"E-commerce Success Factors: And there's seven factors that affect that, which we'll cover. And then uh, you know, a certain number of those people that make it to your listing turn into a customer."

"Importance of Customer Lifetime Value: A better LTV means they'll come and, you know, buy again and again."

"The Role of Average Order Value: Obviously, you know, a larger AOV means people will spend more money with you."

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"Optimizing Advertising Bids": "And so based on whatever your conversion rate is, you start optimizing your bids, you start lowering your bids and instead of showing up on position one, you show up on 5815 16."

"Ranking Lower to Capture Higher Buyer Intent": "The thought behind it is the lower you show up in the search results. If someone makes it all the way down the page and then clicks on you. There's a higher buyer intent."

"Importance of Food Quality: 'The color can tell us a lot because animals, and even us as people, we see food, we see color, we smell, we taste, so real, mean whole foods have more intense, interesting colors and more complex flavors. We tend to like food that smells good, tastes good, and looks good. So, starting off with Color, it's really helping us look for nutrient density. Check for the brightness of the vegetable, fruit, or meat you're buying. Fresh and ripe plant-based foods should be bright and vivid in color.'"

"Marketing Budgeting: The way that I look at the budget is, I always say, what are you, okay, you know, losing, for example, and we run the numbers, I say, okay, if I spend $300 a day and like, worst case we do a one x roas, what does that play out to? Well, 300 a day, one x roas, that's like losing $4,000 a month. And I'm like, can you handle that?"

"New Trends in Ecommerce: TikTok shop is new, right? So TikTok shop, you have to. And I, we can, I can do a whole other, but, but TikTok shop, you're kind of more experimental."

"Effective Sales Strategies on Amazon: And the way to get that badge is to go and look at all of the subcategories that exist on Amazon that could be remotely related to your product and see which one has the, you know, the best seller has the closest amount of revenue to you."

"Optimizing Product Categories for Revenue: They basically are an electrolyte powder, but they found that chromium supplements had like the top seller had the least amount of revenue. So they went and they adjusted their formula to add chromium and then they categorized themselves as a chromium supplement."

"Effective Product Description: The way that I like to structure the bullet points is the first sentence is going to be a very quick short, like selling point, right? So like, you know, maximum hydration, maximum affordable hydration, something like that, whatever, you know."

"Incorporating Specifications: Now, if your product has specs, that is also an amazing place to include specs because that's where, you know, if you can include specs in the image, amazing."

"Advantages of Amazon's Virtual Bundles: But the beautiful thing about it is virtual bundles show up in a place where usually you'd have sponsored products related to this item. Show up. So instead of it being your product and then above the fold, seeing your competitors ads and then maybe, you know, it's my product, and then Liquid IV with 100,000 reviews shows up and steals some of my customers. Now I push those people down below the fold."

"Increasing Conversion Rates: So it's, you know, why does it help conversion? Just because right off the bat it pushes people below the fold so they can't see competitors right away."

"The Power of Video Reviews: You can literally like click on that, copy the link and then go to creators that you've worked with or, you know, creators that you can, you know, look for on Instagram and you can say, hey, I would love to give you a free product to try it out. In exchange, would you do a review for us, a video review and upload it to Amazon."

"Influencers as Natural Sellers: Creators, they know how to create content, they know how to speak on camera, they know how to, you know, sell. And a lot of times they're not selling, they're just being like, oh, look at what I discovered and look at why I like it. And they just want to, you know, just, it's the way that influencers and creators are, right? There's like that natural element to it."

"Improving E-commerce Conversion Rate: More people end up inside of your listing and improving conversion rate, more people end up buying from that listing."

"Increasing Average Order Value: AOV average order value is another great way. Now, how do you increase average order value? Virtual bundles is one, where you can create a virtual bundle and get people to buy more than one of your products."

"Advantage of Multi-pack Discounts: Multi pack discounts is another one where you can say, buy two, get 10% off, buy three, get 15% off."