Rise of Ready-to-Drink Wine: "And what really brought the business into something, I'd say, more and more interesting and scalable is the ready to drink wine."

The Rise of Yerba Mate in North America: "This is less versatile, I'd say, for the north american crowd. And as well, they saw that if you consume, some studies have shown that if you consume very large quantities of smoked yervomate, there's some cancer, concern for the throat. So it was not ideal."

Yerba Mate - The Unique Energizer: "It's the only plant on earth that combines caffeine that we all know, theobromine, that we can also find in cacao and theophili. And the combination of these three really creates the unique superbalance effect of yobarate."

Starting a Beverage Company: "At the end, I got very lucky and met a copacker that agreed to help us brewing the first batch in a smaller volume. So we didn't have to go bing right at the start, because you never know how it's going to turn out when you make this batch, like 100 times bigger than what you were doing in your kitchen."

The Art of Crafting the Perfect Yerba Mate Drink: "The original Matina recipe was literally like the beverage that I've created for myself, for my specific taste."

Organic Yerbamate Business Success: "So this is how the business was created with the loose Leaf organic Yerbamate. So still today, this is one of our top selling product, and this is a fairly simple product to manufacture and to import."

Yerba Mate Consumer Preferences: "So people that will want the raw version and nothing else added to it, and they'll enjoy the loose leaf and they'll appreciate the bitterness and the green taste of it because you've tried it, it's like loose leaf. You're bomati, you're not drinking it necessarily because it tastes super good. It can be hard for some people the first time. So we either see the purists that really enjoy this version, they'll get a gourd and the bombia and they'll drink it traditionally, or it's either the other side, like, okay, I want the quick, cold, easy to drink version. I want a little sweetness to it."

Venture Capital Insights: "I think they're looking at genuine companies. And profitability is also something important as well."

Expanding Yerba Mate Awareness: "So a big part of our mission since day one is to educate people about yerbamate, to make it highly accessible."

Expanding Business Challenges: "literally, it felt like starting the business from like nothing that we have done in Canada was almost nothing that we have done in Canada was useful for the US."