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1️⃣ One Sentence Summary
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🔑 7 Key Themes
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🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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Unlocking a Brand's Potential Through Logistics: "We really focus on unlocking a brand's potential through logistics."
How the Subscription Box Model Helped Collect Data: "And what I saw was an incredible platform to collect data on, sampling, screw, everything else, which was awesome when you're trying to sell something for a different reason than make a dollar, because you just view it differently, right?"
Streamlining Operations: "But by just merely getting on the floor and seeing what's happening and understanding just that there's human beings sweating, putting blood, sweat and tears getting that thing out, you will think about it different when really what you'll see or should see is you are trying to keep as many footsteps and hand touches down as possible."
The Importance of Logistics in Ecommerce: "Most ecommerce companies don't realize that they're actually a logistics company. And you're kind of like touching on that before, right? When you're getting stuck and when something isn't working and the money isn't there, it's at the warehouse. It's like a Curb Your Enthusiasm. It's in the banana sand, it's in the warehouse. Right?"
The Challenges of Scaling: "Something about that 14,000 shipments a month is just so hard to pull off with even a lot of people because it's that inflection point of are we going to focus on the brand and the distribution and the whatever, or are we going to get really great at logistics and probably let the brand suffer a little bit?"
The Importance of Strategic Focus: "Brands are so focused on getting their product into their customers hands as cheap as possible."
"Extensive: I'm a big fan of Extensive because not only that, but what they're doing, and it's available now, is they're networking three Pls."
"Reverse Engineering Pricing: Import Yeti is a wise tool to find out where your competitors are sourcing their products and the prices they are paying."
Mistakes in Business: "People focus on what's obvious. And I don't care how slick, how smart you are, et cetera, you're going to follow down the same paths that people on my side have seen a million times over, and the sharks are waiting for you, right?"
The Importance of Personal Contact: "And even when we needed to get out and go to a bigger warehouse, because that relationship had been established and he related to me as an entrepreneur, it's a different game. So if there's one thing that I see people forgetting to do is pick up the phone, go see them. I don't care if it's HubSpot, if it's salesforce, if it's extensive, before you rack your brain for days and weeks and throw money and try Zapier and try all that other stuff, dude, just go to LinkedIn and call somebody on the product team at Extensive and just go like, I'm trying to do this thing. Because the amount of times that somebody goes, well, we can light up that feature for you, but it's not ready. But whatever you're like, oh, yes. Give it to me. And it's like not even a lost art. It's gross to do, but if you can get over your shit and just go hammer the ground, pick up the phone, it's different."
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✏️ Custom Newsletter
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🐦 Business Lesson Tweet Thread
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🎓 Lessons Learned
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📓 Blog Post
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🔘 Best Practices Guide
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🎆 Social Carousel: Do's/Don'ts
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🎠 Social Carousel
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