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What is up DTC pod? This week we have the pleasure of speaking with Nicholas Boprey, who is the co founder and CEO of Metaina, which is a hand yurvamate drink which is of particular relevance to us and the show because they have not only successfully scaled the brand over the last couple of years, but they've also partnered with a massive creator to do so, as you'll learn more from Nicholas in this episode. So anyway, before I end up spoiling it, Nicholas, I'm going to let you kick us off. Why don't you tell us a little bit about yourself, your background, and how you got the inspiration to start building Metaina.

Yeah. Hey, thanks for having me. To make long story short, I'm coming totally from a different field, but a little over seven years ago, I was in civil engineering field, so doing something completely different, but I was with my partner, which I started the business with led. And I've always have love for languages. I think it's an amazing skill in business, in travel, and when you're traveling. So I've decided to do this trip in South America. I wanted to do an immersion trip to go learn Spanish and become fully fluent. So back in 2016, yeah, I sent my CV to a bunch of ski resorts in South America and decided to go teach ski in South America.

So I left in June, which is the beginning of the winter down there, and fully immersed myself. It was a crazy experience, but on the first days over there, I got to experience my first mate. So a lot of Argentines working on the ski resorts that shared mate with me and really appreciated the effect. So I was not particularly someone who enjoys tea or natural products before. On the other side, I used to drink like five to six coffees per day in university, so really enjoyed the kick of mate. It also made me feel super different. I think this is something that people feel when you have your first mate, it doesn't feel like anything else. It almost feels like you're having your first coffee, for example.