Welcome to uploading the podcast, where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth platforms, tools, and more. If you haven't already, be sure to join Cas Magic, the all in one content workspace for professionals. We'll be sending out tips from our shows in our weekly newsletter, and we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show. Welcome to today's episode of Uploading. And today we have the pleasure of speaking with Tommy Clark, who is the founder of Compound, an agency that helps founders b two b people in SaaS kind of scale their content engines, especially in the the b two b space, especially on LinkedIn.

So, Tommy, one of the reasons I'm really excited to talk about you is you've kind of been everywhere in the b two b content world. Your content crushes it. I see you on LinkedIn all the time and your content really just jumped out at me and I was like, I really have to have this guy on uploading because like, what he's saying is like right on the money in terms of like, where the industry is heading, you know, great trends, great ways to make content, all that sort of stuff. So maybe I, so I'm really excited for our conversation because I think there's going to be a lot of value that we're going to deliver. But why don't we start with, how'd you get started? How'd you find yourself in the b two b content landscape? Yeah, why don't you just take us back to that and then we'll just, we'll jump into specifics.

Yeah, it's kind of a roundabout stories if you go back far enough. I actually had the life plan of being an orthopedic surgeon. So when I went into college, that was my sort of ten year, 15 year plan, and then somehow got into health and fitness and then from there started posting on Instagram. And that was like my entry point into content, like as a way to get leads for that sort of fitness coaching side hustle that I started as a college student. That was my first experience in content. Started just devouring Gary Vee content as one does when one gets into the space and then eventually kind of figured out, oh, I like this content marketing thing. I'm actually pretty good at it. I don't really want to do this fitness coaching thing and then pivoted from that into a part time marketing role.

And then a few, like, winding turns later ended up getting a freelance gig with a b two b media company. You might be familiar with them d two c newsletter. I ran their Twitter account and LinkedIn and all that sort of stuff, and then from there got my first full time gig in b two b social, which is kind of where things really took off, which was at Wh Whale, an e commerce SaaS company that some of your listeners might be familiar with. So I was head of social there for just over a year and helped them ramp up their social presence, pretty much just taking it over the Twitter timeline, LinkedIn, all the typical b two b social channels, and then from there, accidentally built a freelance roster on the side. And it got to the point where I had this freelance roster, had the full time gig, had zero time. So towards the end of Q one last year, just kind of realized that something had to give. And that was when I went full time on the agency. And it's been about 1617 months since then, and we've been, as you said earlier, helping b two b founders launch their LinkedIn content for the past few months.

So it's been a fun ride.

That's so funny. We're in such adjacent fields, very familiar with DTC newsletter as well as triple will. So that's funny that that was also segue into comment or into content. So why don't, why don't we. Yeah, let's, let's start with LinkedIn. What about, what drew you to LinkedIn again, you're working on social for some of these b two b platforms. What opportunity did you see in LinkedIn? And, you know, how did you start, like, figuring the platform out?

What and what did you, what did.

You start to figure out?

Yeah, I think there's a few characteristics that make it very appealing to B two B founders in general, and then just to me personally. So for B two B companies, your buyers and decision makers that are going to purchase your product are active on LinkedIn, and more importantly, they're in the mind state to learn about your product and, like, read educational content on the platform so you could go and market on TikTok. And I'm not saying the SaaS companies can't be successful. I'm sure there are case studies of that being the case. But for a lot of B two B SaaS companies or just B two B companies in general, the effort that it would take to win on TikTok is or another social platform is so much higher than the effort that it would take to do LinkedIn well, because your audience is just hanging out there all day and they want to consume business related content, whereas someone might use TikTok or Instagram reels to just kind of turn off their mind after a long day at work, people are actively looking for business related educational. It has to be entertaining. But, like, educational content on LinkedIn, the second thing that draws me to it is that the algorithm right now at least, is a bit more consistent than other platforms. So like comparing, even comparing it to Twitter, which I also think is a viable platform for b two B companies.