2025 Thrive - Hook, Hold, and Hustle: Mastering Intros, Titles, and Takeaways that Drive Business with Christine Cashen, CSP, CPAE
Mimi Brown, CSP 00:00:01 - 00:00:57
It's my pleasure to introduce our next speaker. Some people walk into a room and instantly make you feel at home. They bring the energy, the fun, and the kind of wisdom that sticks with you long after the event is over. Our next speaker is one of those people. Whether she's welcoming a first timer to NSA, making us laugh with her legendary Thrive dance videos, or dropping mic drop insights on how to captivate an audience, Christine Cashen is the real deal. If you've ever struggled to grab an audience's attention from the first word, you're in for a treat. Christine is here to help you hook, hold and hustle, mastering intros, titles and takeaways that keep them talking long after the curtain closes. She's a certified speaking professional, a CPA speaker hall of Famer, an award winning author of the Good Stuff and It's Your Business. A former broadcaster, corporate trainer, and university admissions pro.
Mimi Brown, CSP 00:00:57 - 00:01:28
She knows exactly what it takes to command an audience and make an unforgettable impact while she's a rock star on stage. What you may not know is she feels like a hot mess most days. She grew up in a town with just a single stoplight and spends her time stalking her college age kids on Life360. So if you're ready to cash in on more impact, more engagement and more fun, get on your feet and give a huge Thrive welcome to CSP, CPAE, Christine Cashen.
Christine Cashen, CSP, CPAE 00:01:49 - 00:02:28
Have you ever had such a big, big event coming up that you needed to really get going on your work? You're up against a deadline, so you rolled up your sleeves and decided to clean your office. Has anyone done this? Oh, yeah, that was me. I mean, I didn't just clean my office. I went deep. I went into my files, pulling out papers, trying to see what I was going to recycle, toss if there was anything to save. And I realized something. I might have a problem. My NSA folder.
Christine Cashen, CSP, CPAE 00:02:28 - 00:02:49
I took it out and it was an archive. I cannot even begin to tell you. Mimi talked about transparencies. I found some. In fact, I wanted to bring them here, but then I lost them again. I don't know what's happening. You guys. I found a Speaker newsletter.
Christine Cashen, CSP, CPAE 00:02:49 - 00:03:04
Look at this. This is the speaker magazine back in the day. That's from 1991. 1991. Can you believe it? It might be one of the first ones. I don't know. I don't know why there's a picture of the printing press on the front. Some Gutenberg situation.
Christine Cashen, CSP, CPAE 00:03:04 - 00:03:28
I don't. It was not that. Those people from the late 1900s, I mean, we had ways to print, but I had all of my nsa, all the conferences. I had it all in there still. In fact, I'll take a little closer look at this one that I found. A little gem. Guess who this is. Rebecca Morgan.
Christine Cashen, CSP, CPAE 00:03:29 - 00:03:57
This is from 2003, I think. Isn't that crazy? How about this little gem? Guess who that is. Lois Kramer. Where are you? Huh? Haven't changed a bit. Isn't that cute? So. And still booking more business, baby. Good for you. And so I was throwing other people under the bus, so I thought I would throw myself out there, too.
Christine Cashen, CSP, CPAE 00:03:57 - 00:04:15
This I know. I'm just a baby. I was 22 years old. This is my first presentation. I did a public presentation at the local library. I rented an amplifier, a microphone. I hired a photographer. And one person came.
Christine Cashen, CSP, CPAE 00:04:17 - 00:04:45
We sat down and talked, and I got this picture. My point of this is we have a lot of the tools we need already. I'm glad we're here to learn. But you know what? We have it. Don't file it away like I did. I file it away. I get all excited and I go home and go, I'll have time to think about this later. And I put it in a file.

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