Viral Topic: The Impact of Threads on E-commerce Brands Quote: "I'm seeing brands actually trying on threads, but I wonder if they've actually lost their steam and if everyone has lost their steam on threads, I really thought every marketing room right now it's putting together a full strategy for threads, and I just don't know."

Viral Topic: The Rise of Creativity in Brand Marketing Quote: "And so it just goes to show that you can put water in a can and if you're creative enough, you can build a really big brand."

The Rise of Celsius: "But most recently I feel like one that is at that level, if not more, is like Celsius. They've just been everywhere."

Viral Topic: Equity structure with Celebs and Big Partners Quote: "Is this an insight into what their equity structure with Celebs and Big Partners was like?"

Viral Topic: Partnership with Inter Miami Quote: "I found that they just structured a huge partnership with Inter Miami that has messi now."

Viral Topic: Deals with Jake Paul Quote: "They did something in the early days where they worked with Jake Paul. They have a deal with him."

Viral Topic: Structure of deals with celebrities Quote: "And so there might be something there in how they structured those deals because that's always the toughest part of working with celebrities."

Viral Topic: Investigation of Jake Paul's product by the FDA Quote: "So that prime was investigated by the FDA, but it seems like a lot of this stuff was also BS."

Viral Topic: Recalls and distribution in Canada Quote: "All these recalls in Canada. They actually don't even distribute in Canada yet. It was all the people that illegally imported into Canada to sell the product."

Viral Topic: High demand for the product Quote: "But people are buying it left and right."

Partnership Strategies: "Use the partnership as a social proof to then be able to earn trust for your brand and land distribution partnerships, whether it's corporate or business partnerships, there's, like, smaller leagues."

Building Community: "She grabbed her one asset after getting out of that Rocky situation with Outdoor Voices and the asset was community building and the community she had built."

The Power of Doubling Down on Your Strengths: "And it just shows that most founders have one thing that is their mastery and what they're really good at."

Building a Strong Brand: "It's like companies that try to have a podcast and the founder isn't the one doing the podcast. It's tough the attachment of that person's face to the brand. It becomes too important. And then the audience isn't going to relate when they know that it's just like not the founder and the person's interest is doing it to get paid for a job."

Bad Bunny's Manager Spotted with Kendall Jenner: "I saw a picture of Bad Bunny and he was walking around with a vehicle and Kendall Jenner."

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