Hang on. Are you ready to become a hot tamale or do you want to come a hottie? Now wait a minute. Get on the same page with me. A hottie is a hot in demand speaker who is going to watch their competition in the dust. Is this what you want to hear? Okay. Come on. That was kind of puny. Come on.

I know it's 4:00 in the afternoon, but say it one more time. Are you ready? Yes. All right. Good deal. Okay, I've got a question to ask. Another one. Now you might want to wait a minute before you start raising your hand. How spicy is your speaking business? Now wait a minute.

Is it on fire? Do you not have a moment notice? You don't have any more room for another gig? Or is it got a kick but you could use just a little bit more? Or is it mild and we need to add some more hot sauce? Or it's just cold now, now that you've heard the answers, please raise your hand. How spicy is your business? Is it on fire? Is it got a spark but you could use more good. Is it mild and you need some hot sauce to go on it? Perfect. Or is it just cold? Come on, be honest with me. Good deal. That is going to help me tremendously. All right. Now we are going to have fun this afternoon.

We are going to uncover some spicy facts and we're going to discover the five elements that is going to make you a subject matter expert. You're going to learn what decision makers are wanting, how to hook those decision makers. And you are going to become a hot hottie whether you eat the candy or not. But you're going to walk away with tips and tools that are going to affect your bottom line and make more money. Does this sound like where you want to be? Perfect. Prior to Covid, the meetings and events industry was a $1 trillion business and we had 57,000 speakers. $1.8 billion was spent on meetings a year and the speaking industry was 1.9 billion. Now today, I am so happy to let you know that the speaking industry is now a $2.3 billion business.

We have 40,000 speakers, we have less competition now and $37 billion are being spent on meetings a year. But get this, 23 million meetings are being held every day. Let me repeat this. 23 million meetings are happening on a daily basis. Now do I know how many speakers are hired for that? I cannot find that stat. But I am happy to report to you that by 2032, the meetings and events industry get ready is going in estimated 2.1 trillion dollar business. This means there is enough business for us all. Now I didn't pick these numbers with a wag.