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Are you fed up with the corporate bullshit holding you back? Welcome to Invest in Yourself, the digital Entrepreneur podcast. The ultimate launchpad for entrepreneurs ready to seize control and unleash their creative genius. Hosted by Phil Better, the podcast mogul, each week he's breaking the chains of conventional work with bold strategies, raw insights, and inspiring success stories from the entrepreneurs who took the risk and invested in themselves. This is your call to arms. Invest in yourself. Break free from someone else's rules and build the empire you deserve. Now, let's dive head first into today's explosive episode.

Welcome back to another exciting episode of Invest in Yourself, the digital Entrepreneur podcast, where we help entrepreneur wannabes learn how to create the business, digital business and freedom that they've been always dreaming of. I am, of course, your host, Phil Better, the podcast mogul and today's guest is a rising force in the world of persuasive writing and purposes, purposeful marketing. She's the kind of entrepreneur who provides that great copy isn't just about clever words. It's about clarity, connection, and conversation. With a sharp eye for strategy and a deep understanding of how to speak to people's real motivations, she's helping businesses across education, wellness, and lifestyle industries stand out and sell authenticity. From mastering the art of persuasive storytelling to managing full scale social media campaigns that actually drive traffic and build loyalty, her journey is a reminder that your words are your superpower in business. And she's not just a writer. She's a copy strategist with a background that blends tech savviness with the precision of creative brilliance.

If you're an aspiring entrepreneur wondering how to position your message, craft content that converts or write with more purpose, this episode could be your playbook. So stick around because in just a moment, I'm gonna have the pleasure to talk with the founder of Brianna Hernandez Copywriting, Brianna Hernandez herself. Brianna, welcome to the podcast.

Thanks so much, Phil. Thanks for having me.

I'm excited because I love copywriting because words are so powerful. So I'm very interested, always talking with copywriters like yourself to learn how you guys jumped into the game, how you use words to convert the audience and the masses into something of loyalty and also provide authenticity and authority to your customers. So I'm going to start with the first question I always ask.

Why?

Why did you decide to become a copywriter and jump into the world of digital entrepreneurship?

Honestly, there's two reasons. One, I just love words. I have been, you know, studying, studied English in college. You know, a huge bookworm I write in my free time, so I am just passionate about words. And even when I was studying in college, I was like, how can I turn this into a career? And I love the flexibility and freedom that digital entrepreneurship provides.

I love that. All right, so big reader, is there a genre? I'm a huge reader as well, but is there a genre that you prefer to listen to versus or listen to read, or are you just like, I'll just pick up a book if the COVID looks nice.

Yeah, I'm definitely the kind of person that like, if it looks good, if the premise sounds interesting, you know, I'm, I'm gonna read it. I don't really discriminate. I've jumped from like YA to Stephen King to like, you know, non fiction.

I love it. With that said, when did you realize in, in your whole, in your beginning of your journey, when did you realize that you could use your writing to persuade people and craft narrative that can like sell?