"Kendrick Lamar on Creativity: I have to make notes because a lot of my inspiration comes from meeting people, or going outside the country, or my old neighborhood."

"The Power of Note-Taking: 'Taking notes allows you to compound your knowledge over time, which is exactly what Kendrick has been taking advantage of since childhood.'"

"Kendrick Lamar's Creative Process: Kendrick has described his creative process as a perpetual one where ideas develop over time. It's as if he slow cooks his ideas instead of turning the creative burner all the way up and seeing how fast he can turn raw material into something that's ready for consumption."

"Importance of Capturing Ideas: It's not really just that great writers have better ideas, it's that they actually know how to recognize and capture their best ideas when they have them. They know it's more efficient to store ideas on trusted computer silicon or paper instead of the undependable matter of your mind. Knowledge and wisdom is always coming your way, left and right. If you look for it, you'll see it every day. But you have to actually capture the gems that come into your mind if you're going to consistently do creative work. You have to build a library of ideas that you can leverage for the rest of your life. And that's uniquely possible now because all of us carry a smartphone in our pocket, which makes it easy to capture ideas into a database of instantly searchable notes."

"The Importance of Note-Taking for Creators: As Kendrick learned at a young age, note taking is like building an extended mind so that you can instantly find the best ideas you've ever had and become a more productive creator."

"Creativity in Daily Life: Because once you start taking notes, you'll realize that most of your creative ideas will come when you're just living your ordinary life. And the universe is just gonna give you these new ideas have to save ideas immediately while they're still fresh. You don't even need to wait for inspiration to strike before you get started."

"Importance of Note-taking: Because taking notes on that conversation right after it happened preserved that memory for me."

"Importance of Note-Taking: Because by taking notes, you could write about experiences that occurred decades ago. And if you do a good job, you can write about them with the same fidelity of something that happened yesterday."

"Preserving Creative Thoughts for Future Projects: 'With all those notes in one place, you can start recycling ideas. And that output of one project can become the seed of another one. Because you can use the same ideas across multiple projects, maybe even multiple articles...once you have a note taking system, can be recycled and reused in future projects. By putting in a little bit of extra effort now to preserve your thinking through notes, you won't have to do that thinking again in the future.'"

"Note-taking Strategies: I think that there are 4 kinds of information that you should save. You should save anything that is inspiring, useful, easily lost, or personal."