, mine is like a plant for sure. Like, plan B. O.

So don't call me, tell me it didn't work. It's your fault to start. You're the one that got pulled over. All right, anything else to get us started? Something interesting maybe you thought about since I got off stage to now. Lance was one of those guys, and I talk about him in my lie detection talk. He's one of those guys. That you just know. And you all have people like this in your life.

People you just know they're up to something and you know it's no good, but you don't know what it is. Yeah, he was that guy in my life. Life for years and years. And looking back, with all the training that I've had now, like, the signs were all there. So we all have this intuitive, like. Like the ability to detect lies is in all of us. Like, that is key to our survival for millions of years. Right.

So the message, until you can make it to one of my talks or. Or see more of my videos, trust your gut. You know? You know when someone's up to no good. And it's not always about these gotcha moments. It's about making a different decision, asking a different question. And it's much more covert knowing than what you need to be like putting out there. Right? Always know more than what comes out of your mouth. It's hard.

We're speakers. Okay. Shut your mouth and listen. And you'll get a lot more information from people. So. All right, so let's get on to questions or actually, let's do a little context first. My mom works for me. And let me tell you about my mom.

She is a professional dog handler. That's what she does. So my dog that you saw this morning in my PowerPoints, he's a very fancy Siberian husky. And my mom has a pack of dogs and she works for me. What is going on next door? Oh, my gosh. She. She works for me. So she can put her pack of dogs in the car and drive in the minivan and drive around the country to these dog shows.

And she has become really, really good at speaker research because that, that funds what she does. She works with me. She works with a lot of other clients. My mom has a marketing degree. And the reason I like, because I thought that I could get someone from the Philippines to dig in. Like, Philippines folks are great. Like, they really are. And maybe you have someone who's.