Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok. And IG organic creative. Use the code Dtcpod ten for 10% off your next content purchase. As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, final Loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free. No credit card required. Just visit Finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, DTC Pod? Today we're joined by Robbie Salter, who is the co founder and co CEO of Jupyter. So, Robbie, I'll let you kick us off. Why don't you tell us a little bit more about your background and what you guys are building at Jupiter.

Yeah, of course. So, my name is Robbie Salter. I'm one of the co CEO I am the co CEO and co founder of Jupiter. Jupiter is a scalp health brand. We sell scalp care products that don't suck, which is a very low bar, but we actually make products that people love and that people look forward to using. So free of sulfates, parabens, phthalates, safe for color treated and chemically treated hair. And they won't compromise or mess up your routine. A little bit about my background. I spent six years working in the film and television industry, then left to get my JD and my MBA from Northwestern popped out. Started working in the consulting space. So primarily through a company called MediaLink, where we were focusing on the media, marketing, entertainment, and finance and technology sectors. And the intersection of that group helped grow that business from 30 people to 130 people in three years. We sold it. Boston, made a lot of money. I didn't make a lot of money. And I was in my office one day, scratching my head, saying, what am I going to do next? Looked down, saw a pile of dandruff, and had my eureka moment.

Yeah, and I'd love to talk a little bit more about that because, well, one, I think finding a company that when you're coming up with an idea for a company you're going to found it's like finding the right problem and finding a problem that you care about. So I'd love to kind of go a little bit deeper about once you had that moment, what were the next steps? Had you had real experience in the consumer goods sort of area or how do you know that this was the company for you?