Hey everyone, we're super excited to announce the launch of our slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer and currently we're on a waitlist and it will open up the community once we reach 150 members. So apply using the link in the description and we hope to see you on slack. So before we kick off today's recording, I've got one more for you. Keeping up your momentum this year starts with the right selling tools. And if you're looking to increase revenue, grow faster, build more pipeline, and close more deals, check out the all new sales hub from HubSpot. You'll be able to manage your whole sales process.

Plus my favorite part, the reporting. It's super intuitive, powerful and customizable. Plus the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships. Also, no one likes a clunky platform that takes months to onboard onto, but getting set up on saleshub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with sales Hub welcome to today's episode of d two c pod. And we are back with Mina Elias, who has been on the show before.

But when it comes time to talking anything, Amazon, that's who we go to. So, um, Mina, I'll let you kick us off for maybe our new listeners who, who aren't familiar with your background. Let's just run through it really quick so everyone knows kind of a little bit about you, what you do, and then let's dive directly into today's, uh, conversation, what we're going to be covering.

Yeah, I'm hyped because, uh, you know, I'm bringing a lot of value in this one. The last episode we did together was great and it was like a, an intro, if you're a DTC brand that wanted to expand to Amazon, uh, but, you know, don't quite know how to do it or validate the product if it's going to be a good fit for Amazon or not. So check out that episode. I think that was really cool. But, um, yeah, my background is, I started on Amazon back in 2018. I was a full time engineer, uh, you know, working in, you know, project management decided to start a supplement brand out of a passion for supplements and because I was an MMA fighter, uh, but I couldn't sell it in stores, like, you know, retail, that kind of stuff. So I figured like, let me get it on Amazon. So, you know, went full obsessed on Amazon, figured out how to sell on Amazon.

Groove scaled that brand in the course of a year to about a million. It was doing like ninety four k a month in revenue in about, you know, year 1112, 1314 months. Then Covid hit. And so when Covid hit, I was like, okay, I want to get on podcasts and start sharing everything that I knew kind of knowledge. So, you know, start sharing everything. Became a name in the industry. An aggregator hit me up to run one of their brands under the guise of consulting. And I realized that I was way better than a lot of other agencies.

And so early 2021, I decided to start an Amazon agency out of like a very large demand for it. And, you know, the personal brand was helping. And then fast forward, what, three years later. Now we grew from one employee to about 85, 86, 185 brands under management, largely CPG brands. Um, big mix of people who are starting on Amazon because they want like, uh, you know, to make money on Amazon and a lot of big, direct to consumer brands that uh, you know, realized after Covid that being on Amazon is super important, uh, and that they needed to expand. And so, and those are honestly our ideal clients are, you know, people who are building a real brand, good products, and that, you know, people want to consume and we help them grow and scale on Amazon.

Awesome. And today we're going to be talking about some of the core pillars of like, what it takes to grow on Amazon. So like you said last time we talked about, okay, if you want to launch on Amazon, how do you do that? But now we're going to be talking about, you know, how do you grow on Amazon and what you need to do, especially as, you know, competition goes up, there's more brands going after similar products. It's, you gotta, you gotta get yourself right. So why don't we, why don't we walk through first, what are the core pillars we're gonna be talking about today? And then we can kind of jump into each and run through them.

Amazing. Yeah. So the three core pillars that I, we, I call it the trivium trinity. Right? Because like, the three things that our team needs to focus on at all times is traffic. So growing traffic, uh, you know, click through rate, getting a better click through rate and conversion rate, and the, and the reason is Amazon is a, is a simple funnel, right? It's like any funnel. At the top there's impressions, so there's people seeing you, uh, in search results and on product pages. And a certain number of those impressions turn into clicks. And that's going to be based on your click through rate.