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How this former trader created a $20M ARR bottom-of-funnel e-commerce solution: "I immediately thought, how is that possible? If I could do that, I could sell it to anybody with a website. No fucking question. I've been in the email market for five years. This is the biggest problem in email, right?"
The blessing and the curse of the compliance landscape: "No entrepreneur worth their weight in salt is going to enter this space...it keeps competitors out...I would be very scared if somebody came in and raised $100 million to come after us."
Email marketing and CCPA: "There was a lawsuit a couple of weeks ago. Maybe it was like two months, actually. It's a class action against an indirect competitor that more or less does what we do, but in a different way, called Safe Opt. Pete's Coffee and every man Jack were named on the lawsuit. That freaked people out. However, the lawsuit had nothing to do with the email part of our business. It had to do with pixel retargeting."
The Ethics of Email Marketing: "It's not my place to make legal decisions for brands. I'm just like making the claim that brands that are a lot bigger than you are very comfortably doing this, and the way they are is they're collecting consent for it, and there's no debate about the legality of it."
The Dark Side of Email Marketing: "The whole thing that we did was deal with deliverability and you learn a lot about it and you run across some dodgy people in email. I'm just going to open the kimono on how spamming works."
New Product Idea: "We're going to try to beta test this B two B product, which is like, profiles of people on your high intent B two B page...And he thinks he can put together like, a third party intent data product of verified people looking at your space. That would be way better than what's out there. And we could do it for like $1,000 a month. So it would be, like, wildly disruptive."
"Finding the Right Sales Leader for Your Business: If I can get him to work with us, everything will have changed."
"Importance of Velocity in Business: Velocity is one of his key things. It’s so much more than just moving fast, right? Velocity creates all sorts of positive energy in your company that allows you to attract better recruits and make higher goals. And there’s just 50 other second order consequences of Velocity that are the reason it should be your number one core value, you know what I mean, about all these different areas of business."
The Benefits of Creating a Big Business: "It is not harder to create a big business than a small one. So you might as well create a big one because the rewards are so like, the position that it puts you in at the end of creating it in the world is just so much more desirable for so many reasons, right?"
"Entrepreneurship Mentality: 'Fuck it. $99, all you can eat.' - Santo"
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