2025 Influence #13 Smiling and Dialing: Proven Strategies to Consistently Book High-Quality Speaking Engagements
Lisa Ryan 00:00:03 - 00:00:11
It was 2016 and I was done. I wasn't tired, I wasn't exhausted.
Lisa Ryan 00:00:11 - 00:00:13
I was just done.
Lisa Ryan 00:00:14 - 00:00:19
I had started my speaking business on October 12, 2010.
Lisa Ryan 00:00:20 - 00:00:21
That is the day that my medical.
Lisa Ryan 00:00:21 - 00:00:24
Sales position was eliminated via group conference.
Lisa Ryan 00:00:24 - 00:00:27
Call with 12 of us getting canned at the same time.
Lisa Ryan 00:00:27 - 00:00:31
And, and I said, no organization will ever do that to me again, complete with finger point.
Lisa Ryan 00:00:32 - 00:00:34
So how many of you found yourself.
Lisa Ryan 00:00:34 - 00:00:36
Starting your speaking business in a similar.
Lisa Ryan 00:00:38 - 00:00:45
Okay, that's what I figure. About a third, a little bit more of the room. And the thing is that I was.
Lisa Ryan 00:00:45 - 00:00:57
Done because I was speaking on stages, primarily getting breakout sessions, you know, where you have to beg for travel, you know, and maybe they'll throw you a chicken dinner or something like that.
Lisa Ryan 00:00:57 - 00:01:00
Yeah. And I wasn't getting on any of.
Lisa Ryan 00:01:00 - 00:01:08
The big stages and I felt like a failure. So I called my friend Elaine Simpson. We had these power pal calls.
Lisa Ryan 00:01:09 - 00:01:11
And Elaine Simpson, out of the goodness.
Lisa Ryan 00:01:11 - 00:01:14
Of her heart, said, you know what? Share with me your speaking business.
Lisa Ryan 00:01:15 - 00:01:17
And so I shared with her.
Lisa Ryan 00:01:17 - 00:01:20
Well, I spent the first part of my career as an executive recruiter.
Lisa Ryan 00:01:21 - 00:01:31
I'm actually one of the few people on the planet who can say they sold their mother. Yeah, mom actually, yeah, mom actually hated.
Lisa Ryan 00:01:31 - 00:01:33
The job that I placed her in.
Lisa Ryan 00:01:33 - 00:01:34
But I said, mother, you have got.
Lisa Ryan 00:01:34 - 00:01:54
To stay there at least 90 days because I have a guarantee and I can't afford to give back the commission I made on you. Mother was there for two and a half years. It was fine. And then I spent 13 years in industrial sales. And then I spent the last part of, of my career in health care. And so Elaine was listening to this. She said, what about health care? I'm like, I hate health care.
Lisa Ryan 00:01:54 - 00:02:12
Do you know what they just did to me? I mean, 13 people on a call getting canned at the same time, not fun. So she said, what about manufacturing? I said, I don't know. Can you make money in manufacturing? She said, I don't know. So I put it on our Facebook group, can you make money in manufacturing? And Liz Weber said, yes, you can.
Lisa Ryan 00:02:14 - 00:02:24
And that was December of 2016, where I started with a blank list of 250 manufacturing associations. And everything that I'm sharing with you.
Lisa Ryan 00:02:24 - 00:02:29
Today is exactly what I did. Not only the what to do, but.
Lisa Ryan 00:02:29 - 00:02:48
To how to do it to build your business, starting from that blank list. So whether you are just starting out or you've been in business for a long time and you really hate the telephone, but you realize that inbound isn't nearly as plentiful as you would like it to be. These are the opportunities for you.
Lisa Ryan 00:02:48 - 00:02:52
And it's not just about the phone. I'm going to give you actually 20.
Lisa Ryan 00:02:52 - 00:02:55
Different ways to connect with people.
Lisa Ryan 00:02:56 - 00:02:57
So again, a little bit about my background.
Lisa Ryan 00:02:57 - 00:03:00
I am born and raised, Cleveland, Ohio.
Lisa Ryan 00:03:01 - 00:03:08
We rock. As a matter of fact, I have never lived outside of Cuyahoga county by choice.
Lisa Ryan 00:03:08 - 00:03:10
I really, really love Cleveland.
Lisa Ryan 00:03:10 - 00:03:12
These are the things that I have.
Lisa Ryan 00:03:12 - 00:03:13
Sold in my life.
Lisa Ryan 00:03:13 - 00:03:15
And yes, my mom is on there.
Lisa Ryan 00:03:18 - 00:03:28
So I sold welding rod, electrical cord and cable, A high performance line of electrical cord and cable into the maintenance department and surgical gloves.
Lisa Ryan 00:03:29 - 00:03:31
So you might be seeing there like.
Lisa Ryan 00:03:31 - 00:03:37
The Kentuckies a couple years ago. Must be nice. You have a sales background.
Lisa Ryan 00:03:37 - 00:03:41
I don't like to sell and I don't sell anything.
Lisa Ryan 00:03:42 - 00:03:58
It doesn't matter. The good news is that or the news is that every time you don't follow up, someone else gets the gig. That's inbound, that's outbound, whatever it is, we get all so nervous. Well, I don't want to annoy them.
Lisa Ryan 00:04:00 - 00:04:02
They don't know who you are five.
Lisa Ryan 00:04:02 - 00:04:08
Minutes after you left the message. Okay, so we look for ways to continue to connect with people.
Lisa Ryan 00:04:08 - 00:04:10
And the good news is again, no.
Lisa Ryan 00:04:10 - 00:04:26
Matter where you are in your speaking business, these are the things that you can do. And I'm going to share. This is a fire hose of information that is going to be coming at you. Take lots of notes, but also look at what's going to work for you speaking specifically and your business deal.
Lisa Ryan 00:04:27 - 00:04:32
Okay? So after this session, you're going to walk out with a system, a mindset.
Lisa Ryan 00:04:32 - 00:04:35
And a starting point for your next five clients.
Lisa Ryan 00:04:35 - 00:04:42
Is that okay? Okay, so my top ten tips and more.
Lisa Ryan 00:04:43 - 00:04:46
So the first one is to start with a list.
Lisa Ryan 00:04:47 - 00:04:47
Okay?
Lisa Ryan 00:04:47 - 00:04:49
And the list is important because if.
Lisa Ryan 00:04:49 - 00:04:52
You start with a simple single company.

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