Awarepreneurs #331 Animal Free Dairy: Making Cheese Without Cows with Irina Gerry
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1. From Cows to Labs: The Future of Dairy with Irina Gerry 2. Innovation at the Creamery: Cheese-Making Without the Moo 3. Irina Gerry's Vision: Animal-Free Cheese Revolution 4. Precision Fermentation: Dairy’s Sustainable Transformation 5. Crafting the Next Cheese Wave: Irina Gerry's Animal-Free Approach 6. Disrupting Dairy: Irina Gerry on Precision Fermentation and the Environment 7. Dairy Reimagined: A Conversation with Change Foods’ Irina Gerry 8. The Cheese Conundrum: Irina Gerry Talks Cow-less Dairy Production 9. Cheese without Cows: Environmental and Ethical Impacts Explored with Irina Gerry 10. Irina Gerry on Crafting a Kinder Cheese: The Science and Passion Behind It

💬 Keywords
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environmental impact, meat consumption, dairy consumption, land use, biodiversity loss, emissions, pesticides, fertilizer, dietary changes, precision fermentation, microorganisms, milk protein, animal-free dairy products, Change Foods, food technology, supply chains, climate objectives, Perfect Day, Nestle, career transition, entrepreneurial opportunities, climate space, social change, fulfillment, work values, pre-commercial stage, microbial programming, biotech innovation, seed funding, series A funding.

❇️ Key topics and bullets
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**Introduction to the Episode** - Introduction of the podcast: Awarepreneurs - Episode title: Animal Free Dairy: Making Cheese Without Cows with Irina Gerry - Host and guest: Paul Zelizer (Host), Irina Gerry (Guest) **Environmental Impact of Dairy Consumption** - Discussion of the negative implications for land use, biodiversity, emissions, pesticides, and fertilizer - Encouragement of dietary changes to improve environmental issues **The Role of Individual Diet Changes** - Comparison of impact between diet changes and other environmental actions - Emphasis on individual responsibility and potential for change **Making Animal-Free Dairy Products** - Explanation of precision fermentation - Description of the process: fermenting microorganisms, filtering milk protein, and food production **Change Foods and the Food Technology Landscape** - Introduction of Change Foods in the context of animal-free dairy production - Exploration of the broader market and companies working on similar technologies **Precision Fermentation Alliance** - Formation and goals of the Precision Fermentation Alliance - Addressing market challenges via collective industry effort **Innovation and Market Adoption** - Discussion on expected timeline for product availability - Influence of large companies on technology adoption - Future projections for product mainstreaming **Exploring Guest Background** - Irina Gerry's transition from corporate to entrepreneurial endeavors - Her motivations and aspirations in the climate space **Resources and Opportunities in Climate Work** - Mention of LinkedIn hashtag and podcast for career opportunities in climate space - Encouragement for listeners to engage with works that have a broader impact **Company Spotlight: Change Foods** - Founders' backgrounds and company history - Company's current stage, fundraising efforts, and future goals - Openness to investment and partnership discussions **Episode Wrap-Up** - Encouragement to share the podcast and suggest future topics - Final remarks from the host and guest on the importance of innovation in the food industry **Additional Conversational Aspects Covered** - The host's personal connection to vegetarianism - Discussion on the difficulty of fully adopting plant-based diets, especially concerning cheese - Examination of traditional dairy's environmental footprint - The revolutionary aspects of precision fermentation technology used in food and medicine - Potential benefits and practical impact of precision fermentation in dairy production

💡 Speaker bios
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Paul Zelizer is a host of a show that focuses on innovative topics. In one of his interviews, he expresses his genuine excitement about having Irene Harry as a guest to discuss a groundbreaking subject—animal-free dairy products. Irene brings to the table her significant expertise as the Chief Marketing Officer (CMO) at Change Foods, a company at the vanguard of precision fermentation technology, which is dedicated to creating dairy alternatives without the use of animals. Before her tenure at Change Foods, Irene played a pivotal role in shaping marketing strategies for some of the most renowned plant-based food and beverage brands, Silk and So Delicious. Her insights and experience are further backed by a solid academic foundation, supported by an MBA from the prestigious Harvard Business School. Paul's interaction with Irene started through the professional networking platform LinkedIn, where he reached out to her, culminating in a 'yes' that brought her insights and enthusiasm about animal-free dairy to his show's audience.

ℹ️ Introduction
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[Podcast Intro Music Fades In] Paul Zelizer: Welcome to another episode of "Awarepreneurs," the podcast that dives deep into mindful entrepreneurship and the intersection of business with social and environmental change. I'm your host, Paul Zelizer, and today is an episode you don't want to miss, especially if you love cheese but care deeply about our planet's health. We have with us today Irina Gerry, the Chief Marketing Officer at Change Foods, a company that's at the forefront of revolutionizing the way we think about dairy. Irina brings an impressive background, which includes experience at plant-based food brands and an MBA from Harvard Business School, along with a corporate career which she transitioned from in pursuit of making a positive impact on the environment. Together, we'll explore the fascinating world of animal-free dairy products and how Change Foods is leveraging precision fermentation technology to create cheese without cows. This isn’t sci-fi; it’s a reality tapping into the precision of biotech to make our food system more sustainable. We're going to delve into the significant environmental savings by adopting such technologies, the process behind making these innovative foods, and what this means for our planet—touching on critical topics like emissions, land use, and biodiversity. We'll also talk about the broader industry movement with initiatives like the Precision Fermentation Alliance and dive into Irina's personal journey from the corporate boardroom to bootstrapping a food technology startup aimed at tackling climate change. If you've ever wondered if your dietary choices really make a difference or are looking for ways to support food tech addressing some of our most important environmental issues, this is an episode you can't afford to skip. So get comfortable, and let's dive into "Animal Free Dairy: Making Cheese Without Cows" with Irina Gerry! [Podcast Intro Music Fades Out]

📚 Timestamped overview
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00:00 Experienced in brands, shifted to entrepreneurship, enjoying it.

05:12 Realizing need to tackle food's impact on climate.

06:58 Livestock's impact on environment and ethical concerns.

13:03 Science involved in copying DNA to ferment.

15:23 New fermentation process produces familiar food ingredients.

19:36 Messaging the importance of changing food habits.

23:29 Impacting climate change through daily meal choices.

25:53 Quickly learn how to improve your business.

28:30 Fermentation creates white powder for protein production.

32:03 Real connections, remote work, California relocation, entrepreneurship.

37:29 Multiple companies pursuing sustainable food technologies collaboratively. Exciting prospects.

41:28 Navigating career change and ethics in business.

45:04 Entrepreneurial journey offers liberating, flexible career options.

46:35 Explore open door climate and social change podcast.

49:44 Send your stories for the podcast submission.

🎞️ Clip finder: Quotes, hooks, and timestamps
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The Impact of Food on Climate Change: "I don't know how many people really understand the massive influence that food has on climate." — Irina Gerry 00:06:20 00:06:26

Impact of Livestock Industry on Environment and Society: "When you start kind of piling all all of these things, specifically livestock stands out as the biggest cow in the room to go solve for." — Irina Gerry 00:07:23 00:07:33

The Importance of Understanding Food's Environmental Impact: "But I feel like as society, we don't understand why we need to change our behavior around food. And, you know, me maybe people got the memo about the beef, but I feel like very few understand the dairy component and very, very few understand it beyond emissions and really look at things like water, really look at things like pollution and, you know, and methane and all of those details that get kind of swept under the too long didn't read, you know, stuff in in science literature." — Irina Gerry 00:19:48 00:20:21

The Environmental Impact of Dairy Consumption: "Right? You're like, oh, glass of milk. How bad could it be? But if you look down the chain of what it actually takes in terms of water and inputs and and land, it is so big." — Irina Gerry 00:23:29 00:23:40

Sustainable Eating Choices: "You don't have to go all in. You don't have to become vegan, but if you can just make changes and incorporate them in your life in whichever way they work for you, you can make a big difference." — Irina Gerry 00:24:41 00:24:52

Innovations in Food Production: "At the end of the fermentation stage, you end up with white powder. If you're doing making whey protein, it looks exactly like whey protein. You can go buy it today from cows. If you're making casein protein, it looks exactly the same as just the other part of the milk protein. Right? So you end up with this powder and then you need to turn it into food." — Irina Gerry 00:28:35 00:28:47

The Authenticity of Social Media: "It's my favorite platform because people are real. You know, they're they're real selves, at least, I think, for the most part." — Irina Gerry 00:32:04 00:32:10

The Future of Food Production: "We're still pre commercial. So we're still working on kind of optimizing and scaling the protein making stuff. Right? So the reason it's it's taking time is because, you know, this whole programming of microbes is complicated science, And doing that at larger and larger scale takes time." — Irina Gerry 00:33:21 00:33:41

Precision Fermentation in the Food Industry: "But what I'll tell you is Changehood is not alone in this journey. There are a number, not 100, but, you know, there's a few dozen companies that are working on similar technologies whether it's in whey protein, casein protein, egg protein, all kinds of other things, meat proteins that are all pursuing this this goal, this journey of becoming a part of the food system and integrating into existing supply chains and and helping to really make a dent in the climate impact." — Irina Gerry 00:37:43 00:37:53

Embracing Life's Uncertainty: "You can do an entrepreneurial journey and then go back and take a corporate job if you realize that this is not for you. [...] But think of it as what do I want to go do next? And when you switch that thinking to next, for me, I found that to be liberating because I didn't have to decide forever. I had to decide for next." — Irina Gerry 00:45:25 00:45:41

🎬 Reel script
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Are you curious about the future of food and the environment? This is Paul Zelizer from Awarepreneurs, and I just had an enlightening conversation with Irina Gerry, the change-maker at Change Foods, who's reinventing how we make cheese – without the cow! She shared the inside scoop on the incredible precision fermentation technology that's set to revolutionize our dairy industry, slashing our environmental footprint. Interested in making ethical dietary choices and keen on the latest sustainable tech? Tune into our discussion to discover how Change Foods is turning the tide on climate change, all while crafting your favorite dairy delights in a more planet-friendly way. Don't miss this innovative episode that's as delicious as it is eco-conscious!

👩‍💻 LinkedIn post
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🎙️ Are you interested in cutting-edge food technology and the dairy industry's future? Don't miss the latest episode of *Awarepreneurs* where we dive deep with Irina Gerry, CMO at Change Foods, into the fascinating world of *Animal Free Dairy: Making Cheese Without Cows*. 🔍 In this eye-opening episode, we explore the environmental challenges of traditional dairy practices and how precision fermentation technology is paving the way for a more sustainable, ethical, and efficient food system. Irina Gerry shares her insights on the journey from corporate to impact-driven innovation and the global implications of our dietary choices. 🧀 Here are 3 key takeaways from our conversation: - 🌱 **Sustainable Innovation**: Learn about precision fermentation and its role in creating dairy proteins without cows – a major boon for the planet and animal welfare. - 🕒 **The Future is Near**: Products using this tech, like Change Foods' animal-free dairy, are coming sooner than you think, with a significant market presence expected in the next 2-3 years. - 🌎 **Impactful Choices**: Your dietary decisions could greatly influence environmental sustainability, often more so than household-level energy choices. 💡 Whether you're an entrepreneur, an environmentalist, or just someone curious about where your cheese comes from, this episode is packed with exciting information. 👉 Listen now to learn more about the food revolution with Irina Gerry on *Awarepreneurs*! 📢 Feel free to share! And if you’ve got topic or guest ideas for future episodes, we’re all ears. #ChangeFoods #AnimalFreeDairy #PrecisionFermentation #Sustainability #FoodTech #AwarepreneursPodcast #EnvironmentalImpact #DairyIndustry

🗞️ Newsletter
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Subject: Revolutionizing Dairy: Animal-Free Cheese & Climate Impact 🧀🌱 - New Episode Alert! Dear Awarepreneurs Community, Have you ever wondered if we could indulge in cheese without a single cow in sight? This week on "Awarepreneurs," we delve deep into the future of food with a revolutionary topic, "Animal Free Dairy: Making Cheese Without Cows," featuring the remarkable Irina Gerry, CMO of Change Foods. 🔍 In This Episode: Join our host, Paul Zelizer, as he sits down with Irina to explore how precision fermentation could change the game in dairy production. From shedding light on the extensive environmental impact of traditional dairy processes to explaining how microorganisms might hold the key to sustainable cheese, this episode is packed with insights for both eco-conscious consumers and forward-thinking entrepreneurs. 🌿 Why It Matters: Irina Gerry paints a vivid picture of the current meat and dairy consumption's toll on our planet, and she encourages us to consider powerful dietary changes. Could ditching traditional dairy be more impactful than installing solar panels or driving electric cars? We'll dig into the statistics that may surprise you. ✨ Behind The Scenes: Learn about the journey of Change Foods—from its founding by aerospace engineer David Bookow and molecular biologist Junior Teo, to rallying a team through LinkedIn, and now spearheading technology that could transform our food system within the next few years. 💡 Get Involved: Looking to make a positive impact in the climate space? We'll share resources for those eager to dive into world-bettering work, including the LinkedIn hashtag #opendoorclimate and a social change career podcast. 🚀 Support Change Foods: With Change Foods in the pre-commercial stage and working towards a significant Series A funding round, there's never been a more thrilling time to support a company at the forefront of tech and sustainability. Be part of the journey! How to tune in: - Subscribe on [Podcast Platform Link] - Listen on our website: [Website Link] - Follow us on [Social Media Links] 💬 Keep the Conversation Going: We want to hear from you! Share your thoughts on this episode, and let us know what other innovations you're curious about. Your input could shape our future episodes! Don't keep this gem to yourself; share it with a friend who loves cheese or is keen on making eco-friendly lifestyle choices. Let's spread the word and inspire more minds together. To cheese that's kinder to our planet—tune in to this must-listen episode of "Awarepreneurs." Warm regards, Team Awarepreneurs P.S. If animal-free dairy tickles your curiosity, check out the links to the Precision Fermentation Alliance and related brands we mention in the episode. Educate your palate while caring for the Earth! [Unsubscribe link] | [Preference Settings] Awarepreneurs is a podcast dedicated to conscious entrepreneurship and social impact—in tune with the heartbeat of innovative ideas and the spirit of sustainability.

🧵 Tweet thread
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🚨 THREAD: The Food Revolution is HERE and it's changing our planet! 🌎🧀 #PrecisionFermentation #DairyAlternatives #SustainableEating (1/15) 🥩 The STAGGERING environmental impact of meat & dairy: it's not just about your health, it's about the Earth's! Irina Gerry shines a light on the huge costs of meat/dairy consumption for land, biodiversity, emissions, and more! 🌿 #EcoImpact (2/15) 🌱 Making SMALL changes in your diet can lead to BIG environmental wins. It often packs a greater punch than solar panels or electric cars! So, what’s your next meal looking like? #SustainableChoices (3/15) 💡 Did you know you can make dairy without a cow? Yes, really! Paul Zelizer chats with Irina Gerry about crafting animal-free dairy with precision fermentation. Microorganisms are the new milking cows! #FutureOfFood (4/15) 🥛 Change Foods is ON IT, producing dairy sans animals, but they're not alone. Welcome to the AGE of FOOD TECH INNOVATION, dozens of companies are in the race, changing our menus and carbon footprint. #TechMeetsTaste (5/15) 🔬 Taste the future, it’s NOT sci-fi! From Perfect Day to Nestle, get ready for a surge of animal-free products in stores. What seemed like the future is now spoon-ready. #TechFoodWave (6/15) 🤝 Large corporations are tapping into precision fermentation, not just for the cool factor, but to fulfill their climate promises. It's time for tech to stir up the food industry! #ClimateAction (7/15) 🌟 Meet Irina Gerry, a former corporate guru turned CLIMATE CHAMPION. Taking risks and making changes are her jam, and her story will inspire you to carve out your next big leap! #CareerBreakthrough (8/15) 🎧 Want to dive deep and drive change in the climate space? Check out the #OpenDoorClimate hashtag and tune into the social change career podcast for more inspo. The world needs YOUR passion! 🔥 (9/15) ✨ Irina Gerry is a testament that work can be so much more—fulfilling and impactful. Stuck in a drab job that drains you? Perhaps it's time to shift gears. What matters to YOU? #CareerPivot (10/15) 📢 Podcaster Paul Zelizer invites us all to suggest topics & guests for eye-opening episodes. What do YOU want to know more about in the green space? Let's make these conversations count! #YourVoiceMatters (11/15) 🚀 Change Foods’ journey is nothing short of a blockbuster origin story. From aerospace and molecular bio to taking over California's biotech scene. Buckle up; it’s go-time for planet-friendly eats! #StartupStory (12/15) 💡 While Change Foods gears up for prime time, they are keen for talks with investors to transform the food tech landscape. It's a tough climb, but they’re set to make it to the top. Interested? #InvestInFuture (13/15) 🍔 In 2-3 years, their aim is simple: bring the tech to the table and fill markets with their game-changing products. The future of food is just around the corner, with a better, kinder blueprint! #MarketReady (14/15) Remember, YOU have the power through the choices you make every day. By choosing sustainable food alternatives, you're voting for the planet with your plate! Follow for more updates on eco-friendly living and technology! 🌱🌍 #ChooseWisely #EcoWarrior (15/15) Join us in this delicious revolution—Retweet to spread the word! Your thumbs-up can help save the world! 🌐🔄 This has been a thread about changing our food system for a healthier planet. 🌟 Would love to hear your thoughts & questions! #Engage #Discuss #ActOnClimate 🔄

❓ Questions
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1. What are some of the ways in which animal agriculture, specifically dairy farming, impacts environmental concerns like land use, biodiversity loss, and emissions? 2. How might individual dietary changes contribute more significantly to environmental sustainability compared to actions like installing solar panels or driving an electric vehicle? 3. Can you explain the basics of precision fermentation technology and how it's being used to create animal-free dairy products? 4. What are the main challenges facing companies like Change Foods when bringing their animal-free dairy products to market? 5. How does the work of the Precision Fermentation Alliance and collaborative industry efforts pave the way for the adoption of new food technologies? 6. What roles do larger established companies play in adopting and scaling new food technologies, and what are their motivations? 7. How does Irina Gerry's story inspire listeners who might be considering transitioning to work that aligns with their values and has a positive impact on the environment? 8. What resources were shared for individuals interested in getting involved in the climate space, and how can one leverage these effectively? 9. As precision fermentation starts to play a larger role in food production, what kind of regulatory and consumer acceptance challenges can we expect to encounter? 10. Looking ahead, what does the future of food technology look like, and how might it change the average consumer's diet and environmental footprint in the next decade?

🪡 Threads by Instagram
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1. Just heard how Change Foods is crafting cheese without cows. Revolutionizing dairy with microorganisms could reshape our entire food industry. Fascinating tech! 2. The conversation with Irina Gerry was eye-opening. Choosing plant-based isn't just personal – it’s a crucial step for our planet. Small dietary shifts, big impact! 3. Did you know animal-free dairy could be more eco-friendly than your solar panels? Precision fermentation is set to be a game-changer for environmental efforts. 4. Precision Fermentation Alliance is tackling market issues to bring new food tech to our shelves. Big players like Nestle are already on board. The future of food is here! 5. Inspired by Irina Gerry's leap from corporate to climate-focused entrepreneurship. Finding purpose in our careers could lead to a healthier planet. Time for change!

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