Invest In Yourself: the Digital Entrepreneur Podcast S1 • E291 Briana Hernandez - Episode Scheduled - email scheduled - linkedIn Scheduled - DE

Clickbait Title

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Apple Podcast Summary

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Are you ready to unlock the power of words to supercharge your online business? In this game-changing episode, discover how to use persuasive copy and a personal brand voice to stand out, build true audience loyalty, and drive sales—without sacrificing your authenticity or creative spark. Phil Better sits down with Briana Hernandez, the copywriting and purposeful marketing strategist who’s helping digital entrepreneurs, coaches, and online businesses master content strategy and powerful storytelling. Briana reveals her real-world path from bookworm to thriving entrepreneur, shares her secrets for audience building, and spills how to leverage Facebook groups, Upwork, and SEO-driven content to scale a business (while staying human in the age of AI!). You’ll also learn why mindset is everything when shifting from gig hustler to sought-after authority, plus the underrated tactics to increase branding visibility and passive income—even if you’re just getting started. If you’re hungry for actionable insights on startup marketing, podcast monetization, or developing a growth mindset that cuts through the noise, this episode is your playbook. Briana’s story proves that investing in yourself—and your words—is the smartest move for any digital entrepreneur aiming for long-term success and genuine connections. Listen now and take the first step towards audience-building, scaling your business, and unlocking entrepreneurial freedom on Invest In Yourself: The Digital Entrepreneur Podcast!

Podcast Show Notes

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🎙️ Headline: Unlock Copywriting That Converts with Briana Hernandez | Invest In Yourself Podcast 🔥 Episode Description: Think great copy is just about clever words? Think again. Your message is your superpower—and it’s time to wield it like a digital boss. On this episode of Invest In Yourself: The Digital Entrepreneur Podcast, host Phil Better (your podcast hype-man and personal business escape artist) dives deep with rising copywriting star Briana Hernandez. Together, they crack open the secrets of persuasive storytelling, standing out (without selling out), and building an online business that feels authentic AND pays the bills. Whether you’re struggling with content strategy, want to ditch the corporate grind, or dream of scaling a client roster that actually values you, this conversation will ignite your inner wordsmith and push you to invest in yourself—one sentence at a time. 📚 What You’ll Learn: ✍️ How to turn a love of words into a digital entrepreneurship career 🔑 The strategies Briana uses to land clients (and keep them for years) 👩‍💻 Why your freelance hustle needs to shift from “gig-grind” to full-blown business 🛠️ The truth about AI tools for copywriters—and how to stay valuable in the tech age 💬 How to find (or be!) a mentor who shortcuts your copywriting learning curve Ready to skip burnout, find your voice, and get paid to write? This episode is for every creative who refuses to quit—and craves freedom, not just fees. 💼 Guest Spotlight: Briana Hernandez is a fearless digital entrepreneur and founder of Brianna Hernandez Copywriting. From juggling grad school, remote projects, and Upwork gigs, she leveled up to running her own copywriting business, serving education, wellness, and lifestyle clients with purpose-driven content that actually sells. Connect with Briana at BriannaHernandezCopywriting.com or say hi on Facebook! 🧭 Call-to-Action: If you’re ready to blast past “just another freelancer” status, hit follow on Invest In Yourself: The Digital Entrepreneur Podcast and drop us a review with your favorite copywriting takeaway! This is your sign—ditch boring, go bold, and invest in your next chapter. 👊 🎧 Listen now on Spotify, Apple Podcasts, or wherever you plug in! 🔍 SEO Keywords: Digital entrepreneur Copywriting strategy Online business growth Content marketing AI for copywriters Corporate exit strategy

Mega Keyword

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Digital entrepreneur, copywriting, persuasive writing, purposeful marketing, Briana Hernandez, Phil Better, Invest in Yourself, digital entrepreneurship, business freedom, Upwork, Fiverr, client acquisition, freelancer platforms, copy strategist, social media campaigns, persuasive storytelling, content that converts, clarity connection conversation, wellness industry, education industry, lifestyle industry, Facebook business groups, chamber of commerce, mentorship programs, self-education, AI in copywriting, conversational copy, brand authenticity, niching down, scaling business, virtual assistant, work-life balance, hybrid work, Northeast Connecticut, Facebook curation, personal branding, informal marketing, Wendy’s social media, Sprout Social, well-rounded consumer, copywriting mentors, Claire Lynch, Gary Halbert, Dave AG Levi, advice for copywriters, consistency in business, investing in yourself, entrepreneurial mindset, overcoming shyness, digital marketing, ebook resource, growing your business, networking strategies, solopreneur communities, female entrepreneur communities

Podcast Close Email

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Subject: Thank You + An Idea to Grow Your Brand Hi [Guest Name], Thank you again for joining me on Invest In Yourself: The Digital Entrepreneur Podcast. I really enjoyed our conversation — your take on how “words are your superpower in business” and your focus on bringing more clarity, connection, and authenticity to marketing really stood out. I also appreciated your candid insights around [Insight from episode, e.g., "navigating the transition from freelancer platforms to building long-term client relationships"], and how you’re tackling [Challenge mentioned by guest, e.g., "the time management juggle while scaling your business and pursuing further education"]. It's always motivating to connect with forward-thinking entrepreneurs like you! After our chat, I had a few ideas about how you could leverage podcasting (or enhance your current approach) to accelerate growth and create new revenue streams—without adding overwhelm. Would you be open to a free 20-minute strategy call? I’d love to share some tailored tips you can put to use right away. Here’s my calendar: [Calendly link] Hope we can reconnect soon—always here to help you reach that next level. All the best, Phil Better Podcast Growth Expert

Free Article always add to Website

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```html <!-- Title --> <h1>Investing in Yourself: Lessons from Briana Hernandez on Building an Authentic Entrepreneurial Journey</h1> <!-- Summary --> <p><strong>Summary:</strong> In this Larry King-style feature, we explore how entrepreneurs can unlock powerful growth by investing in themselves, with actionable wisdom and real-life experiences from copywriting expert Briana Hernandez.</p> <!-- Introduction --> <h2>The Power of Self-Investment for Entrepreneurs</h2> <p> If there’s one constant I’ve seen after decades of interviewing visionaries and risk-takers, it’s this: the best entrepreneurs never wait for permission—they invest in themselves from the start. On the latest episode of <em>Invest In Yourself: The Digital Entrepreneur Podcast</em>, host Phil Better sits down with copywriter and marketing strategist Briana Hernandez for a candid look at how investing in your own knowledge, skills, and authenticity can be the ultimate game-changer in the crowded digital landscape. </p> <!-- Body --> <h2>Why Self-Investment Matters: Briana’s Story</h2> <p> Briana Hernandez didn’t fall into copywriting by chance. She built her business from a love of words and a desire for flexibility—hallmarks of many modern entrepreneurs. “Honestly, there’s two reasons. One, I just love words… And I love the flexibility and freedom that digital entrepreneurship provides,” Briana told Phil. </p> <p> But investing in yourself is more than a one-off decision. For Briana, it started with education and expanded into trial, error, and hands-on experience. She juggled a master's program, freelancing on Upwork and Fiverr, and building her client list—all online, leveraging any tool at her disposal. </p> <h2>Building Skills: From Self-Education to Mentorship</h2> <p> A key lesson from Briana’s journey is the value of continuous learning. “I had to go through quite a few self education programs…so much reading, finding industry giants and reading their company blogs…and their articles,” she shared. For the entrepreneurs out there, that’s longtail keyword gold: <strong>why entrepreneurs should invest in self-education</strong> and <strong>the best strategies for learning copywriting online</strong>. </p> <p> If she had to do it again, Briana would have sought a mentor sooner. Her advice? “I would advise seeking out a mentor or some type of educational program where there’s an involved teacher… It makes a huge difference.” </p> <h2>Authenticity and Adaptation: Keys to Entrepreneurial Success</h2> <p> Briana’s experience highlights a crucial element—authenticity. She navigated corporate copy and modern conversational tone, recognizing that customers “want to know the person behind the company.” In a world blown open by AI and remote work, her insight is timely. She cautions: “Writers who are afraid of AI, they shouldn’t be quite so afraid…AI works better when there’s a person at the helm.” </p> <p> Ranking for <strong>how entrepreneurs invest in authenticity</strong> and <strong>using AI responsibly as a copywriter</strong> means embracing your humanity as much as your tech skills. </p> <!-- Conclusion --> <h2>Invest In Yourself, Invest In Your Success</h2> <p> If you learn one thing from Briana’s story, it’s that investing in yourself is not a luxury—it’s essential. Whether you’re just starting out or scaling your business, put your energy into consistent learning, seek mentorship, and stay true to your story. </p> <p> Briana says it best: “Seeing her slowly building her business and…the struggles that came with it…seeing how she stuck with it, that really gave me the comfort and confidence…after enough missteps, eventually there’s successes.” </p> <p> From one entrepreneur to another, always remember—the best investment is in yourself. And as I always say, there’s no time like the present. </p> ``` **Title:** Investing in Yourself: Lessons from Briana Hernandez on Building an Authentic Entrepreneurial Journey **Summary:** In this Larry King-style feature, we explore how entrepreneurs can unlock powerful growth by investing in themselves, with actionable wisdom and real-life experiences from copywriting expert Briana Hernandez.

10 year old advice

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**Chapter 10: Be Bold, Little Dreamer** Imagine for a moment you could meet your ten-year-old self. What would you say? What wisdom would you share to help your younger self grow strong and brave? Let me tell you a story about Briana. When Briana was ten, she was a quiet kid. She was the kind of person who liked to watch and listen before jumping in. She loved reading and writing, but she sometimes wished she could be a little braver when it came to trying new things. As Briana grew up, she realized something important: the world needs people who are bold. Bold doesn’t mean loud or showy. It means having the courage to try, even if you’re scared. It means not waiting for someone else to go first. As an adult, Briana became an entrepreneur—a person who starts her own business—and she saw that it takes guts to step out, share your ideas, and believe in yourself. Here’s the advice Briana would give her ten-year-old self: *Be more bold. Don’t be afraid to jump in, to speak up, or to try something new. The things that seem scary are often just new adventures waiting to begin. You don’t have to watch and wait for someone else to lead the way—you can be the leader, even if you feel a little nervous inside. Ask questions. Share your thoughts. Show the world your creativity. If you believe in yourself, even just a little, you might discover a strength you never knew you had.* So, if you’re reading this and you’ve ever felt shy or unsure, remember this: being brave starts with one small step. Say yes to an adventure. Share your story. And always, always believe in the amazing things you can do. Because just like Briana, you are capable of great things—so be bold, little dreamer!

Episode Promotion Template

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Post Caption: 🎙️ New Episode Alert! 🎙️ Discover how Briana Hernandez turned her love of words and the challenge of entering digital entrepreneurship into a thriving copywriting business. 🚀 Tune in to hear her story of resilience, creativity, and the realities of pursuing purposeful marketing in the digital world. 📌 Key Takeaways: 1️⃣ Leveraging community and networking (like Facebook groups and local chambers) to scale a freelance business 2️⃣ The value of mentorship and self-education in mastering copywriting 3️⃣ Why human-led strategy is still essential—even in the age of AI 🎧 Listen now on Spotify, Apple Podcasts, and more. 👉 Link in bio!

Guest Spotlight Template

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Post Caption: ✨ Meet Our Guest! ✨ This week, we’re featuring Briana Hernandez, a rising force in persuasive copywriting and purposeful marketing who’s helping businesses stand out with the power of authentic storytelling. 📌 Fun Fact About Briana: She’s a huge bookworm who’ll pick up anything from YA novels to Stephen King or even nonfiction — if the cover or premise is intriguing, she’s in! 💡 She’ll share her insights on: 🔑 How to move from “clever” writing to copy that truly converts 🔑 Navigating the freelance world and scaling to build a lasting business 🔑 Why human connection (not just AI) is the future of impactful marketing 💬 What’s your biggest question for Briana? Drop it below! 👇

Inspirational Quotes Template

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Post Caption: 💡 Words to Inspire Your Hustle: 💡 “Be more bold. I was a very shy kid and it took me a while to have that bravery to jump into entrepreneurship and I essentially needed to see someone else doing it before I had the confidence to do it.” – Briana Hernandez Tag someone who needs to hear this today! 🌟

Educational Content Template

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📚 Quick Tips for Aspiring Entrepreneurs 📚 Struggling with building your digital business from scratch? Here are 3 proven strategies from our conversation with copywriter and strategist Briana Hernandez: 1️⃣ Leverage Online Platforms: Start by finding clients on freelancing sites like Upwork and Fiverr to gain experience and build your portfolio. 2️⃣ Join Communities: Tap into Facebook groups and local business networks to connect, find support, and create opportunities that lead to long-term contracts. 3️⃣ Invest in Learning & Mentorship: Don’t go it alone—seek out mentorship or educational programs to fast-track your growth and master your craft. 💡 Want more insider tips and actionable advice? Tune into our episode with Briana Hernandez on Invest In Yourself: the Digital Entrepreneur Podcast. 🎧

Meta Descriptions

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Unlock the secrets of persuasive copywriting with Briana Hernandez on 'Invest in Yourself.' Gain actionable tips on authentic marketing, niching down, and leveraging community to grow your digital business.

HTML timestamps - Chris

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```html <p>[00:00] Introduction – Phil Better introduces the podcast and sets the tone for the episode.</p> <p>[00:51] Meet Briana Hernandez – Phil introduces Briana, highlighting her expertise in persuasive writing and copy strategy.</p> <p>[02:28] Briana’s Start – Briana shares her love for words and her motivation to pursue copywriting and digital entrepreneurship.</p> <p>[03:58] Discovering Persuasion – Briana talks about her pivotal internship and realizing the power of persuasive writing.</p> <p>[05:36] Juggling Multiple Roles – Briana discusses balancing part-time work, building her business, and getting her master’s degree.</p> <p>[06:36] Managing Burnout – How Briana leveraged online work and hybrid education to avoid burnout.</p> <p>[08:14] From Gigs to Business – Transitioning from freelance platforms to long-term contracts and building a sustainable business.</p> <p>[10:30] Leveraging Facebook – Shifting Facebook from a personal social platform to a tool for business and networking.</p> <p>[12:35] The Mentor Question – Briana’s self-taught journey in copywriting and the value of mentorship in business.</p> <p>[13:50] Advice for Aspiring Copywriters – The importance of finding a mentor or guided educational program in copywriting.</p> <p>[14:35] Niches & Specialization – Briana discusses the industries she serves and her approach to selecting niches.</p> <p>[15:43] Future Goals – Briana shares her plans for scaling her business and bringing on support staff.</p> <p>[16:18] Industry Changes – The impact of AI on copywriting and the enduring value of human oversight.</p> <p>[18:06] Should Copywriters Learn AI? – Advice on mastering copywriting basics before relying on AI tools.</p> <p>[19:11] The Copywriting Evolution – How the pandemic and rise of entrepreneurship shifted copywriting to a more conversational tone.</p> <p>[21:11] Brand Voice – Examples of brands embracing personality and conversational copy in marketing.</p> <p>[22:34] Big Brands vs. Small Brands – Why corporate giants usually stick to a formal style, and how small entrepreneurs benefit from authenticity.</p> <p>[24:27] Investing In Yourself – Briana’s approach to continuous learning and the value of being an informed consumer.</p> <p>[25:39] Copywriting Role Models – Influential copywriters Briana admires and learns from.</p> <p>[26:46] Most Important Lessons – The impact of seeing an entrepreneurial mentor persevere through challenges.</p> <p>[28:03] Advice to Her Younger Self – Briana’s message about being bold and confident.</p> <p>[28:38] Connect with Briana – Where listeners can find and support Briana Hernandez online.</p> <p>[29:52] Closing Thoughts – Phil wraps up with encouragement to invest in yourself and information on how to connect with the show.</p> ```

List of Lessons - Chris

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<li>Words are your superpower—clear, conversational copy builds connection and drives results.</li> <li>Balancing online gigs, education, and local contracts is possible with strategic time management and embracing remote work.</li> <li>Transitioning from freelance platforms to long-term client relationships is key for business stability and growth.</li> <li>Mentorship or interactive learning accelerates your skill development and helps overcome hurdles faster than self-study alone.</li> <li>Don’t fear AI—master the fundamentals of copywriting first, then use AI as a tool rather than a crutch.</li> <li>Inject personality and authenticity into your brand; today’s audiences value informal, humanized messaging over corporate speak.</li> <li>Stay up-to-date with industry trends and keep learning to remain relevant and effective as an entrepreneur.</li>

Keywords for Website - Chris

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Digital Entrepreneurship;Content Creation;Client Acquisition;Marketing Strategies

Book/Podcast

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Briana Hernandez is the creative force behind Briana Hernandez Copywriting, where she empowers businesses across education, wellness, and lifestyle industries to stand out with purposeful, persuasive storytelling and authentic marketing. While she does not mention hosting her own podcast or authoring a book in this episode, Briana is committed to sharing her expertise through practical resources—like her concise social media inspiration ebook—to help fellow entrepreneurs harness the power of words and build meaningful connections with their audiences.

Linkedin Post

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**Unlocking the Power of Words: Actionable Advice from Copywriting Pro Briana Hernandez** As digital entrepreneurs, we all know that the *right words* can make or break a business. In my latest episode of **Invest In Yourself: the Digital Entrepreneur Podcast**, I had the pleasure of chatting with Briana Hernandez—a copy strategist who’s reshaping how businesses leverage persuasive writing and purposeful marketing. Briana’s journey is stacked with valuable lessons, but here’s the actionable takeaway that stood out: **Find a mentor in your field (or at least a guided program)!** Briana emphasized how much time and effort she spent self-educating in the early days of her career. She firmly believes that having access to a real person for feedback and direction dramatically accelerates your growth—whether it’s in copywriting, entrepreneurship, or any digital-first industry. **Here’s how you can action this TODAY:** 1. **Research respected experts** in your area of interest. 2. **Reach out for mentorship or join a cohort** with real-time feedback. 3. **Be bold.** As Briana says: Don’t wait to see someone else succeed before you believe you can! Want to hear more insights from Briana’s journey—from balancing her business with grad school, to how she’s thriving amidst the rise of AI tools in copywriting? **Comment “copy” below and I’ll send you the link to the full episode!** Let’s open a conversation in the comments: Did you have a mentor when you started out? How did it shape your path, or do you wish you had one? Drop your thoughts—and don’t forget to comment if you want the episode link. 👇 #Entrepreneurship #Copywriting #Podcast #InvestInYourself #Mentorship

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