Welcome to invest in yourself, the digital entrepreneur podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now let's join your host Phil Benner and your special guest today on Invest in Yourself, the digital entrepreneur podcast.

Hey there, digital entrepreneurs and visionaries. Welcome back to another enlightening episode of Invest in Yourself, the digital entrepreneur podcast, where we uncover the strategies and insights to propel your business to new heights. I am your host Phil Bennett, the podcast mogul. And today, we have a guest who's redefining the game when it comes to client attraction. Picture this, a seasoned entrepreneur who knows firsthand the challenge of captivating the perfect audience, engaging with them, and fostering genuine connection. With a wealth of experience spanning over 2 decades, our guest has mastered the art and science of client attraction like no other. But what sets them apart? Their ingenious blend of market research tech techniques and quiz funnel strategies, creating a powerful formula for list building. Success.

With over 25 years of crafting market research and consumer insight for global giants like Apple with when Steve Jobs were there, so you know it was good. Adobe and Pepsi. Our guest brings unparalleled expertise to the table. And here's the kicker, whether it's a fortune 100 or a bill a budding startup, the principles of client acquisition remain the same. It's all about finding the right client and nurturing those relationships for long term gain. So buckle up entrepreneurs because today, you're about to unlock the secrets to irresistible client attraction with none other than the quiz queen herself, Catherine O'Leary. Catherine, thank you so much for being

here. Oh, thank you for having me, Phil. I'm I'm excited to be here and to, to chat all things client attraction.

Oh, I'm so excited. So before we jump into everything, I wanna know why did you leave the corporate world for the crazy unpredictable world of entrepreneurship?

So it's it's a good question. And when I was, my my last corporate gig was with, Pepsi, and they went through a global reorg, which happens, and and my, position was made redundant. So it took some time, you know, to I hadn't stopped working since I was about you know, from 16 to then, and tried to figure out what I really, you know like I was just going from job to job to job, and and I wanted to take some time to figure out, was I doing what I wanted to? Was I was I actually, like, you know, successful? Like, I I checked all the boxes, making 6 figures, working with, you know, amazing corporations and so on, And I came up with some hard truths that, you know, like, I I was checking boxes, but I wasn't really all that happy. And so I I kind of and at the time, and I think because of this conversation I was having with myself, I spent about 8 months trying to find another corporate job, and I I I just I wasn't getting through to the to the finish line, and I think it was because I was maybe self sabotaging a little bit. Didn't really want to go back to corporate. Going back to corporate meant for me, from where I live, 3 hours a day, in the car commuting. So, I kinda I kinda got a taste of the sweet life of not commuting, while while I was looking for work, and then I decided never to go back. So I just kind of, I just decided that I I didn't want to to be on somebody else's schedule, to be honest.

I love that. I love that. Making your own schedule, making your own path. And I like how you said you you had hit all the boxes of success, And I love that because it is the societal success that we we grew up around the same period of time where it was like, go find a big company, get a good job there, stay the 25 years, and then, you know, retire. Like our our parents and grandparents did, but unfortunately, this modern society doesn't really allow us to have that because corporations are more pictured their bottom line versus their employees, life. So you you you worked for like, before we started, you told me that you worked for Apple when Steve Jobs was there, which is insane. I'm guessing you may or may not have had some interactions with mister Job himself. Are there any special