Hey, entrepreneurs. It's your podcast, Mogo, feel better here. I am excited for this episode as as as I know you are. Before we jump into this episode, I'm gonna ask you, if you are also a podcaster and you're looking to grow your podcast or monetize your podcast, make sure you stay till the end of the episode. I have a special deal for you or a special offer, if you will. But ladies and gentlemen, without further ado, let's jump into the episode. Welcome to Invest in Yourself, the Digital Entrepreneur Podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world.

Now, let's try your host feel better and your special guest today on invest in yourself. Gentlemen, welcome back to invest in yourself, the digital entrepreneur podcast. I'm of course your host with the most filled better and I'm excited for our guests today. They are a 3 time author and a lifetime TV personality on shows like Today Show, GMA, Rachael Ray, and a dozen more. I'm very excited, if you can't tell. She is the founder and CEO of Leverage with Media PR, a boutique PR agency that works with nonfiction entrepreneurial authors to help them grow their PR. Please welcome our guest, Lauren Cabello. Lauren, thank you so much for being here.

Thank you so much, Phil. I'm so glad to be here. Thanks for the wonderful introduction too. That was great.

It is my pleasure. My main goal when I was young, it was to be everyone's like hype person.

Oh, I love it. Yeah.

So if you're wondering, we could talk about how to hire me personally so I can do all the intros for you.

Follow me around.

Yeah. Just, just be that guy with a mic and just a boom box just walking around. Wow. I just aged myself with that reference. But it's fine. We're taking over. It's a millennial years, you know? But Lauren, I can't thank you enough. I'm looking forward to talking with you and learning about you.

So after that wonderful intro, I would love to hear in your own words, who are you? What do you do?

Yeah. So, the with the introduction, first of all, I'm a I'm a single mom of 4. I'll put that out there. And I have been an online entrepreneur for 18 years. I first started, my first business back in 2,005. And so I've been doing this a long time. And I was a personal finance author. I've written 3 books in the personal finance space.

I then did personal finance television, a lot of like frugal living TV segments. I was a regular on the Today Show with Hoda and Jenna for 8 years. So I did regular segments. I've been on that show probably over 40 times, 40, 50 times. I was a regular on the Rachael Ray Show for 5 years. So I've been on that show dozens of times. I have done Good Morning America, you know, all the national shows. And I've written 3 books to help leverage my businesses.

So really it was a very strategic move of how do you use books and PR to grow your businesses to the next level. And we'll get into that a little bit more about, like, how PR has changed, I hope, about Mhmm.

How to

to use it a little bit differently, especially for, like, the millennial audience who thinks, like, TikTok is the only thing that, you know, actually TikTok isn't? No. It isn't.

It's not? My god. I never knew.

No. Yeah. Yes. So, yeah, there's more than TikTok. Even though we have to embrace it, there's there's a lot more strategy to it. So, you know, I, you know, like every entrepreneur, you have to think about what's the next phase of your life and what's the next phase of your business. And after doing so much television and writing so many books and having so many people asking me, like, how do you do this? I was like, you know what? I think most PR agencies suck. So I'm gonna start my own from the perspective of the person that is writing the books and wanting pr and being the online entrepreneur and then how the heck do we use this to leverage and build our businesses to the next level? And so that's why I started leverage with media PR is to be kind of like a disruptor in the PR agent, the PR world from the perspective of somebody who hires these people.

And so that's how it was born. And now we get our clients on GMA and Today Show and it's full circle. So, I absolutely love it.