Bootstrapped Success in E-commerce: "never really raised a dollar from external investors, which meant basically profitable since day one."

E-commerce Logistics Challenges: "And after that, you are faced with basically an industry that's completely fragmented from every single point of view, because you have some frozen buildings across the country that if you want to be in multiple of them, most likely you have to work with multiple different warehousing companies that have different systems, different point of contacts, different wms, different way of doing things and processes."

E-Commerce Inventory Management: "Keep the inventory where you ship it from. And then depending on your scale, that's when you can start opening different facilities across the country and optimizing for the final mile efficiencies and cost."

The Efficiency of Combined Production and Shipping Facilities: "It depends. I would say it's more of a benefit if you're actually producing your own products at that facility. So let's say that you're doing some type of fresh produced meals that rotate very fast. Then at that point I think production with shipping facility combined makes sense."

Regulatory Gaps in the Food Shipping Industry: "There's really not a lot of regulatory stuff. I hope that that comes more to the industry because I think it's needed."

Innovations in Cold Chain Logistics: "But it's too early on to really produce a product with it or put technology around it, because you really don't want to be building these things unless you actually know that this is a solution for moving forward or long term."

Innovative Business Solutions: "We're a half a billion dollar company. We're still doing this manually through Excel and definitely not up to where we should be doing it, and there's really no system out there to figure it out."

Innovations in Food Delivery Services: "the food being cold, actually preserves it. And that means that you can basically get anything from anywhere."

The Intricacies of Niche Markets: "And then you also have specialty product markets as an example, like there's retailers or companies that do specialty cakes that everyone loves across the country, and you can get those frozen anywhere."

Transparent Pricing in the Industry: "We keep pricing super simple. I think that's one of the shortcomings of the industry generally, that people don't really know what they have to pay for until the box ships. And at that point it becomes very challenging for them to do planning and actually build a model, a financial model internally that they know that they can be profitable with."