Are you fed up with the corporate bullshit holding you back? Welcome to Invest in Yourself, the digital entrepreneur podcast. The ultimate launchpad for entrepreneurs ready to seize control and unleash their creative genius. Hosted by Phil Better, the podcast mogul. Each week he's breaking the chains of conventional work with bold strategies, raw insights, and inspiring success stories from the digital entrepreneurs who took the risk and invested in themselves. This is your call to arms. Invest in yourself, break free from someone else's rules, and build the empire you deserve. Now let's dive head first into today's explosive episode.

Welcome back to another amazing episode of Invest In Yourself, the digital entrepreneur podcast. I'm, of course, Phil Bitter, the podcast mogul. And today, I am exceptionally excited for our guest because they are the podcast strategist, and they tell businesses approach podcasting, turning it into a powerful growth and engagement tool. So he's the founder and podcast coach behind a company that has successfully glided over 50 podcasts, probably close to a hundred by now, providing that strategic planning is key to a podcast triumph. With a philosophy that shuns the notion of winging it, he emphasizes treating podcasts like a business to drive tangible results. His unique insight stems from a challenging personal experience being removed from his company's podcast because it didn't drive leads, only to quit and later coach numerous business owners to podcasting success. Since 2020, he's driven over 200,000. He's probably closer to 500,000 now.

Downloads generated thousands of leads and produced hundreds of episodes for b two b businesses. He offers customized packages, podcast strategies by high level business owners and provides comprehensive social content strategy on top of it across platforms like LinkedIn, TikTok, YouTube, and, of course, our favorite, Instagram. His commitment to guaranteed growth, lead generation, and brand awareness has made him the the the sought after expert in the field. So listeners, get ready to dive deep into the strategies that separate the successful podcasts from the rest and learn from how to transform your podcast into a business driving machine. It's great excitement that I introduced the man, the legend, the podcast strategist himself, Ryan Sullivan. Ryan, thank you so much for being here.

I know this is maybe the reaction that you often get, but that was an intro, man. Wow. Yeah. It it it Appreciate it. I kind of get a a bit

of those reactions, and I always say the same thing. I'm a a lover of hip hop, but I can't rap. So I always look at the hype man and the hype person, and that's who I look at myself. I'm the hype person for this episode. You're the star. You're the big rap star of this episode. So

Well, actually, I do I do rap as well. So

Even better. Look. Hey. We can we're gonna work together

past life. We're gonna get there.

Yeah. I I do wanna collect on that. But okay. So you started rapping and then you transitioned to the business world. What made you decide to transition from rapping, which is a highly lucrative career. We see Drake and Kendrick right now beefing, so you can jump in on that beef. But what made you decide to become an entrepreneur and give up the hopes of a rap star lifestyle?

Kendrick won. Yes. Purely. So I'm a fan of both, by the way. I'm a J. Cole guy. So hey. Yeah.

Sure. That's me. That's just how I am. But, yeah, man. So I started in music when I was in high school. I mean, I've been playing my whole life, but one of my friends, you know, got into rapping and freestyling stuff, and I ended up spending a lot of time with him. So it just carried over to me. I'm a words person, not a numbers person.

But long story short is we released the diss track in high school, and I'm talking teachers, substitute teachers, bus like, everybody listened to it. It was crazy. So that entire thing I had I had I mean, I was a kid. Like, I didn't know any marketing or digital marketing. Right? But, like, I I didn't realize that, okay. You just put this on SoundCloud. And then if if it's good enough, people will even if it's not good because it wasn't that good, people will still listen to it. So that was my introduction to, like, the, you know, the mute that music world.

Right? I had made YouTube videos before that. Got a hundred thousand views on a video when I was, like, 12. Like, quit because I thought it was nerdy. And so funny, man. I literally made YouTube videos in 2014. And now in 2024, I teach companies how to do it. So it's just it's crazy, a full circle moment. But in terms of the transition, I mean, I I don't yes.