DTC POD - Meghan Higney - Message

DTC POD Meghan Higney - Message

Blaine Bolus 00:00:06 - 00:01:56

Hey, Blaine from Dtcpod here. And today we've got two amazing AI tools for you guys to check out. So AI is obviously eating the world. And these two by HubSpot, where you're really going to love. So the first one's, called Content Assistant, basically helps you create amazing content, which matters more today than ever. Everyone's creating content, so you got to stand out. With HubSpot's AI powered Content Assistant, you can brainstorm, create, and share content of Flash, all inside a super easy to use CRM. So think things like brainstorming, blog ideas, blog outlines, drafting copy on any topic from marketing trends to media kits or writing value, props for your landing pages, prospecting, emails, and more. The second one is Chatspot, which is basically a conversational bot that sits on top of your HubSpot CRM. So it's going to automate all the manual tasks inside of HubSpot, help you engage more customers, close more deals, and scale a little bit faster. So if you want to find out more about how to use AI to grow your business, check out Hubspot.com artificial Intelligence. As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, final Loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free, no credit card required. Just visit Finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, Dtcpod? Today we're joined by Megan Higney, who is the founder of Message. So Megan, I'll let you kick us off. Why don't you tell us a little bit about yourself, your background, and what you guys are building at Message.

Megan Higney 00:01:57 - 00:03:40

Yep, for sure. So, Message is the next generation of slide sandals. I realized that we've been wearing for many, many decades, the same slip on footwear, and I think uniquely lived that. I certainly felt that as a consumer. Talked to a lot of people about it. My background, I started out investing in a lot of founder run businesses, actually, oftentimes founder run, founded, funded, became rather big brands. And I really, really respected those founders. I always felt like I was on the wrong side of the table, frankly, when I was doing that. But then I went on to help other founders build their brands and their businesses. And for me, it was a really long journey to get to the point where I let myself be in that seat. Right. So I lived this gap and I felt it was palpable. And I saw other brands taking well worn silhouettes sneakers, the Flat Innovating for materiality, bringing that to market. The consumer really resonating with it. I always wondered, why is this silhouette being left behind? It's the one that you slide on your foot and walk out the door in. More often than not. I knew there was a there there, but it was a long journey to this is this is something that I can know. I was like, Why isn't anyone doing this? I'll jump on board. I'll help you build the brand. And then I think it was probably my partner who was like, meg, I think this one's yours.

Blaine Bolus 00:03:42 - 00:04:01

And I'd love to talk about that. So why don't we go back in time a little? So you had come from banking. It looks like you were at Credit Suisse, and then were you in PE at Ta Associates. What was kind of your role before you found yourself either investing or even getting hands on in the D to C world?

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