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π Titles
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A Subtitle - A Single Sentence describing this episode
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Episode Tags
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Episode Summary with Intro, Key Points and a Takeaway
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π Timestamped overview
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ποΈ Clipfinder: Quotes, Hooks, & Timestamps
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The Importance of Humanising Language in Business: "I was trying to help the organisation to relate to customers in the way that they want to be related to, the way they would want to be spoken to."
The Power of Promise: "And the end result of that for me is, and all the evidence shows that companies that deliver on their promise and turn customers into advocates, people who come back and buy more and bring their friends with them refer are more profitable."
Developing Brand Voice for Large Businesses: "You do need to find a way of describing that voice in a way that the people using it can apply."
Brand Identity and Empowerment: "I actually strongly believe in help, in empowering people and in equipping people to bring their own voice into it."
The Evolution of Language: "And people have this idea embedded in their brains as if it's a rule of grammar, but it's not. It's actually a style rule."
The Importance of Authenticity in Customer Service: "So when I'm working with marketers, it's actually a bit more straightforward because there's a distance off generally between them and the customer, so they have time to think and to think about what's going into their advertising or into their social media or onto a website."
The Power of Language in Leadership: "So quite often people are using language to exclude or to show that we have special knowledge unconsciously. It's not necessarily a deliberate thing, but it's a subtle dance all of the time, all of the different subtleties of class, of grouping within a country, between countries, they have very subtle nuances of inclusion and exclusion, and that's how we're using language."
The Power of Storytelling: "So we're telling these stories, we're reexperiencing, experiencing some of the endorphins. We're putting ourselves in a more emotionally available and emotionally positive state of mind, which then enables us to be really creative about imagining what the future could look like and being creative about finding solutions."
The Power of Positivity: "And I think that difference is very powerful, but it also gets us to a place that is very emotionally resonant for us. It gets us wellbeing a story and recognising something about ourselves and we just come out honestly, you just come out of it feeling bloody good and feeling good about the people around you."
The Power of Listening: "You can make more of an impact on the world, honestly, if you are able to be quiet and to absorb and to nudge and encourage rather than be looking for, what am I going to say next?"
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βΉοΈ Introduction
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π¬ Keywords
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About this Episode
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π‘ Speaker bios
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βοΈ Key topics and bullets
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The Hook
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ποΈ Newsletter
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Pain Points and Challenges
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β Questions
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πͺ‘ Threads by Instagram
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Leadership Insights - YouTube Short Video Script on Common Problems for Leaders to Address
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Root Cause Analyst - Why!
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Maxims to live byβ¦
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