"Career Evolution in Social Media Marketing: So I was head of social there for just over a year and helped them ramp up their social presence, pretty much just taking it over the Twitter timeline, LinkedIn, all the typical b two b social channels, and then from there, accidentally built a freelance roster on the side."

"LinkedIn and B2B Marketing: For B2B companies, your buyers and decision makers that are going to purchase your product are active on LinkedIn, and more importantly, they're in the mind state to learn about your product and, like, read educational content on the platform."

"Building an Effective LinkedIn Strategy: 'First, you need to answer the question, why should someone in your ICP follow you? Your ideal customer profile? So why should someone follow you in the first place?.. And yet, testing is important, but you need to have a general direction of, hey, this is what I'm building, my personal brand or my audience around. Like for me, I'm really focused on b two b content and b two b social... I'm not jumping around from topic to topic. I know that, hey, I'm not really trying to be a celebrity or an influencer, whatever you want to call it. I'm trying to build my agency.'"

"Effective B2B Content Strategy: If you're a founder, it's like what type of content do you want to be known for? Once you have that idea figured out, then what I like to do is break it up into what I call a content funnel. So top of funnel, middle of funnel, bottom of funnel content. It's a good way to organize the way you think about the types of posts that you're making."

"Utilizing LinkedIn for Engagement: 'What I would do is just make an intro post, like a quick context, or give some quick context on your backstory. Say why you're going to start posting, and then give your audience an idea of what to expect. Think of it like starting a series. And that type of post, one will give people a heads up so you don't just start posting out of nowhere.'"

"Social Proof in Business Success: Here's how you can scale to 1 million in ARR, but it's not clear if you've done it or not, if you know what you're talking about, if there's a reason for someone to listen to you, still an okay hook. But by adding that degree of social proof and showing people that, hey, I've done this before, I'm an expert in this, or I have a legitimate reason to be talking about this, it's going to add just some power to that hook."

"Understanding Viral Content: If you're posting, say, five times a week, which is usually the cadence I would recommend, by the end of the month you have 20 data points to look back at and that's ten times the amount of data. So at the weekly level, look back at the five posts you made. See if there were any posts that really overperformed. Whatever it was, try to piece together why it overperformed. There's not always a rhyme or reason for it, but if something did really well to where it's like, whoa, that was kind of niche viral, or even just viral in a general sense."

"Importance of Intention in LinkedIn Strategy: Because when you start to see what works and what doesn't and you just keep doing more of the stuff that you know is going to over perform, you start getting more impressions, you start getting more followers at a faster rate, and things really start to pick up. Where you can sort of get into a rut is like you were saying, you just keep posting and you're like, hey, I'm posting five times a week, why am I not blowing up? Well, do you know, like, is there intention behind your hooks? Are you picking topics with the intention of it performing well? There's just a level of detail that you need to get into if you really want to win on LinkedIn."

"Power of Engagement on LinkedIn: You're going to get more profile views, you're just going to build relationships with those people who you engage with. And a lot of times what you'll see is when you genuinely engage with people, they're going to start engaging with your stuff. And that's how you start to see your content perform better."

"Building Trust Over Social Media: They're seeing your posts, and that's how you sort of get someone familiar with you and build that trust over social."