Direct-to-Consumer Business: "But the big discovery was that women were being totally left out of the conversation that it wasn't simply guys like you and I were looking for something better, but also women were really looking for something that wouldn't compromise their hair routines."

Revolutionizing the Haircare Market: "We knew that better was possible. Something that felt a little bit more elevated. When you looked across the category, other categories, and you saw there was innovation being done, both from a packaging perspective, a formulation perspective, a messaging perspective."

Becoming a Successful Entrepreneur: "I think what makes a good entrepreneur, one of the qualities that makes a good entrepreneur is a great level of comfort looking stupid when asking questions, right?"

Finding the Right Manufacturers: "Eventually, we found a number of manufacturers that, frankly, wouldn't really return our phone calls, because they get calls and inquiries every day from idiots like us saying, hey, we want to start a company. And there's no level of seriousness to those inquiries most of the time."

The Importance of Products Over Packaging: "At the end of the day, I don't think people really care about the package that they received... We knew that we had made the right decisions and that we were on to something good."

Warby Parker and the Importance of Customer Experience: "Yeah, I mean, listen, I'll even back up and say and just reiterate one of the most important puzzle pieces here, which is our third partner, Alexa. Right. When Ross and I launched, when we came up with the idea, we knew that we needed somebody who had a phenomenal customer experience background. We was able to answer questions in a technical manner despite it not being a medical office or practice. Right. So which company did that best? And that was Warby Parker."

Supply Chain Challenges: "Yeah, I mean, for us, a lot of it was about supply chain and keeping up with demand. So we had a pretty tough 2022 because we went out of stock on our shampoo and conditioner, which are our Hero products. And it was to no fault of our own, right. The world was falling apart. The supply chain for most companies, most physical product companies was in disarray."

Being Honest and Upfront: "I don't understand when a lot of these big personalities don't admit when they were wrong because it just drags out the moment... But again, it goes back to honesty, right? When people were raising prices in 2021 and 2022, there's two approaches. One, you just increase the price and hope people don't notice. Or instead, you increase the price and you tell them, hey, we're increasing the price. And this is why can't get around the fact that it's a shitty situation, but at least if you can be upfront about it and communicate about it, it makes it a little easier."

The Importance of Mental Health in the Beauty Industry: "We knew that there was a mental health component to everything that we were doing. We also just felt like it was an area that was totally being that wasn't being discussed."

Creative headhunting and supporting brands: "Nights and Weekends today, it originally started as a brand strategy or consultancy, supporting brands of all sizes."