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Are you fed up with the corporate bullshit holding you back? Welcome to Invest in Yourself, the digital Entrepreneur podcast. The ultimate launchpad for entrepreneurs ready to seize control and unleash their creative genius. Hosted by Phil Better, the podcast mogul, each week he's breaking the chains of conventional work with bold strategies, raw insights, and inspiring success stories from the entrepreneurs who took the risk and invested in themselves. This is your call to arms. Invest in yourself, break free from someone else's rules, and build the empire you deserve. Now let's dive headfirst into today's explosive episode.

Welcome back to another episode of Investing Yourself, the Digital Entrepreneur podcast. I am, of course, Phil Benner, the podcast mogul. And today we have a story that's going to resonate with pet owners and food enthusiasts alike. Today we're joined by two culinary experts whose passions for quality food has led them from the kitchen of fine restaurants to an inspiring mission for healthier pets, which as a dog lover, I just enjoy having on. After a decade in the culinary world, these twins entrepreneurs found a calling beyond the plate. Driven by the desire to see their dogs thrive. What began as a simple desire for their pet's wellness evolved into bh, a pioneering company in the human grade dog food industry. They've seen firsthand how the power of high quality cooked food can transform a dog's health and vitality.

Now they're on a mission to bring that same level of care to dogs everywhere. So get ready for a conversation that will change the status quo in pet nutrition and inspire a new standard for our furry family members. Let's dive in with Massimo and Marcello. Guys, thank you so much for being here.

Thank you for having us.

Hello. Hi. Thank you for having us.

Now you guys went from the kitchen of high class restaurants to the pet kitchen, which is a big change because normally we're used to as pet owners, we're used to going to the store, getting the kibble, just putting it in and not really thinking about what's going into our dogs or our pet's stomach and their nutrition. I want to know what made you guys decide to leave the. I'm going to say the crazy world of kitchens, because I, having worked in restaurants, I know how crazy some kitchens can get.

Oh, yeah, that's crazy isn't understanding.

I'm being polite. The crazy world of the high class kitchens to the furry kitchens. What made you guys decide to jump from that world?

So I'll start with myself. We have two dogs. One of them ended up being highly allergic to a lot of Foods. And we noticed this slowly as we're feeding both of them kibble. One of them, Hunter, he was very picky with his food. And the other guy was. Who has the allergies? He was having a lot of itchiness, rashing, was scratching himself a lot. And we're wondering, like, this is not right.

Something's up. Spoke to the vet about his shake. He's allergic. He probably has a lot of allergies. So give us some advice on how to process of elimination, figure out what he's allergic to, what he's not allergic to. And then it came to a point where, you know, what we have to cook his food. So a lot of these cable companies don't consider cross contamination or many other. What's the word?

Looking for.

I don't.

Yeah, they don't have high standards when it comes to. When it comes to cross contamination or inner contaminants. So we took it upon ourselves, obviously, as a mission. Obviously, being in the culinary world, we're very comfortable with cooking. We knew that we could take on challenge with the help with veterinarians. We spoke to also animal nutritionists to help us formulate our recipes for our dogs. So we started off with that. My brother started well with that with me.

Of course, we worked together. We cooked the food for his dogs, cooked the food for. For my dog. And over time, we're like, you know what, Learning about the food industry for dogs and knowing about all the problems that it has and how it's not regulated, and there's a lot of issues with what companies are putting in the food. We're like, there needs to be a change. We need to do something about this. We want to be able to have pet parents have trust and reliability of what they're feeding their dogs. So we decided to make a change and make a stand for dogs and fight for what they deserve, and they deserve real food.

They deserve food that makes them not only feel better, that helps them thrive. So, yes, the big change from doing, you know, culinary and doing fine dining. But there's one thing that hasn't changed is the passion.

Exactly.