DTC POD bawi podcast

1️⃣ One Sentence Summary
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From homemade juice to successful canned beverage; Bowie's journey.

🔑 7 Key Themes
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1. Product development and branding process: Formulation, stickers, feedback, bilingual labeling. 2. Commercialization and production challenges: Food scientist, co-packer, longer process. 3. Carbonation methods and equipment: Soda stream, homebrew equipment, jockey boxes. 4. Fundraising and investor outreach: Follow-up, value-add, Patrick Terry's investment. 5. Distribution and partnerships: Sprouts, Safeway, independent retailers, Foxtrot. 6. Business origins and entrepreneurship journey: Bowie business, Squarespace websites, college side gigs. 7. Scaling and growth strategies: Capital raising, building systems, hiring, rapid scaling.

💬 Keywords
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product formulation, back panel stickers, flavor name, Spanish, English, compromise, can, fruit juice beverage, spoil, food scientist, co packer, Austin, commercialization process, soda stream, carbonation equipment, homebrew nerd, recipe, dorm kitchen, force carbonating, commercial kitchens, five-gallon kegs, jockey boxes, farmers markets, ice cups, fundraising, investors, progress updates, Patrick Terry, Pete Terry's burger stand, retail distribution, Sprouts, Safeway, Albertson, independent retailers, natural channel, Foxtrot, Chicago, Texas, California, national natural retailers, home markets, Bowie, Squarespace websites, food trucks, entrepreneurial, side gigs, caffeinated mint, citizenship, ready-to-drink agua fresca, Practicum, UT Austin, market research, CPG brands, iillustrations, branding package design, capital raising, sales figures, scaling, subject matter experts, delegate tasks, Bolus, validation, self-fund, watermelon, pineapple agua fresca, Austin weather, COVID-19, pandemic, fundraising.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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Jordan Hicks 00:03:36 00:04:19

"Bowie's early days and the role of CPG experience": "At that time, I was working at a cocktail bar down here in Austin, feeling pretty burnt out, which was also around the time that I got my job into the CPG space. I started working for a snack bar company called Kate's Real Food at the time and just started out as kind of a local little sales rep for the area. And then the roles kind of grew a little bit more and more, which were super helpful in Bowie's early days with kind of at least getting our heads screwed on, as far know, a path to market. Yeah, you know, as far as CPG experience goes, it was somewhat limited. I worked with Kate's for about a year and a half, and then before know it was just odd jobs and."

Jordan Hicks 00:05:38 00:06:01

The Evolution of Bawi's Carbonation Process: "When we got into the commercial kitchens, it was a little bit more larger format. So we grew into these big five gallon kegs, and we'd roll up to the farmers markets, if you're familiar, they're called Jockey boxes, kind of similar to a kegurator, if you're familiar with that, but basically just a shitty Igloo cooler with some taps on it."

Jordan Hicks 00:12:32 00:12:41

College Side Gigs: "Yeah, we were just kind of messing around and having fun and just kind of doing whatever was interesting to us at that time."

Jordan Hicks 00:20:08 00:20:28

Fundraising Challenges Without Traction: "Yeah, it's pretty tough fundraising with no traction, no product that you can really ship around and be a 20 or 21 year old at the time, too. So, yeah, it took a minute. It took a minute to get any sizable check."

Jordan Hicks 00:25:45 00:26:02

Fundraising and Production Challenges: "We'd been fundraising for what felt like an eternity at that point. But we weren't just fundraising. We were also kind of just getting the PCs into place in the background so that once the Hicks and the Dominoes did start to know we could be a little bit more turnkey and start flipping stuff around."

Jordan Hicks 00:27:14 00:27:29

Bowie's Commercialization Journey: "We figured out pretty quickly we needed a food scientist, which Clark came in clutch again and hooked us up with an amazing food scientist who really helped us kind of get our ducks in a row as far as the commercialization of the formula."

Jordan Hicks 00:38:40 00:39:15

The Importance of Language: "Like, for example, we lead with the flavor name in Spanish on our front panel. And a lot of people, mostly more so investors and people that were not as much consumers but more so invested in us and our success were very much in the realm that we need to lead with the English name. And that's something that I'm really glad we didn't end up adjusting. I think it adds some flair to the brand, especially the front panel."

Jordan Hicks 00:41:25 00:41:32

"Expanding Retail Presence and Focusing on Texas and California: Yeah, as of today, we're in a little over 600 doors across the US."

Jordan Hicks 00:44:30 00:44:36

Scaling Up: "But as far as scaling up goes, it's something that we're in the weeds on right now."

📚 Timestamped overview
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04:42 Originally, we used soda stream for carbonating. Eventually, we upgraded to stolen homebrew equipment. We started in the dorm kitchen and then moved to farmers markets. We used kegs and Jockey boxes for serving. Now we use cans instead of kegs.

06:39 Validating product market fit and self-funding.

13:19 Timing, concept, friends, research, potential, Practicum

17:58 Awesome salesman fundraises, builds system, secures investors.

21:11 Fundraising with follow-ups led to success.

26:47 Working with agencies, food scientists, and copacker

29:25 One significant check can change everything.

34:01 Cultural representation in branding and design.

38:14 Adjusted formulation, added stickers, English vs Spanish.

41:25 600 doors in US, mostly Sprouts & independents. Focused on Texas & California for growth.

45:10 Easily raising capital, scaling quickly, delegating responsibilities.

❇️ Key topics and bullets
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- Adjustments to formulation and back panel stickers - Feedback on Spanish flavor name on front panel - Suggestions to lead with English name instead - Compromise of adding English translation at the bottom of the can - Building the brand and commercializing the product - Enlisting the help of a food scientist and co packer - Long process and challenges in commercializing the formula - Finally moving forward with production and distribution - Experimenting with carbonation methods - Initial use of a soda stream - Obtaining carbonation equipment from their uncle - Experimenting with recipe in a dorm kitchen - Force carbonating in commercial kitchens using larger kegs - Serving beverages at farmers markets - Using jockey boxes to serve beverages - Serving with ice cups and fresh fruit juice - Upgrading to using cans instead of kegs - Fundraising and securing investments - Learning to follow up with potential investors - Adding value in each follow-up - Securing investment from Patrick Terry - Quitting jobs to focus on fundraising and pursuing Bowie - Distribution and partnerships - Being in over 600 stores across the US - Majority of distribution in Sprouts, Safeway, and Albertson - Partnerships with independent retailers and Foxtrot in Chicago - Focusing on Texas, California, and larger natural retailers - Starting and evolving the business - Starting Bowie by offering Squarespace websites - Looking for side gigs while in college - Discussing creating a ready-to-drink agua fresca - Utilizing market research databases and receiving support in entrepreneurship Practicum - Choosing the Working Assembly agency for branding - Design and branding - Incorporating Lotteria card motif with hand-drawn illustrations - Optimizing branding package design - Importance of cultural representation in the team - Scaling the business and raising capital - Easy access to capital due to impressive sales figures - Focus on building systems for effective scaling - Importance of subject matter experts in their network - Hiring more people to delegate tasks and responsibilities - Excitement about rapid scaling of the business - Validating product market fit and fundraising - Self-funding development of Bolus - Selling ice-cold beverages at farmers markets - Validation and unique appeal of low sugar fruit juice beverage - Juggling school, work, and running the business - Continuing business during the pandemic and learning how to fundraise

🎬 Reel script
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[Background music starts playing] [Text on screen: DTC POD Recap with Blaine Bolus, Ramon Berrios, Victor Guardiola, and Jordan Hicks] Speaker 1: Hey, fellow entrepreneurs! Just wrapped up an incredible episode on the DTC POD with Blaine Bolus, Ramon Berrios, Victor Guardiola, and Jordan Hicks. Speaker 2: We dove into their journey of creating Bawi, from formulation adjustments to finding the perfect design for their product. Speaker 3: These guys built their brand from the ground up, turning their hand-pressed fruit juice into a canned sensation! Speaker 4: They shared how they conquered the challenges of commercializing their product and navigating the fundraising world. Speaker 1: But it didn't stop there! They scaled their business, landing in over 600 stores across the US, including Sprouts, Safeway, and Albertsons. Speaker 2: Their strategic focus on Texas and California is paving the way for nationwide growth. Speaker 3: Plus, they spilled the beans on starting their own entrepreneurial ventures, including Bowie and Bolus. Speaker 4: And they shared their secrets to success, building an incredible team and finding subject matter experts. Speaker 1: So, if you're ready to be inspired, gain valuable insights, and learn how to scale your own business, listen to the DTC POD episode now! [Text on screen: Listen to the full episode on DTC POD] Speaker 2: Don't forget to like, share, and follow for more amazing content! [End with podcast logo and music fade out] [Text on screen: Follow @dtcpod for more episodes] [Text on screen: Subscribe for weekly inspiration] [Text on screen: dtcpod.com] [End]

✏️ Custom Newsletter
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Subject: 🎙️ New Episode Alert: DTC POD - Bawi Podcast is Live! Hey there podcast fam! We hope this email finds you in high spirits and ready for another exciting episode of DTC POD. We're thrilled to announce the release of our latest episode, "Bawi Podcast," where we dive deep into the journey of our guests, Victor Guardiola and Jordan Hicks, as they share their incredible story of building their brand, Bowie. The episode is packed with insights, inspiration, and some awesome behind-the-scenes details. So grab your favorite beverage and let's get into it! 🎧 Listen Now ► [Insert Episode Link] In this episode, you'll discover: 🔑 Key #1: The Importance of Branding: Victor and Jordan discuss their experience working with a branding agency and the significance of cultural representation in communicating their offering effectively. 🔑 Key #2: From Idea to Reality: Tune in to learn how they transformed their hand-pressed fruit juice beverage into a delightful canned version that doesn't spoil. You'll get a behind-the-scenes look at the commercialization process and the challenges they faced. 🔑 Key #3: Navigating Fundraising: Join us as we explore Victor and Jordan's journey in raising capital, including their strategies for following up with potential investors and adding value in each interaction. 🔑 Key #4: Scaling and Growth: Discover the importance of building systems and delegating responsibilities as Victor and Jordan share their experiences in rapidly scaling their business and hiring an efficient team. 🔑 Key #5: Overcoming Challenges During a Pandemic: Learn how the dynamic duo persevered and continued pursuing their business, Bolus, even amidst the COVID-19 pandemic. And here's a little fun fact from the episode: Did you know that Victor and Jordan initially started a business called Bowie to help food trucks without websites? This entrepreneurial venture eventually led them to dive into the world of ready-to-drink agua frescas. Talk about a unique journey! Ready to dive into the "Bawi Podcast" episode? Click the link below and get your ears ready for some serious inspiration! 🎧 Listen Now ► [Insert Episode Link] Before we sign off, we want to remind you that your support means the world to us. If you enjoy our episodes and want to show some love, please leave us a review on Apple Podcasts or your favorite listening platform. Your words of encouragement help us reach more people like you who crave knowledge and inspiration. Stay tuned for more thrilling episodes as we continue to bring you tales of entrepreneurship, growth, and creativity. And always remember, you have the power to pursue your dreams and make them a reality! Thank you for being a part of the DTC POD community. Your support keeps us going. Keep shining bright, Blaine, Ramon, and the DTC POD team 🎙️ Listen to the Latest Episode ► [Insert Episode Link] 🌟 Leave Us a Review on Apple Podcasts ► [Insert Apple Podcasts Link] 📧 Got Feedback or Guest Suggestions? Reach Out to Us at hello@dtcpod.com

🐦 Business Lesson Tweet Thread
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🎙️💡 Thread on Best Practices for DTC Brand Operators 💼🚀 👋 Hey fellow DTC brand operators! As an entrepreneur myself, here are some best practices I've learned from the recent episode of #DTCPod. Let's dive in! (1/10) 🔥 Strong Hook: Expand your DTC brand's reach with these game-changing tips! 💪🌍 (2/10) 1⃣ Adapt & Optimize: Stay open to adjustments in your product's formulation and packaging. Listen to feedback and iterate to meet customers' preferences. #AlwaysImproving (3/10) 2⃣ Balance Language: Find the sweet spot between engaging diverse audiences and creating wide appeal. Consider incorporating translations or cultural elements into your branding. #FlairForAll (4/10) 3⃣ Build a Solid Support Team: Surround yourself with experts who can guide you through the wide range of challenges in scaling your business. Subject matter expertise is 🔑! #TeamOfTitans (5/10) 4⃣ Hustle for Funding: Don't be afraid to put in the work and follow up with potential investors. Continually add value to your pitch and share progress updates to keep their interest piqued. 💪💰 #PitchPerfect (6/10) 5⃣ Nail Your Branding: Choose an agency that genuinely understands your cultural offering and can help you communicate your brand's unique selling point. Authenticity shines through! ✨ #CultureMatters (7/10) 6⃣ Optimize, Optimize, Optimize: Continuously refine your branding and packaging. Experiment, iterate, and seek feedback until you achieve the perfect representation of your brand. ✍️🎨 #DesignSavvy (8/10) 7⃣ Systemize for Scale: As your business grows, build efficient systems and delegate tasks to a smart and reliable team. Scaling is about finding the right balance between control and empowerment. 📈💼 #GrowWithGrace (9/10) 8⃣ Embrace the Journey: Acknowledge the highs and lows of the entrepreneurial roller coaster. Keep adapting, learning, and pushing forward. 🚀 It's all part of the incredible ride! #EntrepreneurLife (10/10) 🎙️💼 That's a wrap on these DTC best practices! Remember, building a successful brand takes time, resilience, and a dash of tenacity. Adopt these tips and keep hustling towards your goals. Good luck, fellow entrepreneurs! 🙌✨ #DTCPod #EntrepreneurTips

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