DTC POD - Bulu 3 · Castmagic

DTC POD Bulu 3

Blaine Bolus 00:00:06 - 00:00:44

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Blaine Bolus 00:00:45 - 00:01:29

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Blaine Bolus 00:01:29 - 00:01:59

Completely free, no credit card required. Just visit Finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, Dtcpod? Today we're joined by Paul Jarrett, who is the co founder and CEO of Bulu. Or you can find them@bulugroup.com. So, Paul, I'll let you kick us off. Why don't you tell us a little bit about your personal background and what you guys are building at Bulu?

Paul Jarrett 00:02:00 - 00:02:19

Well, first of all, buckle up. We ready. Let's have some fun. And also, anybody listening to my voice right now, thank you. I appreciate it. So a little bit about Bulu. Let me keep it simple. We say we do the tricky ship that is a playoff of shit.

Paul Jarrett 00:02:19 - 00:03:26

So the tricky ship and really the way that we view that and what we do is we really focus on unlocking a brand's potential through logistics. Because frankly, we started with a subscription box and we grew to 40,060. We sold 40,000 overnight of these subscription boxes one time, and after crushing a few three pls, like, literally imploding them, we were like, we have to figure this out. And as much as we've waited for a company to come along and handle the tricky ship right, which is like, subscription, subscription, returns, retail, it just hasn't really happened. So that's what we're focused on. And we worked with really great brands like Express, you know, the ones that you show to impress people. But I would say that people are shocked when we work with companies that have no minimums, because at the end of the day, if we believe in a product and we believe in the founders and they have growth on their mind, that's who we want. If you want to cut a couple of pennies off a shipping bill, don't call us.

Paul Jarrett 00:03:26 - 00:03:27

How about that? How's that work?

Blaine Bolus 00:03:27 - 00:03:41

I love it. I love it. So let's kind of get into it. So I know you mentioned that you've been working in this space for a while, but why don't you tell me about that first company and what those challenges were, how you drummed up that much demand and what you started to learn from it.

Paul Jarrett 00:03:41 - 00:04:16

Yeah, I would say that really? So I started in the ad agency world, worked in New York City, the big BBDOs. Grey worldwide. Did the San Francisco thing by choice. I wasn't excommunicated from New York. We just wanted to check out San Francisco and caught onto this whole startup thing, which I totally thought was a scam. I grew up in a trailer park in Nebraska, and somebody giving you a million dollars if you don't pay that back, your El Camino gets towed or your Bonavia Single Wide gets towed. So I thought I was getting into some shady stuff. Right.

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